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4 Things You Need to Know About Mobile Marketing in 2014

4 Things You Need to Know About Mobile Marketing in 2014 | MarketingHits | Scoop.it
We partnered with 60 Second Marketer to survey businesses on their mobile marketing plans for 2014. Here's what you need to know about mobile marketing in 2014.

Via Peg Corwin
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Peg Corwin's curator insight, March 22, 3:04 PM

Infographic on mobile marketing and mobile email marketing.


If you like this scoop, would you consider a thumbs up or share?

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MOBILE Email Opens Trump Those on Desktop

MOBILE Email Opens Trump Those on Desktop | MarketingHits | Scoop.it
Consumers are focusing an ever-increasing amount of daily actions around mobile, and checking email is becoming one of the most popular activities conducted on such devices.

Via Peg Corwin
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Peg Corwin's curator insight, January 14, 7:33 AM

Is your email highly readable on MOBILE?  Do you have a call to action visible without scrolling there?


If you like this scoop, please consider a thumbs up or share.

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Taking Of Google 1,2,3 - Create Your Internet Marketing Destiny

Taking Of Google 1,2,3 - Create Your Internet Marketing Destiny | MarketingHits | Scoop.it

Google can feel like a dungeon master. If your website is mission critical, and whose isn't now, and any traffic source controls more than 30% of your websites traffic and/or conversions you are in trouble.

Diversification is the key to online marketing success. This post is about 3 Giant Steps to creating your own Internet marketing destiny. Following these steps mean Google's moves will hurt less.

If you've just been tagged with a traffic penalty don't rush out and start changing things. Organic change is needed, but you should do so with a plan.

BUT, you can double down on PPC, up your email marketing fequency and increase social. Those moves may close the gap left by a Google algorithm change while you begin to remove links (with RemoveEM.com) and do the other things that will get your Google train back on track.

Here is the piece about how to diversify your traffic sources and build your list:
https://plus.google.com/u/0/102639884404823294558/posts/Maf8cEcEBGu


Via Martin (Marty) Smith
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Rescooped by Brian Yanish - MarketingHits.com from Digital and Social
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How People Really Use Mobile

How People Really Use Mobile | MarketingHits | Scoop.it

Seven primary motivations The reasons consumers use smartphones can be broken down into the goals listed at right, along with the average monthly minutes and percentage of interactions devoted to each.


Via Mario K. Sakata, Danielle Uskovic
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Danielle Uskovic's curator insight, May 29, 2013 5:27 AM

People are using their smart phones 46% of the time for "me time", 19% of the time for Socialising and 12% of the time for shopping. Great news for marketers that the percentage of time spent on shopping on their mobile is on the rise.

Mario K. Sakata's comment, May 30, 2013 3:24 AM
@Danielle, absolutely.
S Shapiro's curator insight, June 1, 2013 12:08 AM

And this use keeps changing1

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Mobile Marketing - Like Sex: Many Doing It; Few Doing It Well

Mobile Marketing - Like Sex: Many Doing It; Few Doing It Well | MarketingHits | Scoop.it

Mobile Marketing: Many Doing It; Few Doing It Well.

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Brian Yanish - MarketingHits.com's curator insight, January 23, 2013 4:36 PM

The opening paragraph says it all: lol


"Mobile marketing is like sex: nearly everyone is doing it, many want to do it even more, but no one feels they’re doing it particularly well. "




Pedro Barbosa's curator insight, January 24, 2013 4:00 AM

Pedro Barbosa | www.pbarbosa.com | www.harvardtrends.com

Patricia Valerio's comment, January 24, 2013 7:47 AM
Good scoop!
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The eCommerce Guide to Social, Local & Mobile [Infographic]

The eCommerce Guide to Social, Local & Mobile [Infographic] | MarketingHits | Scoop.it

SoLoMo, short for “social-local-mobile,” is essentially the addition of local information to search engine results in order to capitalize on the increasing use of mobile devices.


SoLoMo has also evolved to include mobile-specific offers pushed out to consumers based on their current location. If you are among the growing population that now has smart phones, you have no doubt seen and even taken advantage of these kinds of offers.

In this infographic from Monetate, learn how SoLoMo is having an overall impact on traditional eCommerce, and how consumers are using their smartphones to access social and local sites which ultimately influence purchases. It also also touches on the showrooming effect, providing retailers a guide to making the most out of SoLoMo opportunities.


