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The Death Of SEO: The Rise of Social, PR, And Real Content - Forbes

The Death Of SEO: The Rise of Social, PR, And Real Content - Forbes | Marketing & Webmarketing | Scoop.it

"There is internal and external SEO. Internal makes up about 15% of the process and it means to design your site so it follows the best practices proven to rank high on Google. External SEO used to mean to write articles, press releases, blogs, comments, and content with hypertext keyword “backlinks” to your site. Now it is changing fast to include social media strategies.

 

SEO has been traditionally divided into “white hat” or “black hat.” Black Hat is the obvious villainous practice of gaming the system by doing things to raise rankings that Google doesn’t want, and White Hat is just more subtle.

 

So, what does Google want?

 

So by definition even the word Search Engine Optimization (SEO) means to “game” the Google search engines (and others) to get your valuable content ranked higher than it would be if left alone to the forces of the Web.

 

Google decided to change their weighted emphasis from “backlinks” to social media likes, shares, tweets, reddits, and 1+ (Googles obvious favorite.) In the world of digital media the emphasis is on follows, comments, and views as well.

 

What does that mean? Now Google seems to believe that if you promote content with social media it is more indicative of relevant content and less likely to be faked".

 

Full Article: http://www.forbes.com/sites/kenkrogue/2012/07/20/the-death-of-seo-the-rise-of-social-pr-and-real-content/ ;


Via Antonino Militello
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Neil Ferree's comment, July 27, 2012 10:55 AM
I couldn't agree more that :: social shares is the new seo :: and having a social link wheel is becoming a critical web asset
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Types of Content: How it Can Impact Your SEO | Business 2 Community

Types of Content: How it Can Impact Your SEO | Business 2 Community | Marketing & Webmarketing | Scoop.it

"

We all would like to be the best in our industry. We want to produce the most engaging and shared content, rank well in search and generate more leads with less effort. Unfortunately, we can’t all be the best, but by varying your content style or taking a new route to place your content, you may help in your quest to bring your organization’s information to new (search ranking) heights.

Before you can really jump into creation of content, you need to first evaluate what its purpose is. Search Engine Optimization (SEO) can only bring you so far if your content is not deemed helpful or engaging by your audience..."

 

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Social Media Influencers versus Brand Advocates Infographic

Social Media Influencers versus Brand Advocates Infographic | Marketing & Webmarketing | Scoop.it
Which is a better conduit for awareness and sales, online influencers or customer advocates? This detailed social media infographic breaks down pros and cons.
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Google’s SEO Change: How a Penguin Changed the Way Your Website Ranks | Business 2 Community

Google’s SEO Change: How a Penguin Changed the Way Your Website Ranks | Business 2 Community | Marketing & Webmarketing | Scoop.it

"Google has been busy this year shaking up the SEO world and the methods used to getyour websites ranked highly in the search engines. We’re on top of it. Check out this Google Algorithm Calendar to see just how many changes they made to their search algorithm this year! In particular, Google’s Penguin update (or series of updates in actuality) has has very specific implications for what every SEO company has to keep in mind and stay on top of. Here’s a summary of some of the things that have changed..."

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Top 5 Online Marketing Mistakes [Infographic]

Top 5 Online Marketing Mistakes [Infographic] | Marketing & Webmarketing | Scoop.it

"It’s easier than ever to create and develop your own online marketing strategy. With the variety of tools available, small businesses are taking advantage of the quick and cost effective online advertising and promotional platforms to help reach their target audience. However, as the internet culture continues to evolve, it is also very easy to make an online marketing mistake. In this infographic, lets take look at the top five most common marketing mistakes so you can avoid them in your future campaigns..."

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Google Launches SERP Menus

Google Launches SERP Menus | Marketing & Webmarketing | Scoop.it

Yesterday afternoon Google’s search engine results page (SERP) included clickable menus for select websites. [1] Here is a screenshot: If you click on a menu item, it loads another group of links.

 

Why would Google include menus in its search results and what are the implications for searchers, advertisers, and website owners?

 

First, these menus produce a better experience for searchers. You can quickly find the most relevant pages from within Google’s search results.

 

This saves you time. This feature also benefits advertisers and Google. If users are spending more time browsing Google’s search results they are probably more likely to see and click on a sponsored result. Higher click-through rates on ads equates to more revenue for Google.

 

Full Article: http://blog.intigi.com/google-launches-serp-menus/


Via Antonino Militello
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A Comparison between Google Drive and Other Cloud Services [INFOGRAPHIC]

A Comparison between Google Drive and Other Cloud Services [INFOGRAPHIC] | Marketing & Webmarketing | Scoop.it
Google’s long-awaited cloud service Drive has finally arrived some time back in April this year. The cloud service launched by the search giant has some interesting features and includes impressive search capabilities and good integration with other Google services including Docs and Google+. Today’s infographic compares Google Drive to its top three competitors: Dropbox, Microsoft’s Skydrive, and Apple’s iCloud..
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How SEO and "Social" Work Together for Link Building: Social Media Links

How SEO and "Social" Work Together for Link Building: Social Media Links | Marketing & Webmarketing | Scoop.it

"Social linking most often means using social media channels to promote content that inspires social shares with links.

