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The History of Google Panda & Penguin, Abridged

The History of Google Panda & Penguin, Abridged | Marketing & Webmarketing | Scoop.it
Sylvain Richard's insight:

"Every year, Google quietly releases hundreds of refinements to their search engine algorithms. Most of these updates are small, incremental changes that go largely unnoticed. The major upgrades, however, receive serious coverage by mainstream news outlets and bloggers alike due to the momentous impact that they have on the broader web at every level.

 

Though more than a year has passed since its inaugural rollout, the effects of the infamous Panda update of 2011 are still being felt today. Impacting nearly 12% of web search queries right out of the gate, it was responsible for traffic declines at websites both large and small in a matter of hours. To fully understand how the latest Google updates work and why they were necessary, some history is in order.

Why Google’s Panda Algorithm Was Released

Essentially, Panda was a direct response by Google to the weak content of spammers and fly-by-night marketers. For years, shifty SEO specialists exploited vulnerabilities in Google’s quality-assessment algorithms, which led to a proliferation of highly-optimized but ultimately weak web pages that still managed to dominate the top SERPs spots for many queries. Combating so-called content farms required a serious show of force.

 

To this end, Google employed thousands of human testers to manually rate sites based on their user experience, value and relevance. In addition, Panda’s under the hood innovations began to incorporate quite a bit of Latent Semantic Indexing or LSI to leverage the power of related keywords for greater search results quality..."

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7 Key Ways to Optimize Facebook Fan Page SEO

7 Key Ways to Optimize Facebook Fan Page SEO | Marketing & Webmarketing | Scoop.it
There are a lot of rumors going around about the proper ways to optimize your Facebook fan page SEO.

Some people suggest using keywords in the filenames of your uploads, and others say you need to have every URL you own linked to your fan page. If you're anything like me, you don't particularly have time to sit around and search for a tip here and a tip there, only to find out weeks later that it did you no good.

Find Out More: http://www.seomoz.org/blog/7-key-ways-to-optimize-facebook-fan-page-seo
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ibs's curator insight, December 18, 2012 7:35 AM

Great Article on optimisation strategies for your facebook page. 

Bill Chen's comment, December 22, 2012 9:16 AM
http://www.fr-airmaxpascher.net/
dharmeshvaidya's comment, February 2, 2013 1:40 AM
Excellent write-up. I absolutely appreciate this website. Continue the good work! http://vaidyadharmesh.blogspot.com
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Visual Gold! The New Revolution of Content Marketing [Infographic]

Visual Gold! The New Revolution of Content Marketing [Infographic] | Marketing & Webmarketing | Scoop.it
Content is evolving and marketers need to expand their content marketing strategy to include visual elements into their overall mix.

The problem is that customer and prospects have less time for weighty words due to the current state of information overflow. In addition, the fast paced world of social media has forced us to learn to digest information faster and sometimes even at a glance. This visual consumption of data lets us know the big message and allows us to decide whether or not we need to keep reading.

The future of content marketing is found in visual content; infographics, photos, videos, memes, and other engaging content that captivates a viewer. For proof, check out the infographic below — learn how you too can build your content marketing campaign into a solid structure of visual gold...
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Take Twitter campaigns to the next level with SEO data

Take Twitter campaigns to the next level with SEO data | Marketing & Webmarketing | Scoop.it
You drive amazing amounts of traffic to your sites, grow conversions and engage with thousands of users over social media. Want to take your search and social efforts to the next level? Try forming a Social-SEO super group to exploit synergies, foster collaboration and deliver better results across Social and SEO.

Integrating your online marketing efforts is all about breaking down silos and delivering amazing results for brands and agencies.

Social and SEO marketers can be a big part of this.

Read More Here: http://searchengineland.com/take-twitter-campaigns-to-the-next-level-with-seo-data-140738
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Eélan M's curator insight, December 14, 2012 6:02 AM

Don't just tweet! Here is how you can SEO your content before tweeting

Deborah Spector's curator insight, December 14, 2012 7:58 AM

Great insights to take your Twitter campaign to the next level. Brings a new more focused dimension to your tweets.

Bill Chen's comment, December 22, 2012 9:16 AM
http://www.storemoncleroutlet.org/
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Monetize Your Inbound: How Real-time Marketing Fuels Your Funnel [INFOGRAPHIC] - Real-time Inbound Marketing

Monetize Your Inbound: How Real-time Marketing Fuels Your Funnel [INFOGRAPHIC] - Real-time Inbound Marketing | Marketing & Webmarketing | Scoop.it

"The Statistics blew me away. Over 98% of prospects that visit your website are UN-ADDRESSABLE!


