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The Big Problem With Small-Business Websites (Infographic)

The Big Problem With Small-Business Websites (Infographic) | Marketing Your Small Business | Scoop.it
Here are some of the most common ways in which small businesses' websites are lacking.
Deborah Fillman's insight:
Great list!
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4 ways social media drives business development

4 ways social media drives business development | Marketing Your Small Business | Scoop.it
The best way to forge new relationships for your business.
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MUMZY™ - Helping turn creative small business and non profit ideas into reality!

MUMZY™ - Helping turn creative small business and non profit ideas into reality! | Marketing Your Small Business | Scoop.it
Today I am excited to tell you about a brand new crowdfunding platform called MUMZY™. Everyone knows I am passionate about helping other women turn their small business dreams into reality. MUMZY™ was created by a mompreneur, Catherine Merritt w...
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How To Write Articles That People Share

How To Write Articles That People Share | Marketing Your Small Business | Scoop.it
The Internet is awash with basic ‘how to’ articles about social media. When you’re creating content, these basic guides will get you so far. (You need good content, a few social media accounts,…

Via Kamal Bennani
Deborah Fillman's insight:

This list goes into more depth than the standard "how-to" articles. 

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Marco Favero's curator insight, December 15, 2014 6:44 AM

aggiungi la tua intuizione ...

Annie 's curator insight, December 15, 2014 2:28 PM

Follow these basic steps as a great guideline to making awesome articles for 2015.

 

Write on!

tonic ATX's curator insight, March 2, 12:30 PM

Great tips here for creating consumable content:

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How to Optimize Your Images to Work Across Social Networks

How to Optimize Your Images to Work Across Social Networks | Marketing Your Small Business | Scoop.it
Do your images look good on all social platforms? Are you making different images for each type of social share? Creating one image that looks good on several networks saves time, money and improves your visibility.
Deborah Fillman's insight:
Bookmark of the day!
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The first thing your website should say.

The first thing your website should say. | Marketing Your Small Business | Scoop.it
Unfinished. That's the feeling you have no matter how many times you re-write your headline. It just doesn't feel quite right. It can be infuriating. After all, inside you feel a burning desire to ...
Deborah Fillman's insight:

Here's a must-read if you write to sell products or services online!

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How to Get More Traffic From Every Post

How to Get More Traffic From Every Post | Marketing Your Small Business | Scoop.it
Traffic is a catch-22. You need people to share, but what if you have no traffic?. Here's how you can get more traffic from every post, every time.
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5 tips for building a small business website on Squarespace

5 tips for building a small business website on Squarespace | Marketing Your Small Business | Scoop.it
Small businesses need big websites.
Squarespace can help. The website-builder has become a go-to for folks looking to create their own sites, an alternative to popular services like WordPress.
Deborah Fillman's insight:

These tips seem "obvious," and yet they can be easier said than done. The first step is choosing a tool that's easy enough to use and update, so you can focus on creating quality content and messaging. Squarespace is such a tool.

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The 30 Minute Plan for Getting More Clients

The 30 Minute Plan for Getting More Clients | Marketing Your Small Business | Scoop.it
Internet Marketing Expert Gloria Rand shares a 30 minute marketing strategy for getting more clients that solopreneurs can implement every day. (The 30 Minute Plan for Getting More Clients: Small business owners and solopreneurs in particu...
Deborah Fillman's insight:
Awesome! I love this plan: detailed, specific, actionable.
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Juice Creative's curator insight, May 15, 2014 11:45 AM

Excellent advice on prospecting. If you don't have enough clients in your business take the time to read this.

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Small Business Owners 'Overwhelmed' by Tech - PC Magazine

Small Business Owners 'Overwhelmed' by Tech - PC Magazine | Marketing Your Small Business | Scoop.it
Small Business Owners 'Overwhelmed' by Tech PC Magazine "Our survey shows that while small business owners understand the value of new technologies, they are still a bit overwhelmed and struggle with choosing the right time to adopt them to have...
Deborah Fillman's insight:
With so many choices, it can be worthwhile to hire someone to spend the time evaluating options for your specific needs.
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What's The Best Type of Content Marketing For Your Business?

What's The Best Type of Content Marketing For Your Business? | Marketing Your Small Business | Scoop.it
by Don F Perkins Traditional Push Marketing Gets You Ignored It happens every day: OldCompany.com throws gads of money at trying to rank on the first page of Google.com. Then when you visit their s...
Deborah Fillman's insight:
Wish this went without saying, but it doesn't.
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Health care law will hike costs for most small firms

Health care law will hike costs for most small firms | Marketing Your Small Business | Scoop.it
Obama administration says 11 million small-business employees and their family members will see rates go up.
Deborah Fillman's insight:
Well at least they're not denying it anymore. Remind me, what does the 'A' in ACA stand for again?
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Top 10 ways to ensure your best people will quit

Top 10 ways to ensure your best people will quit | Marketing Your Small Business | Scoop.it
Most reasons the most talented and productive people flee a given workplace can be avoided. Here are common mistakes, along with better alternatives.
Deborah Fillman's insight:

So true.

