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The Experience Divide

The Experience Divide | Marketing Your Small Business | Scoop.it
Navigating the Chasm Between Brand Promise and Brand Experience
Deborah Fillman's insight:

"No amount of clever marketing or SEO is going to bridge the gap between intention and reality. Only empathy, aspiration, and perseverance will reshape impressions to spark desired expressions." 


Exactly.

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Deborah Fillman's curator insight, November 5, 2013 8:10 AM

Make sure your brand's promise matches your users' experience! Wait...Do you know what your brand promise IS? Maybe it's time to find out, or remind yourself...

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The 30 Minute Plan for Getting More Clients

The 30 Minute Plan for Getting More Clients | Marketing Your Small Business | Scoop.it
Internet Marketing Expert Gloria Rand shares a 30 minute marketing strategy for getting more clients that solopreneurs can implement every day. (The 30 Minute Plan for Getting More Clients: Small business owners and solopreneurs in particu...
Deborah Fillman's insight:
Awesome! I love this plan: detailed, specific, actionable.
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Juice Creative's curator insight, May 15, 8:45 AM

Excellent advice on prospecting. If you don't have enough clients in your business take the time to read this.

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Small Business Owners 'Overwhelmed' by Tech - PC Magazine

Small Business Owners 'Overwhelmed' by Tech - PC Magazine | Marketing Your Small Business | Scoop.it
Small Business Owners 'Overwhelmed' by Tech PC Magazine "Our survey shows that while small business owners understand the value of new technologies, they are still a bit overwhelmed and struggle with choosing the right time to adopt them to have...
Deborah Fillman's insight:
With so many choices, it can be worthwhile to hire someone to spend the time evaluating options for your specific needs.
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What's The Best Type of Content Marketing For Your Business?

What's The Best Type of Content Marketing For Your Business? | Marketing Your Small Business | Scoop.it
by Don F Perkins Traditional Push Marketing Gets You Ignored It happens every day: OldCompany.com throws gads of money at trying to rank on the first page of Google.com. Then when you visit their s...
Deborah Fillman's insight:
Wish this went without saying, but it doesn't.
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Health care law will hike costs for most small firms

Health care law will hike costs for most small firms | Marketing Your Small Business | Scoop.it
Obama administration says 11 million small-business employees and their family members will see rates go up.
Deborah Fillman's insight:
Well at least they're not denying it anymore. Remind me, what does the 'A' in ACA stand for again?
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Top 10 ways to ensure your best people will quit

Top 10 ways to ensure your best people will quit | Marketing Your Small Business | Scoop.it
Most reasons the most talented and productive people flee a given workplace can be avoided. Here are common mistakes, along with better alternatives.
Deborah Fillman's insight:

So true.

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25 Bite-Sized Business Tips Backed with Academic Research

25 Bite-Sized Business Tips Backed with Academic Research | Marketing Your Small Business | Scoop.it
Ready to learn something new & increase your conversions? These 25 bite-sized business tips are backed with science. And who can argue with science?
Deborah Fillman's insight:
Science confirms: Content is KING!
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How I created passive income in less than a week, by over-delivering value

Last week, I listened to a Product People podcast that inspired immediate action. It was an interview with Ruben Gamez of Bidsketch. The one part I remember distinctively is him saying, "Ya there's...
Deborah Fillman's insight:

Find a need and fill it. If someone already is, do it better.

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Identify Valuable Business Opportunities with the Consumer Trend Canvas

Identify Valuable Business Opportunities with the Consumer Trend Canvas | Marketing Your Small Business | Scoop.it

Via Robin Good
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Robin Good's curator insight, October 16, 2013 11:45 PM


Trendwatching.com, a web magazine devoted to analyze, research and report about upcoming consumer trends, has released the Consumer Trend Canvas (inspired by Alex Osterwalder's).


The free CTC has been designed for anyone interested in looking deeper into the innovation and business opportunities available by looking into the specific traits of new consumer trends.


The Consumer Trend Canvas per se is nothing else but a printable PDF framework that contains instructions, tips and examples as well as a full-page structured canvas that help you analyze any possible consumer trend.


"An easy-to-follow framework that will help you not only unpack and understand any consumer trend, but also help you apply it to launch successful consumer-facing innovations of your own."


More info: http://www.trendwatching.com/trends/consumertrendcanvas/ 


Consumer Trend Canvas: http://www.trendwatching.com/trends/pdf/2013-10%20CONSUMER%20TREND%20CANVAS.pdf 




Alessandro Rea's curator insight, October 17, 2013 2:06 AM
CONSUMER TREND CANVAS:

An easy-to-follow framework that will help you not only unpack andunderstand any consumer trend, but also help you apply it to launchsuccessful consumer-facing innovations of your own.

