The Viral Ad Network run a weekly Viral Video Chart for The Drum (thedrum.com/viralvideochart), tracking the top 10 most shared viral ads and the most popular non-branded videos that are trending on YouTube each week.
Whenever I hear the word “consumer,” a term unavoidable in marketing, a part of me winces. The label is counterproductive and misguided, suggesting hubris by putting corporate interests over customer concerns.
Marketing research professionals who typically do customer segmentation work, even if it's typically on smaller data sets (1500-4000 records) have EXACTLY the same skill sets needed for analysis of Big Data!
The International Data Corporation (IDC) released a forecast this week, projecting “the worldwide big data technology and services market will grow at a 31.7% compound annual growth rate (CAGR) — about seven times the rate of the overall...
Since late 2011, the market research industry and market research technology in general has been very focused on the coming rise of “big data”, and what that can mean for professionals in market research.
As a market research practitioner and a technology industry analyst covering big data and business analytics, I enjoyed listening to other analysts discuss the market research industry in a webinar. ...
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