Here's our admittedly tongue in cheek list of reasons your small businesses still might not be using Pinterest. Join in the fun.
Recent reports suggest Pinterest is well on its way to being one of the biggest social networks ever.
A study last month indicates that while Facebook still maintains its domination with 67 percent of American Internet users, Twitter, the second runner up with 16 percent of the same audience, may soon be overtaken by Pinterest, which now has about 15 percent.
Twitter was never designed to be a social network but it has become one.
In fact it was designed initially in 2006 to used by individuals as an SMS type service to communicate with a small group at the podcasting company Odeo.
When I first joined Twitter in 2008, I was underwhelmed and wondered as to its usefulness. Its early attraction to me was its novelty factor.
It has overcome this challenge and four years later it has built an impressive resume.
In the nearly six years since its founding over 600 million users have registered Twitter accounts.
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But companies are now left trying to make sense of which ones they should be paying attention to, what they need to be doing in these channels to gain a competitive advantage, and how it all ties into their overall content marketing strategy.
On today’s rapidly shifting web, it’s essential that companies start to take a more holistic approach to content marketing and connect more effectively with their various stakeholders across a number of web and social channels. This “pressure to extend” has created a new strategic online content life cycle that is imperative when competing on today’s unpredictable social web — especially in light of recent changes in Google search algorithms and how they might affect established SEO strategies.
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