98% is HUGE; it’s one grain of sugar in a sugar-cube, one ray of light in a darkened room…
Marketers are INVESTING a whole lot of time, energy and money to drive prospects to their online channels… and then cannot engage these prospects, optimize their conversion funnel or reach their ultimate goal: generating more and better leads.
And by the way, gating customers for their info or creating an email campaign AFTER they’ve left your site wont help.

 

The most effective tool for engaging customers on your site is Real Time marketing software. These prospects are there for a reason; they are already ‘into’ your product; Real time technology enables you to present personalized and effective content to your visitors in real-time, while they’re still interested in what you have to say..."

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Holiday Trends Marketers Can’t Ignore [Infographic]

Holiday Trends Marketers Can’t Ignore [Infographic] | Marketing & Webmarketing | Scoop.it

" Each year, the holidays bring out consumers looking for great gifts and good deals. Yet long before the masses hit the malls, marketers have their eyes on spotting the shopping trends of the season that will determine the direction of their holiday marketing efforts. To offer these marketers the gift of guidance, MDG Advertising created the following festive infographic. It shows how digital is driving the way Americans are shopping and spending this season. From online shopping to mobile browsing and social media recommendations, shoppers favor the convenience and ease of these digital means. As a result, marketers are wisely leveraging these channels for maximum reach and response to ensure the happiest holiday results..."

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Open Social Collaboration: The Missing Piece of Your SEO and Content Marketing Strategy

Open Social Collaboration: The Missing Piece of Your SEO and Content Marketing Strategy | Marketing & Webmarketing | Scoop.it

Managing SEO and content engagement strategies take a significant amount of time and effort to plan and execute.

I’m going to share a few of my secrets on how integrating open social collaboration helps you produce better work and, in true SEOmoz fashion, improve your organic search results.

Read More: http://www.seomoz.org/blog/open-social-collaboration-the-missing-piece-of-your-seo-and-content-marketing-strategy


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Bill Chen's comment, December 22, 2012 9:18 AM
http://www.outlettimberland.biz/
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The Good and Bad of Using Social Media at Work (Infographic)

The Good and Bad of Using Social Media at Work (Infographic) | Marketing & Webmarketing | Scoop.it

"Social media is more popular than ever. People are using social media to make their jobs easier and almost help of all companies have no social media policy. Its basically the wild west when it comes to sue and misuse. The number of companies banning social media use in the workplace is actually declining! With the trend moving to more freedom, lets take a look at what social media is used for in the workplace.

49% of workers use social media to connect with co-workers and customers. It is much faster to use social media than email to connect with other in the office or a close customer. Social media send a little buzzing notification to the mobile device the other party can't miss. Email doesn’t do that, it takes much longer to see an email in most cases..."

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2013: How Content Will Be A Driving Factor In Search Rankings

2013: How Content Will Be A Driving Factor In Search Rankings | Marketing & Webmarketing | Scoop.it

"To say that Search Engine Optimization is a volatile industry would be a gross understatement. The ever-changing landscape of search rewards the most inquisitive, innovative and agile, while it punishes the devious and the stubborn. It seems that now, as 2012 comes to a close, the SEO industry is once again on the brink of a tidal shift that few are pivoting for.

 

While the aspects of technical SEO, specifically site architecture, will most likely never go away, many of the tactics that used to win at search simply don’t work anymore. At the same time, previously weaker or unproven tactics like social media and content marketing continue to grow in effectiveness while influencing SEO tactics.

 

The result is a new discipline: inbound marketing, which combines SEO, content marketing and social media.

 

One common thread amongst the three components of inbound marketing is content (which is different than content marketing):

 

1) Content Marketing: the pursuit of developing and distributing content that solves customer problems and generates leads.

 

2) SEO: the pursuit of getting your content to appear in the search results.

 

3) Social Media: a delivery system for your content".

 

Read more at: http://www.business2community.com/content-marketing/2013-how-content-will-be-a-driving-factor-in-search-rankings-0341868


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Bill Chen's comment, December 22, 2012 9:19 AM
http://www.airmaxpaschertofr.com/
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How Social Media Impacts SEO – Complete Guide

How Social Media Impacts SEO – Complete Guide | Marketing & Webmarketing | Scoop.it

It is no secret that Social Media has become an important part of Search Engine Optimization. All search engines are taking social signals as one of the biggest factor in search engine ranking. As a marketer, you cannot ignore the social context in your overall SEO strategy.


