Jeff Fromm in a great post for TBJ makes Curagami's tactical marketing is dead argument beautifully. Social Media Marketing is dead & here's what's next.
As we consume more and more content via our mobile devices, both content marketing and social media marketing strategies need to be re-examined.
The end user, your consumer now has Notification Distraction, be it from a game or text message your content has limited engagement time of these devices. Getting a share has become even harder.
Connecting content to product engagement is the new marketing.
There is only one way to break out of the rat race and eliminate all competing rats - create EPIC Personal Branding. Here's how..
* Create BHAGs NOW!
* Videos and Pictures.
* Think TEAM!
* Use Special SOCIAL Weapons.
* Fail Miserably.
* Give your Skills AWAY FREE.
Follow those hard won secrets, at least one of them tried to kill me several times, and your personal brand will be EPIC, your resume floats to the top and you win the promotion, can afford the G I Joe with the Kung Fu Grip and love the life you create.
Internet marketing is all about try, try and try again!
Not everything will work today, maybe it was the wrong type of content, the wrong platform or bad timing.
Don't be focused on the numbers. I've seen many big brands do a post on a platform like Slideshare and only get a few 100's of views. They don't give up they spin the content and use it on a different platform.
There is a right and wrong to internet marketing. The WRONG is never trying or testing your ideas. The RIGHT is have one more viewer than yourself.
A recent study revealed that almost half of companies are not monitoring their online social media communities.
More than one-third said that they only measure Likes, comments and interactions on Facebook, with fewer than one in four actively measuring the ROI of their social media campaigns.
Social media affects your bottom line; brands that are proactively using these tools see numerous benefits. And for those that aren’t, the absence of social media can also impact their bottom lines, albeit in a very different way.
This infographic takes a closer look at why the shift to in-depth social media monitoring is critical for the modern business.
Platforms such as Twitter and Facebook come with a pretty steep learning curve – certainly when used for business marketing – and to maximize return on investment it’s essential that you implement a winning strategy.
It's important for businesses to select the right individuals to manage social channels and to use specific metrics to analyze feedback and success.
Learn more about social media strategies from this infographic, which presents an 8-step strategy for successful social media marketing...
A new infographic based on statistics published by the Huffington Post lists 100 of the most fascinating figures from 2012, focusing on Facebook, Twitter, Pinterest, Instagram & Google+.
More than 1 million websites integrated with Facebook since the beginning of 2012. with a reported 80% of users preferring to connect with brands via the social site. With 23% of people checking their accounts five or more times a day, it's hard to miss an advertising opportunity.
Rival social network Google+ could become real competition, garnering 625,000 new members every day of last year. Of those millions of people, active users reportedly spend more than 60 minutes a day across Google products, averaging 12 minutes per day with Google+.
Meanwhile, micro-blogging site Twitter held its own last year. The average user tweeted 307 times over the course of 2012...
See more social media statistics and figures at the infographic.