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Rescooped by Brian Yanish - MarketingHits.com from visualizing social media
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Infographic: The history of online advertising

Infographic: The history of online advertising | MarketingHits | Scoop.it

Advertising has come a long way since the first ever online ad was sold in 1993.

This new infographic from Marin Software plots the industry's biggest moments, from the launch of Facebook to Twitter's promotional tweets and the more recent introduction of Google Adwords.


Via Lauren Moss
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9Dotstrategies's curator insight, October 3, 2013 4:24 AM

History of Online Advertising: An Infographic

Jagadish Pokhrel's curator insight, October 4, 2013 12:54 AM

what's up next?

Lee Werrell's curator insight, October 6, 2013 6:47 AM

Just shows the phenomenal growth of online activity - and it is set to grow exponentially as more peoiple access the internet.

Rescooped by Brian Yanish - MarketingHits.com from visualizing social media
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[Infographic] Facebook Ad Performance by Industry

[Infographic] Facebook Ad Performance by Industry | MarketingHits | Scoop.it

Ever wonder if your Facebook ads are performing better or worse than the industry standard for ROI – searching for some Facebook benchmarking data? What is the average CPM, CTR, CPC, the average cost per like, or average page like rate for your industry or business?


This graphic is based on data from Social.com’s study of 1 million ad units and over 114 billion impressions from January 1st to March 31st, 2013. The report analyzed the top 25 countries globally and top five countries per region based on impressions. All rates were converted to U.S. dollars using the average daily conversion rates during the reporting period.


You can use this data in many different ways – one of which is determining ROI of your Facebook Campaign to determine if social media is worth the ROI for your business.


Via Lauren Moss
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Ana Quillinan's curator insight, July 13, 2013 8:47 AM

How your ads rank on Facebook could have countless other reasons why it performs better or worse, ie - timing, image quality, messaging, target market, etc. Test on a relative basis with multiple ads. 

KOMADOK by D.FRAGUELA's curator insight, July 14, 2013 1:42 PM

Stats très intéressantes. Cela permet de se comparer.

Lee Tonitto's curator insight, July 19, 2013 9:51 AM

Here is a great source of metrics for your next social media campaign

Rescooped by Brian Yanish - MarketingHits.com from Just Story It Biz Storytelling
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Why most marketing content rarely connects with an audience -- there's no story!

Why most marketing content rarely connects with an audience -- there's no story! | MarketingHits | Scoop.it

"Aren't marketing platforms today oversold in what they can do on the business side of things? Are organizations even aware that their message has lost all connection with their audience? Hey, some even seem to excel at finding ways to render their content marketing completely pointless!"


Here's an article by my colleague Raf Stevens who really drives the point home about how most advertising is anything but a story -- yet stories are what customers want. I love the research he shares and charts included. They really help make his point.


Scroll down below the fold when you click through so you can skip the promo for an upcoming workshop. Look for the 'Look Who's Talking" photo.


And I also like the tips and examples Raf gives us for how to actually get our heads away from traditional advertising and into the narrative space.


And then I reflected on another article I just discarded that mentioned Burberry's The Art of the Trench storytelling project: http://artofthetrench.com/  I checked it out and hah! It's anything but storytelling. Just a collection of photographs from customers wearing trenchcoats set to some music: 


But then I realized that if businesses can't figure out how to craft and share meaningful stories (and don't even know/care what a story really is), then customers might not know what to share either! Which means businesses need to get really smart about how to evoke stories -- because people will tell you lots of stories (yes, stories -- not opinions. thoughts, or observations) when you know how to properly evoke them.


OK, I went off on a tangent there because Raf barely mentions evoking stories. For help with story evokingsearch this article collection under 'storycapture'.


To get back to Raf and his article -- go read it. It has lots of great info and is a good kick-in-the-pants reminder to build narrative into all of your marketing work.


Link to original article: http://us5.campaign-archive1.com/?u=630ffc3b05a1a80b71c170805&id=5705e9c6f3&e=79985a9819 


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 


Via Karen Dietz
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Scooped by Brian Yanish - MarketingHits.com
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The next trend is social media marketing – realtime advertising

The next trend is social media marketing – realtime advertising | MarketingHits | Scoop.it

The cleaning brand Mrs Meyers experimented with a unique ad format that pulled in realtime content and online conversation from social platforms.

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Rescooped by Brian Yanish - MarketingHits.com from Integrated Brand Communications
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Infographic: The Rapidly Growing Digital Advertising Market - Marketing Technology Blog

Infographic: The Rapidly Growing Digital Advertising Market - Marketing Technology Blog | MarketingHits | Scoop.it

We met with a non-profit last week in our office who have developed an incredible following on Facebook. However, their approved budget only has line items for television and radio advertisements as their overall marketing budget. This is an issue with many non-profits… directors are a bit complicit as they direct budgets based on grants that have been around for decades.

 

It’s not that we’re poo-pooing television and radio (we do a segment on radio), it’s just that they’re expensive mediums that need to be properly deployed as part of an overall marketing mix. Digital media offers low-cost, high yield opportunities – especially with non-profit organizations where the employees and customers are so passionate. Online media offers the opportunity for you to spark the fire, and your fans and followers to spread it. It’s truly unlike any traditional source.