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25 Questions to Help Define Your Social Media Strategy

25 Questions to Help Define Your Social Media Strategy | Marketing Your Small Business | Scoop.it
Learn more about how your brand's goals and strategies align with social media, and how to think deeply about the best social media strategy for you.
Deborah Fillman's insight:

How do you plan your social media marketing? If your answer is "Um...Define 'plan'?" We should have a chat.

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Six productivity apps you’ll never want to be without

Six productivity apps you’ll never want to be without | Marketing Your Small Business | Scoop.it
If you use Gmail for your business email, these apps will save you hours and headaches.
Deborah Fillman's insight:
Almost worth going back to gmail to use these apps!
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The Essential How to Guide on Generating Leads with Business Blogging

The Essential How to Guide on Generating Leads with Business Blogging | Marketing Your Small Business | Scoop.it
Blogging is not just about publishing and hoping for the best. Done well it can drive sales. Here are the keys to generating leads with business blogging
Deborah Fillman's insight:

Yes, you have to create content, and it has to be high quality, but can it be high quality without being tied to both a marketing goal and a customer goal? The answer is no, but how are you going to find out what those customer goals are? Surveys are a great way to use your blog to do customer research that helps you improve your products and services, and also your blog itself!

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30 Little-Known Features of Facebook, Twitter, and More

30 Little-Known Features of Facebook, Twitter, and More | Marketing Your Small Business | Scoop.it
The hidden and little-known features of all six major social media sites: Facebook, Twitter, Google+, LinkedIn, Pinterest, and Instagram.
Deborah Fillman's insight:
Be sure to check frequently who's posting to your business page!
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What are your favorite small business apps?

What are your favorite small business apps? | Marketing Your Small Business | Scoop.it
If you're running your own small business or making a living as a freelancer, then you already know quite a bit about getting things done on your own. You have to, otherwise everything falls apart. So I'm not about to tell you how to do your job.
Deborah Fillman's insight:
Personally, I prefer Bidsketch's proposals, Teamwork PM for projects, and Freshbooks for invoicing. What are your favorites?
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How To Create A Social Media Marketing Plan In 6 Steps

Creating your social media marketing plan shouldn't be that hard. Here's a 6-step guide on how to create a social media marketing plan.
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Need help with your plan? Contact me today! http://www.debfillman.com/contact
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Website tips for local small business marketing

Website Tips for Small Business Marketing
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Wondering what your small business website needs to be (and do)? Check out this fantastic presentation for answers!
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5 Social Media Growth Hacks for Small Businesses - Forbes

5 Social Media Growth Hacks for Small Businesses - Forbes | Marketing Your Small Business | Scoop.it
As a small business owner, it’s of the utmost importance to make people aware of your company. And, the best way to spread the word about your business is by being active on social media and other places where they can communicate directly.
Deborah Fillman's insight:

I especially like the first tip to focus attention on target influencers. Doing this takes the pressure off business owners to create loads of new original content (especially if content production is not their core business), it helps get their brand noticed more quickly, and also forces them to read good content themselves!

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Increase Productivity Today - Creating a 'Virtual Office' for Your Small Business - Money - Videorg.com

Increase Productivity Today - Creating a 'Virtual Office' for Your Small Business - Money - Videorg.com | Marketing Your Small Business | Scoop.it
The idea that the office is where a small business owner must live is becoming less universal, and less important.
Deborah Fillman's insight:
Not only great content in this video, also superbly executed! I would love to work for someone with this kind of vision. Must watch.
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Are you making the most of LinkedIn?

Are you making the most of LinkedIn? | Marketing Your Small Business | Scoop.it
A Sydney entrepreneur is forging a business from the platform's perceived shortcomings. (#linkedin Are you making the most of LinkedIn?
Deborah Fillman's insight:
LinkedIn is to social media networking what Evernote is to productivity. The trick is optimizing it for your needs. Still working in that myself...
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Social Media Platforms for Business - Choosing the Right One

Social Media Platforms for Business - Choosing the Right One | Marketing Your Small Business | Scoop.it
Choosing the right social media platform for your business or blog can be tough. This post will help you make the right decision regarding social media.
Deborah Fillman's insight:
Great info graphic to quickly evaluate each platform at a glance.
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The email line that's client repellent.

The email line that's client repellent. | Marketing Your Small Business | Scoop.it
I'd gone through a few droughts as a freelancer, but this one was bad. Each day, the stress mounted. The magnitude of every new client meeting ballooned greater than ever before. Before each meetin...
Deborah Fillman's insight:

BTDT...

Fantastic advice.

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