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Outbound Marketing - Why There's No School Like Old School [Infographic]

Outbound Marketing - Why There's No School Like Old School [Infographic] | Marketing & Webmarketing | Scoop.it

"If you’re like most marketers, you’re probably following the latest trends regarding “new school” inbound content marketing.  


While inbound marketing is something that should not be ignored, it’s important to not get caught up in the hype and to disregard existing marketing channels that have been proven to deliver a tangible return on your investment.


For most businesses, driving immediate revenue is of primary concern. With limited budgets and resources at their disposal, there’s no school like the Old School..."

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Confused by Facebook Ads? This Guide Can Help. | 60 Second Marketer | @AskJamieTurner

Confused by Facebook Ads? This Guide Can Help. | 60 Second Marketer | @AskJamieTurner | Marketing & Webmarketing | Scoop.it
Many people are confused by the new Facebook ad platforms. Fortunately, this guide, created by BKV Digital and Direct Response, can help.
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Battle of the Bubbles: Coca-Cola vs. Pepsi [INFOGRAPHIC]

Battle of the Bubbles: Coca-Cola vs. Pepsi [INFOGRAPHIC] | Marketing & Webmarketing | Scoop.it

"Coca-Cola vs. Pepsi. Soda’s forever war. The never-ending bubble battle.

It’s a rivalry that goes way back — Coca-Cola’s been around since 1886 and Pepsi was created in 1898 — and social media is just the latest front. But how do they stack up against the other in this new arena?

 

True, Coca-Cola has by far the higher number of Facebook likes, 51 million to Pepsi’s 9 million. But if you look at other numbers, the situation is different and, if anything, Pepsi might be winning in the social media world."

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Do Search Engines Want Twitter Search Results?

Do Search Engines Want Twitter Search Results? | Marketing & Webmarketing | Scoop.it

"Twitter recently updated its robots.txt file and, though the change opens up millions of pages to being crawled, there’s no guarantee that the main search engines want what Twitter is offering.

 

The Sociable seems to have been the first to notice Twitter’s robots.txt changes, which now specifically allow Google, Bing, Yahoo, Yandex and other bots to crawl through some of Twitter’s search results pages".

 

Find Out More: http://searchengineland.com/twitter-opens-up-to-more-crawling-but-do-search-engines-want-its-search-results-in-theirs-134534


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Infographic Consumers favor email over other mobile messaging

Infographic Consumers favor email over other mobile messaging | Marketing & Webmarketing | Scoop.it

"Consumers name email as their top choice for mobile messaging, according to a survey of 322 consumers by StrongMail and Forrester Consulting. Those polled say frequency of messages and targeting are key influencers in their likelihood to open or respond to promotional offers they receive on their mobile phone.


The “Consumer Perceptions of Mobile Marketing for StrongMail” study also reveals that most smartphone users (65%) are willing to receive email promotions at least once a week, but are far less interested in receiving deals via SMS or in-app messages. In fact, 60% and 63% of respondents, respectively, prefer not to receive offers via those formats. And while smartphone users are more likely to purchase an item after opening a promotional email (32%), they're much less inclined to do so if they receive an SMS or in-app promotion (9% and 6%, respectively). Smartphone users cite bad links (28%), non-mobile optimized emails (28%), and network connectivity (23%) as the greatest barriers they face with mobile messaging..."

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Social Media = The New SEO

Social Media = The New SEO | Marketing & Webmarketing | Scoop.it

"If you expect to do well with SEO and with your SERP (Social Media Results Pages) results, Social Media engagement needs to become a big part of the equation.

 

If you are scratching your head about what “Social Signals” means, yes, it is one of those jingoistic terms that have emerged in the Social Media Space.

 

It refers to what used to be known as “recommendations” but has now has evolved to“like”, “retweet”, “+1” or, hot-off-the press over on Linkedin, “endorse”.