 

A Tweet, Facebook status update or Pinterest pin that includes a link to the content being promoted are all examples of social links.

 

Social shares with links = Social Links.

 

Here are six questions and answers on the fundamentals of using a social media focused approach for link attraction and acquisition: do you define “social linking”?"

Full article: http://www.toprankblog.com/2012/07/social-media-links/

 

 


Via Antonino Militello, Robin Good
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Antonino Militello's comment, July 12, 2012 6:14 AM
Ciao Robin, scusami ma ho fatto un errore sul link finale... Dovresti cancellare questa parte dell'url : How do you define “social linking”?"
Robin Good's comment, July 12, 2012 8:37 AM
Se mi dai il link giusto lo correggo subito.
Robin Good's comment, July 12, 2012 8:40 AM
Corrected Antonino.
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5 Reasons People Aren’t Sharing Your Content

5 Reasons People Aren’t Sharing Your Content | Marketing & Webmarketing | Scoop.it

Sometimes trying to get people to share your content feels like pulling teeth. Finding your content isn’t being shared?


Via Alexandre Loyer
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Analyzing 12 Months of Mobile App Discovery | Fiksu

Analyzing 12 Months of Mobile App Discovery | Fiksu | Marketing & Webmarketing | Scoop.it

"Writes Thomas Hazlett for the Wall Street Journal: "On June 29, 2007, thousands of fan-boys and-girls camped in long lines to inhale a wisp of sweet techno fairy dust. The new iPhone rocked the world. Revolutionary in design, function and ecosystem, it set off the mobile data tsunami. In three days, Apple sold a million of them."

Since that day, the world has never been the same..."

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[Infographic] Agents of Social Media: 1 Billion Messages

[Infographic] Agents of Social Media: 1 Billion Messages | Marketing & Webmarketing | Scoop.it

"See this Secret Agent inspired infographic for information about HootSuite’s user base including: user and team growth, mobile signups, messages sent, HootSuite’s global network, advertising agencies using the dashboard and more...."

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Amazon Infographic: How a Single Company Gained a Stranglehold over Online Shopping and the Future of Retail

Amazon Infographic: How a Single Company Gained a Stranglehold over Online Shopping and the Future of Retail | Marketing & Webmarketing | Scoop.it
This infographic tracks how Amazon bullied and swindled its way to becoming one of the most powerful retailers on the planet.
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Are you a connected consumer? · Lemon Blog

Are you a connected consumer? · Lemon Blog | Marketing & Webmarketing | Scoop.it
The Internet has made it easier than ever to be a smart, connected consumer. But what does being a connected consumer actually mean?
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Measuring the True Value of Social Media

Measuring the True Value of Social Media | Marketing & Webmarketing | Scoop.it

Social media continues to play an increasingly important role in the marketing mix of more and more marketers. Yet, marketers have yet to totally agree on the metrics, the critical few, that accurately assess the effectiveness that social media plays in influencing customer acquisition, retention or growth. But possibly, the tide is shifting to measuring what matters.

 

A recent survey completed by the Association of National Advertisers among 224 client-side marketers reveals that the majority of advertisers continue to look to the ‘soft metrics’ i.e. ‘daily or monthly active users’ (83%), ‘click-throughs’ (93%), ‘likes’ (82%), however, in increasing numbers, marketers are looking to new metrics to assess the effectiveness of social media. The highest proportion of marketers responding to the ANA survey rated ‘purchases’ (67%) as a top-3 box rating on a 10-point scale of effectiveness, up 14 percentage points from the 2011 survey. While, the metric of ‘would recommend/forward to a friend’ was up 12 percentage points vs. the previous year’s study. The growth of importance of these 2 key metrics point to a growing shift in marketer considerations from softer measures (e.g. ‘likes’, ‘followers’, ‘daily users’, etc.) to harder metrics that are more closely aligned to measuring behaviors and attitudes that that are tightly linked to what matters most - customer acquisition, retention and growth.

 

So, how might this change your thinking on measuring the impact of Social Media? Not that the soft measures of social media are unimportant, as the measures of ‘likes’, ‘followers’ and ‘daily users’ are clearly precursors to higher levels of engagement and business impact. However, to properly assess the influence of your organization’s social media initiatives, hard metrics need to be incorporated to assess your organization’s return on social media investment (ROSMI). The following are 3 tips to begin to take your enterprise down this path.

 

1. Connect the Dots - As your enterprise assesses the level of engagement by ‘followers’ and ‘likes’ consider putting in place promotional devices to encourage engaged fans to take advantage of special offers extended to ‘fans’ only. This tactic can then be tied directly to product/service sales of targeted fans.