SEO is not dead. and also, Social Media is not going to replace SEO. SEO will always be around but social media will have a huge impact on search engine rankings in the coming years.

 

In this post, I will talk about few popular social media sites and how they impact SEO.

 


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3 Important Benefits of Digital Public Relations (Infographic) | Social Media Today

3 Important Benefits of Digital Public Relations (Infographic) | Social Media Today | Marketing & Webmarketing | Scoop.it

"

More often than not, I get a strange look from people when I tell them that my agency's public relations (PR) division is part of our digital marketing team. To anyone that views PR in strictly traditional terms, yes, this is a unique setup.

If you look at PR with a broader view and understand the implications it can have on lead generation and digital marketing overall, it starts to make much more sense.

Here is a handy little infographic that my team has collaborated on that lays out three areas of digital marketing that benefit from digital PR integration: SEO, Content Generation and Social Media.

PR and digital marketing go hand-in-hand these days. I hope this little graphic helps connect the two worlds a bit..."

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SEO FAQ's Guide [Infographic]

SEO FAQ's Guide [Infographic] | Marketing & Webmarketing | Scoop.it

Here is a great infographic on keyword research, site architecture and structure, page optimisation for SEO, link building, SEO tactics, linkbaiting and social media.

 

This guide will help you find areas for improvements in your SEO techniques, and most certainly will offer insight on if you are on the right track or not with your websites SEO.


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Don’t Forget The “Marketing” in Content Marketing

Don’t Forget The “Marketing” in Content Marketing | Marketing & Webmarketing | Scoop.it
"Do you know why your content marketing campaign is going to fail? It’s not because you can’t write great content… it’s actually because you don’t know how to promote it.

You can learn how to write great content, but if no one reads your content and links to it, there’s no point in putting it out there.

People will tell you that it is easy to promote great content through social media sites like Facebook and Twitter, which is true to some extent, but in most cases it isn’t..."
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2013 Search Engine & Social Media Marketing Predictions You Can’t Ignore

2013 Search Engine & Social Media Marketing Predictions You Can’t Ignore | Marketing & Webmarketing | Scoop.it
As the years fly by the search marketing industry continues to evolve and grow at a rapid pace. While it can be a challenge to keep up with everything, at search engine marketing agency, Anvil Media, we like to not only know what’s going on here and now, but project ahead about what we think the next big things will be.

Each year the Anvil team takes out our crystal ball and stares into the future of digital marketing.

Read more at: http://www.business2community.com/online-marketing/2013-search-engine-social-media-marketing-predictions-you-cant-ignore-0359112
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Search Mojo | Google Rich Snippets Infographic | 800-939-5938

Search Mojo | Google Rich Snippets Infographic | 800-939-5938 | Marketing & Webmarketing | Scoop.it
Google rich snippets can be used in a variety of ways to mark up your web pages and enhance search results for your website.
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Could Social Media Be Killing SEO?

Could Social Media Be Killing SEO? | Marketing & Webmarketing | Scoop.it

That’s a scary thought isn’t it? Anyone who monitors or works first-hand with their brand’s SEO might have to stop and take a step back to consider this question: How does social media really impact SEO, and search results in general?

 

While social media and the data that comes from its use (social signals) are important, they are not direct threats to SEO. In all actuality they enhance SEO by coming in as more of a player on the internet / content marketing side of things.

 

Find Out More: http://www.business2community.com/seo/could-social-media-be-killing-seo-0352298


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RAISE UP Consulting's comment, December 14, 2012 6:51 AM
No way...
Rebel Dekadance 's comment, December 14, 2012 8:27 AM
Haha...That's exactly what I thought...but I realized they wrote that Headline just to attract views because people would obviously be against it, but right away in the article they begin proving how it is wrong. Well played on the writers part using the headline as bait however...haha
Bill Chen's comment, December 22, 2012 9:16 AM
http://www.storemoncleroutlet.org/
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Infographic Design Team - What Is Corporate Branding?

Infographic Design Team - What Is Corporate Branding? | Marketing & Webmarketing | Scoop.it
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MBA Online Pepperdine » The Anatomy of a Marketing Executive

MBA Online Pepperdine » The Anatomy of a Marketing Executive | Marketing & Webmarketing | Scoop.it
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The Top Internet Retailers On Facebook, Twitter, Pinterest And Google+ [INFOGRAPHIC] - AllTwitter

The Top Internet Retailers On Facebook, Twitter, Pinterest And Google+ [INFOGRAPHIC] - AllTwitter | Marketing & Webmarketing | Scoop.it

" Back in May we looked at a visual from Campalyst that presented a wealth of data on the top 250 internet retailers in social media – Facebook and Twitter led the way as the social networks of choice.

