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Rescooped by Brian Yanish - MarketingHits.com from Content Marketing and Curation for Small Business
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CURATION of Content - Tool to Target Specific Audience

CURATION of Content - Tool to Target Specific Audience | MarketingHits | Scoop.it
Content curation is the creation of significant and appropriate content relating to a specific topic or niche. This terrific marketing tool filters news and information and uses it to compile only very relevant information which is used to develop a business

Via Peg Corwin
Brian Yanish - MarketingHits.com's insight:

I agree with Peg's comment, the author of the article forgot to add one of the best content curation tools. Scoop.it

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Peg Corwin's curator insight, March 15, 10:02 AM

Summary CURATION post that outlines the advantages of curation, its types, tools (not Scoop.it)  and where to share curated posts.  


Find an interesting section on how to choose subjects to target a specific audience.  The process is to be clear about your brand, pick a topic that is not too broad or too narrow, make use of your expertise, profile your target buyers and look at what thought leaders in your niche are talking about.


If you like this scoop, would you consider a thumbs up or share?

Rescooped by Brian Yanish - MarketingHits.com from Just Story It Biz Storytelling
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How Sensory Info/Stories Influences Price Decisions

How Sensory Info/Stories Influences Price Decisions | MarketingHits | Scoop.it

Words are not simply the flat, black-and-white letters as depicted in the dictionary. They are three-dimensional objects that contain feelings, sounds, and pictures when they are said or read.


Via Karen Dietz
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Terri Pawer's curator insight, July 29, 2013 11:25 AM

Amazing impact of auditory influence when combined with price.  It provides a whole new twist on sales training and how to potentially improve gross margins.

Karen Dietz's comment, August 2, 2013 7:46 PM
Yes, Terri, it does! I was really surprised by the findings and enjoyed reading it. I hope people can really apply this to increase their sales.
Fab GOUX-BAUDIMENT's curator insight, September 23, 2013 8:09 AM

all about narratives....

Rescooped by Brian Yanish - MarketingHits.com from visualizing social media
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Social Media Revolution Revitalizing Modern Business (infographic)

Social Media Revolution Revitalizing Modern Business (infographic) | MarketingHits | Scoop.it

The social media industry has revolutionized the online worlds, including the traditional methods to online marketing. Companies and businesses need to develop strategies of their own or they risk behind left in the dust by competitors.

Adeo Internet Marketing published this infographic to show you why modern business needs social media to help revitalize their online business and rise to the top.


Via Lauren Moss
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Rescooped by Brian Yanish - MarketingHits.com from Just Story It Biz Storytelling
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Is Your Content Sourcing Conversations? How to use B2B biz stories...

Is Your Content Sourcing Conversations? How to use B2B biz stories... | MarketingHits | Scoop.it
If you’re only developing content with consumption in mind, you’re missing a huge opportunity to keep momentum going as prospective buyers move through the buying cycle.


I've said this before -- biz storytelling is about engagement, not simply broadcasting messages.


This is the first article I've found that actually tries to break down the different types of conversations you want your biz stories to spark or serve.


I disagree with the distinction between dialogue and conversation. I think a better distinction to make is between messaging and conversation. And stories are often shared within a conversation. Conversations are not necessarily storytelling. So that is my nit-pick for today.


I really wish the author, Stephanie Tilton, would have included examples for each type of conversation mentioned. She tries to explain the different conversations but I need examples this morning in order to get ideas for how to apply her advice. Or maybe I'm just too tired this morning!


So there are 2 lessons here -- 1) target your storytelling to the conversations you want to promote and help along; and 2) make sure when you write content you give examples so you don't make it so hard for your readers to apply your insights.


I also really like the point the author makes about shifting from talking to listening, and shifting to serial storytelling in your business.


