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Future of Content: Interview with Scoop.it's CEO Guillaume Decugis - Intelligent Head Quarters

Future of Content: Interview with Scoop.it's CEO Guillaume Decugis - Intelligent Head Quarters | Marketing Your Small Business | Scoop.it
Tia Ribary's insight:

Facinating and insightful article by one of Scoop.it's founders. It's true, Scoop.it makes it easier to gather and distribute content in a very specific niche. I like it because it makes it so easy to share!

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14 Powerful Social-Media Sharing Strategies You Aren't Using

14 Powerful Social-Media Sharing Strategies You Aren't Using | Marketing Your Small Business | Scoop.it
Build a bigger and more engaged audience by working smarter, not harder.
Tia Ribary's insight:

I think my network will thank me for this. If I'm wrong, let me know! This article if full of information you can use right now to become a better social-media sharer. Read it, share it, use it!

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Kathie Nelson's curator insight, April 25, 1:29 PM

If you want people to share your social updates or insights here are some things to consider. Thanks for sharing @Tia Ribary

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5 Tips For Fast And Focused Meetings

5 Tips For Fast And Focused Meetings | Marketing Your Small Business | Scoop.it

 

 


Via Daniel Watson
Tia Ribary's insight:

Why do you want your meetings fast and focused? Because, they cost you resources. In addition, if meetings are long and unproductive, they can lower moral, which costs you more!

 

I love this quick-read article with real world examples on how to make your meetings really pay off. As well as what to do to energize your conference room.

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Ana Tapia's curator insight, April 24, 1:55 PM

Produtividade: reuniões direcionadas e limitadas...

Productivity: focused meetings..

Tia Ribary's curator insight, April 25, 11:49 AM

Meetings...to make them pay off, follow these useful suggestions!

Tia Ribary's curator insight, April 25, 12:01 PM

Are you tired of tiring, unproductive meetings? If so, review this quick-read article, and consider the Meetings that Rock program by Northstar Facilitators. Starts May 6th! 

http://www.northstarfacilitators.com/meetings-that-rock/

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10 Tips to Help You Build and Grow a Stand-Out Small Business Brand

10 Tips to Help You Build and Grow a Stand-Out Small Business Brand | Marketing Your Small Business | Scoop.it

Via Daniel Watson
Tia Ribary's insight:

Your brand is everything your clients (and others) experience when interacting with you. It's true - as a small business, you may not have a large budget for branding, but you do have a lot of control over the experience you offer, which can make or break your brand.

 

I like these 10 tips as a little branding food for thought.

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Carlos Polaino Jiménez's curator insight, March 14, 2:30 AM

Buena enseñanza para los que primero hemos de crear nuestra propia marca, ya no son tiempos de "El buen paño en el arca se vende". 

BSN's curator insight, March 14, 8:49 AM

10 Tips to Help You Build and Grow a Stand-Out Small Business Brand  #branding #smallbiz #businesstips

Ann Dixon's curator insight, March 17, 5:27 AM

Here are 10 great tips for you to optimise your business.

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The 4 Marketers You’ll Meet on Twitter

The 4 Marketers You’ll Meet on Twitter | Marketing Your Small Business | Scoop.it
Twitter is a giant party, where everyone seems to be shouting over each other in order to be heard. That doesn’t always have to be the case.
Tia Ribary's insight:

I appreciate the bluntness of this article - it's to the point with some great advice on how to be your best on Twitter. Which category do you fall into?

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The Secrets of Successful Selling

The Secrets of Successful Selling | Marketing Your Small Business | Scoop.it

Via Daniel Watson
Tia Ribary's insight:

Rarely does a sales article put it so plainly, in clear steps, on how to open, support and close the sale, as well as overcome client concerns. I've had a fair amount of sales training in my day (and supported numerous sales teams). Although written rather technically, this is a good go-to article for what to do...when you need it! And, all small businesses need to make sales!

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BSN's curator insight, October 27, 2013 6:56 AM

The Secrets of Successful Selling

 

#business #management 

laura owen's curator insight, October 27, 2013 3:38 PM

Great

Ade Omomo's curator insight, October 28, 2013 3:45 PM

A good collection of high level tips showing all the stages of the sales process

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7 things really persuasive people do

Sometimes you absolutely have to make your point. Here are 7 tips on how to do it effectively with style and grace.
Tia Ribary's insight:

There is certainly an art to being persuasive - especially if you want to do it purposefully, but in a non-icky, non-salesy sort of way. Good listening skills, empathy, caring about the other person - those are all natural gifts that can lend to good pursasion skills. Combine that with a few learned skills such as "knowing when to back away and when to shut up" and you'll be a powerful persuader in no time!

