The brand brings its focus on product innovation to retail with a flagship coffee shop in Montreal.
Henning Wallmeier's insight:
It is not enough to put retail products on shelfs in supermarkets. Food trucks, pop-up stores and real life store-fronts for fast moving customer goods are necessary to connect with customers in a brand oversaturated environment.
Not many things pair as well as sports and social media. The social web has made it possible for brand marketers, fans, and even players to interact in real time, share excitement, and – outside the States – even place a bet, all without leaving the couch. Sportsbet.com.au has made a name as Australia’s premier…
En juin 2014, le constructeur automobile Mercedes a lancé une opération marketing intéressante sur Twitter et Instagram visant à inciter les internautes à partager le contenu de leur coffre de manière artistique.
It is great that there is some progress in general understanding of the web under way. A newspaper is not just a news reading place but it is a content consumption and personalization space. Hope this concept will be realized. I would use it it - extensively.
Développé par Ubisoft, Just Dance est un jeu de rythme disponible sur plusieurs plateformes (Wii, Playstation, Xbox) qui permet à ses utilisateurs de danser seul ou entre amis sur une sélection de titres en vogue tout en suivant les
CANNES, France—Russia made history here tonight, winning the Grand Prix in the Innovation Lions category for a telecom's installation at the Sochi Olympics that used sophisticated technology to let visitors take giant 3-D "selfies" on a board that acted like a huge pin screen.
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