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Social Media Shares And SEO

Social Media Shares And SEO | Marketing & Webmarketing | Scoop.it

This article explains the importance of having a natural looking link profile including a reasonable amount of links from social media.

 

 

 

Social media shares are more important for SEO than they ever have been before, especially since the recent changes to the algorithms in Google.

 

 

 

Social media shares are something which Google is paying attention to, and they have not yet really been able to work out the difference between a natural and unnatural share, although you don't want to test that theory too much by buying thousands of social media shares to try to get SEO rankings.

 

 

 

Read More Here: http://business-strategy-competition.knoji.com/social-media-shares-and-seo/

 

 


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Social Media is So Much More Than Likes and Followers

Social Media is So Much More Than Likes and Followers | Marketing & Webmarketing | Scoop.it

"Much like SEO, where people tried (and still try) to manipulate the rankings, some people are trying to manipulate social media. Instead of putting in the time and effort to think about their customers and create a social media profile that will naturally attract and engage customers, they are looking for a quick and easy way to build a social media presence. These fast and furious social media marketing tactics usually amount to nothing.

 

 

 

There’s no doubt that social media signals (i.e. activity on social media) has some bearing on search rankings, but there is still a lot of debate about the specifics. It does appear that a business’ activity on Google+ may soon become a factor in search rankings".

 

 

 

Full Article Here: http://www.searchenginejournal.com/social-media-is-so-much-more-than-likes-and-followers/48149/


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Personal Branding with Social Media [Infographic]

Personal Branding with Social Media [Infographic] | Marketing & Webmarketing | Scoop.it

"Social media is everywhere – and since there’s no escaping, you should learn to leverage it best for your personal brand! Now more than ever, employers are using social media to not only screen applicants, but hunt for potential candidates. Check out our infographic on the basics of personal branding with social media and learn how to showcase yourself best on the web:"

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Should I Invest In SEO Or Social Media?

Should I Invest In SEO Or Social Media? | Marketing & Webmarketing | Scoop.it

Prospective clients often ask me if they should invest in SEO (search engine optimization) or social media. Their company only has so many marketing dollars to spend, and they want to spend them as wisely as possible. They have heard a lot about both SEO and social media marketing, and know they should probably be doing at least one of them, but they do not understand either one enough to make the decision on their own.

 

 

 

SEO and social are more interdependent than ever. Search engines are using social “signals”, such as “likes”, retweets, and “plus ones” as votes of confidence, similar to the way they look at relevant inbound links.

 


On the flip side, it is extremely beneficial to have carefully-selected key phrases in your social content, since more and more social media posts are being indexed by search engines. It also helps to have those phrases prevalent in your social posts when users run searches within a social network.

 

 

 

Read more at: http://www.business2community.com/social-media/should-i-invest-in-seo-or-social-media-0275596


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The Wordpress Guide for Small Businesses

The Wordpress Guide for Small Businesses | Marketing & Webmarketing | Scoop.it
A straight-forward guide to getting your website up and running using Wordpress. Simple screencast videos guide you through the process step-by-step.
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Top Social Marketing Lessons from Leaders in Sports, Retail, and Services (Infographic) | Business 2 Community

Top Social Marketing Lessons from Leaders in Sports, Retail, and Services (Infographic) | Business 2 Community | Marketing & Webmarketing | Scoop.it

"In our latest marketing white paper, Social Success Stories: Marketing Lessons from Industry Leaders, we analyzed the top social brands in retail, services and sports to identify and share their best-in-class strategies for success. We reviewed their social presence and analyzed the content strategies used by social marketing leaders such as Converse, Whole Foods, NBA, ESPN, Farmers Insurance, and American Express, on the two most popular social networks, Facebook and Twitter. We left no strategy unturned – and we shared the answers to the following questions: What do these successful brands post? How often? What kind of imagery supports their brand? What content makes their audience tune in and take action?..."

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7 Facts About Data Quality [Infographic]

7 Facts About Data Quality [Infographic] | Marketing & Webmarketing | Scoop.it
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The Definitive Guide to Increase Rankings with These 4 Content Freshness Tips

The Definitive Guide to Increase Rankings with These 4 Content Freshness Tips | Marketing & Webmarketing | Scoop.it

"Freshness is one of the more recent factors that Google has added to their algorithm in the last couple of years.

 

In fact, the Caffeine web indexing system was meant to help them find and identify fresh content among the massive amount of stuff that gets published every day…an impact that affected 6-10% of searches".

 

Here 4 Content Freshness Tips:

 

1) Creation of new pages will impact freshness;

 

2) Document changes affect fresh content;

 

3) Time on page;

 

4) New links to page.

 

 

Read More: http://www.quicksprout.com/2012/09/06/the-definitive-guide-to-increase-rankings-with-these-4-content-freshness-tips/


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Battle of The Browsers | Sans Money Secret

Battle of The Browsers | Sans Money Secret | Marketing & Webmarketing | Scoop.it

"

It would probably be more appropriate to title this post, “The Rise and Rise of Google Chrome”, but I figured, ‘Battle of the Browsers’ sounded a bit cooler. This is kind of a follow on to my post about FireFox and all the cool FireFox addons you can get to help you run your online business empire.