 

 

How & when to use the CONSUMER TREND CANVAS:Download your blank Consumer Trend CanvasTake the trend that you are interested in exploring further (either from us, or elsewhere!).As you analyze the trend, fill out the left hand side of the canvas (‘Understand’) with insights, data and examples. Then use the ‘Apply’ section on the right hand side to capture your ideas.Keep on circling back to re-examine how the segments relate to each other. Insights in one segment may highlight other elements of the trend and help you uncover truly novel concepts.Also, try using it to structure an innovation session with your team or a client. Then enjoy that ‘a-ha!’ moment as people both understand what a trend is all about, and how to make the most of it ;)

 

Read More: http://www.trendwatching.com/trends/consumertrendcanvas

Elías Manuel Sánchez Castañeda's curator insight, November 17, 2013 11:44 AM

A significant percentage of working-age Mexicans (PEA: economically active population) have no chance of finding a job as an employee, so it needs to develop the ability to use tools for self-employed or start a business. A useful tool is the Business Model Canvas, which allows a review sheet nine key concepts that has any business, and develop knowledge and actions that increase the likelihood that the company move forward.

Un porcentaje importante de los mexicanos en edad de trabajar (PEA: Población Económicamente Activa) no tendrá oportunidad de encontrar un trabajo como empleado, por lo que necesita desarrollar la habilidad de utilizar herramientas para auto-emplearse o para iniciar un negocio propio. Una herramienta útil es el Model Business Canvas, que nos permite en una hoja repasar nueve conceptos clave que tiene cualquier negocio, y desarrollar conocimientos y acciones que incrementan la probabilidad de que la empresa siga adelante.

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3 Things That Can Kill Your Brand

3 Things That Can Kill Your Brand | Marketing Your Small Business | Scoop.it
If you are a small business owner, I want you to remember that a brilliant marketing strategy can be nullified over, seemingly, unrelated circumstances.
Deborah Fillman's insight:
Customer experience < customer expectation = Marketing $ FAIL
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The Experience Divide

The Experience Divide | Marketing Your Small Business | Scoop.it
Navigating the Chasm Between Brand Promise and Brand Experience
Deborah Fillman's insight:

"No amount of clever marketing or SEO is going to bridge the gap between intention and reality. Only empathy, aspiration, and perseverance will reshape impressions to spark desired expressions." 


Exactly.

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Deborah Fillman's curator insight, November 5, 2013 8:10 AM

Make sure your brand's promise matches your users' experience! Wait...Do you know what your brand promise IS? Maybe it's time to find out, or remind yourself...

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Credibility Builders: 9 Things To Pay Attention To

Credibility Builders: 9 Things To Pay Attention To | Marketing Your Small Business | Scoop.it

Robin Good: If you are interested in improving your credibility / reputation online here is a good list of recommendations from John Follis at SmallBizTrends.

 

From the original article: "Whatever your business, product, or service, credibility is key. It’s also true with your personal reputation.

 

On that note, the information that appears, or doesn’t appear, whenever your name is searched on the Internet is a litmus test of your personal and professional credibility.

 

It’s called G-cred.

 

To help with that G-cred, here are 9 things you can do:"

 

Recommended. 8/10

 

Full article: http://smallbiztrends.com/2012/05/9-online-credibility-builders.html ;


Via Robin Good
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Renee Stuart's curator insight, February 14, 2013 8:11 PM

Your goal with any online profile should be one thing - to gain credibility! Showcase your success, and fill in ALL the blanks.

Paola Cinti's curator insight, May 18, 2013 12:21 AM

Qualunque sia la vostra attività, prodotto o servizio, la credibilità è la base della vostra reputazione personale. In tal senso, le informazioni visualizzate o non visualizzate, ogni volta che il vostro nome viene cercato su Internet, sono una cartina di tornasole della credibilità personale e professionale. Si chiama G-cred .

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The SEO Benefits of Social Media

The SEO Benefits of Social Media | Marketing Your Small Business | Scoop.it
Most businesses tend to think of their social media marketing efforts in somewhat of a vacuum. They focus on the number of followers they attract, brand awareness, and the sales they can attribute directly to social media campaigns.
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7 Reasons Your Small Business Should Be Location Marketing

7 Reasons Your Small Business Should Be Location Marketing | Marketing Your Small Business | Scoop.it
Last week I was listening to one of my clients speak at a networking lunch. And he shared what I thought was an obvious tip, but the room really loved it – your location, where you are situated geographically, should be one of your keywords.