 

Read More At: http://www.business2community.com/seo/social-media-is-the-new-seo-deal-with-it-0291731


Via Antonino Militello
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Mike Ellsworth's comment, October 7, 2012 8:05 PM
Atty, thanks for the reScoop!
Jordan Sanders's comment, October 10, 2012 6:23 AM
my pleasure, keep the good stuff coming!
Mike Ellsworth's comment, October 10, 2012 7:09 AM
Atty, thanks for the reScoop!
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Aligning SEO Strategy & Social Media Activity to Build Links

Aligning SEO Strategy & Social Media Activity to Build Links | Marketing & Webmarketing | Scoop.it

"

One of the most underappreciated aspects of SEO is the necessary alignment of SEO strategy with social media activity.

 

If SEO and social media teams work in silos and don't communicate nearly enough, they can't form a well-coordinated, comprehensive marketing plan.

 

Therefore, it's extremely important that SEO is integrated into social media activity. What follows are some specific tactics that can be used to increase the impact that your social media activities have on SEO performance..."

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Facebook and SEO | Business 2 Community

Facebook and SEO | Business 2 Community | Marketing & Webmarketing | Scoop.it

"Last week we hosted a webinar conducted by SEO expert Michael Fleischner. He is one of the world's most well-known SEO experts.

 

During the webinar he unveiled some data that we had never heard before and data that, frankly, surprised most of the people attending the webinar. He said this:


“It is clear that Facebook Shares are the single highest correlated metric with higher Google Rankings.”


This information is not exclusive to Michael Fleischner. Since he brought it to our attention we’ve seen vast amounts of research on the subject.

 

The most comprehensive is a study by SearchMetrics.com. Turns out that Facebook Shares and the Sum of all Facebook Activities (Shares, Likes and Comments) are the most significant social media-based SEO factors".

 

Read More: http://www.business2community.com/seo/facebook-and-seo-0282636

 


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Free Delivery Now A Pre-Requisite - Discount Codes Blog full with money saving ideas!

Free Delivery Now A Pre-Requisite - Discount Codes Blog full with money saving ideas! | Marketing & Webmarketing | Scoop.it

"Did you know…

Consumers using a free delivery code, on average, spend 30% more During the olympic, online electrical sales went up 30% £5.3 billion was spent online in May 2011 £34.9 billion was spent online in the first 6 months of 2012 ..."
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How to Perform a Social Audit [Infographic]

How to Perform a Social Audit [Infographic] | Marketing & Webmarketing | Scoop.it

"When thinking about social media strategy creation, where should a marketer start? One important component to be included should be a social media audit, where you survey the social landscape to find your customers, industry thought leaders and competitors on social spaces.

 

Through some analysis, a marketer is able to glean what works and what doesn’t based on the performance of competitor’s pages. By understanding how the audience responds to different types of content and calls-to-action, you can set your own channels up for success at the outset..."

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Using Social Media as Part of Your SEO Campaign

Using Social Media as Part of Your SEO Campaign | Marketing & Webmarketing | Scoop.it

"Chances are you have been working with a SEO company putting your website together, working on your SEO including back linking. You know your target audience and you need to reach these people through the internet, get them to visit your site and then buy your products or services.

 

 

 

Social Media has become huge, from Facebook and Twitter to LinkedIn and YouTube, there are thousands of members and more people joining each day, an opportunity for you to reach the potential customers that you couldn’t reach through regular online marketing.

 

 

 

Through social media you are also able to increase your fan base, and then market to this fan base, whether you encourage them to visit your blog or your website. The aim of using social media in a SEO campaign is to improve your search engine ranking, increase website traffic and improve your brand recognition. Get your business name known and get people to remember it".

 

 

 

Full Article Here: http://www.dreamgrow.com/using-social-media-as-part-of-your-seo-campaign/


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Know your audience. Know their device. Serve the right impression. » AdTruth Blog

Know your audience. Know their device. Serve the right impression. » AdTruth Blog | Marketing & Webmarketing | Scoop.it

"

According to eConsultancy more than one-third of the Internet population now shops online. The importance of serving the right impression to the right person on the right device with the right message is the holy grail of digital marketing.

 

Forrester predicts that consumer purchases via smartphones will grow from $10 billion in 2012 to $31 billion in 2016 and smartphones will account for 3% of e-commerce in 2012 and 7% in 2016. With holiday shopping right around the corner, marketers need to have a mobile strategy that enables them to deliver the right impression on the right device.

