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Word of Mouth Marketing: How I identified influencers and engaged fans

Word of Mouth Marketing: How I identified influencers and engaged fans | Marketing & Webmarketing | Scoop.it
One of the key strategies marketers use to increase the effectiveness of their campaigns is to build profitable relationships with influencers and fans. These influencers and fans play key roles in generating word-of-mouth buzz about a brand. And one of the greatest benefits of social media is to enable marketers to identify, reach out to, and…
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YouTube Improves Content ID Process After Last Year's Copyright Kerfuffle - VideoInk

YouTube Improves Content ID Process After Last Year's Copyright Kerfuffle - VideoInk | Marketing & Webmarketing | Scoop.it
YouTube has sent a letter to creators about improvements it's made to the Content ID claims process, a few months after the issue blew up in the community.
Sylvain Richard's insight:

FInally !

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Facebook Advertising Campaign Structure: A Hands On Tour

Facebook Advertising Campaign Structure: A Hands On Tour | Marketing & Webmarketing | Scoop.it
Here is a step-by-step tour of the new Facebook advertising campaign structure using Ad Sets, complete with a real-world example...
Sylvain Richard's insight:

A great article by Jon Loomer (@jonloomer) about Facebook advertising campaign.

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14 Tools Every Entrepreneur Needs for Managing Social Media

14 Tools Every Entrepreneur Needs for Managing Social Media | Marketing & Webmarketing | Scoop.it
With the explosion of social media, it is hard to keep tabs on your online-marketing strategy across all platforms. These tools can help you do just that.
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Hacking the YouTube 'Creator Playbook': Engage Your Viewers - VideoInk

Hacking the YouTube 'Creator Playbook': Engage Your Viewers - VideoInk | Marketing & Webmarketing | Scoop.it
VideoInk got inside the YouTube "Creator Playbook" to bring you tips on how to hook your audience and keeping them watching your channel.
Sylvain Richard's insight:

Nowadays, Engagement is a trendy concept in every marketing service but how to succeed ? @VideoInkNews made this list of 9 YouTube advices.

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How to Create Better Social Media Pages - Social Media London

How to Create Better Social Media Pages - Social Media London | Marketing & Webmarketing | Scoop.it
Evidence which supports a correlation between attractive, high-quality social media pages and high-performing brands on social media is overwhelming. Even still, some brands refuse to put in the extra time to produce quality, standout pages, while instead opting for generic-looking, site-option-based pages which blend in with the crowd. In social media, your content is not what’s going …
Sylvain Richard's insight:

5 tips to create a better social media pages via @SocialMediaLond . 

1) High quality covers

2) Lead with your best content

3) Keyword= quality

4) Attract a better class of friend

5) Use Social Page Enhancers like Social RSS

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These 2 Facebook Myths could Ruin your Business!

These 2 Facebook Myths could Ruin your Business! | Marketing & Webmarketing | Scoop.it
Thankfully, after sharing about the worst advice on Facebook Marketing in January, a lot of those negative buzz have gone away. But there remains a few black sheep among all of us – that also includes our inner black sheep, the desire to cheat the system just so that we can get quick and dirty…
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Mobile now driving 80% of Twitter traffic - Media news - Media Week<

Mobile now driving 80% of Twitter traffic - Media news - Media Week< | Marketing & Webmarketing | Scoop.it
Mobile now driving 80% of Twitter traffic from Media Week - news and information from the world of media
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Three Reasons Why Your Business Should Consider Using Vine in 2014 | Social Media Today

Three Reasons Why Your Business Should Consider Using Vine in 2014 | Social Media Today | Marketing & Webmarketing | Scoop.it
With the increased emphasis on visual content, Vine has emerged as a great option for brands looking to move into video creation.
Sylvain Richard's insight:

For a low budget video, you can use Instagram video or Vine. This article focuses on Vine and gives you 3 reasons why you should consider Vine as a viable solution for your content marketing strategy.