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MCatherine Lunsford's curator insight, August 8, 2013 3:44 PM

If you are a small biz entrepreneur, you will be delighted you read this post

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Conversion Heroes Part 8: Email Marketing - An Interview with Amy Ellis from Mail Chimp

Conversion Heroes Part 8: Email Marketing - An Interview with Amy Ellis from Mail Chimp | Marketing Your Small Business | Scoop.it
In my interview with Amy Ellis we discuss email micro-conversion interaction points, email length & content type and some tips for getting started

Via Meg Appleby
Tia Ribary's insight:

Just plain good advice for email marketing. And, I would add, know the end goal you want to achieve, even before you start writing your e-newsletter.

 

What is the exact point you want to get across to your readers, and what is the result you want? Those two things will help you form your subject line, your call to action and everything in between!

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Denise Aday's curator insight, May 29, 2013 9:20 AM

Straightforward advice for getting started off on the right foot in the right direction; being clear, concise and relevant; and using the built-in tools of most email marketing programs.

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Next on my business reading list > The New Inbox: Mobile's Impact on Email Marketing and Social Media

Next on my business reading list > The New Inbox: Mobile's Impact on Email Marketing and Social Media | Marketing Your Small Business | Scoop.it

A review of email marketing expert Simms Jenkins' new book on how brands should be leveraging social and mobile in their email marketing campaigns.


Via Denise Aday
Tia Ribary's insight:

I greatly appreciate steps 1 through 5. Classic steps to make sure your email is read, wherever it is opened! This review also provides interesting stats on how we use our mobile devices these days.

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Denise Aday's curator insight, May 17, 2013 6:04 AM

Email is still incredibly relevant and mobile is the way we like it:

 

"...smartphone users are more likely to read emails than to make calls" and subscribers will delete or unsubcribe "from email based on the mobile messaging experience...how you render on mobile really matters."

 

 

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The Small Business Guide To YouTube

The Small Business Guide To YouTube | Marketing Your Small Business | Scoop.it

Via Daniel Watson
Tia Ribary's insight:

Getting geared up to shoot my own first YouTube video, this article came at the perfect time. If you are unsure about ANY topic this graphic/map points to, just click the "NO" and you'll be taken to a wealth of information on that very topic.

 

What a great way to deliver specific content!

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Ana Tapia's curator insight, May 13, 2013 7:19 AM

i didn´t try but seems simple!

 

Não experimentei mas parece-me simples e uma abordagem a experimentar!

Marc Kneepkens's curator insight, May 14, 2013 12:08 AM

Some articles on Business Funding Insider: http://www.business-funding-insider.com/business-funding-resources.html

José Antônio Carlos - O Professor Pepe's curator insight, May 14, 2013 4:24 AM

Aqui um outro exemplo de como uso de ferramentas de baixo custo, no caso o YouTube, pode ajudar a pequena empresa a se mostrar par potenciais consumidores

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6 Easy Ways To Remember Someone's Name

6 Easy Ways To Remember Someone's Name | Marketing Your Small Business | Scoop.it

Via Daniel Watson
Tia Ribary's insight:

Remembering someone's name when you meet them is as much a part of marketing as anything else (a first step in the know, like, trust factor)! I must say, I am terribly guilty of forgetting names and I've been embarrased a time or two because of it.

 

This article provides excellent steps on ways to remember someone's name. I think the most important ones are repeating the name, and visualization of something memorable.

 

I once heard a memory expert state that our brains remember pictures. So, associate that name with a picture (a memorable picture) and it is more easily recalled. I can tell you, this takes practice! But, it works. I know because I am practicing it!

 

I hope this helps you as well!

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claire butterworth's curator insight, April 16, 2013 1:25 AM

Forgetting the name of a client, employee, business associate or supplier, can cause a business owner a substantial loss of credibility, as well as having the potential to undermine the existing relationship.

Laurent J.V. Dubois's curator insight, June 1, 2013 12:51 PM

A daily challenge for sales people ... Tips: include their picture in your CRM

Bob Griffin's curator insight, March 3, 7:53 AM

An always needed skill set!

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Is Your Sales Funnel Flawed?