When Google released Chrome in 2008, Internet Explorer and FireFox were the big boys in browserland. They pretty much had the market covered. Safari and Opera had both had less than 3% each. But here we are, just 5 short years later and Chrome is top of the list. Would we really expect anything less from good ole Google?"

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Here’s What’s Working For B2B Businesses In Search And Social [Survey]

Here’s What’s Working For B2B Businesses In Search And Social [Survey] | Marketing & Webmarketing | Scoop.it

"It’s an ongoing struggle for businesses to figure out how to get the most out of their marketing budgets. While email has proven time and time again to be an incredibly effective channel, there’s still a lot of question as to how to maximize ROI in channels like search and social. Here, you’ll find a look at what seems to be working for a great deal of B2B businesses.

 

Webmarketing123 has put out some interesting survey results for its State of Digital Marketing 2012 report. It looks at B2B vs. B2C marketing efforts in terms of SEO, PPC and social media. We’ll focus on the B2B side of things here. Among other things, it looks specifically at the satisfaction levels of in-house/agency search marketing and social media efforts, as well as how much money businesses are putting into different social networks, and how much they’re getting back.

 

The survey included companies like Sony, Olympus, Phillips, IBM, Hitatchi, Cisco, Agilent, Microsoft, Citrix, Medtronic, Merck, Novo Nordisk, Blue Shield, ADP, Pitney Bowes, Monster.com, Angie’s List, GE, John Deere, Aramark, Thomson Reuters, Federal Express, Bose, and Nestlé. In all, over 500 marketing professionals from the U.S. responded to the survey.

 

The main B2B takeaways appear to be that lead generation is the top objective among brands, and SEO is found to be twice as effective as either PPC or social media marketing. This is quite interesting, considering that it is getting harder and harder to get on the first page of Google results.

 

Of course, there are some major brands that took this survey, and they likely don’t struggle with rankings as much as some smaller businesses".

 

Read More: http://www.webpronews.com/heres-whats-working-for-b2b-businesses-in-search-and-social-2012-08


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INFOGRAPHIC: Your Facebook Timeline is like a Storefront

INFOGRAPHIC: Your Facebook Timeline is like a Storefront | Marketing & Webmarketing | Scoop.it

"Collectively our team admins dozens of pages totaling over 100,000 fans across Facebook! Some are popular, some are on their way. When Facebook launched Timeline a few months ago we designed, tested, learned, and hosted many webinars on the topic. With all of our learnings combined we’ve created this infographic comparing your Business Timeline to a Storefront.  Now timeline isn’t that scary anymore…"

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Taking It to the Text Level: Should You Integrate Texting With Customer Service? |

Taking It to the Text Level: Should You Integrate Texting With Customer Service? | | Marketing & Webmarketing | Scoop.it

"n a fast-moving digital world, consumers want instant and on-demand service. And with 90 percent of the world’s population covered by a cell signal, it’s really no surprise that text messaging—also called short message service (SMS)—is becoming a vital mode of communication for small businesses looking to reach out to their customer base in a way that is both efficient and friendly..."

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• Chart: 44 Percent of U.S. Marketers Have no Interest in Pinterest | Statista

• Chart: 44 Percent of U.S. Marketers Have no Interest in Pinterest | Statista | Marketing & Webmarketing | Scoop.it
The chart shows the results of a survey among U.S. marketing and advertising executives regarding their company's attitude toward Pinterest.
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Using Social Media as Part of Your SEO Campaign

Using Social Media as Part of Your SEO Campaign | Marketing & Webmarketing | Scoop.it

"Chances are you have been working with a SEO company putting your website together, working on your SEO including back linking. You know your target audience and you need to reach these people through the internet, get them to visit your site and then buy your products or services.

 

 

 

Social Media has become huge, from Facebook and Twitter to LinkedIn and YouTube, there are thousands of members and more people joining each day, an opportunity for you to reach the potential customers that you couldn’t reach through regular online marketing.

 

 

 

Through social media you are also able to increase your fan base, and then market to this fan base, whether you encourage them to visit your blog or your website. The aim of using social media in a SEO campaign is to improve your search engine ranking, increase website traffic and improve your brand recognition. Get your business name known and get people to remember it".

 

 

 

Full Article Here: http://www.dreamgrow.com/using-social-media-as-part-of-your-seo-campaign/


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Know your audience. Know their device. Serve the right impression. » AdTruth Blog

Know your audience. Know their device. Serve the right impression. » AdTruth Blog | Marketing & Webmarketing | Scoop.it

"

According to eConsultancy more than one-third of the Internet population now shops online. The importance of serving the right impression to the right person on the right device with the right message is the holy grail of digital marketing.