Via Lauren Moss
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Are Small Businesses Ready for Mobile (infographic)

Are Small Businesses Ready for Mobile (infographic) | MarketingHits | Scoop.it
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Google Is Tracking Android Users' Location Data, Say Researchers

Google Is Tracking Android Users' Location Data, Say Researchers | MarketingHits | Scoop.it
A recent research report sparked controversy by claiming that Apple's iDevices are keeping track of users' locations and storing this data in an easy-to-access file.

The Wall Street Journal now reports that Android-powered smartphones are apparently tracking location data and transmitting this information to Google.
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10 Reasons Visual Content Dominates 2014 - The Wishpond Blog

10 Reasons Visual Content Dominates 2014 - The Wishpond Blog | MarketingHits | Scoop.it

10 Reasons Visual Content will Dominate 2014 What marketing strategies will we focus on in 2014? What will we leave behind? This article takes a look at the rise of visual content - and why 2014 will dominate in 2014:

1. 90% of information transmitted to the brain is visual. Visuals are processed 60,000X faster in the brain than text.

2. Videos on landing pages increase average page conversion rates by 86%.

3. Visual content is social-media-ready and social-media-friendly. It’s easily sharable and easily palatable.

4. Businesses who market with infographics grow in traffic an average of 12% more than those who don’t.

5. Posts with visuals receive 94% more page visits and engagement than those without.

6. 60% of consumers are more likely to click on a business whose images appear in search results.

7. Clear, detailed images carry more weight than product information or customer ratings say 67% of consumers.

8. Visuals show your products without telling people about them. This allows viewers to make their own decisions without feeling pressure from your business.

9. Visuals express ideas quickly - in a snapshot. This breaks through the overwhelming clutter of online content.

10. Visuals are becoming easier and easier to create as photo editing tools become more accessible

 


Via Martin (Marty) Smith
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Lynn Pineda's curator insight, March 14, 11:25 PM

All I can say, is thank goodness for Visuals in content!  I've always been a visual person being a visual learner. Information is easier to retain and comprehend when visuals are employed as it pulls you in.


The article's statistics further supports the importance of visuals. I love visuals!

mjboyce's curator insight, March 15, 1:17 PM

see?

Carlos Bisbal's curator insight, March 16, 10:15 AM

10 Razones por las que los contenidos visuales dominarán el 2014

 

¿En qué estrategias de marketing nos vamos a centrar en el 2014? ¿Qué vamos a dejar atrás?

 

Este artículo echa un vistazo al ascenso del contenido visual y por qué 2014 será el año de los elementos visuales.

.

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How A Ubiquitous Mobile Web Changes Everything

How A Ubiquitous Mobile Web Changes Everything | MarketingHits | Scoop.it

If the web of connection was the first great storm then the mobile web is a tsunami of change.This @HaikuDeck explores  how A ubiquitous always on web changes everything.

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MOBILE - The New Inbox: The Intersection of Email, Mobile & Social Marketing

MOBILE - The New Inbox: The Intersection of Email, Mobile & Social Marketing | MarketingHits | Scoop.it
The mobile age is transforming the "inbox." Here's why your email marketing is a strong foundation for social and mobile marketing success, and how you can immediately optimize for and navigate the social and mobile currents.

Via Peg Corwin
Brian Yanish - MarketingHits.com's insight:

Great article, Peg thanks for sharing it.

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Peg Corwin's curator insight, June 14, 2013 9:05 AM

Excerpt


"Jenkins feels that social and mobile have really pushed email forward. Mobile without a doubt is revolutionizing email whether email accepts that or not. But mobile, Jenkins believes, is the biggest game changer that'll happen for email. Your customers are completely reading your brand's email very differently than they ever have ‐ what was once, .... Mobile is the device that's always there, and it's revolutionizing how people respond to email and how the messaging really goes to that consumer."


Takeaways and tips for mobile email:


  • Identify and target your mobile audience.
  • Get serious about subject lines & preview text/pre-headers. On most mobile devices you now see this as essentially your 2nd subject line so make it count.
  • Get smarter about content
  • Design for Mobile now ‐ as time goes on, more and more people will be reading your messages on Mobile.
  • Use mobile landing pages to drive conversions. Even if your site isn't designed for Mobile yet, landing pages do very well as a bridge for any marketing campaign to drive conversions on your website.
  • Segment your audiences. According to TailoredMail, women click 10 percent more often on mobile mail.
  • "Live" emails have staying power. Forty-three percent of mobile email users check email four or more times per day.

 

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How To Content Market For iPads & Mobile

How To Content Market For iPads & Mobile | MarketingHits | Scoop.it

The iPad is, quite possibly, one of the best way for marketers to enhance their brand image and interact with customers. With iPad in hand, your customers have the ability to view product information and engage with interactive content, all the while staying mobile.


