Nurturing leads to a sales-ready state can often be one of the most time consuming and tedious parts of the sales process. You need to worry about providing content that is relevant to a lead’s needs at that particular moment. You need to be able to stay in touch without coming on too strong. Most challenging of all, you need to be able to do this for hundreds of leads at once.
Via Brian Yanish - MarketingHits.com, donhornsby, Kathie Nelson