 

Forrester predicts that consumer purchases via smartphones will grow from $10 billion in 2012 to $31 billion in 2016 and smartphones will account for 3% of e-commerce in 2012 and 7% in 2016. With holiday shopping right around the corner, marketers need to have a mobile strategy that enables them to deliver the right impression on the right device.

 

Todays digital consumer is connected like never before, and with the number of personal devices multiplying at a rapid rate, marketers need to reach their target audience with the right impression..."

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Email Marketing Best Practices [Infographic]

Email Marketing Best Practices [Infographic] | Marketing & Webmarketing | Scoop.it

"Emails remains an integral component to any marketing campaign, yet many marketers struggle when it comes to optimizing their brand’s potential through this channel. Our latest infographic takes a look at the trends in email marketing and provides pro-tips to help you launch your next successful campaign..."

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Infographic: The Astounding Power Of Pinterest

Infographic: The Astounding Power Of Pinterest | Marketing & Webmarketing | Scoop.it

" Pinterest has seen so much explosive growth that the natural question is what next ? Pay attention to the data, and you might be able to guess..."

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Social Media and the Effect on Recruitment [INFOGRAPHIC] - Intricate | Intricate | Web Design Kenya | Graphic Design Kenya | Business Cards Kenya

Social Media and the Effect on Recruitment [INFOGRAPHIC] - Intricate | Intricate | Web Design Kenya | Graphic Design Kenya | Business Cards Kenya | Marketing & Webmarketing | Scoop.it

" Social media has become the focus of not only our private lives, but our careers as well. Websites like Facebook,Twitter and LinkedIn have pretty much become a reflection of our daily lives. Employers have noticed this too. Social media has become the number 1 source of potential employees and talents for employers and recruiting companies to hire. It is cheap, fast, convenient and one of the best ways to judge a person’s character. In a survey carried out by Jobvite earlier this year, it was seen that 92% of U.S. companies hire through social media websites, more so in websites such as LinkedIn and Facebook. The infographic below details further findings of the survey."

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Marketing to a Hyper- Visual World Online [Infographic] | KnDino

Marketing to a Hyper- Visual World Online [Infographic] | KnDino | Marketing & Webmarketing | Scoop.it

"We are Visual Beings..Created to take in all of the eye-candy that we can behold, absorb, process and then share for all of our online communities to see and proceed to replicate.

 

But what does this mean, and how do we tweak our marketing strategies of businesses and brands to connect and engage with our audiences?

 

Many of the answers to these questions that I pose can be answered by this simple [Infographic]..."

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Not Making Money from Your Social Media and SEO Efforts…Is It Your Fault? [Infographic]

Not Making Money from Your Social Media and SEO Efforts…Is It Your Fault? [Infographic] | Marketing & Webmarketing | Scoop.it

"First, to answer the question in the title: Yes, if you are not seeing a tangible and measurable impact of your spend and efforts in Social Media and Search Engine Optimization (SEO), it’s definitely your fault.

 

We can’t very well blame the whole of the internet or the poor response of our potential customers now, can we? If you’re not pro-actively involved with creating and optimizing content on your website or participating in social media, please refer to the rest of my blog posts, this one isn’t for you.

 

Read More at: http://noteasytoforget.com/not-making-money-from-your-social-media-and-seo-effortsis-it-your-fault/


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Infographic Design Team - 12 IT Outsourcing Predictions for 2012

Infographic Design Team - 12 IT Outsourcing Predictions for 2012 | Marketing & Webmarketing | Scoop.it
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Social Media Brand Management, by the Kids [INFOGRAPHIC] | IdeasByBlog

Social Media Brand Management, by the Kids [INFOGRAPHIC] | IdeasByBlog | Marketing & Webmarketing | Scoop.it
Infographic showing how children from us young at 11 are using social media platforms to create and manage an online persona - in effect their own personal brand...
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How will a link help my website? Determining the value of a link | SEOrisk.com

How will a link help my website? Determining the value of a link | SEOrisk.com | Marketing & Webmarketing | Scoop.it
Follow this simple flow chart to see how a link from another website might help yours.
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Something Old, Something New: Balancing Your Marketing Mix [INFOGRAPHIC] | Everything Webs

Something Old, Something New: Balancing Your Marketing Mix [INFOGRAPHIC] | Everything Webs | Marketing & Webmarketing | Scoop.it

"

With new marketing channels popping up daily and more and more studies singing the praises of “new media” marketing, it’s easy to let your traditional marketing efforts fall by the wayside. But just as relying solely on the tried and true is a dangerous strategy, so is putting all your eggs in the new media basket.

 

The infographic below sheds some light on how marketers and business owners are trying to find the balance in today’s market based on a recent study by Pointroll and Kenton Research.

 

According to the study, 79% of marketers will increase their social media spending in the coming year – how about you?"

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Speed Awareness Month – [Infographic] Fast vs. Slow Website: How it affects your bottom line.

Speed Awareness Month – [Infographic] Fast vs. Slow Website: How it affects your bottom line. | Marketing & Webmarketing | Scoop.it
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