Age and Gender Matter in Viral Marketing | MarketingHits | Scoop.it

To gain better insight into what makes people share content online, Fractl studied the emotions associated with viral marketing campaigns, plotting the ones that are most commonly associated with viral content on Robert Plutchik’s comprehensive Wheel of Emotions:


  1. Curiosity
  2. Amazement
  3. Interest
  4. Astonishment
  5. Uncertainty


Then, we looked more closely to see how certain demographics respond to different types of content.


Via Vicki Kossoff @ The Learning Factor