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Is Social Media Creating a Lonely Planet?

Is Social Media Creating a Lonely Planet? | Marketing&Communication | Scoop.it
A new study explores whether or not updating social networks affects lonelinessThere are over 400 million Tweets published on Twitter every day. There are also 48 hours of video uploaded on YouTube

Via Cendrine Marrouat - www.socialmediaslant.com
Pedro Araújo's insight:

We live in times when this kind of paradox easily happens. We live in such a rythm that we barely see our friends, cousins or uncles. Things like Facebook or other social networks can give us the sensation that we are keeping in touch. But if our lives are such a mess due to hard and long hours of work (lucky we are if we have work), what's the alternative? Loosing physical and digital contact with our community of friends and relatives? Is that better than keeping some contact, although we are doing it by digital platforms? Turning our back on this tool would make us even more lonely people.

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The Right Image's comment, January 20, 2013 4:38 PM
I agree Gerrit - it varies from person to person - For some it cures isolation, whilst for others it encourages it......
Winnie Jack's comment, January 21, 2013 1:31 AM
Sometimes when people are alone, they would like to be addicted to the music world, which can make them seem not so lonely.http://www.artisoo.com/
Lincoln Torcelli's comment, January 21, 2013 5:44 AM
We are learning at an early stage to use and live with social media. In the meantime some people become heavy users and isolate themselves from real world. With the time we should be able to find a balance, and assume that social media is just another digital tool, which enables us to share ideas, among plenty of things.

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Marketing&Communication
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How Consumers Feel About Sponsored Content

How Consumers Feel About Sponsored Content | Marketing&Communication | Scoop.it
Content - Most consumers (54%) say they do not trust pieces labeled sponsored content on online news websites, according a recent report from Contently.
Pedro Araújo's insight:

I always felt this way. Journalism is still fundamental in free societies. The degree of credibility is quite obvious when we compare a sponsored article or content marketing article to a real article published by some newspapers. Journalism can be in transformation due to digital era, but it will never die. 

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The Ultimate List Of Content Marketing Tools | Business 2 Community

The Ultimate List Of Content Marketing Tools | Business 2 Community | Marketing&Communication | Scoop.it

In the past year, there has been a major growth of content marketing tools available to content marketers. While many of these tools have existed for years prior to the advent of content marketing and would normally be deemed as simply internet marketing tools, many of them are rechristening themselves as content marketing tools. Yet many of these tools are quite different from each other and serve vastly different purposes within content marketing. Some technologies may help create content, others like our own Curata help create content, some may help distribute your content, yet others may help you simply measure the effectiveness of your content marketing. Based on attending dozens of content marketing conferences over the years, I have seen most marketers, and even analysts, not know where to start or how to make sense of the universe of content marketing tools.... This is a great place to start exploring content marketing tools.


Via Jeff Domansky
Pedro Araújo's insight:

Quite incredible this gold mine of content marketing. I truly believe that this business is an important part of marketing's future. Brands will progressively understand that simple publicity is not enough. Brands will understand that marketing only focused on the product or service is not enough. Consumers like to be part of something bigger. Like in a relationship, the expectations are high when they get involved with a brand.

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Jeff Domansky's curator insight, May 14, 2013 1:21 PM

I thought this was a valuable set of content marketing tips and an infographic you'll refer to in the future.

Jeff Domansky's comment, May 14, 2013 1:24 PM
Totally agree with you Pedro. The challenge for business is to figure out how to keep the engagement going once it's started. there are costs and training for sure and scale is also a barrier.
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Websites don’t kill newspapers, people kill newspapers.Scoop.it

Websites don’t kill newspapers, people kill newspapers.Scoop.it | Marketing&Communication | Scoop.it
.The newspaper. One of the most sacred institutions of the publishing world and one of its oldest, most respected methods of knowledge gathering and collection of popular opinion, dating all the way back to the first printing presses ever created.
Pedro Araújo's insight:

I almost completly agree with the perspective that websites don't kill newspapers. The empowerment of many citizens trough social media and the Internet may give the impression that "no one has to go to school to be a journalist anymore". That is not entirely correct. My mechanic might help when he sees an accident or hurricane and immediatly reports it through the Internet. Move back 50 years and the difference is that the speed of passing on the information was much slower because there was no Internet and the communications in general were less friendly. So my mechanic would have to telephone the newspaper or send a letter or telegram to report the accident or hurricane. No one said back then that he also could be a journalist. He was just a source that nowadays could use all the communication technologies and that might give the wrong impression that we are all journalists. When the public made some suggestions to conceive the interior of BMW cars, no one said that we can all be designers without the proper studies or training. No, journalism is not an exercice as easy as drinking a glass of water.

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Convergence is so much bigger than media – Bazaarvoice Blog

Convergence is so much bigger than media – Bazaarvoice Blog | Marketing&Communication | Scoop.it
The convergence of media is a hot topic, but there’s a much more disruptive story at play. Just as the lines blur between paid, owned, and earned,
Pedro Araújo's insight:

I agree 100% with this article. I will just quote what I think is more important. 

