Marketing-Your-Hotel
Follow
Find
218 views | +0 today
Scooped by Alun Hill, MCIJ
onto Marketing-Your-Hotel
Scoop.it!

Google's Penguin Update – Case Study « Direct Response ...

Google's Penguin Update – Case Study « Direct Response ... | Marketing-Your-Hotel | Scoop.it
Rather it's dumbfounding how the SPAM links pointing to SEObuildling.net would land the firm as #1 organic listing for “SEO Companies”!!! Here's the backlinks (144 total) ... http://www.hotel-sternes-perros.com/hotel/livre-dor/index.php ....
more...
No comment yet.
Marketing-Your-Hotel
All you need to know about marketing your Hotel, by Alun Hill, MCIJ
Your new post is loading...
Your new post is loading...
Scooped by Alun Hill, MCIJ
Scoop.it!

Room price takes top spot among U.S. traveler considerations

After price and location, hotel quality is the most important factor for U.S. travelers when selecting a hotel, followed by good reviews and extras like complimentary Wi-Fi and free breakfast.
more...
No comment yet.
Scooped by Alun Hill, MCIJ
Scoop.it!

The change in hotel search

Since 2004 hotel search via broad queries has been on a steady decline. In most major cities the search volume for “hotels in [city]” has lost over 70% in just the last 6 years.
more...
No comment yet.
Suggested by [6c] Jonny Sheppard
Scoop.it!

13 Things to Check Before Hitting 'Send' on Your Next Marketing Email

13 Things to Check Before Hitting 'Send' on Your Next Marketing Email | Marketing-Your-Hotel | Scoop.it
Reference this checklist of things to check before sending an email to prevent embarrassing snafus in your email marketing campaigns.

...

more...
No comment yet.
Scooped by Alun Hill, MCIJ
Scoop.it!

Understanding Negative SEO & How to Defend Your Website

Understanding Negative SEO & How to Defend Your Website | Marketing-Your-Hotel | Scoop.it
A successful negative SEO campaign will identify the weaknesses of your site and exploit them. So what’s the best defense? In addition to a solid SEO foundation and monitoring, here are some ways you can protect your website against some tactics.
more...
No comment yet.
Scooped by Alun Hill, MCIJ
Scoop.it!

Cost and value of hotel marketing [INFOGRAPHIC] | Tnooz

Cost and value of hotel marketing [INFOGRAPHIC] | Tnooz | Marketing-Your-Hotel | Scoop.it
So what happened to commissions and bookings when hotels saw online as a significant distribution channel? Does exposure on social networks make any major difference?
more...
No comment yet.
Scooped by Alun Hill, MCIJ
Scoop.it!

Hotels focused on ‘wrong things’ in technology

Guests are getting smarter about researching and buying travel, but hotels are not keeping up. Hotels need to stay educated on how the online travel industry and their own guests are evolving.
more...
No comment yet.
Scooped by Alun Hill, MCIJ
Scoop.it!

Finally, Google Hotel Finder finds its way into Google Search

As Tnooz reports, starting this week, Google has integrated its Hotel Finder product just above organic results on search results pages. For the moment, the integration is only visible for U.S. customers.
more...
No comment yet.
Scooped by Alun Hill, MCIJ
Scoop.it!

TripAdvisor surges as quarterly sales, profit top estimates

TripAdvisor’s results countered concern that the company’s profit might be eroded by higher spending on sales and marketing.
more...
No comment yet.
Scooped by Alun Hill, MCIJ
Scoop.it!

Guestmob promises deep discounts. Does it deliver?

The company, which launched in March and covers 20 U.S.
more...
No comment yet.
Scooped by Alun Hill, MCIJ
Scoop.it!

The next phase of social marketing

Marketers must begin to focus on how to activate social media fans -- turning them into brand advocates and essentially evolving their social media presence into a research lab, idea store, and full-fledged peer-to-peer marketing channel.
more...
No comment yet.
Scooped by Alun Hill, MCIJ
Scoop.it!

10 best marketing infographics of 2012 (so far)

Visual content has taken 2012 by storm, and leading the pack is the much beloved (and sometimes bemoaned) infographic.
more...
No comment yet.
Scooped by Alun Hill, MCIJ
Scoop.it!

