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Rescooped by George Penman from Content Marketing Observatory
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"Brands on Facebook just can't stop being terrible" | VICE UK

"Brands on Facebook just can't stop being terrible" | VICE UK | Marketing | Scoop.it

"Attention social media managers: Stop calling yourselves "social media snipers", "digital Sinatras", "digital inventionists", "technology whisperers", "content kings", "brand activators", "brand pollinators", and "change agents" (all terms pulled from actual Twitter bios of social media “pros”).

What you are: admen and adwomen. Every update you create is a little ad for your brand; a free (FREE!) golden opportunity to be smart, funny, emotional, informative… something, anything other than moronic.

And yet, here we are again. According to my lazy research on social media “content” makers – via personal experience and my Twitter followers – almost all of these social media dipshits appear to be in their 20s. Are older, tech-averse brand and marketing managers really handing the social media keys to recent college grads just because they know some code and Photoshop? That’s just plain dumb, for reasons I have outlined below."


Via Frank Delmelle
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Rescooped by George Penman from Business: Economics, Marketing, Strategy
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Does Marketing Have A Marketing Problem? It's Time For A New Definition

Does Marketing Have A Marketing Problem? It's Time For A New Definition | Marketing | Scoop.it
Let's face it, to the average business person, marketing equals promotion.Marketing is an ad.Marketing is a brochure.Marketing is a press release.And more recently, Marketing is a Facebook page or a

Via Pantelis Chiotellis
George Penman's insight:

Peter Drucker has an excellent ear for writing quotable insights.

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Video: 50 Cent Talks Business and Branding with The Wall Street Journal

Video: 50 Cent Talks Business and Branding with The Wall Street Journal | Marketing | Scoop.it
50 Cent was the latest guest on The Wall Street Journal's The Business of Celebrity talk show with Lee Hawkins, and during their in-dep
George Penman's insight:

The man, the legend. Who else could come up with the lyrical genius, "I love you like a fat kid loves cake?"

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