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Is it Social Media or SEO? Removing the Confusion.

Is it Social Media or SEO? Removing the Confusion. | Marketing & Webmarketing | Scoop.it

" Some say that SEO is dead. Others that social media is the new SEO. I’m here to tell you that SEO is alive and kicking through social media. The two have joined forces to bring the most relevant and unique content to Internet users and here’s how.

 

It’s no secret that search engine optimization (SEO) strategies have changed. The relationship between being active in social media and its effect on your search engine rankings (AKA PageRank) has been widely illustrated from expert to expert. The solidifying factor was the introduction of Google+, the Google +1 button andGoogle+ Authorship. Many knew social media network activity had an effect on that coveted first place search engine ranking, but it was Google that first showed how deep the SEO rabbit hole really went.

 

With this change, it is not enough for SEO experts to simply lay the foundation for successful SEO and give their clients a list of keywords..."

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Web Strategy Infographic

Web Strategy Infographic | Marketing & Webmarketing | Scoop.it
A clear description of inbound marketing.
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Does Google Care About Social Media?

Does Google Care About Social Media? | Marketing & Webmarketing | Scoop.it

There is no doubt that a strong social media strategy is important to a successful SEO campaign.

 

Actually, Google knows very well that the social world exists. They added real-time results to the SERPs quite some time back. Basically, if you tweet about your latest blog post or about a brand new product being released and someone puts in a query looking for it – they will get it in the organic search results.

 

Google includes Facebook fan pages in their real-time searches and they also index Twitter updates. This means that Twitter and Facebook updates are important parts of a social media strategy and can be optimized much like content is optimized.

 

And even if the backlinks you get from many of these sources are no follow links, you can still generate much referral traffic and even no follow links can help improve your rankings.

 

Read More: http://www.netlz.com/seo-blog/2012/11/08/does-google-care-about-social-media/


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43% of Small Businesses Spend 6+ Hours Per Week in Social Media [INFOGRAPHIC]

43% of Small Businesses Spend 6+ Hours Per Week in Social Media [INFOGRAPHIC] | Marketing & Webmarketing | Scoop.it

"If you're a small business owner, I'm sure you can easily relate: Your head is likely adorned by quite a few different hats on any given day. So when it comes to social media, it's no wonder so many small business owners have been slow to incorporate this newish channel into their overall marketing strategy. Let's face it: Social media can be quite the time suck!

 

But hey ... small businesse are catching up, as is evident from this new infographic from the folks over at VerticalResponse, brought to our attention by Marketing Pilgrim this morning. The infographic highlights how small businesses are using social media -- how much time and money they're spending, which social networks they're focusing on, and the challenges they're facing. Turns out a big chunk -- 43% of small businesses -- are spending at least 6 hours per week on social media, with a large focus on Facebook (90% are using it) and Twitter (70% are using it). As for social networks like Google+ and Pinterest, to quote the infographic, "not so much." Check out the full infographic below for more interesting stats..."

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Send It Forward: Get Your Emails Shared – Litmus

Send It Forward: Get Your Emails Shared – Litmus | Marketing & Webmarketing | Scoop.it

"A successful email marketing campaign should encourage its subscribers to take some sort of call to action. An even more successful email does that, but more—it persuades the reader to share the message with others.

 

Most emails come equipped with social sharing buttons and “forward to a friend” links to encourage sharing behavior..."

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Pinterest vs. Facebook for Visual Social Supremacy

Pinterest vs. Facebook for Visual Social Supremacy | Marketing & Webmarketing | Scoop.it

"Visual content has become one of the most desirable types of content -- because it's so darn easy to consume. But it's not enough to just create beautiful, funny, engaging visual content ... marketers are now wondering where the best place to promote that visual content is.

 

Just about every major social network allows marketers to share visual content in some capacity, but that doesn't necessarily mean that particular network is the best medium for visual promotion. And in a world of hundreds of social networks, marketers need to optimize their time to promote the most appropriate types of content on the most appropriate channels.

