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This graph shows Amazon's growth as it acquired goods-based companies during it's earlier years and later started acquiring software-based companies.
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Amazon's BIG DataNot unlike THE WORLD Amazon's Mergers and Acquisitions show a shift from goods and services companies in the beginning to software now (can you say "predictive analytics").
Amazon has more #BIGDATA than it will ever be able to use. Now Amazon, like the rest of us, needs to UNDERSTAND thus the move from goods and services companies to software.