 

Fast-forward to the present, and Facebook and Twitter are still numero uno amongst internet retailers, commanding a 97 percent and 96 percent presence respectively. YouTube maintains its third place, being used by 90 percent of respondents, while still wet-behind-the-ears Pinterest has leap-frogged Google+..."

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DigitalCoco digital brand development, social marketing & creative content - 2012 Mobile Social Consumer Infographic

DigitalCoco digital brand development, social marketing & creative content - 2012 Mobile Social Consumer Infographic | Marketing & Webmarketing | Scoop.it

"Remember when Apple and Blackberry were nothing more than items on your grocery list? Far gone are the days of dial-up Internet and landlines. In its place, devices have become slimmer, faster, and more connected. Our society, too, has become the most connected it's ever been. As a result of such, we have become a nation reliant on immediacy. Mobile platforms and tablets have become products of this technological adaptation, and it's no wonder that restaurant, food & hospitality brands are catching on by plugging in. In this Restaurant Mobile Social Consumer Trend Report brought to you by DigitalCoCo and the Restaurant Social Media Index, we'll take a look at which brands are utilizing the new landscape of mobile and social the best for consumer engagement..."

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Social Technologies: Putting the Oomph Back in Your Business

Social Technologies: Putting the Oomph Back in Your Business | Marketing & Webmarketing | Scoop.it

"Emma Nemtin has a knack for new media and is big on creative marketing and branding. With her finger on the pulse of nearly everything buzz-worthy she loves discovering the next major thing, whatever that may be. You can find her on Twitter @em_nemtin


There is no doubt that there has been loads of buzz around “social”. Social this, social that. Social ninjas and social media gurus are popping up everywhere. Despite the overplay of the word “social” itself, this relatively new forum is having a profound impact on the way people and organizations interact. The instantaneous sharing of information across a magnitude of channels has incredible benefits. If you haven’t already jumped on the social bandwagon (which would be very hard to believe), hop on my friends, we are in for a wild ride..."

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Top 5 SEO Projections for 2013

Top 5 SEO Projections for 2013 | Marketing & Webmarketing | Scoop.it

2012 is coming to an end and Google has been very active with the latest Panda and Penguin updates during this year.

 

Indeed, search engine optimization is a moving target of every webmaster competing for traffic! In this article, we will discuss five projections by SEO experts around the globe.

 

What might Google come up with in 2013? Let’s find out!

 

Top 5 SEO Projections:

 

1. Google Author Rank markup will be the basis of ranking.

2. Guest posting will be devalued by Google.

3. Social signals will highly affect the SERPs.

4. Highly increasing personalized search results will be recognized.

5. Technical parameters such as page titles and descriptions will have greater bearing in SEO.

 

Read More At: http://www.business2community.com/seo/top-5-seo-projections-for-2013-0339795


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Bill Chen's comment, December 22, 2012 9:19 AM
http://www.airmaxpaschertofr.com/
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Why Social Media Optimization is important to SEO

Why Social Media Optimization is important to SEO | Marketing & Webmarketing | Scoop.it

Search Engine companies like Google, Yahoo and Bing have seen an opportunity into using social media data to improve their ranking data and database. Some time ago Google tried a partnership with Twitter to show real-time tweets directly into the search results.

The official partnership between them is now closed but Google is still using data from social media platforms to improve their ranking data. After some while Google launched the Google+ network which at first we thought not to influence the rankings on the search engine. It came up that it actually did, users +1′ning helped pages to get more traffic and rank better.

Google and Bing acknowledged some time ago that they use Likes, Tweets and +1′s to better rank content. It is a good social proof whether the content is good or not. Still, this works for some kind of content, other types of content never get shared on social because of their nature.

Read more: http://www.rudibedy.com/blog/why-social-media-optimization-is-important-to-seo-nowadays/


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Bill Chen's comment, December 22, 2012 9:20 AM
http://www.myairmaxpascher.com/
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Bing Launches Webmaster Guidelines - Offers SEO Webinars

Bing Launches Webmaster Guidelines - Offers SEO Webinars | Marketing & Webmarketing | Scoop.it
Learn about Bing’s new Webmaster Guidelines and free educational webinars being offered throughout the New Year, on topics ranging from crawling basics and SEO 101 to building authority and the search and social overlap.

 

Read More: http://searchenginewatch.com/article/2226175/Bing-Launches-Webmaster-Guidelines-Offers-SEO-Webinars


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