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Google AdWords: The Small Business Guide

Google AdWords: The Small Business Guide | Marketing & Webmarketing | Scoop.it

A step-by-step guide to understand and to teach how to set up and run a Google Adwords Accounts.

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8 Attributes of Content That Inspire Action | SEOmoz

8 Attributes of Content That Inspire Action | SEOmoz | Marketing & Webmarketing | Scoop.it

Excerpted from article:

"As a marketer, you already know getting your visitors to perform an action is crucial to the success of any marketing initiative. Content marketing is no different. Tracking measurable actions (like newsletter subscribers, social shares, leads, clicks, and sales) tied to your content is crucial to gauging its efficacy.

 

Every piece of content you publish should be crafted with this in the forefront of your mind. If you’re not doing this, you’re wasting your time.

 

Here are the elements of impactful content:

 

1. Provocative

Easily confused with controversy, being provocative is about more than raising eyebrows. Provocative content ignites emotion by pushing boundaries and challenges the status quo.

 

2. Visionary

Are you causing a “Eureka moment” for the reader?

Visionary content puts into words a frustration, realization, or need that the reader has, but may not have been fully aware of or seen properly verbalized previously.

 

3. Differentiated

Differentiated content presents a completely original idea or discusses a tired topic in a new fashion or format. This is uncommon to most content and one of the toughest attributes to master.

 

4. Relevant

Does your content appeal to your target audience?

Content should be related to your brand without being an overt sales pitch. If you do go off topic, you’re doing so from the perspective of your vertical.

 

5. Timely

Are you one of the first to cover hot topics?

Even if you aren’t trying to break news, you should be incorporating current trends and news into your content. Leverage news items your audience is naturally talking about or seeking more information about.

 

6. Demonstrates Mastery

Are you positioning your brand as a thought leader?

Masterful content offers an unparalleled depth of insight. It expands on complex ideas and shows a comprehensive analysis on the topic unlikely to be found from other sources.

 

7. Can Be Delivered On

Do you provide the solution?

Content should intrigue the reader about your brand, and make them feel they have an unmet need only your brand can fill.

 

8. Narrative

Are you telling a story with a clear beginning, middle, and end?

Content with a strong narrative takes the reader on an exciting journey full of surprises and leads to a call-to-action of value for the brand. It’s cohesive, easy to understand, and inspires action related to the story...."

 

Each element is enriched with some examples. In addition at the end of post, the author has included an evaluation rubric for you to consistently measure if your content incorporates these attributes.

 

Read full article here:

http://www.seomoz.org/blog/8-attributes-of-content-that-inspires-action

 

Check out content evaluation rubric here: 

https://docs.google.com/spreadsheet/ccc?key=0Aj1fS7E2HfcKdE1udGdoQXZ2VDJxTXpnaDFSWU1IaGc#gid=0

 


Via Giuseppe Mauriello
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Javier Cañas's comment, June 24, 2012 7:11 AM
Gracias por el artículo, lo considero muy interensante para comenzar a diseñar mi blog.
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Website Benchmarks 2012 (infographic) | Website Monitoring Blog

Website Benchmarks 2012 (infographic) | Website Monitoring Blog | Marketing & Webmarketing | Scoop.it
Check how your website is really doing - compare your results with web average values.
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Facebook Names the Most-Social Landmarks in the World [INFOGRAPHIC]

Facebook Names the Most-Social Landmarks in the World [INFOGRAPHIC] | Marketing & Webmarketing | Scoop.it
Facebook has compiled a list of the "most-social" landmarks in the world.
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The 10 Commandments of Using Pinterest for Business

The 10 Commandments of Using Pinterest for Business | Marketing & Webmarketing | Scoop.it
Would you love to tap into the power of a social media site that can send you more referral traffic than Twitter? Bring you more leads than LinkedIn, Google+ and YouTube combined?
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Infographic Ireland - Who is using Google Analytics?

