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What is So(Social) Mo(Mobile) Lo(Local) and Why is it important to Marketers?

What is So(Social) Mo(Mobile) Lo(Local) and Why is it important to Marketers? | Marketing With Authority | Scoop.it
ShareBuffer SoMoLo is an acronym for Social+Mobile+Local marketing and it is an increasingly common term referring to a new marketing approach. You may have read plenty about each of the individual...
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Rescooped by NatashaBowen from Public Relations & Social Media Insight
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Social Media Leads B2B Content Marketing Strategies | Business 2 Community

Social Media Leads B2B Content Marketing Strategies | Business 2 Community | Marketing With Authority | Scoop.it

The majority of B2B businesses use social media as a content distribution and marketing tool, according to the Content Marketing Institute’s 2013 Benchmark There is no magic bullet content marketing tactic! As the survey shows, there are a variety of content marketing tactics that organizations use to reach target audiences. According to the survey, the most effective B2B content marketers use an average of 14 tactics, with the least effective B2B content marketers deploying only 3 tactics. Social media leads the pack with the vast majority (87%) of respondents claiming this tactic as a part of the strategic arsenal. Website content registered as a close second (83%) to social media within the range of content marketing tactics. Considering the synergy between social media and website content, it is no surprise that these were the top two tactics claimed by content marketers....


Via Jeff Domansky
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