Marketing with an Asian Perspective
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Kevin Spacey on Netflix: 'we have learned the lesson that the music industry didn't'

Kevin Spacey on Netflix: 'we have learned the lesson that the music industry didn't' | Marketing with an Asian Perspective | Scoop.it
When David Fincher and Kevin Spacey's House of Cards debuted earlier this year, it didn't just make waves because Netflix was creating high-profile original content — it also made an impact...
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Wall Street Rewired: Apple, Icahn, and the $17 Billion Tweet | Wired Business | Wired.com

Wall Street Rewired: Apple, Icahn, and the $17 Billion Tweet | Wired Business | Wired.com | Marketing with an Asian Perspective | Scoop.it
With just two tweets, Carl Icahn raised the value of Apple's empire by $17 billion. That's $8.5 billion per tweet, and about $62 million per character -- including spaces.
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15 Insanely Successful Dropouts

15 Insanely Successful Dropouts | Marketing with an Asian Perspective | Scoop.it
No degree? No problem! These dropouts went on to much bigger, much better. Catch Jobs , about the innovator--and yes, dropout--in theaters August 16.
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These Secrets Will Improve Your Mobile Ads' Click-Through Rates

These Secrets Will Improve Your Mobile Ads' Click-Through Rates | Marketing with an Asian Perspective | Scoop.it
You want to put people in your ads.
Belinda Ang's insight:

Awesome and quick tips for non-ad folks!

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Why Your Company's Social Media is Failing

Why Your Company's Social Media is Failing | Marketing with an Asian Perspective | Scoop.it
The other day, I had an issue with my television service. As a social media author and CEO, I did the first thing that comes natural: I tweeted, and posted a complaint on the company's Facebook page.
Belinda Ang's insight:

Must read post.

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The 2013 Social Media Landscape [Infographic]

The 2013 Social Media Landscape [Infographic] | Marketing with an Asian Perspective | Scoop.it
The Conversation Prism, a visual map of the social media landscape, help strategists and small businesses see the bigger picture in the evolution of social media beyond the most popular and trendy sites.
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S%#t PR People Do That Journalists Hate

Be sure to check out the full blog post here: http://blog.hubspot.com/st-pr-people-do-that-journalists-hate-slideshare
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Forrester: $2.1 Trillion Will Go Into IT Spend In 2013; Apps And The U.S. Lead The Charge | TechCrunch

Forrester: $2.1 Trillion Will Go Into IT Spend In 2013; Apps And The U.S. Lead The Charge | TechCrunch | Marketing with an Asian Perspective | Scoop.it
Forrester has now released its annual look at the state of IT spend globally, and the analysts project that there will be $2.06 trillion invested across software, hardware, and IT services by enterprises and governments in 2013.
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Big CEOs: "We're Scared Of Social Media"

Big CEOs: "We're Scared Of Social Media" | Marketing with an Asian Perspective | Scoop.it
Why? Recent studies show us that eight out of ten CEOs are social media doubters. The majority don’t understand it or see it as a indulgence. Typically, they define it narrowly, as PR, a
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WeChat becomes platform for online journalism in China|Markets|Business|WantChinaTimes.com

WeChat becomes platform for online journalism in China|Markets|Business|WantChinaTimes.com | Marketing with an Asian Perspective | Scoop.it
Belinda Ang's insight:

The lines are blurring between IM, SNS and Microblogs. Lines are also blurring between media owners and media platforms.

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Facebook’s Sheryl Sandberg: ‘No one can have it all’ | McKinsey & Company

Facebook’s Sheryl Sandberg: ‘No one can have it all’ | McKinsey & Company | Marketing with an Asian Perspective | Scoop.it
Coming to terms with that reality is invaluable for women trying to find fulfillment as both great leaders and great parents. A McKinsey Quarterly article.
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Why Should Tourism Marketers Worry About China? - Digital Jungle - Content Focused, Digital Marketing Agency

Why Should Tourism Marketers Worry About China? - Digital Jungle - Content Focused, Digital Marketing Agency | Marketing with an Asian Perspective | Scoop.it
You must be living under a rock if you have missed the fact Chinese travelers have become the 'gold' for marketers looking to uniquely posit...
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CROWDFUNDING INDUSTRY REPORT (ABRIDGED VERSION): Market Trends, Composition and Crowdfunding Platforms

Scribd is the world's largest social reading and publishing site.
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Report: Apple Board 'Concerned' About Pace of Innovation

Report: Apple Board 'Concerned' About Pace of Innovation | Marketing with an Asian Perspective | Scoop.it
Apple's board of directors recently met with CEO Tim Cook to express concerns about the pace of innovation at the company, a new report says.
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The Science Of App Marketing: How To Help Your App Stand Out

The Science Of App Marketing: How To Help Your App Stand Out | Marketing with an Asian Perspective | Scoop.it
Too many apps are getting lost in the crowd.
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Getting to know you

Getting to know you | Marketing with an Asian Perspective | Scoop.it
The Power of Habit: Why We Do What We Do in Life and Business. By Charles Duhigg. Random House; 371 pages; $28. William Heinemann; £12.99. Buy from Amazon.com,...
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Making Sense of Facebook’s New Insights

Making Sense of Facebook’s New Insights | Marketing with an Asian Perspective | Scoop.it
Facebook’s New Insights Powerful New Tools! New ways to quickly see which pieces of content worked FOR you… and which ones fall flat on their face!
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Latest News on Content Marketing - CMA - SEVEN STEPS TO THE PERFECT STORY

From structure and plot to heroes and characters, your story must have everything in place if it's to connect with the reader. Follow our guide to storytelling success.
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55% of businesses now have a mobile optimised site: report

55% of businesses now have a mobile optimised site: report | Marketing with an Asian Perspective | Scoop.it
More than half of companies (55%) now have mobile optimised websites, according to our new Reducing Customer Struggle Report.
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The top 26 international tech journalists: a European startup's guide

The top 26 international tech journalists: a European startup's guide | Marketing with an Asian Perspective | Scoop.it
Piabo founder Tilo Bonow, a Berlin-based expert in PR for tech and entrepreneurs, shares his guide to 26 top international tech journalists.
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#7 Transmedia Storytelling - Ten Frontiers for the Future of Engage...

This is the seventh report from our upcoming People's Insights Annual Report titled “Now & Next: Future of Engagement”, also available as a Kindle eBook and
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RSS Reader Roundup: Feedbin, Feed Wrangler and NewsBlur

RSS Reader Roundup: Feedbin, Feed Wrangler and NewsBlur | Marketing with an Asian Perspective | Scoop.it
Earlier this year, we listed several services and apps that'll potentially replace Google Reader. Now that the Reader shut down is imminent, we are
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How Top Brands Are Using Instagram Since The Facebook Buy [STUDY] | Simply Measured

How Top Brands Are Using Instagram Since The Facebook Buy [STUDY] | Simply Measured | Marketing with an Asian Perspective | Scoop.it
A year after the Facebook acquisition, Instagram has 100 million monthly active users and has attracted 67 percent of the top brands in the world. Not only
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