More than half of all adults in the US own either a tablet or a smartphone, and one-third use mobile devices to surf the Web and watch video; no wonder marketers are creating platforms designed explicitly for mobile devices.


Creating a marketing campaign using the iPad can increase the customer conversation by delivering exactly what customers want, when and where they want it.


Though the iPad is the perfect marketing medium for reaching the new mobile generation, marketers are struggling to find new and innovative ways that encourage and enhance customer conversation.

Here are a few basic steps you should keep in mind when optimizing your collateral for the iPad.

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Rescooped by Brian Yanish - MarketingHits.com from visualizing social media
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Social Media Practices to Expect in 2013

Social Media Practices to Expect in 2013 | MarketingHits | Scoop.it

Social media has rapidly become an important part of many peoples’ lives, not just as a way to keep up with friends and family, but also for professional networks, exploring fields of research, shopping, sharing content and fostering online communities.


It has also become a crucial aspect of a businesses’ online presence- now a firm can connect with consumers and tailor their online relationships with customers, other brands, and with employees.
Predicting quite what is going to happen in this ever changing digital landscape isn’t easy, but it’s certainly worth noting some of the rising trends and having a look ahead to 2013.


Learn more about these trends, including social marketing, content development, branding, video + media applications, social tv, and the growing influence of mobile devices in social media...


Via Lauren Moss
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Eliza Steely's comment, December 13, 2012 12:57 PM
I love that point Martin! I think people call it social because of the personal element to it as opposed to advertising and things like that, especially because it's so interactive in nature. Do you have a suggestion as to what to change the name to?
ThePinkSalmon's comment, December 13, 2012 11:44 PM
Very good indeed!
donhornsby's curator insight, December 14, 2012 6:23 AM

(From the article): "The coming year will see a massive increase in companies using social media services to market their goods and services, recognising the potential for sharing content and information and enhancing engagement with target audiences."

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Your BtoB Customers Are Going Mobile—Don’t Get Left Behind

Your BtoB Customers Are Going Mobile—Don’t Get Left Behind | MarketingHits | Scoop.it

Survey: The B2B sectors that are quickly adopting mobile


Speaking of industries, the survey found that construction, foodservice, manufacturing, professional services and retail were the five industries in which the innovative use of mobile devices had the most potential to transform business. Here’s how these industries are using mobile:

1. Retail: 67 percent were using mobile to enable consumers to buy products; 50 percent used it to help consumers access information about products. There’s room for opportunity, with just 16 percent having a mobile app.

2. Professional services: The top uses for mobile devices and apps were enabling communication with customers, accessing information about the company, allowing customers to execute a service. There’s room for growth: Just 29 percent used mobile apps to automate processes.

3. Construction: These companies primarily use mobile to help consumers access information about their companies, and to improve communication between the main office and employees in the field. Room for growth: About one-fourth used mobile to help customers execute a service that used to be more complex.

4. Foodservice: Half of these companies reported some employees had already replaced computers with mobile devices, and an additional one-fourth expected this to happen in the next two years. Room for growth: With this the single industry most rapidly adopting mobile, there are still many ways mobile can improve the customer experience.

5. Manufacturing: These companies primarily use mobile to improve communication with customers and among employees. Mobile enables them to be more responsive, providing quotes quickly and collaborating with team members.

SUMMARY: Mobility is increasingly important to business-to-business sales as the laptop and desktop fade, Rieva Lesonsky writes. More than 1 in 3 ITs say mobile has replaced those other computers entirely for some employees, according to a CDW Small Business Mobility report. The construction, food service, manufacturing, professional services and retail sectors are using mobile most, according to the survey.


READ ARTICLE 

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Next iPhone To Be A Gamer's Delight

Next iPhone To Be A Gamer's Delight | MarketingHits | Scoop.it
The next iPhone will be a mean, lean, gaming machine, according to 9to5Mac, who have discovered that the phone will be equipped with the speedy A5 dual-core processor.

Apple has already doled out a prototype of next iPhone, featuring the A5 chip, to a few developers working on apps that optimize the new hardware.

Better gaming is expected to be a big selling point for the next iPhone release.
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Study shows consumers not keen on mobile ads

Study shows consumers not keen on mobile ads | MarketingHits | Scoop.it
A mere 10 percent of consumers that have viewed a mobile ad on a Web site or within an application claim that it drove them to buy online or visit a retailer in-store.

This was a key finding of a study conducted by Loop Analytics. A whopping 30 percent of respondents claim they were driven to download an application after tapping on a mobile banner.
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