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Rescooped by Sylvain Richard from MarketingHits
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How to use Power Editor to Ignite your Facebook Marketing

How to use Power Editor to Ignite your Facebook Marketing | Marketing & Webmarketing | Scoop.it

The Secret: Facebook Power Editor

What I discovered was that Dunkin Donuts is using a tool called Power Editor … and it’s not just for big companies. I became even more intrigued when I heard Mari Smith speak with Kerry O’Shea Gorgone on the Marketing Smarts Podcast about it and I signed up for Mari Smith & Dennis Yu’s Facebook Marketing Success System,


I have even been learning how to use this great application for my clients.


Facebook’s Power Editor helps any business target individuals on an extremely granular level. Like reaching a specific group of working-moms who work at XYZ company, who like Bon Jovi, who buy a lot online, who drive a BMW, who work in Marketing, who have kids ages 5-10, who are connected to your friends. Pretty amazing, right?


Hold the presses. It gets better. This tool is FREE.

 


Via Brian Yanish - MarketingHits.com
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Essential Google+ Marketing Resource: A Complete Guide |

Essential Google+ Marketing Resource: A Complete Guide | | Marketing & Webmarketing | Scoop.it
Do you want to learn how to market yourself and your business on Google+? This article shows how to understand and master Google+ marketing.
Sylvain Richard's insight:

A Google+ Marketing Guide via @smexaminer.  I liked it so I share it.

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Rescooped by Sylvain Richard from Social Media for the Masses
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Social Media Newsfeed: Yahoo's 'YouTube' | Facebook App Spam - SocialTimes

Social Media Newsfeed: Yahoo's 'YouTube' | Facebook App Spam - SocialTimes | Marketing & Webmarketing | Scoop.it
Yahoo may debut a new video-sharing site this summer. Facebook is making changes to its News Feed to reduce third-party app spam.

Via Anthony Trimble
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11 Ways To Double Your YouTube Subscribers (Without Buying Them)

11 Ways To Double Your YouTube Subscribers (Without Buying Them) | Marketing & Webmarketing | Scoop.it
Do you want to build more YouTube subscribers to your channel? Just follow our 11 handy tips and tricks for generating more followers, starting today.
Sylvain Richard's insight:

11 tips to build a fan base on YouTube

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4 Ways to Network with Instagram Direct |

4 Ways to Network with Instagram Direct | | Marketing & Webmarketing | Scoop.it
Discover 4 ways you can create deeper connections with followers and industry influencers, generate leads, and get customer feedback using Instagram Direct.
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Core Audiences: How to Target Facebook Ads Using Behaviors

Core Audiences: How to Target Facebook Ads Using Behaviors | Marketing & Webmarketing | Scoop.it
Advertisers can target Facebook users based on behaviors on and away from Facebook. Here's how, complete with examples...
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Rescooped by Sylvain Richard from Content Marketing, Curation, Social Media & SEO
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4 signs that SEO and Content Marketing are colliding

4 signs that SEO and Content Marketing are colliding | Marketing & Webmarketing | Scoop.it
Here are some digital trends that may continue reaping rewards through 2014 : 5 content marketing best practices including SEO and analytics tips!

Via Guillaume Decugis
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Guillaume Decugis's curator insight, May 19, 2014 3:32 PM

This post on the Doz blog was originally titled "Content Marketing: 5 trends to watch" but it struck me that 4 out of the 5 were highlighting how much SEO and Content Marketing were now more and more the same thing: the growing importance of Google Authorship for content marketers, the role of guest blogs (which is dead as a cheap link-building tactic but still retain value as a way to build a solid community and referrals around your content), the need to invest in content publishing for SEO as well as the growing importance of interest targeting


Those two last points in particular are interesting to consider from the same angle: yes you should invest more in content/SEO but there are probably limited ways you can do that from a budget/resource standpoint.


Your best bet might thus be to opt for an implementation where you can leverage the interest graph with a mix of created and curated content.

