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This Infographic Shows Why Google+ Is a Ghost Town

This Infographic Shows Why Google+ Is a Ghost Town | Marketing & Webmarketing | Scoop.it

"There’s a lot of conflicting data out there about Google+. A few studies over the past few months have portrayed the fledgling social network as relatively moribund, but another recent report from Experian Hitwise says visits to the network are growing substantially, hitting 34.9 million for the week ended Aug. 4 compared to 21.9 million visits for the week ended July 21 — a 59% jump in two weeks.

 

Whether the network is thriving or not, this research from Umpf, a UK-based social media firm, shows that activity on G+ is low compared to other social networks..."

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Interest in Pinterest Reaches a Fever Pitch [INFOGRAPHIC]

Interest in Pinterest Reaches a Fever Pitch [INFOGRAPHIC] | Marketing & Webmarketing | Scoop.it

"Could Pinterest be the silver bullet for retailers on social media?  Pinterest is clearly resonating with online consumers in a big way.  To put it simply, customers who find a product via Pinterest are more likely to purchase it than those who find the product via other social networks.

 

Pinterest is hot. In fact, in March 2012 the site served up 2.3 billion page impressions to over 4 million unique visitors a day.

 

Who are these people? Why do Pinterest users respond so strongly to products that are pinned? This infographic from Tamba breaks down the stats, explaining why Pinterest is so powerful with its consumption-friendly audience."

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Why Use Infographics for SEO and Social Media? | PremiumSEOSolutions Blog

Why Use Infographics for SEO and Social Media? | PremiumSEOSolutions Blog | Marketing & Webmarketing | Scoop.it

"Nowadays, Infographics, also known asInformation Graphic that is a graphic visual representation of any given information, data or knowledge, has become a trendy new way of sharing and communicating large chunks of complex information quickly and clearly in a much simplified way on the web.

 

Over the past years, infographics has evolved as the most popular means used by manysearch engine optimization experts for marketing online businesses and brands through SEO. Their importance to SEO is even more highlighted in the age of social media. SEO experts are now increasingly using infographics in grabbing the attention of the viewer by being visually attractive and by possessing substantial, useful and easily readable and understandable information embedded within them..."

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The Psychology Of Social Networking [INFOGRAPHIC] - AllTwitter

The Psychology Of Social Networking [INFOGRAPHIC] - AllTwitter | Marketing & Webmarketing | Scoop.it

"With 90 percent of U.S. internet users having signed up for at least one social network, and one out of every eight people on the planet active on Facebook, social media has come a long, long way in a very brief period of time.

 

Indeed, one in every five minutes online is now spent using these social channels, a figure that has more than doubled since 2007. In each and every minute, we generate some 694,980 Facebook status updates and write 532,080 tweets. And 80 percent of those posts are about our favourite person – ourselves..."

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Is SMO (Social Media Optimization) the Next SEO?

Is SMO (Social Media Optimization) the Next SEO? | Marketing & Webmarketing | Scoop.it

Having a strong long-term SEO and social-media marketing strategy in place will help strengthen your online presence.

 

"Social media optimization (SMO) and search engine optimization (SEO) are powerful techniques for building your brand. Content-driven, both strategies function as pull-mechanisms to attract new audiences, boost Web traffic, and generate tangible leads.

 

The two strategies differ, however, with respect to user experience. When people come to your Website through search engines, for instance, they're likely looking for a specific product or piece of information and have a clear objective in mind. With social media, the opposite is true".

 

Read More: http://www.openforum.com/articles/is-smo-social-media-optimization-the-next-seo


Via Antonino Militello
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Jayje's comment, August 6, 2012 4:15 AM
Very interesting article. With the emerging Google+, surely SMO will have more importance even in SEO strategies. Feel free to visit our website, we are french SEO specialists :)
http://www.experts-referencement.com/seo-company/what-is-seo
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Reinforcing the Obvious | SEO Book.com

Reinforcing the Obvious | SEO Book.com | Marketing & Webmarketing | Scoop.it

"Search is more complex than it's ever been. There are many factors which contribute to this increased complexity and where more complexity exists, specific advice is harder to find (and rightfully so BTW).

By specific advice I mean stuff that actually works a majority of the time rather than pie in the sky theories which largely consist of Google talking points..."