 

2. Tell a Friend - Although this concept has been in practice for decades, in the world of social media, few things are more powerful in developing customer relationships than that of encouraging fans of your product/service to tell others of their positive feelings about an organization. Utilizing both online and offline communications, promotional tactics can be developed to reward current satisfied customers to introduce your organization’s products/services to their friends, family and/or business associates.

 

3. Assess the Failures - No matter how good your product or service is, potential exists that something will break and the quality of your organization’s product and/or service will fail and result in customer dissatisfaction and potential for customer loss. Social media represents an excellent channel to maintain open lines of communications with customers. If and when such a negative impact occurs, organizations should embrace the problem and communicate with customers to learn the root cause and fix it. Such action will not only stem the potential losses, but too, will make a positive impression on those customers that observe your organization’s response to fix what’s broke.

 

Social media will only continue to grow in importance as an integral component to the marketing mix. It is important for marketers to embrace the fact that with the advent of social media, customers are taking on an increasingly important role in the future success of the marketer’s enterprise. Therefore, obtaining a firm measure of the impact of the influence of the customer that flows through the social media channel is critical to not only measuring its impact, but also strengthen the performance of the enterprise for the near and long-term.


Via Maurice Parisien
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SEO And Social Media For Marketing

SEO And Social Media For Marketing | Marketing & Webmarketing | Scoop.it

"Social media is extremely important for marketing, not just on the social media sites, and not just for SEO for your sites, but also for getting the social media pages ranked on Google.

 

A You Tube video or Facebook page can quite easily rank on Google for a fairly high competition search if you know what you're doing, and of course, it's important that it ranks in the searches on those sites as well".

 

Full Article Here: http://rowancasey.hubpages.com/hub/SEO-And-Social-Media-For-Marketing


Via Antonino Militello
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Google Increases Importance of Social Media — Property Portal Watch

Google Increases Importance of Social Media — Property Portal Watch | Marketing & Webmarketing | Scoop.it

"Among the 22 ranking factors identified, social signals account for five of the six most influential factors in Google’s search results, according to a June 2012 study from Searchmetrics..."

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How To Optimize Your Twitter For SEO - Internet Marketing Company Blog | Internet Marketing Inc

How To Optimize Your Twitter For SEO - Internet Marketing Company Blog | Internet Marketing Inc | Marketing & Webmarketing | Scoop.it

"There is no doubt that Twitter can be a very useful tool ineffective social media marketing and expanding the reach of your company, but Twitter is often under utilized for search engine optimization (SEO) efforts and natural link building strategies. Twitter can be a very powerful social tool ..."

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[Infographic] Social Media Marketing Is Not Just About 1 Metric!

[Infographic] Social Media Marketing Is Not Just About 1 Metric! | Marketing & Webmarketing | Scoop.it
The Engagement Rate is the best metric for benchmarking performance but social media analytics offer much more!
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Revolutionary study: We prove that tweets do affect rankings

Revolutionary study: We prove that tweets do affect rankings | Marketing & Webmarketing | Scoop.it
In the biggest study of its kind, we have found that there is strong correlation between the amount of tweets about a URL, and its Google ranking.
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Social Media Security Basics [Infographic] - SparkyHub

Social Media Security Basics [Infographic] - SparkyHub | Marketing & Webmarketing | Scoop.it
Today, a staggering 800 million people are actively on Facebook, using it for things such as sharing photos and stories, posting news and articles, and co...
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Beginner’s Guide to Couponing at MyMommyRewards.com

Beginner’s Guide to Couponing at MyMommyRewards.com | Marketing & Webmarketing | Scoop.it
Are you new to couponing? Master the art of couponing by checking out the latest statistics, lingo and approach below.
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[INFOGRAPHIC] Three Surprising Facts About Brand Advocates | ZuberRants by Zuberance | All About Brand Advocates and Social Marketing

[INFOGRAPHIC] Three Surprising Facts About Brand Advocates | ZuberRants by Zuberance | All About Brand Advocates and Social Marketing | Marketing & Webmarketing | Scoop.it
This study provides further evidence about the power and influence of Brand Advocates.The message in the data is clear for B2C and B2B marketers: find and activate your Advocates now to generate more recommendations, referrals, and revenues.
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Digital Marketing:Online Will Overtake TV AD Sales in 2016

Digital Marketing:Online Will Overtake TV AD Sales in 2016 | Marketing & Webmarketing | Scoop.it
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New gTLD infographic | Internet Explosion: Analysis of the New Extensions

New gTLD infographic | Internet Explosion: Analysis of the New Extensions | Marketing & Webmarketing | Scoop.it
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Google Panda Update Up Close [Infographic] | SEO.com

Google Panda Update Up Close [Infographic] | SEO.com | Marketing & Webmarketing | Scoop.it
In this infoographic, we visually explore the timeline of the Google Panda update. Take a look and learn what the update was designed to do.
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