Via Thomas Faltin
Deborah Fillman's insight:

File under "Things That Should Be Obvious, But Aren't:"
"The simplest reason to get involved in local social media is so prospective customers can find your business. Sites like Yelp and CitySearch list businesses and offer search features. When your customer is wandering around looking for the goods or services you offer and use mobile search, they can easily find your profile through one of these sites and visit your premises." 

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Increase Productivity Today - Creating a 'Virtual Office' for Your Small Business - Money - Videorg.com

Increase Productivity Today - Creating a 'Virtual Office' for Your Small Business - Money - Videorg.com | Marketing Your Small Business | Scoop.it
The idea that the office is where a small business owner must live is becoming less universal, and less important.
Deborah Fillman's insight:
Not only great content in this video, also superbly executed! I would love to work for someone with this kind of vision. Must watch.
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Are you making the most of LinkedIn?

Are you making the most of LinkedIn? | Marketing Your Small Business | Scoop.it
A Sydney entrepreneur is forging a business from the platform's perceived shortcomings. (#linkedin Are you making the most of LinkedIn?
Deborah Fillman's insight:
LinkedIn is to social media networking what Evernote is to productivity. The trick is optimizing it for your needs. Still working in that myself...
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Social Media Platforms for Business - Choosing the Right One

Social Media Platforms for Business - Choosing the Right One | Marketing Your Small Business | Scoop.it
Choosing the right social media platform for your business or blog can be tough. This post will help you make the right decision regarding social media.
Deborah Fillman's insight:
Great info graphic to quickly evaluate each platform at a glance.
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The email line that's client repellent.

The email line that's client repellent. | Marketing Your Small Business | Scoop.it
I'd gone through a few droughts as a freelancer, but this one was bad. Each day, the stress mounted. The magnitude of every new client meeting ballooned greater than ever before. Before each meetin...
Deborah Fillman's insight:

BTDT...

Fantastic advice.

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What Getting Blown Off Says About You

What Getting Blown Off Says About You | Marketing Your Small Business | Scoop.it
Whether it’s an email, a date or a phone call, here’s what getting blown off *really* says about you. Get the honest answer so you never have to wonder again.
Deborah Fillman's insight:

Interesting perspective, and as usual, great advice from Marie!

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Small Web Marketing Steps Won't Solve Big Business Problems

Small Web Marketing Steps Won't Solve Big Business Problems | Marketing Your Small Business | Scoop.it
Trying to solve big business problems with small web marketing steps is organizational suicide.Big business problem example: Sales are drastically down.Small-minded marketing solution example: Redoing a website.
Deborah Fillman's insight:
Can't count how many times I've seen this...
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Evernote for Managing a Small Business : Jimmy's Iced Coffee

http://evernote.com http://evernote.com/business/ Jim Cregan is the man behind Jimmy's Iced Coffee. After a year of travelling around Australia, quenching hi...
Deborah Fillman's insight:

This is great! Also check out the other videos about using Evernote to create a simple CRM system for your small business.

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The Small Business Guide To Google+

The Small Business Guide To Google+ | Marketing Your Small Business | Scoop.it
Follow this step-by-step guide to Google+ to make Google's social network an effective part of your digital marketing strategy.
Deborah Fillman's insight:
Great click-through guide.
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Content Marketing Is Not About Form, But Function

Content Marketing Is Not About Form, But Function | Marketing Your Small Business | Scoop.it
Our focus in producing content should be, first and foremost, what benefits the needs and desires of our audience.
Deborah Fillman's insight:

Maybe you know it's vital to meet your audience's needs, but aren't sure HOW to go about that. Here are some great tips to help you.

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7 P's Of Social Media Marketing That Drive Results

7 P's Of Social Media Marketing That Drive Results | Marketing Your Small Business | Scoop.it
Learn the 3 steps of brand building and 7 P's of social media marketing that drive success. (7 P's of #social #media #marketing that drive results for your small business.
Deborah Fillman's insight:

True for all business, not just small ones. Notice how every one of the seven focuses on your *target audience's needs and perceptions? 

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Why Use Search Engine Optimization to Your Business? (Infographic) - Business 2 Community

Why Use Search Engine Optimization to Your Business? (Infographic) - Business 2 Community | Marketing Your Small Business | Scoop.it
Deborah Fillman's insight:

Great infographic about the importance of SEO to your small-business marketing efforts.

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Creating Your Social Media Strategy – An Overview -

Creating Your Social Media Strategy – An Overview - | Marketing Your Small Business | Scoop.it
So, you’re thinking of creating a social media strategy? Well, before you even get started there are a couple of things you need to know.
Deborah Fillman's insight:

A great step-by-step guide to creating your own social media strategy.

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