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Infographic Design Team - To Build Your Website

Infographic Design Team - To Build Your Website | Marketing & Webmarketing | Scoop.it
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Friday Corner: Email is still the front runner in digital marketing

Friday Corner: Email is still the front runner in digital marketing | Marketing & Webmarketing | Scoop.it
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Which Social Platform Really Drives the Most Traffic? | Social Media Today

Which Social Platform Really Drives the Most Traffic? | Social Media Today | Marketing & Webmarketing | Scoop.it

"In preparing for our morning show we were doing some research and came across an old story that showed that StumbleUpon was actually driving more traffic than Facebook in January of 2011 and we wondered two things about that - firstly, is it still true, and secondly what would that mean for internet marketing and social media experts who stake their companies social media results on traffic from just Facebook and Twitter?

So we went back to the source of the original data, StatCounter.com for an update for the last 12 months:"

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SEO Formula And Strategic Integration

SEO Formula And Strategic Integration | Marketing & Webmarketing | Scoop.it
A solid strategy is always a brainchild of a strong, persistent and flexible mindset. A mindset that can both strictly implement needed actions and agile enough to adapt to sudden changes.

 

"There is one formula that I believe has been working for so long, for so many websites, that I think many aren’t aware of or maybe know it but wouldn’t just bank on that idea.

 

So how does this formula work?

 

It’s actually more on the principle behind your on-site and off-site optimization, wherein the 2 most important aspects of SEO will strongly put emphasis on:

 

1) An effective site structure and information architecture, which is the part that will focus on getting your site’s pages better search rankings.

 

2) Acquiring links mainly for visibility and indexation, not rankings".

 

Full Article Here: http://kaiserthesage.com/seo-formula/


Via Antonino Militello
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AB Developers 's comment, July 26, 2012 10:15 PM
great
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Mavenlink: Blog - Are We Brainstorming the Wrong Way?

Mavenlink: Blog - Are We Brainstorming the Wrong Way? | Marketing & Webmarketing | Scoop.it

"In open-plan advertising offices, conference rooms, and design firms everywhere, employees are being encouraged to gather together and reach inside their noggins to pull out the most original and creative ideas for good brainstorming sessions.

Turns out, decades of psychology research have shown that traditional brainstorming may not be the best way to innovate. On the contrary, collaborating in such ways yields less quality ideas than working in solitude and later meeting to share..."

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5 Tools for Optimizing Your Social Media Strategy Post Penguin - Hausman Marketing Letter

5 Tools for Optimizing Your Social Media Strategy Post Penguin - Hausman Marketing Letter | Marketing & Webmarketing | Scoop.it
Wanna bring more traffic to your website. Here are 5 tools for optimizing your social media strategy.
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Why Your SEO & Social Strategy Should Include Pinterest

Why Your SEO & Social Strategy Should Include Pinterest | Marketing & Webmarketing | Scoop.it

From Ther Article: "Pinterest is the third most popular social website (Experian traffic report April 2012), just behind Twitter and Facebook. In just over six months, Pinterest has become more popular than LinkedIn, Foursquare, Instagram, and Google+ (based on traffic volume).

 

You don’t have to be a lifestyle-type site to win on Pinterest, you merely need to make your brand fun and create interesting, shareable images.

 

Pinterest offers other benefits, including social links generated from content shared on Pinterest".

 

Full Article Here: http://searchenginewatch.com/article/2175367/Why-Your-SEO-Social-Strategy-Should-Include-Pinterest


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Google+ Report Card: Plus or Minus for SEOs, Users?

Google+ Report Card: Plus or Minus for SEOs, Users? | Marketing & Webmarketing | Scoop.it

"Google+ is now more than a year old. While Google reports that its user base continues to grow, in general user activity has remained stagnant.

 

That said, SEOs and brands are frantically looking for ways to integrate Google+ into their programs. Secure search coupled with Google+ personalized search has pushed us into a world of Google social insanity.

 

Let’s take a look at Google+ and how we would score some of the data (in the form of pluses or minues) presented in the below examples..."

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Intelligent Email Marketing that Drives Conversions | Monetate

Intelligent Email Marketing that Drives Conversions | Monetate | Marketing & Webmarketing | Scoop.it
Email is alive and well as a proven inbound marketing channel, and converts better than both search and social. Find out how to increase conversions from email marketing with proven methods used by leading online marketers.
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The impact and importance of Social Sharing in SEO

The impact and importance of Social Sharing in SEO | Marketing & Webmarketing | Scoop.it

The past two years have seen some major changes in the world of search and search engine optimisation.

 

2011 saw search giant Google usher in a host of new features and products that made one thing clear - the future of search was social.

 

After launching its own social network Google +, it became apparent that Google was favouring social links and other social signals into their now personalised search plus your world results pages.

 

Results that stemmed from social networks such as Facebook and Twitter also now seem to rank more prominently than they did in the past - forcing SEOs to reconsider the importance and the value of social links in search today.

