Marketing with Social Media
4 views | +0 today
Follow
Marketing with Social Media
There is a wealth of mature tools for social media marketing. Here I'll highlight the best of them, and discuss practical applications.
Curated by Mark Matchen
Your new post is loading...
Your new post is loading...
Rescooped by Mark Matchen from Public Relations & Social Marketing Insight
Scoop.it!

How To Jump To A Social-Business Model | Forbes

How To Jump To A Social-Business Model | Forbes | Marketing with Social Media | Scoop.it
Business is a warzone: If you stand still, you die. No matter how good your product or service, you’re at the mercy of cause and effect. The market’s evolving needs must be met by evolving products.

 

...But perhaps companies like Microsoft aren’t like yours? They deal in products that constantly change and have a short shelf life; change and fluidity are normal in their particular market.
So what happens when you’re not one of these companies? How do you deal with the speed at which social media and the spread of connected devices has changed the balance of power between a company and its customers and made it difficult to market using traditional advertising tools?...

 

In the transition from Jerome McCarthy’s 4Ps of Product, Place, Price and Promotion to what he calls the 4Es of Experience, Everyplace, Exchange and Evangelism, we also see the morphing of traditional businesses into social ones...

 

[This is a really thoughtful article on how business must evolved from traditional into social business models ~ Jeff]


Via Jeff Domansky
Mark Matchen's insight:

Another on my favourite theme – when you change marketing channels, you have to change your engagement style.

more...
No comment yet.
Rescooped by Mark Matchen from Modern Marketer
Scoop.it!

Preview "Unlocking Social Media for P.R." @SarahSkerik

Preview "Unlocking Social Media for P.R." @SarahSkerik | Marketing with Social Media | Scoop.it
We just finished reading PR Newswire’s ebook called Unlocking Social Media for P.R. Their master blogger and social media expert, Sarah Skerik penned the ebook from a series of her compelling blog entries.

The result is an excellent resource for any marketer looking to jump in to the social media pool. Skerik offers some excellent advice on the big three: Facebook, Twitter, and LinkedIn.

Via The Fish Firm II
more...
newhotelus's comment, December 14, 2012 2:10 AM
good to try
Rescooped by Mark Matchen from Public Relations & Social Marketing Insight
Scoop.it!

Why I hate 'Content Marketing' and 'Blogger Outreach' | Forbes

Why I hate 'Content Marketing' and 'Blogger Outreach' | Forbes | Marketing with Social Media | Scoop.it
My friend Geoff Livingston wrote a piece recently about the term 'Content Marketing,' a term that makes me bristle, the moment I hear it.

 

...To me there is a very contrary definition to Content Marketing. To me it is the concept that traditional marketers can take traditional and contrived messages and cram them into new communications channels such as Facebook. Content Marketing is about message mongering and not about conversations. Listening is not involved unless you consider count “like” clicks as a form of engagement.

It isn’t that I think Content Marketing is evil, as a purist might call it.

 

Instead, I think it is lame and ineffective as a strategy. In social media, your audiences an make you smarter. It can help you bring better products to market faster. It can improve your service response time. It can reduce your time to market and your costs of traditional marketing expenses....

 

[Nice counterpoint to the content-is-king argument ~ Jeff]


Via Jeff Domansky
Mark Matchen's insight:

Key take-away: old media is about broadcasting; new media is about conversation.

more...
No comment yet.