 

Until now, it's seemed like Pinterest really takes the cake in terms of the best social network for visual content promotion. But recently, Facebook launched a little something called Collections, which is a Pinterest-style feature that allows users to add products to a wishlist or curate them into a particular list. Sounds kind of like Pinterest, doesn't it"?

 

Read More: http://socialmediatoday.com/traslavina/935221/pinterest-vs-facebook-which-really-better-visual-social-network


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Ord Allenbea's comment, October 26, 2012 10:01 PM
Problem is many have got bored with facebook because it is run over by too many self proclaimed marketers just pushing the next shiny object. I prefer pinterest over facebook any day.
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Media-Influence-on-Purchase-Behavior.png (600x1800 pixels)

Media-Influence-on-Purchase-Behavior.png (600x1800 pixels) | Marketing & Webmarketing | Scoop.it
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A New Social ROI Framework (Infographic)

A New Social ROI Framework (Infographic) | Marketing & Webmarketing | Scoop.it

"Marketers across the globe are trying to answer the most important question about what they do – namely, can they quantify the value they provide to the business and show that the funds and resources invested in marketing, including social marketing, do indeed pay back? Our State of Social Media Marketing Report confirms that measuring social marketing ROI is the leading challenge for marketers, as indicated by 57% of respondents.

 

To address the social ROI question, Awareness developed a new framework for measuring social marketing value. We posit that social marketing value has two sides – overall social marketing contributions to the business over time (usually measured year-over year), and specific social marketing contributions to customer engagement and sales (usually campaign-based and short-term)..."

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The SEO Puzzle: The Most Important Pieces [Infographic]

The SEO Puzzle: The Most Important Pieces [Infographic] | Marketing & Webmarketing | Scoop.it

It doesn’t really matter how much you study it, it’s almost impossible to get the perfect SEO (Search Engine Optimization) score for any long period of time.

 

Each search engine has their own algorithm to rank websites, and as if that wasn’t complicated enough, they change that algorithm frequently in order to perfect it and make sure that the same sites don’t hog up the top positions simply because they’ve figured out the x-factor in the algorithm to dodge other more popular sites that have the traffic, content mass, and extensive Internet presence enough to be ranked at the top.

 

I would probably need an endless number of articles to cover all the different aspects of the perfect SEO, and if I tried to do that, I would probably not be able to pinpoint it anyway.

 

Read More: http://www.bitrebels.com/technology/the-seo-puzzle-the-most-important-pieces-infographic/


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Mike Ellsworth's comment, October 20, 2012 6:42 PM
Anne, thanks as always for the reScoop!
Mike Ellsworth's comment, October 20, 2012 6:42 PM
Anne, thanks as always for the reScoop!
Mike Ellsworth's comment, October 20, 2012 6:47 PM
Mala, thanks for the reScoop!
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Content Must be Engaging and Compelling to be Successful, Say B2B Marketers

Content Must be Engaging and Compelling to be Successful, Say B2B Marketers | Marketing & Webmarketing | Scoop.it

" Effective content doesn’t depend on SEO friendliness or quality of editing, say B2B marketers responding to an Optify survey[download page] released this month. Instead, it’s all about engaging and compelling storytelling. Asked the 3 most important elements of successful content, survey respondents resoundingly chose this element (81.5%), far ahead of others such as originality (52.6%) and custom content (49.2%).

 

This focus on storytelling may be why these marketers tend to see longer content formats and personal contact as more effective..."

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Social Media: The Wrong Venue for Customer Complaints

Social Media: The Wrong Venue for Customer Complaints | Marketing & Webmarketing | Scoop.it

Despite all the advantages, social media is ineffective for customer complaints resolution. This infographic try to show us why. Agree or not ?

