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Does Mobile Web Performance Optimization Still Matter? | Mobify

Does Mobile Web Performance Optimization Still Matter? | Mobify | Marketing2k | Scoop.it

The most important thing to understand is that for web performance, once sufficient bandwidth is available (about 5 Mbps is the inflection point) latency becomes far more important than bandwidth.


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5 Reasons Why Responsive Design is Wrong for Your Business -

5 Reasons Why Responsive Design is Wrong for Your Business - | Marketing2k | Scoop.it
Need a mobile site? Everyone seems to be saying responsive design is best for you. Here are five reasons why RWD may not be right for your business.

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5 Surprising Marketing Trends for 2013 - Forbes

5 Surprising Marketing Trends for 2013 - Forbes | Marketing2k | Scoop.it
Brafton 5 Surprising Marketing Trends for 2013 Forbes It feels like every January, we see list after list of business forecasts for the year to come. And more often than not, they feel a bit repetitive and not all that inspiring.
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When It Comes To Mobile Marketing, Integration Is Key - Forbes

When It Comes To Mobile Marketing, Integration Is Key - Forbes | Marketing2k | Scoop.it
When It Comes To Mobile Marketing, Integration Is KeyForbesAs a long-standing proponent of marketing integration I can speak to the fact that many marketers still have difficulty in putting it into practical use, including many chief marketing...
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3 Ways Mobile Insights Are Informing Online and Offline Marketing - Forbes

3 Ways Mobile Insights Are Informing Online and Offline Marketing - Forbes | Marketing2k | Scoop.it
Forbes3 Ways Mobile Insights Are Informing Online and Offline MarketingForbesIt's predicted that shoppers around the world will have purchased about $119 billion worth of goods and services through their mobile phones by 2015.
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Are Social Media Marketers Running Ahead of Consumers?

Are Social Media Marketers Running Ahead of Consumers? | Marketing2k | Scoop.it
It's a natural thing to do. We work in an industry that constantly harps on the magic of social media ...
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Getting under the skin of mobile marketing - Cream (blog)

Getting under the skin of mobile marketing - Cream (blog) | Marketing2k | Scoop.it
Getting under the skin of mobile marketingCream (blog)There is no doubt left that we are now, nearly all of us, addicted to our mobile phones.
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For the 18th Time, Social Media Marketing Doesn't Suck: How Twitter Drives ... - Search Engine Watch

For the 18th Time, Social Media Marketing Doesn't Suck: How Twitter Drives ... - Search Engine Watch | Marketing2k | Scoop.it
VentureBeatFor the 18th Time, Social Media Marketing Doesn't Suck: How Twitter Drives ...Search Engine WatchIn the wake of Black Friday e-commerce reports, more than a few mainstream media publications have grabbed hold of one particular IBM...
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Why You Need to Build Your Brand Online [infographic]

Why You Need to Build Your Brand Online [infographic] | Marketing2k | Scoop.it

The Internet offers so many more possibilities for small businesses than ever before. The online marketing opportunities are limitless, and it can be done with the social networks that you use everyday.


So, 'Why Build Your Brand Online?' The answer is simple, because that’s where everyone is. People are going to look for information about your business all hours of the day, everyday. Give your customers the opportunity to see your brand and message at all times. Let them develop a loyalty to your business via the Internet, and the increased opportunities for revenue rewards will likely soon follow.
By developing your brand online, you are able to use a vast array of measurement tools to get to know your audience. You can see what messages, and which types of media get the most responses from your customers, as well as, what times of the day get the most activity from your Facebook Fans and hits on your website. From these measurements, not only can you better brand your message based on your customers, but you can give them the voice to support your business to others. Tailoring your message to your customers is vital to building your online brand.

Learn more about online branding and more tips for business development through social media at the article link...


Via Lauren Moss, Brian Yanish - MarketingHits.com
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How to Diagnose and Repair Conversion Rate Problems

How to Diagnose and Repair Conversion Rate Problems | Marketing2k | Scoop.it

There’s almost nothing in the world more frustrating than a website that doesn’t convert as well as you expected it to. After all, you’ve put hours upon hours into building your website, planning your products, and carefully orchestrating your launches. So, why aren’t your visitors handing over their credit card info as frequently as you expected them to?!If you find yourself feeling frustrated with your website’s performance, don’t worry. Conversion rate problems are incredibly common, but they’re also incredibly fixable. To learn more about the steps that may be needed to get your site back on track, consider the following conversion rate problem scenarios.


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Justin Timberlake shows off new Myspace design - SlashGear

Justin Timberlake shows off new Myspace design - SlashGear | Marketing2k | Scoop.it
Justin Timberlake shows off new Myspace designSlashGearThe redesign looks quite impressive, and you can definitely tell Timberlake and company were wanting to give it a sleek and modern feel to it in order for it to appeal to today's youth.
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Mobile Payments to Top $1 Trillion by 2017: IDC - US Banker

Mobile Payments to Top $1 Trillion by 2017: IDC - US Banker | Marketing2k | Scoop.it
Information AgeMobile Payments to Top $1 Trillion by 2017: IDCUS BankerAs surprising as it seems — or perhaps it's not surprising — telcom providers, banks and merchants can't get together on a standard way to deliver mobile payments at the point...
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Ramp Up Your Mobile Marketing Basics from Tablets to ...