"A brand’s identity is now defined not only by its corporate positioning. Brands’ identities are now actively being shaped by the consumers who buy from them. They share a brand’s products and media, and their experience with them, with their social networks, collectively reaching a larger audience than the brand could alone. “The days of controlling the message are absolutely over,” says Wendy Clark, SVP Integrated Marketing Communications & Capabilities for Coca-Cola. “At best you’ll be invited in and you’ll get to co-create and participate with consumers. Consumers aren’t just converging with marketers, though. They’re product developers, R&D, designers, investors. They want to be part of a brand on a deeper level, to actively be involved. They want to be the brand, and the best brands give them the power to do so".

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Is Social Media Creating a Lonely Planet?

Is Social Media Creating a Lonely Planet? | Marketing&Communication | Scoop.it
A new study explores whether or not updating social networks affects lonelinessThere are over 400 million Tweets published on Twitter every day. There are also 48 hours of video uploaded on YouTube

Via Cendrine Marrouat - www.socialmediaslant.com
Pedro Araújo's insight:

We live in times when this kind of paradox easily happens. We live in such a rythm that we barely see our friends, cousins or uncles. Things like Facebook or other social networks can give us the sensation that we are keeping in touch. But if our lives are such a mess due to hard and long hours of work (lucky we are if we have work), what's the alternative? Loosing physical and digital contact with our community of friends and relatives? Is that better than keeping some contact, although we are doing it by digital platforms? Turning our back on this tool would make us even more lonely people.

more...
The Right Image's comment, January 20, 2013 4:38 PM
I agree Gerrit - it varies from person to person - For some it cures isolation, whilst for others it encourages it......
Winnie Jack's comment, January 21, 2013 1:31 AM
Sometimes when people are alone, they would like to be addicted to the music world, which can make them seem not so lonely.http://www.artisoo.com/
Lincoln Torcelli's comment, January 21, 2013 5:44 AM
We are learning at an early stage to use and live with social media. In the meantime some people become heavy users and isolate themselves from real world. With the time we should be able to find a balance, and assume that social media is just another digital tool, which enables us to share ideas, among plenty of things.
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3 in 4 Say Claims in Ads Are Exaggerated

3 in 4 Say Claims in Ads Are Exaggerated | Marketing&Communication | Scoop.it
Advertising - More than three in four consumers say most of the claims that brands make in advertisements are somewhat exaggerated (57.4%) or very exaggerated (19.0%), according to a study by Lab42. ...
Pedro Araújo's insight:

Marketeers should think seriously when 3 in 4 consumers simply don't believe in advertising. Adds transmit the wishing positioning of a certain brand. But the real positioning is not what brands wish, but how consumers really see them. And if they see lack of integrity in their marketing mix...disastrous things can happen, moreover in an horizontal market where consumers communicate easily between themselves and destroy value,many times with the news media "help". Adds can be beautiful pieces of art, but they should serve as mirrors that claim some truthful differentiation. The same thing happens with politicians or athletes such as Lance Armstrong.

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The Social Media Report 2012 by Nielsen Media

The Social Media Report 2012 by Nielsen Media | Marketing&Communication | Scoop.it

What's driving the continued growth of social media?

How is consumer usage of social media evolving?

How is social media impacting mareting?


Via The Fish Firm
Pedro Araújo's insight:

"SOCIAL LIKE are the most common action taken after seeing a social ad and can be a great way to raise a brand’s visibility". When I read this statement in The Social Media Report 2012, I had mixed feelings about it. Are loads of social likes positive? Yes and No, I should say. Yes if social likes are real. No if social likes are paid by brands. This latter insight can be read in Portuguese Dinheiro Vivo's article: "How Companies buy social likes" http://www.dinheirovivo.pt/Buzz/Artigo/CIECO089409.html


 
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Philippe Trebaul's comment, January 4, 2013 3:25 AM
Bonjour.

Merci !

Pour vos articles aux contenus toujours aussi intéressants, pertinents, utiles, faciles à intégrer, et d'actualité.

And...#NewYear

Philippe TREBAUL

: 0)

33-6-42-97-88-47

@ TREBAULPhilippe

Hello.

Thank you!

For your articles in the contents always also interessants, relevant, useful, easy to integrate, and of current events.

And #NewYear

Philippe TREBAUL

: 0)

33-6-42-97-88-47

@ TREBAULPhilippe
Philippe Trebaul's curator insight, January 4, 2013 3:32 AM

Bonjour.


Merci !


Pour vos articles aux contenus toujours aussi intéressants, pertinents, utiles, faciles à intégrer, et d'actualité.


And...#NewYear


Philippe TREBAUL


: 0)


33-6-42-97-88-47


@ TREBAULPhilippe


Hello Mister SILONE.


Thank you!


