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Rescooped by Brian Yanish - MarketingHits.com from Curation Revolution
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The Content, Commerce & Social Media Revolution - CrowdFunde

The Content, Commerce & Social Media Revolution - CrowdFunde | MarketingHits | Scoop.it

After Google's algorithm changes content is KING, context QUEEN. Online merchants who "match the hatch" of content to customers create advantage. Winning this advantage takes courage.

Courage because when one revolution happens things get crazy. When three revolutions are happening simultaneously its time to get in the basement with water and a year's supply of canned goods.

Instead of doing that we suggest reading about how content, commerce and social media can contribute to one another on CrowdFunde our startup dedicated to helping websites, brands and companies tap wisdom of crowds.


Via Martin (Marty) Smith
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Rescooped by Brian Yanish - MarketingHits.com from Startup Revolution
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Facebook vs LinkedIn #infographic

Facebook vs LinkedIn #infographic | MarketingHits | Scoop.it
Choosing between Facebook and LinkedIn might not be an easy choice. You probably know both platforms as a user. Let's try to analyze those two systems in order for you to decide which one to use.

Via Georgina Lester, Mark Gittos, Martin (Marty) Smith
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Nicoletta Gay's curator insight, March 29, 3:47 PM

The standard answer usually is: Facebook is for B2C while LinkedIn is for B2B. It is actually more complex than that.    

Victor Juarez's curator insight, March 31, 5:55 PM

Facebook or  Linkedin? Mejor las dos pero si hay que elegir...

Dawn Jensen's curator insight, April 8, 5:59 PM

For those who are looking to see how they would reach a potential client or prospect, here's a great way to see top-tiered social networks side by side.

Rescooped by Brian Yanish - MarketingHits.com from Marketing Revolution
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The Video Marketing Tsunami

The Video Marketing Tsunami | MarketingHits | Scoop.it


Online video picked up speed in 2013 and will continue to gain significant momentum in 2014. A simple Google search taps into a pile of data that underscores the importance of video in marketing collateral.

 

Intermediate/ Digest...

-- >  73% of B2B marketers say they will focus on video as a content marketing solution in 2014. In an industry saturated with whitepapers and e-books, the rise of online videos has come as a relief for B2B marketers, providing them with a new and exciting platform to market their products and services.

-- >  Choose HTML5 over Flash. Here’s why:

-- >  Optimizing and uploading videos on sites such as YouTube and Vimeo, and embedding them on your website, boosts your search rank standing.

-- >  Some of the popular video distribution websites include:

     * TubeMogul

     * OneLoad

     * Vimeo

     * Viddler

 

Marty
Video's Unique Stone Skipping via Widgetization
Videos skip across the surface of the web thanks to easy SHARES via links and embed codes. Be sure to HOST some of your own videos since the only people you are making rich by using Vimeo or YouTube is THEM.

When you host your videos make sure you offer the same easy ratings (thumbs up or down), views feedback metrics and easy link or embed options made popular by YouTube and Vimeo.

This "stone skipping" nature of video makes it HIGHLY VIRAL. Video engagement can be HIGH too (if the video doesn't drive visitors away which many do). Keep your videos short and "Daisy Chain" them together  like TV episodes (hanging threads at the end with the promise of resolution in the next video on into infinity :). M


Via iNeoMarketing, Luis Costa, Martin (Marty) Smith
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iNeoMarketing's curator insight, February 5, 9:06 PM

Some solid information in this piece that I wanted to pass along to you.

Rescooped by Brian Yanish - MarketingHits.com from visualizing social media
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How People Use the Internet [INFOGRAPHIC]

How People Use the Internet [INFOGRAPHIC] | MarketingHits | Scoop.it
Today, around the world more people have mobile phone subscriptions than have access to electricity and safe drinkable water. Today, almost a third of the world's population uses the internet (a 528.1% growth since 2000!


So what are we doing with all the time we spend online, and how do we know all that time is being spent in useful ways?

For many of us, the internet is among the first things we experience after we wake; in fact, 75% of users are online before 9 a.m. Over 75% of people in the US own a laptop, 53% a smart phone, and 31% a tablet. Email is the most common action performed by people on their laptops, while search is the top action for mobile phone and tablet users. 72% of people like to play games on their tablets while 70% use their mobile phones for social media. Where do we use these devices? 72% of people use their mobile phones while traveling, and 64% use them in restaurants and coffee shops. As for tablets, 88% of people use their devices in the living room, 79% in the bedroom.


Find more statistics and data at the infographic or article link.


Via Lauren Moss
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LETP's curator insight, August 4, 2013 8:10 PM

Some useful facts! :)

Halina Ostańkowicz-Bazan's curator insight, August 5, 2013 4:50 AM

Very informative. Thank you for sharing.

9Dotstrategies's curator insight, September 3, 2013 11:25 PM

How People Use the Internet?

Rescooped by Brian Yanish - MarketingHits.com from Curation & The Future of Publishing
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Curation Is The New Black; But Will It Get In The Black?

Curation Is The New Black; But Will It Get In The Black? | MarketingHits | Scoop.it

"There’s a lot of talk about content curation; but is anyone making money?" asks Deanna Dahlsad on her blog. 


Though I can assure her we have plans to make some at Scoop.it (we've had premium offers from day 1 and they're ramping up very nicely), her focus is actually more on the curators themselves.


How can individual curators make money? She's not talking about brands or businesses who have an opportunity to get brand awareness or thought leadership out of this. She means the individuals who are willing to become professional curators and need to make some revenue  to justify it. Like some bloggers do. 