OK -- I'm heading into the kitchen for some more coffee!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 


Via Karen Dietz
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Scooped by Brian Yanish - MarketingHits.com
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Six Things Your Salesperson Won’t Tell You

Six Things Your Salesperson Won’t Tell You | MarketingHits | Scoop.it
Unwitting shoppers beware, there's something that salesperson is NOT telling you. Learn how to ask the right questions to get the real answers.
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Scooped by Brian Yanish - MarketingHits.com
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How A Ubiquitous Mobile Web Changes Everything

How A Ubiquitous Mobile Web Changes Everything | MarketingHits | Scoop.it

If the web of connection was the first great storm then the mobile web is a tsunami of change.This @HaikuDeck explores  how A ubiquitous always on web changes everything.

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Rescooped by Brian Yanish - MarketingHits.com from Marketing Revolution
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The Death of the Cold Call...Maybe: The New Sales Kabuki In A Connected Economy

The Death of the Cold Call...Maybe: The New Sales Kabuki In A Connected Economy | MarketingHits | Scoop.it
Death of the Cold Call...Maybe
If you sell something B2B these days I suggest SLOWING DOWN a tad and doing something I know will be anathema to fast…

Via Martin (Marty) Smith
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SF Vision's comment, April 26, 2013 5:41 PM
interesting discussion, thanks for starting it Marty.
Martin (Marty) Smith's comment, April 29, 2013 7:35 PM
Don't disagree with Monika but I wouldn't go in as COLD as in the past. If a phone call is worth making then a quick pass of the prospects Linkedin and Twitter never hurts.
Monika D'Agostino's comment, April 30, 2013 9:32 AM
Exactly, Marty. Using all the available channels is essential in building your presence and your brand, but it also doesn't hurt to pick up the phone, especially when you have done your research.
Rescooped by Brian Yanish - MarketingHits.com from visualizing social media
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Why Sales on Social Media Will Be Huge By 2015 [INFOGRAPHIC]

Why Sales on Social Media Will Be Huge By 2015 [INFOGRAPHIC] | MarketingHits | Scoop.it

Shopping on social media may not be big right now, but by 2015, it's expected to explode...

A new infographic by has found that “social commerce sales are expected to bring in $30 billion each year by 2015, with half of web sales to occur through social media,” writes Samantha Murphy of Mashable. Currently, one in three small businesses use Facebook, while there are over 42 million fan pages on Facebook. Seventeen percent of those sell products on the pages.

Facebook fans are 79 percent more likely than a non-fan to purchase a product, and 74 percent of fans are more likely to recommend a company or product. The social media site also drives 26 percent of referral traffic to company websites. Right now ”20 percent of shoppers prefer to purchase products via Facebook than the brand’s website”— and that number is expected to climb.


Via Lauren Moss
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Sandra V. Barbosa's comment, November 21, 2012 6:56 PM
Thanks.
Rescooped by Brian Yanish - MarketingHits.com from Just Story It Biz Storytelling
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StoryBranding Part II -- Your 'Why'

StoryBranding Part II-How it works- Learn about how the persuasive powers of story can be applied to your brand.

 

This is the second video about story branding from Jim Signorelli. It is short, sweet and to the point -- focusing on WHY.

 

By WHY, Jim means -- what is the 'why' behind your business? What is the cause behind what you do? 

 

Understanding, articulating, and communicating the WHY of your business is the first critical step in story branding.

 

Because remember -- people don't buy the 'what', they buy the WHY.

 

Enjoy this video and if you haven't already, start figuring out your WHY!


Via Karen Dietz
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clarice's comment, May 21, 2012 1:18 PM
I really liked this video, Karen, thanks for discovering it. (I've tweeted it forward, too!)
Karen Dietz's comment, May 21, 2012 3:21 PM
Thanks Clarice! Glad you like it so much. Jim Signorelli is terrific. Have an awesome day :)
Scooped by Brian Yanish - MarketingHits.com
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Simple Slogans Double Sales

Simple Slogans Double Sales | MarketingHits | Scoop.it
We think of brands as amazingly powerful. People prefer whatever cola they are drinking, as long as it’s labeled Coca Cola. People pay lots more for a Ralph Lauren Polo shirt than a generic shirt of identical quality.
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