Rescooped by Sylvain Richard from Digital Marketing & Communications
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Pinterest Reveals The Most Popular Categories On Each Day Of The Week

Pinterest Reveals The Most Popular Categories On Each Day Of The Week | Marketing & Webmarketing | Scoop.it

The latest post on the Pinterest blog takes a close look at what the post popular categories are for each day of the week.

 

So, what kinds of things are people pinning on Monday through Sunday? Here’s how it breaks down:


Via Alex Butler
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10 Mobile Marketing Statistics to Help Justify Your Budget « Adknowledge

10 Mobile Marketing Statistics to Help Justify Your Budget « Adknowledge | Marketing & Webmarketing | Scoop.it

"Many marketers have experienced it: presenting a case to superiors for a larger budget or defending how they spent the existing budget.

At times, it can be a difficult process with lots of push back and discussion, while other times it’s an easy conversation due to the success of your spending decisions or widespread internal buy-in.

 

Either way, budget management is a critical aspect of your role as a marketer, or soon will be at one point in your career. Your marketing budget should be informed and defended with facts and figures to support the channels you wish to market your organization on and why..."

Sylvain Richard's insight:

Justify a budget is always a challenge in marketing. @BrianHonigman listed 10 statistics

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Facebook Reigns Supreme for Social Media Referral Traffic - SocialTimes

Facebook Reigns Supreme for Social Media Referral Traffic - SocialTimes | Marketing & Webmarketing | Scoop.it
According to data from Shareaholic, Facebook and Pinterest drive the most social media referral traffic.
Sylvain Richard's insight:

Q1 2014 report on social media referral traffic by Shareaholic

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5 Tips to Optimize Your New Twitter Profile Layout

5 Tips to Optimize Your New Twitter Profile Layout | Marketing & Webmarketing | Scoop.it
While you wait your turn to find your way around your new profile, you might be interested to plan ahead.
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Facebook WCA: How to Create a Sales Funnel Without Email Addresses

Facebook WCA: How to Create a Sales Funnel Without Email Addresses | Marketing & Webmarketing | Scoop.it
The typical sales funnel with an email nurture sequence is effective but has a major flaw. Here's the fix with Facebook Website Custom Audiences.
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15 Types of Content That Will Drive You More Traffic

15 Types of Content That Will Drive You More Traffic | Marketing & Webmarketing | Scoop.it
Content marketing is more than writing blogs. Way more. If you’re just getting involved in content marketing, the first thing you need to do is launch
Sylvain Richard's insight:

Neil Patel listed different types of content.

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Rescooped by Sylvain Richard from Social Media for the Masses
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Content Marketing with SEO is More Effective than SEO alone - WhaTech

Content Marketing with SEO is More Effective than SEO alone - WhaTech | Marketing & Webmarketing | Scoop.it
Content Marketing with SEO is More Effective than SEO alone
WhaTech
Content Marketing:Content marketing is an internet marketing strategy used to get better rankings on Google and better traffic from Google, Social media sites and other sources.

Via Anthony Trimble
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Fan Videos Drive 86% of Branded Content Views on YouTube - ZEFR Blog

Fan Videos Drive 86% of Branded Content Views on YouTube - ZEFR Blog | Marketing & Webmarketing | Scoop.it
The majority of branded content views on YouTube aren't coming from official brand videos. 86 percent of the views generated are from fan uploaded videos.
Sylvain Richard's insight:

Never underestimate Fans Videos. 

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3 Ways to Generate Leads through Content Curation

3 Ways to Generate Leads through Content Curation | Marketing & Webmarketing | Scoop.it
Integrating lead generation in your content strategy brings a measurable KPI that is aligned with any business’ #1 strategic objective: growing revenue.
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How to Use +Post Ads from Google: What Marketers Need to Know |

How to Use +Post Ads from Google: What Marketers Need to Know | | Marketing & Webmarketing | Scoop.it
Have you heard of Google +Post ads? This article shows you what Google +Post ads are and how to use them to promote your content to a wider audience.
Sylvain Richard's insight:

A great article article about +Post Ads. Learned a lot that's why I share it. via @smexaminer

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Rescooped by Sylvain Richard from Content Marketing, Curation, Social Media & SEO
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3 Ways to Generate Leads through Content Curation

3 Ways to Generate Leads through Content Curation | Marketing & Webmarketing | Scoop.it
Integrating lead generation in your content strategy brings a measurable KPI that is aligned with any business’ #1 strategic objective: growing revenue.