 

When the average person is exposed to 3,000 advertising messages a day, you want to make sure that your advertising vehicle will get you to the target that you want. The Internet’s ease of access has created a large search gateway for customer’s needing your product or service. Upon balancing the prices of Internet advertising with its benefits, it’s easy to see why this is not a market to ignore.

The quote above and the infographic below from the Advice Interactive Group is a comprehensive look at the growth of digital marketing over time with respect to traditional media.

 




Via Russ Merz, Ph.D.
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Sophie Batten's curator insight, August 22, 2013 12:26 AM

My insight is that these days more and more people are using the internet and less people are using television and radio. The internet is seen by consumers to be easier and more direct than television and radio. However this effects marketers that pay for advertising on television and on the radio because each day the audience they are creating these advertisements for are getting smaller and smaller and starting to be a waste of money. This is why more advertising are starting to be seen on the internet, advertisements are increasing on popular used sites such as Youtube and Facebook and its not a suprise since it costs less and is more actively used.

 

Teagan Adams's comment, August 22, 2013 1:27 AM
I agree with Sophie that a lot of money is being spent on advertising in domains that has shrinking audiences. Makes people wonder how much longer until internet advertising will become expensive considering its success.
Analay Malamala's comment, August 22, 2013 4:51 AM
I agree with your insight Sophie when you say that there is more use of the internet and less of traditional media like television and radio, I think that it's a much better way of communication for consumers to jump on the internet, it's accessible and because the world is evolving, our knowledge of different platforms evolve too and therefore we stick to what we feel more confident to use and think is most effective.
Rescooped by Brian Yanish - MarketingHits.com from Social Media Useful Info
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Social Influencers: Digital Marketing’s Most Overlooked Resource

Social Influencers:  Digital Marketing’s Most Overlooked Resource | MarketingHits | Scoop.it

It is hard to believe that in a digital world where people are so connected, it still seems to be completely difficult for businesses to use that to their advantage to more efficiently maximize their ROI. Companies continue to spend on banner ads instead of on the people who can really make a difference in the way people purchase.

 

This infographic should help researchers and advertisers see what great potential there is in the power of social media and general online influence. Bloggers, tweeters, and Facebook champions really can be wise investments; read more at the article link.


Via Lauren Moss, Mau, Ivo Nový
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Retro Social Media's curator insight, May 15, 2013 1:13 PM

Great read..

Athena Catedral's curator insight, May 16, 2013 5:58 AM

It's about time to leverage social influencers and how they impact purchasing decisions & even brand advocacy

gillkelley's curator insight, May 31, 2013 4:09 AM

Some useful stats here!

Rescooped by Brian Yanish - MarketingHits.com from Transmedia: Storytelling for the Digital Age
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When is a kids’ online game actually an ad?

When is a kids’ online game actually an ad? | MarketingHits | Scoop.it

Cecilia Kang:  "Kids spend more time than ever in front of screens beyond the living room television. Advertisers have responded with sophisticated ad campaigns that can start on the TV and then move to apps, social media sites and online games" ...


Via The Digital Rocking Chair
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Souvantha Bouaaphone's comment, September 7, 2013 1:51 AM
The article pointed out that we gotta do something about advergame before it become worst. However, we should remember that advergame is a tool for advertising so there is also good and bad sides.
Kay'Gee Rox's comment, September 7, 2013 5:32 AM
Thank you for posting this article. "Catch them while they're young" huh! McDonalds does this a lot. I feel it's unethical for kids who can't process these games as what they really are - marketing strategy. I still think advergames directed at kids should be brands/products that will advance their health & well-being. e.g. healthy snacks. Advertisers owe this much to society.
Geveta Cook's comment, September 9, 2013 12:59 AM
It's ok - IHOP is “sensitive to the issue of advertising to children.” True point for consideration though, the ethics debate on ads for children during certain hours was an issue, but the length of exposure is vastly extended through games. Good find Maree thanks for posting :)
Scooped by Brian Yanish - MarketingHits.com
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The 5 Minute Guide To Cheap Startup Advertising

The 5 Minute Guide To Cheap Startup Advertising | MarketingHits | Scoop.it
The following is a guest post by Rob Walling. Rob Walling has been an entrepreneur for most of his life and is author of the book Start Small, Stay Small: A Developer's Guide to Launching a Startup. He also authors the top 20 startup blog Software By Rob, that's read by tens of thousands of startup entrepreneurs every month and he owns the leading ASP.NET invoicing software on the market in addition to a handful of profitable web properties.

Imagine that you've just completed version 1 of your product and you're preparing for launch. You’ve greased the wheels with a few bloggers, targeted some keywords with SEO, created a bit of linkbait, and scheduled the press release to launch in the morning. At this point your co-founder turns to you and says: “What are we going to do with the $300 we have stashed away for advertising?” Consider this your lucky day. The goal of this article is to provide you with the core of what you need to know about cheap startup advertising as quickly as possible, so you can start spending that ad budget wisely. Let's get started
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