The cost of hotel marketing

As mobile technology advances and the world of social media expands, more and more hotels are turning towards the internet to increase revenue and generate greater brand awarness.
more...
No comment yet.
Scooped by Alun Hill, MCIJ
Scoop.it!

Orbitz catering to ‘travel lusters’ with new site design

Orbitz.com debuts a redesigned website, coupled with a new ad campaign and brand message targeted at "travel lusters." The site features an enhanced Orbitz logo and a clean, lively design that draws users in and puts the most useful travel tools...
more...
No comment yet.
Scooped by Alun Hill, MCIJ
Scoop.it!

Travel forecasts predict summer gains, fall uncertainty

Data by travel-industry observers PhoCusWright, STR and Deloitte predicted growth in leisure and business travel this summer.
more...
No comment yet.
Scooped by Alun Hill, MCIJ
Scoop.it!

Can Hertz shake up car sharing?

The company is planing to enter the car sharing market, leveraging its existing fleet of 375,000 cars and its customer relationships.
more...
No comment yet.
Scooped by Alun Hill, MCIJ
Scoop.it!

Google's Penguin Update – Case Study « Direct Response ...

Google's Penguin Update – Case Study « Direct Response ... | Marketing-Your-Hotel | Scoop.it
Rather it's dumbfounding how the SPAM links pointing to SEObuildling.net would land the firm as #1 organic listing for “SEO Companies”!!! Here's the backlinks (144 total) ... http://www.hotel-sternes-perros.com/hotel/livre-dor/index.php ....
more...
No comment yet.
Scooped by Alun Hill, MCIJ
Scoop.it!

The 10 Best Marketing Infographics of 2012 (So Far)

The 10 Best Marketing Infographics of 2012 (So Far) | Marketing-Your-Hotel | Scoop.it
Take a look at the best marketing infographics that have been created so far in 2012.
more...
No comment yet.
Scooped by Alun Hill, MCIJ
Scoop.it!

SEO Tips That Make You Rank Higher And Enjoy Increased Site ...

SEO Tips That Make You Rank Higher And Enjoy Increased Site ... | Marketing-Your-Hotel | Scoop.it
Optimizing a website for search engines sends it up the rankings for the particular search keywords focused on in the SEO process. If you want to ... Internet Marketing Strategies Advertising Digital Boom ...
more...
No comment yet.
Scooped by Alun Hill, MCIJ
Scoop.it!

Is time running out for GDS green screens?

Over the next decade, many older agents will retire and be replaced by new workers who have never known a world without the Internet. That will spell big changes for agencies and the tools they use.
more...
No comment yet.
Scooped by Alun Hill, MCIJ
Scoop.it!

Consumers now pay more attention to online reviews than word-of-mouth

Online recommendations are now considered to be more important than traditional word-of-mouth, according to a new survey.
more...
No comment yet.
Scooped by Alun Hill, MCIJ
Scoop.it!

Pinterest spreading to the travel world

The travel industry, as well as individual travelers, are starting to use this visual social platform with interesting results. The photos make it easy for a traveler to quickly scan a destination's food, architecture or historic sites.
more...
No comment yet.
Scooped by Alun Hill, MCIJ
Scoop.it!

The effect of location on hotel pricing

A new study published by the Cornell Hospitality Quarterly finds that hotels located in center city business districts can charge higher rates and earn more money - but this is true only during high season.
more...
No comment yet.
Scooped by Alun Hill, MCIJ
Scoop.it!

How mobile technology is changing travel

The travel industry will never be the same again, what with the advent of mobile technology making the choosing and booking of flights and hotels as easy and tapping a button.
more...
No comment yet.
Scooped by Alun Hill, MCIJ
Scoop.it!

Images are the new black in social media

With the new Timeline design, the aquisition of Instagram by Facebook, and rapid growth of Pinterest, it is safe to say that images are the new “status update,” or if you want to go retro – the “new black”.
more...
No comment yet.
Scooped by Alun Hill, MCIJ
Scoop.it!

Travelocity Business launches TBiz Chat

The new feature offers business travelers the ability to connect live with a certified Travelocity Business corporate agent via a one-to-one web chat.
more...
No comment yet.