Is Your Sales Funnel Flawed? | Marketing Your Small Business | Scoop.it

Via Daniel Watson
Tia Ribary's insight:

Interesting thining about this "new" funnel and the impact that online access has on today's purchasing decisions. Purchasers have so much more information at their fingertips! Reviews on search engines, via social media, etc. have such an impact on purchasing decisions...which certainly was not the case 100 years ago!

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Daniel Watson's curator insight, February 25, 2013 3:14 PM


Most small business owners would have a certain level of awareness of the sales funnel as portrayed in the image above, but may not be aware that for the last 100 years or more, most marketing activities of small business owners have been directed at moving potential customers further down the funnel, to the point where they eventually take action and purchase something.


Most current marketing by small businesses still tends to be designed with this particular sales funnel in mind, but like everything else, what was relevant 100 years ago, may be less relevant in today's vastly different consumer environment.


This excellent article, suggests that this widely accepted model is now flawed and it provides a new sales funnel model that all business owners should seriously consider, before they commit resources to future marketing endeavours. 

Randi Thompson's curator insight, February 26, 2013 6:52 AM

Are you using a sales funnel yet?  If not, maybe you should think about what you are doing in your marketing...

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A Marketer’s Guide To Drip Campaigns (Infographic)

A Marketer’s Guide To Drip Campaigns (Infographic) | Marketing Your Small Business | Scoop.it

Nurturing leads to a sales-ready state can often be one of the most time consuming and tedious parts of the sales process. You need to worry about providing content that is relevant to a lead’s needs at that particular moment. You need to be able to stay in touch without coming on too strong. Most challenging of all, you need to be able to do this for hundreds of leads at once.


Via Brian Yanish - MarketingHits.com, donhornsby, Kathie Nelson
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How to Thrive in Social Media's Gift Economy

How to Thrive in Social Media's Gift Economy | Marketing Your Small Business | Scoop.it
So you've got your brand on social media. You have a Facebook page and Twitter account. Maybe a Pinterest board. But now what? There has to be more to social media than posting coupons and running sweepstakes.
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How To Create A Self-Paced Email Course

How To Create A Self-Paced Email Course | Marketing Your Small Business | Scoop.it
In this article, Paul Jarvis demonstrates how he created a self-paced email course that had over 1,000 registrations in the first 24 hours, and almost 2,500 in the first week.

Via Denise Aday
Tia Ribary's insight:

This writer uses MailChimp, but I like the way he outlines the steps and the thought process so you can apply this to whatever system you are using! Good stuff!

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Denise Aday's curator insight, February 21, 7:13 AM

MailChimp autoresponder genius!

 

Set up a self-paced ecourse instead of one based on a set schedule.

 

More complicated -- and does involve setting up a few supporting web pages -- but surely worth the effort if each lesson will take some time to complete. This would also serve as an excellent accountability tool for the course taker, who would have to click a link to complete a lesson and receive the next one.

 

This also presents some exciting possibilities for increasing engagement, the number of transactional emails (the most effective type), and subsequent sales and referrals.

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The Secrets of The Best Public Speakers

The Secrets of The Best Public Speakers | Marketing Your Small Business | Scoop.it
Expert advice on how celebrities and politicians manage to deliver smooth and seemingly spontaneous performances.
Tia Ribary's insight:

Every small business owner will be helped by this one reminder: rehearse, rehearse, rehearse! Whether it's a speaking presentation, a free webinar to market your next workshop, or a sales conversation with a potential client, this one thing can make a huge difference to how you feel, how you are perceived, and the results you get!

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10 Personal Habits of Resilient People

10 Personal Habits of Resilient People | Marketing Your Small Business | Scoop.it
Before you start reading, I'd like you to take a moment and think about the people you know well.  Who, would you say, is the most psychologically resilient of your friends or family?  Who would co...

Via Lonnie Juarez
Tia Ribary's insight:

One of the best articles I've read in some time. It applies to every area of life and business. These are 10 easy to read habits. If you implement them, I believe they work!

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Lonnie Juarez's curator insight, January 9, 12:45 PM

This is an excellent article and well worth the few minutes it takes to read. Many good pointers

Matt Caruso's curator insight, February 3, 1:49 PM

The traits laid out in this article are very familiar....I know many, many Airmen and AFSOC/SOF teammates that fit this precisely.  Look no further than our military to see some of the strongest people you will ever meet.  I would also offer that if you looked at great and successful organizations and corporations in the private sector, you will find this to be true of their standout employees and leaders as well.  Resilient people have a way of atrracting followers.  Building and demonstrating resiliency is truly a sign of a strong leader.