For your articles in the contents always also interessants, relevant, useful, easy to integrate, and of current events.


And... #NewYear


Philippe TREBAUL


: 0)


33-6-42-97-88-47


@ TREBAULPhilippe

Unre Visagie's curator insight, January 12, 2013 12:27 AM

Social media supports real old fashioned direct relationships and plain hardwork!

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Swoosh and Sustainability: Nike's Emergence as a Global Sustainable Brand | Sustainable Brands

Swoosh and Sustainability: Nike's Emergence as a Global Sustainable Brand | Sustainable Brands | Marketing&Communication | Scoop.it
The current controversy over supply chain practices of global corporations such as Disney, Walmart and Sears in Bangladesh reminded me of Nike’s past and its subsequent corporate sustainability evolution.
Pedro Araújo's insight:

This is the way to do. We live in a time when being socially responsible may be one of the main keys towards sucess.  Nike fully applied the marketing 3.0 concepts. Image, identity and integrity must work together in a balanced way. When a brand faces the mirror (the actual picture that consumers see) the reflex must not lie to the public. When the consumers perceive truthfull concern with certain values, the relationships with the brand have all the chances of sucess.

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8m Britons run online businesses from home

8m Britons run online businesses from home | Marketing&Communication | Scoop.it
8m Britons run online businesses from homeThe Direct Line for Business research found that of the 8m people believed to be running an online business from home, (8m Britons run online businesses from home http://t.co/cVkvtXtdle)...
Pedro Araújo's insight:

In a time of deep depression in EU, particularly inside euro area countries, the perspective of running online businesses from home is at least a hope for many. I believe that in countries like Portugal or Spain this concept is still narrowly implemented. The difficulty here is to find the right business and support. And volume...if you are out of job.

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This is your brain on behavioural economics

This is your brain on behavioural economics | Marketing&Communication | Scoop.it
Pedro Araújo's insight:

The functioning of the behavioural economics in a country under bailout or severe austerity is always the result of two pressures: adjustment (forced or under fear of the near future) of our expenses and social and professional pressure for inclusion (I should buy this and that because everyone has it...). But this brain map of behavioural economics is more technical than that and brings no context for reasoning under crisis.

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Content is queen

Content is queen | Marketing&Communication | Scoop.it

For all of you chanting “Content is king!”, you’re barking up the wrong tree. It’s not that content has dropped from its position of prominence. Content still is critical in any online effort. But the “king” metaphor is out of date. Today’s winning content is queen. And with it, all those traditionally feminine attributes needed to engage the modern customer. http://cmsoforum.mckinsey.com/article/content-is-queen-2

 

Pedro Araújo's insight:

Quite right. The feminine spirit is more adequate to describe what brands should do in dealing with their customers. "To be or not to be" inside social networks - nowadays the main road to communicate with consumers - is that kind of question that doesn't make any sense. You have to be there. But as in the case of any relationship, you have to deal with setbacks. And you really have to know how to deal with them. The ideal scenario is when you have the competences to avoid misunderstandings that destroy your brand's value.

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Digital to Account for One in Five Ad Dollars - eMarketer

Digital to Account for One in Five Ad Dollars - eMarketer | Marketing&Communication | Scoop.it
eMarketer’s latest forecast for worldwide digital ad spending finds digital taking an ever-greater share of total media ad dollars. By 2016, more than one-quarter of spending will go to online and mobile internet formats.
Pedro Araújo's insight:

Digital ad spending is growing up. That's a good sign for news print media that still relies too much on paper advertising. Since newspapers are declining their sales, digital will become more important as a source of revenue. Obviously, this transition period will be too long for many and some will die along the way. Sadly, the market as no feelings. Consumers will make choices at their own rythm...

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The New York Times Compendium

The New York Times Compendium | Marketing&Communication | Scoop.it
Pedro Araújo's insight:

This is co-creation of news! News media companies can't simply stop or beat social networks or  bloggers capacity to create contents. So NYT just joined the readers in a co-creation process. This is something that deserves to be followed to see where it might take a media company. "Compendium invites readers of The New York Times like you to use articles, imagery, videos, and quotations to tell your own stories using New York Times content. Each collection has a description that you can use to introduce the collection as a whole, and each item in your collection has a place for you to describe what was important, interesting, or funny about it. Once created, you can share your collection or link to it from anywhere".

 

 

 
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Don't Expect Newsweek's Digital Covers to Be Any Less Provocative

Don't Expect Newsweek's Digital Covers to Be Any Less Provocative | Marketing&Communication | Scoop.it
Magazine will continue to use big name covers to stay in the conversation
Pedro Araújo's insight:

This Newsweek experience of going 100% digital must be followed closely. For some media astrologists, this is the right way to survive. For others, this might just be a simple disaster. Ask Rupert Murdoch, who recently closed his online subscription venture, The Daily, after losing $30m a year. This online venture was just available for iPads, but it was able tho gather 100 000 subscribers. 

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