 

While social media is certainly not the only factor to keep in mind when it comes to SEO - it is becoming clear that search engines and people are placing an increasing amount of value on it and it would be wise for your company to take notice and do the same.

 

Full Article: http://www.bizcommunity.com/Article/196/16/79278.html


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Geek_ken's comment, August 13, 2012 10:20 AM
With SEO getting more and more socially driven, it's high time for all websites owners to make their websites, social media enabled with social login, social sharing and social analytics. Various plugins like Janrain, loginradius.com are providing such functionalities and making it easier for website owners
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Top Apps For Designers On the Go [INFOGRAPHICS] - DesignContest.com

Top Apps For Designers On the Go [INFOGRAPHICS] - DesignContest.com | Marketing & Webmarketing | Scoop.it
Top Apps For Designers - sketchbook, palettes, iDesign, billings for grapchic designing.
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Use This Decision Tree To Monetize Your Web Site - INFOGRAPHIC

Use This Decision Tree To Monetize Your Web Site - INFOGRAPHIC | Marketing & Webmarketing | Scoop.it

"For small and medium sized businesses, figuring out how to monetize your website is often one of the most difficult decisions, one that becomes increasingly challenging as more options present themselves.

 

The good folks at Skimlinks, a company dedicated to delivering affiliate links, put together this infographic to help you decide which is the best method."

 

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Optimize Pinterest for SEO, Traffic and Online Reputation

Optimize Pinterest for SEO, Traffic and Online Reputation | Marketing & Webmarketing | Scoop.it

"Pinterest has more than 19,744,958 users.

 

It is the 3rd most popular social networking site after Twitter and Facebook.

 

Reports say that people are more 10% more likely to buy from a site they found on Pinterest, and spend about 10% more.

 

Google ranks Pinterest users, and they do it in much of the same way that they do websites – focusing on keywords, quality, and value".

 

Read More: http://www.startrankingnow.com/seo/optimize-pinterest-for-seo-traffic-and-online-reputation


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Why You Need Content, Search, AND Social for Online Marketing | iAcquire's Blog

Why You Need Content, Search, AND Social for Online Marketing | iAcquire's Blog | Marketing & Webmarketing | Scoop.it

"If you’re thinking that you can be successful online by just investing in content marketing, search engine marketing, or social media marketing – think again. It’s like a well-rounded diet. Sure, you can live on bread alone. But you’ll be healthier if you add in fruits, veggies, proteins, and healthy fats too. The following are ways that content, search, and social play vital roles in the success of each aspect of your online marketing campaign..."

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The Quality of a Link [INFOGRAPHIC] | inspirationfeed.com

The Quality of a Link [INFOGRAPHIC] | inspirationfeed.com | Marketing & Webmarketing | Scoop.it

"Getting back-links remains the major off-page way of attaining higher rankings online. Nevertheless, there is considerable debate within the SEO community as to what exactly constitutes a valuable link, and which metrics to consider when assessing the suitability of a potential link partner. This has grown to be an extremely pertinent matter as Bing and Google both have considerably lowered the strength of low-level linking strategies, will no longer can it be the case that ‘a link is a link’..."

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Twitter, Facebook, LinkedIn, Pinterest – A Social Media Checklist For Businesses [INFOGRAPHIC]

Twitter, Facebook, LinkedIn, Pinterest – A Social Media Checklist For Businesses [INFOGRAPHIC] | Marketing & Webmarketing | Scoop.it

 

"Social media has a pretty steep learning curve, and when you’re a brand using these tools for the first time the wealth of information in how to best leverage platforms such as Twitter, Facebook, LinkedIn, Google+ and Pinterest, as well as blogs and video, can be overwhelming".

 

 


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Mance Creative's curator insight, August 22, 2013 6:36 PM

Does your company have these social media accounts?  Too many social meda websites to keep track of?  Well, here is a nifty little checklist of the most popular social media websites that businesses use to reach millions of users.

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A short infographic about QR Codes & Mobile Tagging - Spectos.com

A short infographic about QR Codes & Mobile Tagging  - Spectos.com | Marketing & Webmarketing | Scoop.it
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SMBs: Avoid Olympics-Sized Flops During the Summer Games

SMBs: Avoid Olympics-Sized Flops During the Summer Games | Marketing & Webmarketing | Scoop.it
Small businesses should avoid parasitic marketing tactics during the Olympics.
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5 Ways To Better Integrate Social Media & Enterprise SEO

5 Ways To Better Integrate Social Media & Enterprise SEO | Marketing & Webmarketing | Scoop.it
Social media has a direct and indirect impact on SEO but few large organizations are integrating the two as well as they should. At the enterprise level, the two disciplines actually have a lot in common beyond the strategic and tactical crossover.
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