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The mobile age is transforming the "inbox." Here's why your email marketing is a strong foundation for social and mobile marketing success, and how you can immediately optimize for and navigate the social and mobile currents.
Via Peg Corwin
Brian Yanish - MarketingHits.com's insight:
Great article, Peg thanks for sharing it.
The iPad is, quite possibly, one of the best way for marketers to enhance their brand image and interact with customers. With iPad in hand, your customers have the ability to view product information and engage with interactive content, all the while staying mobile.
More than half of all adults in the US own either a tablet or a smartphone, and one-third use mobile devices to surf the Web and watch video; no wonder marketers are creating platforms designed explicitly for mobile devices.
Creating a marketing campaign using the iPad can increase the customer conversation by delivering exactly what customers want, when and where they want it.
Though the iPad is the perfect marketing medium for reaching the new mobile generation, marketers are struggling to find new and innovative ways that encourage and enhance customer conversation.
Here are a few basic steps you should keep in mind when optimizing your collateral for the iPad.
Social media has rapidly become an important part of many peoples’ lives, not just as a way to keep up with friends and family, but also for professional networks, exploring fields of research, shopping, sharing content and fostering online communities.
It has also become a crucial aspect of a businesses’ online presence- now a firm can connect with consumers and tailor their online relationships with customers, other brands, and with employees.
Learn more about these trends, including social marketing, content development, branding, video + media applications, social tv, and the growing influence of mobile devices in social media...
Via Lauren Moss
Survey: The B2B sectors that are quickly adopting mobile
Speaking of industries, the survey found that construction, foodservice, manufacturing, professional services and retail were the five industries in which the innovative use of mobile devices had the most potential to transform business. Here’s how these industries are using mobile:
1. Retail: 67 percent were using mobile to enable consumers to buy products; 50 percent used it to help consumers access information about products. There’s room for opportunity, with just 16 percent having a mobile app.
2. Professional services: The top uses for mobile devices and apps were enabling communication with customers, accessing information about the company, allowing customers to execute a service. There’s room for growth: Just 29 percent used mobile apps to automate processes.
3. Construction: These companies primarily use mobile to help consumers access information about their companies, and to improve communication between the main office and employees in the field. Room for growth: About one-fourth used mobile to help customers execute a service that used to be more complex.
4. Foodservice: Half of these companies reported some employees had already replaced computers with mobile devices, and an additional one-fourth expected this to happen in the next two years. Room for growth: With this the single industry most rapidly adopting mobile, there are still many ways mobile can improve the customer experience.
5. Manufacturing: These companies primarily use mobile to improve communication with customers and among employees. Mobile enables them to be more responsive, providing quotes quickly and collaborating with team members.
SUMMARY: Mobility is increasingly important to business-to-business sales as the laptop and desktop fade, Rieva Lesonsky writes. More than 1 in 3 ITs say mobile has replaced those other computers entirely for some employees, according to a CDW Small Business Mobility report. The construction, food service, manufacturing, professional services and retail sectors are using mobile most, according to the survey.
The next iPhone will be a mean, lean, gaming machine, according to 9to5Mac, who have discovered that the phone will be equipped with the speedy A5 dual-core processor.
Apple has already doled out a prototype of next iPhone, featuring the A5 chip, to a few developers working on apps that optimize the new hardware.
Better gaming is expected to be a big selling point for the next iPhone release.
A mere 10 percent of consumers that have viewed a mobile ad on a Web site or within an application claim that it drove them to buy online or visit a retailer in-store.
This was a key finding of a study conducted by Loop Analytics. A whopping 30 percent of respondents claim they were driven to download an application after tapping on a mobile banner.
Google can feel like a dungeon master. If your website is mission critical, and whose isn't now, and any traffic source controls more than 30% of your websites traffic and/or conversions you are in trouble.
Via Martin (Marty) Smith
SoLoMo, short for “social-local-mobile,” is essentially the addition of local information to search engine results in order to capitalize on the increasing use of mobile devices.
SoLoMo has also evolved to include mobile-specific offers pushed out to consumers based on their current location. If you are among the growing population that now has smart phones, you have no doubt seen and even taken advantage of these kinds of offers.
In this infographic from Monetate, learn how SoLoMo is having an overall impact on traditional eCommerce, and how consumers are using their smartphones to access social and local sites which ultimately influence purchases. It also also touches on the showrooming effect, providing retailers a guide to making the most out of SoLoMo opportunities.
Via Lauren Moss
A recent research report sparked controversy by claiming that Apple's iDevices are keeping track of users' locations and storing this data in an easy-to-access file.
The Wall Street Journal now reports that Android-powered smartphones are apparently tracking location data and transmitting this information to Google.