marketing y deporte
6 views | +0 today
Follow
Your new post is loading...
Your new post is loading...
Scooped by javierfdelacruz
Scoop.it!

#WorldCup Daily Brand Watch: Nike vs. Adidas, an Ad Report Card and why Mexico's win matters to marketers

#WorldCup Daily Brand Watch: Nike vs. Adidas, an Ad Report Card and why Mexico's win matters to marketers | marketing y deporte | Scoop.it
By Renee Sylvestre-WilliamsThe 2014 FIFA World Cup is here! Group stage play is underway, but the big question on marketers’ minds is: How should...
more...
No comment yet.
Scooped by javierfdelacruz
Scoop.it!

SAPVoice: Welcome To The Smarter Side Of Super Bowl XLVIII

SAPVoice: Welcome To The Smarter Side Of Super Bowl XLVIII | marketing y deporte | Scoop.it
By Dan Fleetwood, Group Director, Global Sponsorships, SAP The game has changed.
more...
No comment yet.
Rescooped by javierfdelacruz from Social Media Article Sharing
Scoop.it!

Excerpt from Social Media in Sport Marketing - Dekstar Inc.

Excerpt from Social Media in Sport Marketing - Dekstar Inc. | marketing y deporte | Scoop.it
Tweet Some good friends of mine (Tim Newman, Jason Peck, Charles Harris, and Brendan Wilhide) recently published a textbook titled “Social Media in Sport Marketing” that I highly encourage any interested students and educators to take a look at.

Via Alan Horton
more...
No comment yet.
Scooped by javierfdelacruz
Scoop.it!

Rec Sports Marketing is Hiring! | UC Berkeley Recreational Sports

Rec Sports Marketing is Hiring! | UC Berkeley Recreational Sports | marketing y deporte | Scoop.it
The Marketing unit at Rec Sports is searching for a highly motivated student to fill our Marketing Associate position. This position is part time, paid marketing internship that is scheduled to begin early February.
more...
No comment yet.
Scooped by javierfdelacruz
Scoop.it!

FiveThirtyEight's World Cup Predictions #digisp...

FiveThirtyEight's World Cup Predictions #digisp... | marketing y deporte | Scoop.it
FiveThirtyEight’s World Cup forecasting model uses ESPN's Soccer Power Index (SPI) — a system that combines game- and player-based ratings to estimate a team’s overall skill level — to calculate od...
more...
No comment yet.
Scooped by javierfdelacruz
Scoop.it!

Student-Athletes and the Challenges of Social Media: Interview With Fieldhouse Media Founder Kevin DeShazo

Student-Athletes and the Challenges of Social Media: Interview With Fieldhouse Media Founder Kevin DeShazo | marketing y deporte | Scoop.it
We live in a world where individuals (especially those in the public eye) are always one misguided tweet away from going 'viral' and irrevocably damaging their reputation forever.
more...
Jake Martin's curator insight, October 30, 2013 12:20 PM

I enjoyed this article because I think its started to become a major issue especially for student athletes at the collegiate levels. You see people like Johnny Manziel who is only 21 years old, posting pictures of himself with thousands of dollars, and people want to know how a 21 year old kid can do that without a job. Student-athletes really need to be aware of this and what they post because the nation is really looking at them very closely and every little mistake they make will be noticed.