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A Crystal Clear Explanation of How Social Media Influences SEO

A Crystal Clear Explanation of How Social Media Influences SEO | Marketing & Webmarketing | Scoop.it

How social context is playing a role in SEO and how marketers can adjust their strategies to match the changing character of search.

"More and more, search engines have begun to incorporate social context into their search results. And it's high time we dive into what role social context is playing in SEO, and how marketers can adjust their strategies to match the changing character of search. So without further ado, let's get into the nitty gritty of what's being called "social search" and learn how it affects marketers.

"Social search" is an evolving term for the way in which search engines factor a user's social network -- also referred to as social graph -- into how results are displayed after a search query. In social search, content that has a social connection to you in some way is prioritized. A social connection could mean someone you are linked to via Facebook, Twitter, or any other major social network. Alternately, some forms of social search prioritize content that has been shared by social media influencers, even if those experts aren't directly tied to you".

Read more: http://blog.hubspot.com/blog/tabid/6307/bid/33662/A-Crystal-Clear-Explanation-of-How-Social-Media-Influences-SEO.aspx


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The Secret to Great Marketing [Infographic]

The Secret to Great Marketing [Infographic] | Marketing & Webmarketing | Scoop.it

"I recently wrote in my post The ROI of Marketing Automation that for most companies, the difference between “good ROI” and “amazing ROI” is in their ability to complement the out-of-the-box software with the right people, ideas, and best-practice processes.

 

Until recently, each company had to figure all this out on their own. And this prevented a lot of companies from adopting and being successful with marketing automation.

Until now..."

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Does your website need Responsive Design? | Infographic

Does your website need Responsive Design? | Infographic | Marketing & Webmarketing | Scoop.it
What better way to make a point, than to do so with a great infographic? Well, we’ve done just that for the Responsive Design approach.
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Inbound Marketing Infographics

Inbound Marketing Infographics | Marketing & Webmarketing | Scoop.it
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Social Media A Customer Service Channel For 1 in 2 Users

Social Media A Customer Service Channel For 1 in 2 Users | Marketing & Webmarketing | Scoop.it

"47% of American social media users aged 18 and older have used “social care,” finds NM Incite[download page] in a new report. That figure, unsurprisingly, is highest among younger groups, with 60% of 18-24-year-old females and 57% of males of that age accessing customer service through a social media platform. And although the use of social media for customer service drops among more mature groups, around 3 in 10 social media users aged 65 and older report having used social care..."

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Twitter Marketing: What Results To Expect [Infographic]

Twitter Marketing: What Results To Expect [Infographic] | Marketing & Webmarketing | Scoop.it
How many clicks should you expect from a Twitter marketing campaign? This infographic will show you the statistics for the average CTR of a tweeted link.
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Social Signals, Quality Content And Search Marketing will Merge in 2013

Social Signals, Quality Content And Search Marketing will Merge in 2013 | Marketing & Webmarketing | Scoop.it

"In May, 2010, Matt Cutts denied that social signals had an effect on search rankings. In December of the same year, he declared that they were actually starting to work in the buzz and signals they were able to get through social media into the site authority factor of their ranking algorithm. Six months later, Google+ was born.

 

The Penguin Update and subsequent tweaks to it have changed the way that search engine marketers approach aggressive optimization. The days of running rampant and blasting out bulk links are gone. Today, quality finally trumps quantity and the playing field has been leveled in a way that in essence puts a "governor" on how quickly they can ramp up the rankings on their domains.

 

As social signals grow in their effects on search rankings for both Google and Bing, the ability to create amazing content and promote it on social media is quickly becoming the most important technique that internet marketers have in their arsenal. In 2013, it will likely eclipse link-building as a ranking factor.

 

Here are three things you must understand to make it work for you today and to be ready for what lies ahead".