Who is using Google Analytics in 2012: countries, continents, domain extensions.
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How Social is the Web? [Infographic]

How Social is the Web? [Infographic] | Marketing & Webmarketing | Scoop.it
Nearly 23% internet users spend their online time social networking. Facebook leads the way with a heady 62.83% share, far ahead of YouTube, Twitter and Pinterest.
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Employee Engagement Communication Examples

Employee Engagement Communication Examples | Marketing & Webmarketing | Scoop.it

"4 types of employee engagement communication."

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The content marketing matrix [new infographic] - Smart Insights Digital Marketing Advice

The content marketing matrix [new infographic] - Smart Insights Digital Marketing Advice | Marketing & Webmarketing | Scoop.it
Generating ideas of content types to engage We've had this graphic on a Post-It note in our office for months; it's a natural follow-on from our inbound m. Marketing topic(s):Content marketing strategy.
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4 Ways to Leverage Social Login | Monetate

4 Ways to Leverage Social Login | Monetate | Marketing & Webmarketing | Scoop.it

"

At a high level, as digital strategists and ecommerce professionals, we all have similar goals:

 

Drive traffic to our websites. Convert/register anonymous visitors into known users. Gain intelligence about these users in order to offer a more compelling, personalized experience that leads to higher revenue and profits.

 

Pretty straightforward, right? [...]"

 

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Magazine Advertisers Adopting Mobile Action Codes at Greater Rate

Magazine Advertisers Adopting Mobile Action Codes at Greater Rate | Marketing & Webmarketing | Scoop.it
Magazine advertisers' use of mobile action codes, including all 2D barcodes, QR codes, Microsoft Tags, and watermarks, continued to be solid in Q1 2012, according to a May...
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[Infographie exclusive] Le phénomène du social gaming en 2012

[Infographie exclusive] Le phénomène du social gaming en 2012 | Marketing & Webmarketing | Scoop.it

"La jeune société XP Games, notamment éditrice du site AstuceClub et du blog El Gamificator, vient de publier une infographie, proposant un véritable état des lieux du social gaming en 2012. Déclinée sous la métaphore d’un virus qui se propage à l’ensemble de la toile, elle propose une batterie de chiffres, parfois étonnants..."

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Browser Wars: The End or Just the Beginning? | Monetate

Browser Wars: The End or Just the Beginning? | Monetate | Marketing & Webmarketing | Scoop.it

"“Browser Wars: The End or Just the Beginning?” reveals not only the impact web browsers like Chrome and Firefox have had on the once-mighty Internet Explorer, but introduces another strong contender in the battle for web browser superiority… Mobile Safari, found on devices like the iPhone and iPad. We also thought it would be fun to do a timeline of the somewhat notorious “Browser Wars” that have taken place for more than two decades..."

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SEO for Facebook Pages [Video]

SEO for Facebook Pages [Video] | Marketing & Webmarketing | Scoop.it

From the original article: "Facebook is probably not the first place you would think to go for SEO advice. However, the social media giant is looking to change that.

 

With the help of Distilled, an online marketing agency, Facebook launched a new video that provides users tips on how to optimize their Facebook pages.

 

The video is aimed more at business owners than seasoned SEOs, but it’s the first video Facebook has released providing users with this type of advice for optimizing their Facebook pages for search engines.

 

The video takes users step-by-step through a number of processes for building an optimized Facebook page with a good name and quality, relevant content. Then it shows you how to get links and likes for your new, awesome page.

 

The video does tend to focus more on why all of these things are important, rather than on advanced link-building tips. However, for a small business owner just learning about search marketing, it’s a good beginner’s resource".