 

Todays digital consumer is connected like never before, and with the number of personal devices multiplying at a rapid rate, marketers need to reach their target audience with the right impression..."

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Email Marketing Best Practices [Infographic]

Email Marketing Best Practices [Infographic] | Marketing & Webmarketing | Scoop.it

"Emails remains an integral component to any marketing campaign, yet many marketers struggle when it comes to optimizing their brand’s potential through this channel. Our latest infographic takes a look at the trends in email marketing and provides pro-tips to help you launch your next successful campaign..."

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The Death Of SEO, Failed Predictions Over The Years [Infographic ]

The Death Of SEO, Failed Predictions Over The Years [Infographic ] | Marketing & Webmarketing | Scoop.it

"SEO has been declared “dead” almost from when it first began, as our post from a few years ago, Is SEO Dead?

 

1997 Prediction, Meet 2009 Reality, covers. Now, a new infographic is out looking at how SEO has been “dying” over the years.

 

The infographic is from SEO Book and is interesting in that rather than taking a timeline approach, it instead shows examples of various types of people who’ve declared that SEO is dead and why they are, as the infographic puts it, “deluded.”

 

 


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Mike Ellsworth's comment, October 10, 2012 7:48 PM
Don, thanks for the reScoop!
pureconcept's comment, October 16, 2012 10:26 AM
Infographie traduite en français, ici http://www.pureconcept.fr/actualites/23-actualites-seo/57-la-mort-du-seo-traduction-francaise
Mike Ellsworth's comment, October 20, 2012 3:43 PM
Anne, thanks as always for the reScoop!
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Search Engines Are Becoming Answer Engines

Search Engines Are Becoming Answer Engines | Marketing & Webmarketing | Scoop.it

The term “Semantic Search” is certainly not new. However, it has taken on a new dimension and implications in both search and social engines today.

In addition, it has had a strong impact on targeted semantic advertising.

Full Article: http://searchengineland.com/semantic-search-what-is-it-how-are-major-search-and-social-engines-use-it-part-1-133160


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7 Tips to Optimize Your Social Media Content Strategy for a Global Audience

7 Tips to Optimize Your Social Media Content Strategy for a Global Audience | Marketing & Webmarketing | Scoop.it

"Does your company target a global audience? Are you a European marketer looking to scale your business to other European nations? Are you in the U.S. seeking the attention of a French or Spanish audience?

 

If you're challenged with targeting an audience across multiple countries or languages, you probably have a lot of questions about how to create a successful global social media content strategy.

 

Before you start tweeting and Facebooking, it's important to map out your global social media strategy so you can create a program that scales. Here are our top six tips to keep in mind as you're building your global social media content strategy:..."



Read more: http://blog.hubspot.com/blog/tabid/6307/bid/33616/7-Tips-to-Optimize-Your-Social-Media-Content-Strategy-for-a-Global-Audience.aspx#ixzz27mTz3H1c

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2012 State of Digital Marketing Report

2012 State of Digital Marketing Report | Marketing & Webmarketing | Scoop.it

"See the top SEO, PPC, and Social Media Marketing objectives, challenges, and trends reported by 500+ U.S. marketers."

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Infographic: How Much Does SEO Cost?

Infographic: How Much Does SEO Cost? | Marketing & Webmarketing | Scoop.it

"How much does SEO cost? How much time do you have to discuss the various models and prices out there! However, a new survey sheds some light on the subject.

 

Over 500 people and companies who offer search engine optimization services were asked about how their models. Turns out, it’s most common to charge $100 to $150 per hour, in the US. But by-the-hour consulting is only one of four nearly co-equal ways of charging.

 

Also popular is project-based pricing, where the average price is between $2,500 to $5,000, in the US. That’s also the same average price for those who buy on a monthly retainer basis. Fixed prices on a contract basis is also a popular way that SEO is sold, but no averages were provided..."

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Linuxlandit & The Conqueror Worm: What Percentage of the Web Uses Open-Source? Infographic

Linuxlandit & The Conqueror Worm: What Percentage of the Web Uses Open-Source? Infographic | Marketing & Webmarketing | Scoop.it

" What Percentage of the Web Uses Open-Source?

