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Welcome!

We hope you enjoy some of the more interesting articles and stories in the world of marketing and communications.

 

To get in contact, drop us an email to moreinfo (at) lucidity (dot) com (dot) au

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Using Social Media For Lead Generation | Social Media Today

Using Social Media For Lead Generation | Social Media Today | marketingandcommunications | Scoop.it
According to this infographic, the current crop of top social networks – from Facebook to Twitter, LinkedIn, Google+ and Pinterest – can help a business gather leads and attract more customers when utilized right.
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StephIsemonger's curator insight, March 13, 3:57 PM

An interesting article and infographic that shows how effective social media can be as a marketing tool for businesses. Marketers are now realising more than ever how important social media is as a promotional tool and lead generation. Websites such as Facebook, Twitter and LinkedIn are shown as being very useful in generating new customers and sales, attracting more traffic to a company's website, creating marketing leads and helping to close deals. This shows how important is is for a company to have some sort of presence in the social media world.

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Industrial Companies shouldn’t Replace Email Marketing with Social Media | Industrial Marketing Today

Industrial Companies shouldn’t Replace Email Marketing with Social Media | Industrial Marketing Today | marketingandcommunications | Scoop.it
Yes, social media generates all the buzz but discarding email marketing, a tried and true workhorse would be a mistake and here is why.
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Olivia Munro-Goodey's curator insight, March 16, 2:18 AM

this article  explains that email marketing should not be discarded and phased out to be replaced by social media. Instead,  email marketing and social media platforms should be used to complement  each other. surveys that were conducted showed that the most popular form  of marketing in digital campaigns were email marketing at 78% compared with social media at 58%. I think this is correct as email marketing is a direct way to engage with the consumer and to encourage action to be made turn consumers into customers.Although social media is such an important way to reach the consumer, email marketing can help reinforce messages and support other channels in IMC. 

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Google debuts hilarious videos about how terrible online shopping can be

Google debuts hilarious videos about how terrible online shopping can be | marketingandcommunications | Scoop.it
Google has introduced hysterical new videos that show how online shopping sites frustrate users by not giving them accurate search results, making them input awful captchas, or suggesting items not...
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Global Mobile Commerce Infographic: Shoppers’ Habits Around the World | Mobify

Global Mobile Commerce Infographic: Shoppers’ Habits Around the World | Mobify | marketingandcommunications | Scoop.it
Mobile Web Platform for Mobile Commerce and Mobile Websites
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Hang Ha's curator insight, March 25, 8:18 PM

Visual Statics on global mobile commerce. Analyzes the worlds online shopping traffic on mobile devices and the current trends.

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Just 0.5% of the World’s Massive Trove of Online Data is Being Analyzed

Just 0.5% of the World’s Massive Trove of Online Data is Being Analyzed | marketingandcommunications | Scoop.it
The amount of data being generated on a daily basis by people and machines (the "digital universe") is expanding at a rapid rate, providing a mass of Big Data potential,
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Attention B2B Marketers: Are Your Twitter Followers Worthless?

Attention B2B Marketers: Are Your Twitter Followers Worthless? | marketingandcommunications | Scoop.it
Have you ever had the sneaking suspicion that something was wrong, but were afraid to investigate further and find out? Sure you have, and so have we.
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Is 2013 The Year We Welcome "Post-Digital" Marketing? I Vote "Yes"

Is 2013 The Year We Welcome "Post-Digital" Marketing? I Vote "Yes" | marketingandcommunications | Scoop.it
We are at another inflection point, as we move from digital marketing as a renegade effort to post-digital marketing.
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Marketing Materials May Not Be Legally Binding - Huffington Post

Marketing Materials May Not Be Legally Binding - Huffington Post | marketingandcommunications | Scoop.it
The discussions preceding a written agreement frequently contain numerous promises concerning future actions. These may be in the form of oral statements or marketing materials.
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Marketers suit up for customize content marketing

Marketers suit up for customize content marketing | marketingandcommunications | Scoop.it
Content marketing is like a well-fitted suit. Like the perfect cut, the message must fit the channel seamlessly to stand out and make an impression.
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3 Key Tactics To Maximize Your B2B Social Media Campaigns

3 Key Tactics To Maximize Your B2B Social Media Campaigns | marketingandcommunications | Scoop.it
With 800 million people using Facebook and hundreds of millions logging on to LinkedIn and Twitter, marketers are increasingly looking to reach their customers and prospects through these social media platforms.
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What’s in a business card?