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53% of Shoppers are Influenced by YouTube... Here are the Videos They're Watching [eBook]

53% of Shoppers are Influenced by YouTube... Here are the Videos They're Watching [eBook] | Marketing & Webmarketing | Scoop.it
  Download the eBook for free by clicking this link. Think about the last big purchase you made - something that required a little thought. Perhaps you compared options from a few different brands ...
Sylvain Richard's insight:

Companies and managers shouldn't underestimate the influence of YouTube.

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Forget Demographics: How to Target Marketing in 2014

Forget Demographics: How to Target Marketing in 2014 | Marketing & Webmarketing | Scoop.it
Targeted marketing can raise conversion rates by as much as 200% – here’s how to improve yours.

Via Ernst Jan Bos, Brian Yanish - MarketingHits.com
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Major MCNs Band Together to Form Governing Body - VideoInk

Major MCNs Band Together to Form Governing Body - VideoInk | Marketing & Webmarketing | Scoop.it
Top online video companies like Maker Studios, Collective Digital Studio, Discovery Digital Networks, and DECA team up to launch GOVA.
Sylvain Richard's insight:

GOVA is born ! Biggest MCNs team up to form Global Online Video Association 

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14 Simple But Powerful Video Marketing Tips for Your Vlog

14 Simple But Powerful Video Marketing Tips for Your Vlog | Marketing & Webmarketing | Scoop.it
Every video creator on YouTube would love more views and subscribers. Here’s the good news: there are tons of ways to promote your YouTube videos.
Sylvain Richard's insight:

You are a video creator on YouTube, ReelSEO (@reelseo) made a list of tips to help you with your strategy. From optimization tips of your vlog to social media marketing tips.

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New Social Media Research That Could Change Your Strategy |

New Social Media Research That Could Change Your Strategy | | Marketing & Webmarketing | Scoop.it
Discover 4 surprising social media research findings about how consumer behavior on Facebook, Twitter and Instagram affect your social media strategy.
Sylvain Richard's insight:

1/ Users ‘Like’ Facebook for Social Logins
2/ Social Customer Care Demand Is Growing on Twitter
3/ Younger Audiences Are NOT Unfriending Facebook
4/ Instagram Is the Fastest-Growing Site Globally

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The 360º View of Successful Twitter Chats

The 360º View of Successful Twitter Chats | Marketing & Webmarketing | Scoop.it

There are a lot of Twitter chats out there and they are more popular than ever. Some are better than others. While it is great to engage with others, it is important to be good Twitter citizens which means using proper social media etiquette, respecting one another and ensuring everyone has a good time. There are three groups involved in Twitter chats - the moderator, the guest and the participants. Each group has a role to fill to ensuring a successful Twitter chat.


What follows are some best practices for moderators, guests and participants to practice when engaging in Twitter chats.


Via Brian Yanish - MarketingHits.com
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IAB Refines Digital Video In-Stream Ad Metric Definitions

IAB Refines Digital Video In-Stream Ad Metric Definitions | Marketing & Webmarketing | Scoop.it
The IAB has revised its video ad metrics definitions to make them easier for brands and agencies to understand, analyze and determine ROI.
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4 Social Media Tools to Improve Your Social Media Marketing |

4 Social Media Tools to Improve Your Social Media Marketing | | Marketing & Webmarketing | Scoop.it
Find out how these 4 social media tools can help you manage your social media community better and build a successful social media presence.
Sylvain Richard's insight:

4 useful tips for any community manager. Thanks @xoalexo

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How to Enhance Your Instagram Web Profile for Improved Exposure |

How to Enhance Your Instagram Web Profile for Improved Exposure | | Marketing & Webmarketing | Scoop.it
Instagram Web Profile: learn how to maximize and leverage your visual marketing and get the most out of the new web profiles.
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How to Deal with Cheating on Facebook - Jeffbullas's Blog

How to Deal with Cheating on Facebook - Jeffbullas's Blog | Marketing & Webmarketing | Scoop.it
Cheating is as old as humanity. It happens in all walks of life. It even occurs on Facebook. Here are 9 tips to deal with cheating on Facebook.
Sylvain Richard's insight:

Look at these 9 advices to reduce Facebook contest cheaters via Jeff Bullas Blog (@jeffbullas).

