“Photos are an important part of any restaurant’s promotional campaign, whenever tweeting or posting an update about the menu, wine, or even a new cocktail, it should always be accompanied by a picture. But you would be amazed at the number of restaurant owners that pay photographers for print ads and website layouts – and then post out-of-focus, badly lit, poorly framed photos of their menu on their social media sites.”
"Here are several basic tips on food photography. Invest in an inexpensive point and shoot camera, just make sure it has a macro setting. Shoot at the highest resolution from at least eighteen inches away – any closer and the autofocus is going to be useless."
Via Edible News