 

Take a look at this video here: http://www.searchenginejournal.com/seo-for-facebook-new-video-revealed/44985/


Via Antonino Militello, Robin Good
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Social Alchemy: Social Media Marketing Elements & Compounds

Social Alchemy: Social Media Marketing Elements & Compounds | Marketing & Webmarketing | Scoop.it
Our Social Media marketing Alchemy infographic helps to remove the mystery and confusion that so many business owners have about how social media benefits SEO.
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BlogHer 2012 Study Infographic :: My Tech Letter

BlogHer 2012 Study Infographic :: My Tech Letter | Marketing & Webmarketing | Scoop.it

"We’ve taken the highlights of BlogHer’s amazing 2012 Social Media Study and compiled an infographic for our readers who like visual presentations of data. By revealing the power of blogging and social media in product purchasing decisions, BlogHer is amplifing the power and impact of female voices in advertising and marketing."

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11 Simple Tips on How to Send Email Campaigns - Be Relevant! Email Marketing Blog

11 Simple Tips on How to Send Email Campaigns - Be Relevant! Email Marketing Blog | Marketing & Webmarketing | Scoop.it
Everybody loves infographs, so here's one on 11 Simple Tips on How to Send Email Campaigns :-)...
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Angie Thao's curator insight, May 15, 6:47 PM

How-to Infograph:

Like: Very detailed, good visuals.

Dislike: The amount of information can be overwhelming.

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Sensible Social Media Marketing Checklist for Businesses [INFOGRAPHIC]

Sensible Social Media Marketing Checklist for Businesses [INFOGRAPHIC] | Marketing & Webmarketing | Scoop.it
Social Media checklist infographic for businesses who are stumped by how to use social media to promote their company.
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Website simplified infographic design

Website simplified infographic design | Marketing & Webmarketing | Scoop.it
Website simplified infographic design is a process of website design in a more simplified way using 3 effective stages from planning, design layout to strategic implementation.
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To Grow Revenue, Create a Revenue Department [Infographic]

To Grow Revenue, Create a Revenue Department [Infographic] | Marketing & Webmarketing | Scoop.it
Your marketing and sales departments are no longer aligned with the way buyers make purchase decisions. Learn how to combine aspects of both for a brand-new revenue department.
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Le pouvoir de la confiance sur la décision d’achat (Eng Infographic: Power of Social Trust).

Le pouvoir de la confiance sur la décision d’achat (Eng Infographic: Power of Social Trust). | Marketing & Webmarketing | Scoop.it
Que vaut l'avis de vos amis à vos yeux ? Faites-vous davantage confiance aux conseils d'un expert qu'à ceux d'un ami proche ?
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Infographic: Shopping Cart Abandonment and Tips To Avoid It | Monetate

Infographic: Shopping Cart Abandonment and Tips To Avoid It | Monetate | Marketing & Webmarketing | Scoop.it

Nice infographic by Peter Borden about shopping cart abandonment.

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Put Product Recommendations in the Hands of Merchandisers, Not Machines | Monetate

Put Product Recommendations in the Hands of Merchandisers, Not Machines | Monetate | Marketing & Webmarketing | Scoop.it

"Product recommendations have become an essential part of nearly any ecommerce website, yet they are still the cause of growth pains for many online retailers. They can be hard to deploy and can sometimes be hard to judge.

Some data points to consider from the recent infographic from Monetate that appears below..."




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[Infographie] Les chiffres clefs du e-commerce en France

[Infographie] Les chiffres clefs du e-commerce en France | Marketing & Webmarketing | Scoop.it

"Nombre de cyberacheteurs, profil des internautes, sites marchands, panier moyen, CA, prévisions… Le site Bons-de-Reduction.com, édité par la société WhaleShark Media France (ex-Miwim), vient de réaliser, en interne, une nouvelle infographie consacrée au e-commerce en France. Celle-ci propose, en outre, un focus sur l’impact des bons de réduction sur les ventes online..."

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User Activity Comparison Of Popular Social Networking Sites [Infographic]

User Activity Comparison Of Popular Social Networking Sites [Infographic] | Marketing & Webmarketing | Scoop.it

Infographic comparing the user activities on popular social networking sites - Facebook, Twitter, Google Plus, LinkedIn and Pinterest.

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