 

Find Out More: http://socialmediatoday.com/jd-rucker/954046/social-signals-quality-content-and-search-marketing-will-merge-2013


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Neil Ferree's comment, November 2, 2012 1:54 PM
My Crystal Ball doesn't work anymore but its good to see my Intuition is still in tact given that back on 2-21-12 I authored piece entitle "Social Shares is Becoming the New SEO" and reading between the lines on this piece ♦ supports the H1
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Why Content Marketing is the New SEO

Why Content Marketing is the New SEO | Marketing & Webmarketing | Scoop.it

SEO isn’t the same as what it used to be. You can’t just popup an ugly website, throw up mediocre content, and build a few links and expect to rank well. These days you actually have to build a good website, write high quality content that solves peoples’ problems, build thousands of links, and get thousands of social shares.

 

Building thousands of high quality links manually is really expensive and even if you have the money, it will take months if not years to build those links. And if you don’t have anything worth sharing on the social web, you won’t get social shares unless you buy them from spammy accounts.

 

Find Out More: http://www.quicksprout.com/2012/10/22/why-content-marketing-is-the-new-seo/

 


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Understanding Reddit Once And For All [Infographic] — socialmouths

Understanding Reddit Once And For All [Infographic] — socialmouths | Marketing & Webmarketing | Scoop.it

"I can guarantee that for most of you reading, Reddit is probably one of the hardest social sites to understand.

 

You’ve probably heard so many things about how complicated it is from a marketing point of view, you might even find it a bit scary.

 

I don’t blame you. Reddit is very particular in how it works, its users and its etiquette. If you head over to the site for the first time, you’ll probably end up looking at the screen with a big question mark on your forehead. I know I have been there.

 

That said, you should probably also know the site is extremely popular and while it might be very different from other plattforms, it could, when used carefully, give you very good results in your marketing initiatives..."

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Social Is Seo And Content Is Social [Infografic]

Social Is Seo And Content Is Social [Infografic] | Marketing & Webmarketing | Scoop.it

You probably have already heard that Social Media is the new SEO, too. The reason isn’t rocket science. Major search engines are focused on delivering the best possible search experience to their users.

 

Otherwise, they cease to become “major” search engines. That being the premise — sites offering more relevant content get more visibility in the SERPs (Search Engine Results Pages).

 

Read More At: http://jupiterjimsmarketingteam.com/2012/10/13/content-is-still-king-social-media-and-seo/

 

 


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8 Email Design Factors That Influence Action – Litmus

8 Email Design Factors That Influence Action – Litmus | Marketing & Webmarketing | Scoop.it

"What influences your subscribers’ willingness to open, click, and interact with your email? From subject lines and “from addresses” to images and landing pages, they all play a major role in determining whether your subscribers will engage with your email or not. You have about 3-4 seconds to grab your readers’ attention and interest them enough to open and read your email. In order to do this, you must design for your subscribers..."

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Why you should never, ever use a question mark on Twitter or LinkedIn (infographic)

Why you should never, ever use a question mark on Twitter or LinkedIn (infographic) | Marketing & Webmarketing | Scoop.it

" Is it best to share on Tuesday or Thursday? Does it matter if your tweet is 15 words or 25? And does using a question mark really reduce your chances of viral growth?

 

Content marketing company Compendium ran a study with more than 200 companies, checking on how social media marketers can get optimum engagement in business-to-business and business-to-consumer conversations. The study looked at factors such as word count, punctuation, time of posting, and day of the week of posting to determine success factors.

 

It turns out that who you’re marketing to makes a massive difference..."


Read more at http://venturebeat.com/2012/10/02/why-you-should-never-ever-use-a-question-mark-on-twitter-or-linkedin-infographic/#d2EFB87oR6pWL9vk.99

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64 Google+ Marketing and Branding Tips - Infographic | Jeffbullas's Blog

64 Google+ Marketing and Branding Tips - Infographic | Jeffbullas's Blog | Marketing & Webmarketing | Scoop.it
Google+ is a social media network that most people don't seem to understand. It has now been with us in the social web ecosystem for over 12 months and has now reached over 400 million users.
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