What’s in a business card? | marketingandcommunications | Scoop.it

Business cards aren’t what they used to be. Even when people do exchange cards, it’s likely that they will end up in a pile on the desk. No one has the time to input personal details from these cards on their computer and in any case, with LinkedIn and Google and the like – do we really need business cards any more?

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Mobile Trails in Customer Experience Integration

Mobile Trails in Customer Experience Integration | marketingandcommunications | Scoop.it

Companies are least likely to integrate mobile touch points into the overall customer experience, according to a report released in November 2011 by...

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Australian businesses say lack of strategy is main barrier to co-ordinated marketing campaigns

Australian businesses say lack of strategy is main barrier to co-ordinated marketing campaigns | marketingandcommunications | Scoop.it
Modern marketing professionals are all too aware of the need to implement a co-ordinated strategy across multiple channels, however there are a number of significant barriers that prevent this from becoming a reality.
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Forrester Report: The Social Media Habits of B2B Customers - CMSWire

Forrester Report: The Social Media Habits of B2B Customers - CMSWire | marketingandcommunications | Scoop.it
Forrester Report: The Social Media Habits of B2B Customers
CMSWire
Customer Experience: Forrester How B2B Customers Use Social Media Every B2B customer is using social media for business, but how they use it depends on their particular situation.
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Tesco CIO: personalisation is the next big thing for retail technology

Tesco CIO: personalisation is the next big thing for retail technology | marketingandcommunications | Scoop.it
Mike McNamara, chief information officer at Tesco discusses the impact of technology in retail and keeping your customer at the heart of everything you do
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Email, Social, and Mobile Are Marketers' 2013 Budget Priorities

Email, Social, and Mobile Are Marketers' 2013 Budget Priorities | marketingandcommunications | Scoop.it
Email Marketing - Email, social media, and mobile rank as marketers' top spending priorities for 2013, according to a survey from StrongMail: 55.5% of marketing executives say they plan to increase spending on ...
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Joan Stewart's curator insight, December 22, 2012 12:25 AM

Big move toward mobile will happen in the New Year, many still have to organise their marketing strategies. 2013 is the year to know what you plan is in the future of online marketing integrating it with offline.

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Five Online Shoppers Ruling the Holiday Interwebs [Infographic]

Five Online Shoppers Ruling the Holiday Interwebs [Infographic] | marketingandcommunications | Scoop.it
Customer Behavior - Shoppers plan to spend $92-$96 billion online during the 2012 holiday season. To help brands understand how to reach those online shoppers, Maxymiser created this infographic of five online-shopper personas.
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10 Brand Marketing Trends that Should Dominate 2013

10 Brand Marketing Trends that Should Dominate 2013 | marketingandcommunications | Scoop.it
With just a couple of weeks until the new year arrives, it's time to start thinking about the trends that are dominating brand marketing and will stick around or get even bigger in 2013.
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Marketing Techniques used in “The Hobbit”

Marketing Techniques used in “The Hobbit” | marketingandcommunications | Scoop.it
As many of you likely know, the first film of Peter Jackson's adaptation of The Hobbit recently hit theatres. As a fan of J.R.R.
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B-to-B Content Marketing Spend Is Up, Despite Mixed Effectiveness - Sales and ...

B-to-B Content Marketing Spend Is Up, Despite Mixed Effectiveness - Sales and ... | marketingandcommunications | Scoop.it
While more and more b-to-b marketers are turning to content marketing, just 36 percent of respondents say they believe they are effective...
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Top 10 PR Blunders of 2012

Top 10 PR Blunders of 2012 | marketingandcommunications | Scoop.it
There's been a rich supply of PR meltdowns this year.
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40 Epic Marketing Insights From Google [Data]

40 Epic Marketing Insights From Google [Data] | marketingandcommunications | Scoop.it
Ever needed a compelling, reliable stat to help make a point, round out a blog post, or make your ebook even more data-driven?
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12 B2B Social Media Predictions for 2012 | Social Media B2B

12 B2B Social Media Predictions for 2012 | Social Media B2B | marketingandcommunications | Scoop.it
2012 will be a big year for adoption of B2B social media. These predictions reveal ways that B2B companies will leverage social media for their business success.
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Social network users don't want to engage with brands online :: BtoB Magazine

Social network users don't want to engage with brands online :: BtoB Magazine | marketingandcommunications | Scoop.it

Almost 60% of social network users in the U.S. do not want to engage with brands online, according to the “Digital Life” study by Kantar Media's TNS.

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