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5 keys to great nonverbal communication

5 keys to great nonverbal communication | Marketing Your Small Business | Scoop.it
An experiment proves that a few differences in body language can make a huge difference in how well an audience takes in what a presenter says.
Tia Ribary's insight:

What I like about this article is that you can quickly dial into a few tips on how to improve your own presentations. While we might know some of this intellectually, it's different to read the statements from attendees. It drives home the point of why non-verbal communication is so important, and tells you what presenters did right!

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Study: People delete emails that don't render on mobile

The explosion of mobile devices is allowing more consumers to engage in more places, unfortunately it is also underlining an on-going problem: email rendering.

Via Denise Aday
Tia Ribary's insight:

If you want to reach the majority of your readers, make sure your email newsletters, etc. are able to be read on a mobile device! This article provides some stats on just how important that is!

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Denise Aday's curator insight, August 21, 2013 2:08 PM

Statistics to ignore at your email marketing peril.

 

"New data out from Constant Contact and Chadwick Martin Bailey underlines the importance of mobile capabilities in email. According to the research most (75%) of consumers are 'highly likely' to delete an email that doesn't render correctly on a mobile device.

...

Other interesting findings include:

• 88% of Millennials (ages 18-30) open email via mobile, 50% say a smartphone is their 'primary' email device
• 85% of those aged 30-39 say they read emails on mobile, 52% say smartphones are their primary email device
• 79% say they'll reopen emails on PC that they've already opened on mobile
• 49% say they'll click mobile links"

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Big or Small, This SBA Definition Tweak Affects You

Big or Small, This SBA Definition Tweak Affects You | Marketing Your Small Business | Scoop.it
The Small Business Administration opened its services to thousands of additional businesses. Here's what that means for your company.
Tia Ribary's insight:

For those interested in marketing to get federal contracts, this is important news: the number of small businesses able to go after federal contracts just got a whole lot bigger! Great news for some and perhaps not-so-good news for others. Read on for further details...

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Automated Posts vs Scheduled Posts: How to Tell the Difference and What to Avoid - Social media and travel

Automated Posts vs Scheduled Posts: How to Tell the Difference and What to Avoid - Social media and travel | Marketing Your Small Business | Scoop.it
Tia Ribary's insight:

It's true, automated posts, on a regular basis, are a very bad idea. Scheduled posts however, can be your best marketing friend. This particular post does a good job of explaining the difference, and why you would use one or the other.

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12 Ways to Delight Your Social Media Community & Audiences | The Marketing Nut

12 Ways to Delight Your Social Media Community & Audiences | The Marketing Nut | Marketing Your Small Business | Scoop.it
Delighting your audiences differentiates you from competition. Inspire them with content marketing, social brand humanization, and relevant conversation.
Tia Ribary's insight:

A little inspiration for your social media marketing!

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How to Identify an Online Community for Your Business

How to Identify an Online Community for Your Business | Marketing Your Small Business | Scoop.it
When you’re getting started with building a community around your business, you aren’t really starting from nothing.
Tia Ribary's insight:

I have clients facing this challenge on a daily basis. It can be especially daunting in the early stages of building your online presence. So, how do you go from 0 followers on Facebook to several thousand? If this is important to you, or you help clients with this conundrum, then you must read this article!

 

It's about quality, not quantity! And, she gives away a lot of great strategies and tools in this article. So, go on...go read it!

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Qualifying, Nurturing, and Tracking Your Leads

Qualifying, Nurturing, and Tracking Your Leads | Marketing Your Small Business | Scoop.it

Via Daniel Watson
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gillkelley's curator insight, March 13, 2013 4:04 AM

How good are your leads - and how many convert?

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Future of Content: Interview with Scoop.it's CEO Guillaume Decugis - Intelligent Head Quarters

Future of Content: Interview with Scoop.it's CEO Guillaume Decugis - Intelligent Head Quarters | Marketing Your Small Business | Scoop.it
Tia Ribary's insight:

Facinating and insightful article by one of Scoop.it's founders. It's true, Scoop.it makes it easier to gather and distribute content in a very specific niche. I like it because it makes it so easy to share!

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5 Common SEO Mistakes with Web Page Titles

5 Common SEO Mistakes with Web Page Titles | Marketing Your Small Business | Scoop.it

Good, easy tips! Five common pitfalls when coming up with page titles.

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