Via Guillaume Decugis
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Guillaume Decugis's curator insight, May 21, 2014 3:38 PM

As we multiplied the possibilities to generate leads from your curated content on Scoop.it Business and Enterprise versions, we wanted to give a recap of how you can effectively do that when using content curation for your small business or company.

Guillaume Decugis's curator insight, May 21, 2014 7:25 PM

Content is the fuel of most new marketing technologies. Publishing quality content on the specific interests of your prospects can be a very powerful technique to generate leads. 

Rescooped by Sylvain Richard from MarketingHits
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6 Tips to Improve Your Facebook Page

6 Tips to Improve Your Facebook Page | Marketing & Webmarketing | Scoop.it
Do you want a highly effective Facebook page?

 

Do you know which elements make up a good Facebook page?

 

While there are an unlimited number of strategic factors that can contribute to the success of a Facebook page, many share common elements.

 

In this article you’ll discover the six elements of successful Facebook pages and how you can improve your Facebook page.

 
Via Brian Yanish - MarketingHits.com
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2014 Social Media Marketing Industry Report |

2014 Social Media Marketing Industry Report | | Marketing & Webmarketing | Scoop.it
2014 Social Media Marketing Industry Report: learn from more than 2800 marketers how to focus your social media activities and what content is used most
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Rescooped by Sylvain Richard from Content Marketing, Curation, Social Media & SEO
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Blogging Didn’t Save My Business. Neither Did Content Marketing.

Blogging Didn’t Save My Business. Neither Did Content Marketing. | Marketing & Webmarketing | Scoop.it
The guiding light of your business’ digital marketing success is not based in simple words, but rather “philosophies” that are built to last.
Blogging didn’t save my swimming pool company.
Neither did Content Marketing.

Via Guillaume Decugis
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Guillaume Decugis's curator insight, May 12, 2014 8:55 PM

Behind this provocative title, Marcus Sheridan gives a vibrant defense of good content marketing that he defines as "your company’s ability to be the best teachers and problems solvers in the world at what you do…digitally speaking."


Behind the buzzword, it's indeed important to remember the value content marketing needs to have to your target audience: do you solve their problems? Do you answer their questions? 


If you do, you might not only save your business but make it thrive.

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Essential Facebook Marketing Resources: A Complete Guide |

Essential Facebook Marketing Resources: A Complete Guide | | Marketing & Webmarketing | Scoop.it
Discover expert Facebook marketing articles to help you develop a presence, run contests, design ad campaigns, and analyze the results of your efforts.
Sylvain Richard's insight:

Social Media Examiner published this article yesterday. It's a guide for Facebook Marketing with a lot of links to other articles "How to" about Facebook.

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Facebook Reach Metrics: The Ultimate Guide

Facebook Reach Metrics: The Ultimate Guide | Marketing & Webmarketing | Scoop.it
Since last December when I wrote a piece about how Marketers should calculate their real organic Fan Reach using Facebook Insights’ exported
Sylvain Richard's insight:

A guide to explain some Facebook reach metrics wrote by @JasonHJH and @AgoraPulse.

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YouTube Live Events: The Definitive List of URLs

YouTube Live Events: The Definitive List of URLs | Marketing & Webmarketing | Scoop.it
YouTube hasn't made it easy to find out which events are currently being live-streamed so we bring you the list of URLS for each YouTube live event category.
Sylvain Richard's insight:

Useful list of URLs for YouTube Live Events via @reelseo

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6 Ways to Use Pinterest to Promote Your Brand |

6 Ways to Use Pinterest to Promote Your Brand | | Marketing & Webmarketing | Scoop.it
Use tips from these big brand examples on Pinterest to curate and share content that helps you build and strengthen your own Pinterest presence.
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