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Most Viral Brands of 2012

Most Viral Brands of 2012 | Marketing World | Scoop.it
The Viral Ad Network run a weekly Viral Video Chart for The Drum (thedrum.com/viralvideochart), tracking the top 10 most shared viral ads and the most popular non-branded videos that are trending on YouTube each week.
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I’m Not Your Consumer: How Research Misses The Human Behind The Demographic

I’m Not Your Consumer: How Research Misses The Human Behind The Demographic | Marketing World | Scoop.it
Whenever I hear the word “consumer,” a term unavoidable in marketing, a part of me winces. The label is counterproductive and misguided, suggesting hubris by putting corporate interests over customer concerns.
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Is Big Data for Market Research? | SmartData Collective

Is Big Data for Market Research? | SmartData Collective | Marketing World | Scoop.it
Marketing research professionals who typically do customer segmentation work, even if it's typically on smaller data sets (1500-4000 records) have EXACTLY the same skill sets needed for analysis of Big Data!
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Strata Week: The complexities of forecasting the big data market ...

Strata Week: The complexities of forecasting the big data market ... | Marketing World | Scoop.it
The International Data Corporation (IDC) released a forecast this week, projecting “the worldwide big data technology and services market will grow at a 31.7% compound annual growth rate (CAGR) — about seven times the rate of the overall...
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Designing for the Hidden Dangers in Big Data - Mashable

Designing for the Hidden Dangers in Big Data - Mashable | Marketing World | Scoop.it
Designing for the Hidden Dangers in Big Data
Mashable
Joe Carberry is a partner at Brunswick Group LLC, advising on corporate reputation and issues management.
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Mark Zielinski on Making Use of Big Data Now | SmartData Collective

Mark Zielinski on Making Use of Big Data Now | SmartData Collective | Marketing World | Scoop.it
Since late 2011, the market research industry and market research technology in general has been very focused on the coming rise of “big data”, and what that can mean for professionals in market research.
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The Conundrum of Changes in Market Research and Predictive ...

The Conundrum of Changes in Market Research and Predictive ... | Marketing World | Scoop.it
As a market research practitioner and a technology industry analyst covering big data and business analytics, I enjoyed listening to other analysts discuss the market research industry in a webinar. ...
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Big Data, MarkLogic, and Tableau = Greatest Possible Insights ...

Big Data, MarkLogic, and Tableau = Greatest Possible Insights ... | Marketing World | Scoop.it
Marketing and Sales. Subscribe to Marketing and Sales: eMailAlerts Email Alerts ... and analyze “Big Ugly Data” in its natural form.
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