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In Hong Kong, They're Collecting DNA From Litter To Publicly Shame The Culprit

In Hong Kong, They're Collecting DNA From Litter To Publicly Shame The Culprit | Campaigns and Strategies - Marketing with Impact | Scoop.it
An environmental group made a splash with its new Big Brother anti-litter campaign.
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Natrel opens a Milk Bar

Natrel opens a Milk Bar | Campaigns and Strategies - Marketing with Impact | Scoop.it
The brand brings its focus on product innovation to retail with a flagship coffee shop in Montreal.
Henning Wallmeier's insight:

It is not enough to put retail products on shelfs in supermarkets. Food trucks, pop-up stores and real life store-fronts for fast moving customer goods are necessary to connect with customers in a brand oversaturated environment. 

 

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AdWords Agency Blog: Celebrate the most creative, engaging, and unique ads of 2014

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Transat offers fun to the highest bidder

Transat offers fun to the highest bidder | Campaigns and Strategies - Marketing with Impact | Scoop.it
The travel company held a Cyber Monday auction on Twitter with a charitable twist.
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How @Sportsbetcomau’s Controversial Social Strategy Captured the World Cup Conversation | Simply Measured

How @Sportsbetcomau’s Controversial Social Strategy Captured the World Cup Conversation  | Simply Measured | Campaigns and Strategies - Marketing with Impact | Scoop.it
Not many things pair as well as sports and social media. The social web has made it possible for brand marketers, fans, and even players to interact in real time, share excitement, and – outside the States – even place a bet, all without leaving the couch. Sportsbet.com.au has made a name as Australia’s premier…
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Ready-to-Drink Bagged Cocktails

Ready-to-Drink Bagged Cocktails | Campaigns and Strategies - Marketing with Impact | Scoop.it
ready-to-drink bagged cocktails - Many alcohol companies are attempting to straddle the line between classy and casual and these ready-to-drink bagged cocktails succeed beautifully....
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Five gorgeous posters to tell you that life is better by bike

Five gorgeous posters to tell you that life is better by bike | Campaigns and Strategies - Marketing with Impact | Scoop.it
Osocio - The best of non-profit advertising and marketing for social causes
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The One Twitter Trick You Should be Using but Aren't | Ignite Social Media

The One Twitter Trick You Should be Using but Aren't | Ignite Social Media | Campaigns and Strategies - Marketing with Impact | Scoop.it
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Chinese startup gets $30 million investment to put all the country’s pawn shops into a single...

Chinese startup gets $30 million investment to put all the country’s pawn shops into a single... | Campaigns and Strategies - Marketing with Impact | Scoop.it
51dang functions like a peer-to-peer lending website--a fast-growing trend in China among the under-financed--except it uses pawned goods as collateral.
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Mercedes propose aux conducteurs de GLA de partager le contenu de leur coffre de manière artistique

Mercedes propose aux conducteurs de GLA de partager le contenu de leur coffre de manière artistique | Campaigns and Strategies - Marketing with Impact | Scoop.it
En juin 2014, le constructeur automobile Mercedes a lancé une opération marketing intéressante sur Twitter et Instagram visant à inciter les internautes à partager le contenu de leur coffre de manière artistique.
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2014 Cannes Review : Big Emotion trumps Big Data

2014 Cannes Review : Big Emotion trumps Big Data | Campaigns and Strategies - Marketing with Impact | Scoop.it
After looking through the winners this year at Cannes, it felt like Big Emotion trumped Big Data. I�ve put together a selection of what I found to be the most interesting work from the festiva
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OK Go - The Writing's On the Wall - Official Video - YouTube

OK Go - The Writing's On the Wall - Official Video - YouTube | Campaigns and Strategies - Marketing with Impact | Scoop.it
Pre-order the new album, Hungry Ghosts (Oct 14) now at http://bit.ly/okghosts and get this song and 3 more as instant downloads. LYRICS: Listen, I know it's ...
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NYTimes concept

Rethink Digital Newspapper New York Time
Henning Wallmeier's insight:

It is great that there is some progress in general understanding of the web under way. A newspaper is not just a news reading place but it is a content consumption and personalization space. Hope this concept will be realized. I would use it it - extensively. 

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Cossette and Lg2 pick up Carte Blanche wins

Cossette and Lg2 pick up Carte Blanche wins | Campaigns and Strategies - Marketing with Impact | Scoop.it
The agencies' OOH ideas for McDonald's and Nike have won the Astral competition in Vancouver and Toronto.
Henning Wallmeier's insight:

Context is everything to make advertisement stick. 

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Bank Branch Pop-Ups : "convenient bank"

Bank Branch Pop-Ups : "convenient bank" | Campaigns and Strategies - Marketing with Impact | Scoop.it
"convenient bank" - After undergoing a massive rebranding, Tangerine is continuing to catch the eyes of new customers with convenient bank locations in the form of pop...
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Londoners challenged to virtual stare off in bus stop campaign | PR Examples

Londoners challenged to virtual stare off in bus stop campaign | PR Examples | Campaigns and Strategies - Marketing with Impact | Scoop.it
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Quand Ubisoft fait preuve de créativité sur Twitter | Emarketinglicious

Quand Ubisoft fait preuve de créativité sur Twitter | Emarketinglicious | Campaigns and Strategies - Marketing with Impact | Scoop.it
Développé par Ubisoft, Just Dance est un jeu de rythme disponible sur plusieurs plateformes (Wii, Playstation, Xbox) qui permet à ses utilisateurs de danser seul ou entre amis sur une sélection de titres en vogue tout en suivant les
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Travel Simulation Booths : "travel virtual reality"

"travel virtual reality" - In an effort to imagine what the future of tourism and hospitality might be like, Marriott Hotels set up a 4D travel virtual reality booth with Ocu...
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General Mills quests for men

General Mills quests for men | Campaigns and Strategies - Marketing with Impact | Scoop.it
A new cereal line just for dads is just the start of the food co's plan to win back guys to the category.
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Watching the World Cup

Watching the World Cup | Campaigns and Strategies - Marketing with Impact | Scoop.it
A photographic journey exploring crowds at the World Cup 2014 in Brazil – a project by Jane Stockdale, Damian Platt and Enjoythis #watchingtheworldcup
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APTCB2

APTCB2 | Campaigns and Strategies - Marketing with Impact | Scoop.it
I just explored #APTCB2, the first real apartment designed live on Pinterest. Tour the apartment now: cb2.com/APTCB2
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Five reasons to be freaked out by the Facebook experiment - Schaefer Marketing Solutions: We Help Businesses {grow}

Five reasons to be freaked out by the Facebook experiment - Schaefer Marketing Solutions: We Help Businesses {grow} | Campaigns and Strategies - Marketing with Impact | Scoop.it
Facebook's admitted manipiulation of its customer's emotional state might be shocking but there are deeper reasons for concern
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Sochi Pavilion That Took Giant 3-D Selfies Wins Innovation Grand Prix

Sochi Pavilion That Took Giant 3-D Selfies Wins Innovation Grand Prix | Campaigns and Strategies - Marketing with Impact | Scoop.it
CANNES, France—Russia made history here tonight, winning the Grand Prix in the Innovation Lions category for a telecom's installation at the Sochi Olympics that used sophisticated technology to let visitors take giant 3-D "selfies" on a board that acted like a huge pin screen.
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