"As a marketer, you already know getting your visitors to perform an action is crucial to the success of any marketing initiative. Content marketing is no different. Tracking measurable actions (like newsletter subscribers, social shares, leads, clicks, and sales) tied to your content is crucial to gauging its efficacy.
Every piece of content you publish should be crafted with this in the forefront of your mind. If you’re not doing this, you’re wasting your time.
Here are the elements of impactful content:
Easily confused with controversy, being provocative is about more than raising eyebrows. Provocative content ignites emotion by pushing boundaries and challenges the status quo.
Are you causing a “Eureka moment” for the reader?
Visionary content puts into words a frustration, realization, or need that the reader has, but may not have been fully aware of or seen properly verbalized previously.
Differentiated content presents a completely original idea or discusses a tired topic in a new fashion or format. This is uncommon to most content and one of the toughest attributes to master.
Does your content appeal to your target audience?
Content should be related to your brand without being an overt sales pitch. If you do go off topic, you’re doing so from the perspective of your vertical.
Are you one of the first to cover hot topics?
Even if you aren’t trying to break news, you should be incorporating current trends and news into your content. Leverage news items your audience is naturally talking about or seeking more information about.
6. Demonstrates Mastery
Are you positioning your brand as a thought leader?
Masterful content offers an unparalleled depth of insight. It expands on complex ideas and shows a comprehensive analysis on the topic unlikely to be found from other sources.
7. Can Be Delivered On
Do you provide the solution?
Content should intrigue the reader about your brand, and make them feel they have an unmet need only your brand can fill.
Are you telling a story with a clear beginning, middle, and end?
Content with a strong narrative takes the reader on an exciting journey full of surprises and leads to a call-to-action of value for the brand. It’s cohesive, easy to understand, and inspires action related to the story...."
Each element is enriched with some examples. In addition at the end of post, the author has included an evaluation rubric for you to consistently measure if your content incorporates these attributes.
Generating ideas of content types to engage We've had this graphic on a Post-It note in our office for months; it's a natural follow-on from our inbound m. Marketing topic(s):Content marketing strategy.
At a high level, as digital strategists and ecommerce professionals, we all have similar goals:
Drive traffic to our websites. Convert/register anonymous visitors into known users. Gain intelligence about these users in order to offer a more compelling, personalized experience that leads to higher revenue and profits.
"La jeune société XP Games, notamment éditrice du site AstuceClub et du blog El Gamificator, vient de publier une infographie, proposant un véritable état des lieux du social gaming en 2012. Déclinée sous la métaphore d’un virus qui se propage à l’ensemble de la toile, elle propose une batterie de chiffres, parfois étonnants..."
"“Browser Wars: The End or Just the Beginning?” reveals not only the impact web browsers like Chrome and Firefox have had on the once-mighty Internet Explorer, but introduces another strong contender in the battle for web browser superiority… Mobile Safari, found on devices like the iPhone and iPad. We also thought it would be fun to do a timeline of the somewhat notorious “Browser Wars” that have taken place for more than two decades..."
From the original article: "Facebook is probably not the first place you would think to go for SEO advice. However, the social media giant is looking to change that.
With the help of Distilled, an online marketing agency, Facebook launched a new video that provides users tips on how to optimize their Facebook pages.
The video is aimed more at business owners than seasoned SEOs, but it’s the first video Facebook has released providing users with this type of advice for optimizing their Facebook pages for search engines.
The video takes users step-by-step through a number of processes for building an optimized Facebook page with a good name and quality, relevant content. Then it shows you how to get links and likes for your new, awesome page.
The video does tend to focus more on why all of these things are important, rather than on advanced link-building tips. However, for a small business owner just learning about search marketing, it’s a good beginner’s resource".
"We’ve taken the highlights of BlogHer’s amazing 2012 Social Media Study and compiled an infographic for our readers who like visual presentations of data. By revealing the power of blogging and social media in product purchasing decisions, BlogHer is amplifing the power and impact of female voices in advertising and marketing."
"Product recommendations have become an essential part of nearly any ecommerce website, yet they are still the cause of growth pains for many online retailers. They can be hard to deploy and can sometimes be hard to judge.
Some data points to consider from the recent infographic from Monetate that appears below..."
"Nombre de cyberacheteurs, profil des internautes, sites marchands, panier moyen, CA, prévisions… Le site Bons-de-Reduction.com, édité par la société WhaleShark Media France (ex-Miwim), vient de réaliser, en interne, une nouvelle infographie consacrée au e-commerce en France. Celle-ci propose, en outre, un focus sur l’impact des bons de réduction sur les ventes online..."
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.