As I've outlined before, I think the answer will come from a mix of advertising (which can be promoted posts or sponsoring) and subscription revenue. This is not an original answer but we're starting to see some of our users do that:

- Check out http://hdslrnews.planet5d.com/ for an example of a sponsored topic;

- Some others want to be paid by their clients for their curation work and start to implement our privacy feature for that reason.


But maybe this picture needs to be looked at in a bigger way: in itself, blogging isn't either a massive revenue generation opportunity. There aren't that many blogging millionaires who make a fortune purely out of subscribing people to their blogs or selling ads on it. But most of the time, they're able to combine some direct revenue with offline or other services that their blogs help position and thus contribute to sell. 


Isn't combining that Content Marketing aspect of Curation with some direct revenue-generation the real winning bundle for Curators? What do you think?


Via Deanna Dahlsad, Guillaume Decugis
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Brian Yanish - MarketingHits.com's comment, October 3, 2012 8:31 AM
Indirectly I've monetized my use of Scoop.it by driving traffic to my websites. I'm working on a whitepaper that will explain how. Right now I'm still gathering analyitic results for it.
Guillaume Decugis's comment, October 3, 2012 9:37 PM
Looking forward to read that Brian! I'm curious what you guys think of a solution like http://linqia.com - we've been exchanging with their founders on whether it could be a good solution for our users or not. Nothing decided yet but as we're discussing monetization, I'd love to have your thoughts (or anybody else's interested in that).
Brian Yanish - MarketingHits.com's comment, October 5, 2012 1:16 AM
I've always wondered about the legal part of putting ads with curated content. Say I scoop a New York Times article word for word and there is an ad displayed on Scoop.it with the copied article.
Rescooped by Brian Yanish - MarketingHits.com from Personal Branding Using Scoopit
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Personal Branding: The Ultimate Guide to Doing It Right [Infographic]

Personal Branding: The Ultimate Guide to Doing It Right [Infographic] | MarketingHits | Scoop.it

Personal Brands
Personal Brands sound more selfish than they are. Developing a strong personal brand is a rising tide capable of lifting all boats including company, friends and ideas or memes you create This "Ultimate Guide" to how to create an effective personal brand shares great tips, insight and "how to" guidance.


Via Martin (Marty) Smith
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Carlos Polaino Jiménez's curator insight, April 2, 8:14 AM

Si queremos demostrar ser buenos en Community, nuestra marca personal debe ser excelente.

Rescooped by Brian Yanish - MarketingHits.com from Marketing Revolution
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Mint Social Currency: 3 Insider Tips - Curatti

Mint Social Currency: 3 Insider Tips - Curatti | MarketingHits | Scoop.it

Why Contagious? You could read Jonah Berger’s Contagious: Why Things Catch On as an update to Malcolm Gladwell’s The Tipping Point: How Little Things Can Make A Big Difference, but I wouldn’t (lol). 

Berger’s assertion that Gladwell is mostly wrong seems moot. The Tipping Point is philosophy. Berger’s book is ditch digging psychology based on his empirical research at Wharton.

Berger shares 3 key ideas to create viral marketing:

  • Find or Create Inner Remarkability.
  • Leverage Game Mechanics.
  • Make People Feel Like Insiders.


This Curatti.com post shares my favorite examples for each of Berger's Contagious traits including Red Bull for "Inner Remarkability", Scoop.it for leveraging game mechanics and Rue La La for making people feel like insiders.


Via Martin (Marty) Smith
Brian Yanish - MarketingHits.com's insight:

Great post @Martin (Marty) Smith a must read for all marketers!

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Rescooped by Brian Yanish - MarketingHits.com from The Cendrine Marrouat Magazine
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The Internet: A Decade Later (Infographic)

The Internet: A Decade Later (Infographic) | MarketingHits | Scoop.it
Did you know that there were only 3 million websites and 569 million Internet users in 2002? Internet Explorer was the king of browsers and web pages took about 16 seconds to load. Ten years later,...

Via Cendrine Marrouat - www.socialmediaslant.com
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Cendrine Marrouat - www.socialmediaslant.com's curator insight, December 29, 2013 4:52 PM


We have come such a long way in ten years! 

Rescooped by Brian Yanish - MarketingHits.com from Mastering Facebook, Google+, Twitter
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INFOGRAPHIC: (survey) Which Demographics Use What Social Media & How...

INFOGRAPHIC:  (survey)  Which Demographics Use What Social Media & How... | MarketingHits | Scoop.it

A massive survey of internet users reveals trends in social media usage across numerous platforms, ages, races, genders, population density and more...

 

The Pew Research Center has released the results of a comprehensive survey, conducted over several years to evaluate which demographics were using social media, and on which platforms. Which social networking sites emerged on top?

 

Of the online adults surveyed at the end of 2012:

67% use Facebook20% use LinkedIn16% use Twitter15% use Pinterest13% use Instagram6% use Tumblr 

Find more statistics, findings and takeaways on how Americans appear to be using social media, based on this recent study.

 


Via Lauren Moss, Shanika Journey, massimo facchinetti
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Ruby's curator insight, April 16, 2013 3:31 PM
Know social media audience~
Steven Krohn's comment, April 23, 2013 5:16 PM
Thanks for the constructive comments, they are very appropriate.
Retro Social Media's curator insight, May 15, 2013 1:17 PM

Only 16% use Twitter - wow!