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LinkedIn Introduces New Insights to See Who's Viewed Your Profile

LinkedIn Introduces New Insights to See Who's Viewed Your Profile | Marketing & Webmarketing | Scoop.it
Have you ever wondered who is checking you out on LinkedIn?
LinkedIn's Who's Viewed Your Profile feature includes new visual analytics and insights into your potential professional suitors.

Via Brian Yanish - MarketingHits.com
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Bart van Maanen's curator insight, February 26, 2:35 AM

LinkedIn komt met nieuwe, gevisualiseerde statistieken over bezoeken aan je profiel. 

eProAgi Anderson's curator insight, February 26, 5:59 AM

So who's been viewing you?

Heather Koroll's curator insight, February 26, 5:14 PM

add your insight...

 
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How to Increase Your Google+ Engagement by 281%

How to Increase Your Google+ Engagement by 281% | Marketing & Webmarketing | Scoop.it

"If you are limited to the amount of time you can spend on Google+, I recommend that you focus your efforts on the following:

 

- Authorship – by following these steps, you can add an image next to your search listings.

 

- Videos – by sharing videos related to your business, you can roughly get 28.6% more engagement.

 

- Ask questions – you will get more comments if you ask engaging questions. These questions could be related to your business, the industry your are in or anything else that your friends might like.

 

- Post on Friday – there are a lot of people on Google+ on Fridays from 11 am to 2 pm"

 


Via Antonino Militello
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Rich Rawdin's curator insight, February 17, 5:36 AM
This is a great article. Tons of information which I am going to try to figure out how to implement on Google +
Nacho Vega's curator insight, February 17, 2:02 PM

"Increase your organic traffic by up to 150%"

2DiFore Marketing Solutions's curator insight, February 21, 5:22 AM

Are you shy about using Google+ to increase your engagement, think again! Don't forget to use Google Hangout, it is more reliable than Skype!

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YouTube Gets Google’s Card Design And Puts Stronger Focus On Playlists | TechCrunch

YouTube Gets Google’s Card Design And Puts Stronger Focus On Playlists | TechCrunch | Marketing & Webmarketing | Scoop.it
YouTube is rolling out a new design to its users today that takes its cues from the "card-like" design Google now uses on many of its other web and mobile..
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Instagram Statistics for 2014 - Jenn's Trends

Instagram Statistics for 2014 - Jenn's Trends | Marketing & Webmarketing | Scoop.it
Instagram has grown significantly in the last year. Here are the Instagram statistics for 2014.
Sylvain Richard's insight:

Some statistics about Instagram which becomes more and more important. http://jennstrends.com/

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The Death of Facebook Interest Targeting: Shifting Budget Priorities

The Death of Facebook Interest Targeting: Shifting Budget Priorities | Marketing & Webmarketing | Scoop.it
Interest targeting of Facebook ads was once the best way to reach your ideal audience. That's no longer the case. Do these things first...
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Facebook To Delay Roll Out Of Video Ads - ClickThrough Marketing

Facebook To Delay Roll Out Of Video Ads - ClickThrough Marketing | Marketing & Webmarketing | Scoop.it
Facebook is postponing the roll out of video ads on its News Feed until an undetermined time later this year it has emerged. The social media giant had originally trialled rollover video advertising on some users' feeds in December, but has now decided to put the official roll out on hold. Originally trialled during that [...]
Sylvain Richard's insight:

Who didn't see it coming ? Facebook delays the roll out of video ads.

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