 

As it turns out, open-source products push the majority of websites on the internet today.

Below are some fast facts about open-source products and the web infrastructure:

Approximately 60% of all web servers operate Linux. Only 27% of web servers are Microsoft. Apache web server has an approximate 60% market share (2011). If you factor in lighttpd and nginx, the number increases to approximately 68.3% Approximately 75% of the web uses PHP, with only 23.1% using ASP.Net. I suspect governments are the large percentage of ASP clients."
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Email Marketing Facts Vs Myth Infographic By AWeber

Email Marketing Facts Vs Myth Infographic By AWeber | Marketing & Webmarketing | Scoop.it
Marketers make big sales in the last quarter of the calendar year and AWeber shares an infographic on how consumers shopped during the 2011 holiday seasons.
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INFOGRAPHIC: Facebook Dominates Referral Traffic To Retail Sites; Pinterest Users Spend More - AllFacebook

INFOGRAPHIC: Facebook Dominates Referral Traffic To Retail Sites; Pinterest Users Spend More - AllFacebook | Marketing & Webmarketing | Scoop.it

"Facebook is dominant as a source of traffic for onlineretailers, and shoppers who enter retail sites via Facebook browse more pages and make more total purchases, but shoppers driven to those sites via Pinterest spend more money, according to an analysis of nearly 700 million shopping sessions on leading U.S. retail sites by ecommerce personalization provider RichRelevance.

 

Key findings from the study by RichRelevance include:

Facebook was by far the dominant social media source of shopping sessions, at 85.8 percent, followed by Pinterest at 11.3 percent, and Twitter at 2.9 percent. Shoppers who arrived at retail pages via Facebook viewed nearly seven pages per visit, compared with slightly more than four for Pinterest and under three for Twitter. In terms of converting these visits into sales, Facebook once again led, with a 2.63 percent conversion rate, followed by Twitter at 1.09 percent, and Pinterest at 0.93 percent. However, users driven to retail sites by Pinterest spent far more money, with an average order value of $168.83, far exceeding $94.70 for Facebook and $70.84 for Twitter..."
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Where Are Your Online Advertising Dollars Best Spent?

Where Are Your Online Advertising Dollars Best Spent? | Marketing & Webmarketing | Scoop.it
An overview of trends in online advertising spends for businesses to help you decide where to allocate your money for your greatest benefit.
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Social Media Shares And SEO

Social Media Shares And SEO | Marketing & Webmarketing | Scoop.it

This article explains the importance of having a natural looking link profile including a reasonable amount of links from social media.

 

 

 

Social media shares are more important for SEO than they ever have been before, especially since the recent changes to the algorithms in Google.

 

 

 

Social media shares are something which Google is paying attention to, and they have not yet really been able to work out the difference between a natural and unnatural share, although you don't want to test that theory too much by buying thousands of social media shares to try to get SEO rankings.

 

 

 

Read More Here: http://business-strategy-competition.knoji.com/social-media-shares-and-seo/

 

 


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Social Media is So Much More Than Likes and Followers

Social Media is So Much More Than Likes and Followers | Marketing & Webmarketing | Scoop.it

"Much like SEO, where people tried (and still try) to manipulate the rankings, some people are trying to manipulate social media. Instead of putting in the time and effort to think about their customers and create a social media profile that will naturally attract and engage customers, they are looking for a quick and easy way to build a social media presence. These fast and furious social media marketing tactics usually amount to nothing.

 

 

 

There’s no doubt that social media signals (i.e. activity on social media) has some bearing on search rankings, but there is still a lot of debate about the specifics. It does appear that a business’ activity on Google+ may soon become a factor in search rankings".

 

 

 

Full Article Here: http://www.searchenginejournal.com/social-media-is-so-much-more-than-likes-and-followers/48149/


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Personal Branding with Social Media [Infographic]

Personal Branding with Social Media [Infographic] | Marketing & Webmarketing | Scoop.it

"Social media is everywhere – and since there’s no escaping, you should learn to leverage it best for your personal brand! Now more than ever, employers are using social media to not only screen applicants, but hunt for potential candidates. Check out our infographic on the basics of personal branding with social media and learn how to showcase yourself best on the web:"

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