Ramp Up Your Mobile Marketing Basics from Tablets to ... | Marketing2k | Scoop.it
To make the most of mobile users, you can't just copy and paste your desktop-focused Web marketing strategy for mobile. You will fail and you will lose out on the massive opportunity presented by mobile marketing.
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Link Building in 2013 - Techniques and Resources - Seo Sandwitch Blog

Link Building in 2013 - Techniques and Resources - Seo Sandwitch Blog | Marketing2k | Scoop.it
Link building uses several techniques but there are a few which works the best in 2013. This post discusses about the latest link building practices that would go a long way in making your website popular.

Via Joy Bhattacharya
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Study: Marketers Realize Their Data is Suspect - Direct Marketing News

Study: Marketers Realize Their Data is Suspect - Direct Marketing News | Marketing2k | Scoop.it
Study: Marketers Realize Their Data is Suspect Direct Marketing News A study from Experian QAS entitled “Data Quality and the Customer Experience,” to be released on January 23, found that though enterprises understand the importance of customer...
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What’s Really Powering the Internet? #infographic

What’s Really Powering the Internet? #infographic | Marketing2k | Scoop.it

The highlights of all this data are in our most recent infographic (see the full-sized graphic here), first published on The Next Web.

 

Notably, demand for the most popular ecommerce platforms changed dramatically, with 35 percent more demand for Shopify and a 31 percent drop in demand for Magento (ouch!). And while WordPress is still the dominant CMS for Flippa listings (and, indeed, for the Internet as a whole), it’s outpaced by both Drupal and Joomla when it comes to average selling price.

 

 


Via Brian Yanish - MarketingHits.com
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Eliza Steely's curator insight, December 30, 2012 10:36 AM

This is amazingly insightful and helps pinpoint the things that should be learned, valued and emphasized and those that, can't be ignored, but can be put on the back burner for the time being.

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Build Social Media Into the Customer Experience - Business Insider

Build Social Media Into the Customer Experience - Business Insider | Marketing2k | Scoop.it
Build Social Media Into the Customer ExperienceBusiness InsiderAs I visit the websites of many startups, as well as more mature businesses, I still too often see a “contact” page offering nothing but a sterile form for customers to submit, never to...
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Mobile Drives Adoption Of Social Media In 2012: Apps & Mobile Web Account ... - TechCrunch

Mobile Drives Adoption Of Social Media In 2012: Apps & Mobile Web Account ... - TechCrunch | Marketing2k | Scoop.it
Sydney Morning HeraldMobile Drives Adoption Of Social Media In 2012: Apps & Mobile Web Account ...TechCrunchResearch firm Nielsen and NM Incite, a joint venture between Nielsen and McKinsey, today published a comprehensive look at the state of...
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6 Steps To Executing A Content Strategy - Forbes

6 Steps To Executing A Content Strategy - Forbes | Marketing2k | Scoop.it
Business 2 Community6 Steps To Executing A Content StrategyForbesForbes BrandVoice™ allows marketers to connect directly with the Forbes audience by enabling them to create content – and participate in the conversation – on the Forbes digital...
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Facebook: The Terrible Social-Media Service We're Stuck With -- For Now - SF Weekly (blog)

Facebook: The Terrible Social-Media Service We're Stuck With -- For Now - SF Weekly (blog) | Marketing2k | Scoop.it
Facebook: The Terrible Social-Media Service We're Stuck With -- For NowSF Weekly (blog)The network effect then took over, and now it's the biggest social-media service -- one that many people feel they are stuck with if they want to be on social...
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Steps for SEO with Twitter

Steps for SEO with Twitter | Marketing2k | Scoop.it
SEO with Twitter is not just for businesses, but a business knows that Twitter is one of the most efficient marketing tool they have ever used.

Via Manuel Thomas
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How to Measure Your Social Media Traffic Using Google Analytics via @lizlockard

How to Measure Your Social Media Traffic Using Google Analytics via @lizlockard | Marketing2k | Scoop.it
Social media traffic: How to track the impact of social media traffic on your site, going beyond clicks, retweets and other vanity metrics.

Via Josepf J Haslam
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Social Doesn't Help SEO, and That's OK | Search Engine Journal

Social Doesn't Help SEO, and That's OK | Search Engine Journal | Marketing2k | Scoop.it
There's a lot of buzz in SEO about social media and its impact on SEO. True, some sites, like LinkedIn get indexed in Google's search engine. That's becaus.
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Why You Need a Responsive Blog Design Instead of a Mobile-Friendly One - Business 2 Community

Why You Need a Responsive Blog Design Instead of a Mobile-Friendly One - Business 2 Community | Marketing2k | Scoop.it
Business 2 CommunityWhy You Need a Responsive Blog Design Instead of a Mobile-Friendly OneBusiness 2 CommunityWhile there's no doubt in my mind that responsive design is the best solution for mobile browsers, it offers a bit more than that.
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Rescooped by ICM from Social Media (network, technology, blog, community, virtual reality, etc...)
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Must See - Social Media Video 2013 - This is why Education Must Change

Social Media Video 2013: Social Media Revolution 4 was written by international best selling author and keynote speaker Erik Qualman. It's part of a series o...


Via Tom D'Amico (@TDOttawa) , Timo Ilomäki, roberto toppi
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