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Rescooped by Sylvain Richard from SEO and Social Media Marketing
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The Google Social Signals Map You Didn't Know Existed

The Google Social Signals Map You Didn't Know Existed | Marketing & Webmarketing | Scoop.it

Social signals are the future of SEO as well as essential for the here and now. A little known and well-hidden social signals map released by Google in 2009 can help you build the most effective and efficient social SEO plan.

 

Read more here: http://socialmediatoday.com/danaraam/1233876/google-social-signals-map-you-didn-t-know-existed


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Neil Ferree's curator insight, February 11, 2013 4:47 PM

Some Google Ripples are more impactful than others. Either way, you want your http://bit.ly/RichSnippet connected to all of the above.

Pierrick Fischer's curator insight, February 12, 2013 3:58 AM

A mental map for conceptualizing the weigth of Social Media in your SEO Strategy!

 

Also look up for one word: Pubsubhubbub!

REwebCentral's curator insight, February 12, 2013 8:05 PM

Anybody who's googling their own name on a regular basis won't be surprised to see this map. You are googling your name, right?

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1 in 3 Americans Regularly Check Out Brands’ Social Networking Pages

1 in 3 Americans Regularly Check Out Brands’ Social Networking Pages | Marketing & Webmarketing | Scoop.it
35% of Americans agree that they regularly check out brands' social networking pages, according to the latest survey results from Ipsos Open Thinking Exchange. Interestingly,
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Social SEO and the Long Tail

Social SEO and the Long Tail | Marketing & Webmarketing | Scoop.it

Search Engine Optimization (SEO) has seen a lot of changes in the last few years and even more in the last few months. In fact it’s changing so fast it’s hard to keep up with it all.

 

Do you need to? Some might say no, that all you need to do is keep generating tons of quality content and SEO will naturally occur; but there is still some art to making that content more easily digested by your readersand the search engine spiders and a few worthwhile techniques to attract the spiders in the first place.

 

Read More: http://tatudigital.com/site/long-tail-seo-social/


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WebDirexion LLC's curator insight, March 2, 2013 10:09 AM

Do you go after the "long tail" in B2B Marketing?  You should.  It is fertile ground for qualified prospects for your products and services.  Learn more in the infographic, and keep this fact in mind:  click-through rates increase as key phrases become more specific.

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Facebook Graph Search: The Experts Speak

Facebook Graph Search: The Experts Speak | Marketing & Webmarketing | Scoop.it

"Graph Search is the next big thing on Facebook. Everyone’s talking about how it will impact Facebook from a user’s perspective and how businesses can leverage it.

 

In particular, I wanted to get a better idea of what all of the Facebook marketing experts thought about it, so I surveyed a bunch of my friends".

 

Read More:http://www.jonloomer.com/2013/01/16/facebook-graph-search-experts/


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Thierry Bodhuin's curator insight, January 25, 2013 3:54 AM
Facebook Graph Search: The Experts Speak

 

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Social Media Maintenance – The 3 S’s [Infographic] | Social Media Today

Social Media Maintenance – The 3 S’s [Infographic] | Social Media Today | Marketing & Webmarketing | Scoop.it

"Social Media has become a rage now. No wonder, since it can encompass a lot of things, given the recent trends – improving brands identity, offering better customer service. Also,  it has enabled multiple businesses like tool development – giving brands the easy ways to share or receive status updates and monitor multiple channels, agencies – helping in developing content and social media presence for brands, etc.

 

Still, we have few brands who struggle with the daily chores involved with in setting up or monitoring content or even driving content. This infographic covers 3 S’s to help brands with maintaining social media presence."

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Facebook Introduces A New Way To Find You: 'Graph Search' A New Search Engine From Social

Facebook Introduces A New Way To Find You: 'Graph Search' A New Search Engine From Social | Marketing & Webmarketing | Scoop.it

Your friends have shared their life with Facebook. Now, Facebook is making sure you can actually find what they've shared.

 

The social network unveiled a new search tool, Graph Search, that Facebook chief executive Mark Zuckerberg described as the "third pillar" of Facebook, alongside News Feed and Timeline.

 

Graph Search, which is initially launching in beta as a limited preview for U.S. audiences only, will allow users to uncover social connections between other members of the site and quickly identify which friends have been to certain places, "liked" specific topics or appeared in certain photos.

 

Read More Here: http://www.huffingtonpost.com/2013/01/15/facebook-graph-search_n_2480624.html


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Brian D. Hawkins's curator insight, January 15, 2013 10:25 PM

We should start seeing this over the next month or two.

Tourism's comment, January 16, 2013 11:29 PM
thanks for the info
YDeveloper's comment, January 18, 2013 7:32 AM
Is there any benefits to facebook store? http://www.ydeveloper.com/facebook-ecommerce-store.html
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Social Marketing 101: Brands Are STILL Failing To Engage Fans And Customers [INFOGRAPHIC] - AllTwitter

Social Marketing 101: Brands Are STILL Failing To Engage Fans And Customers [INFOGRAPHIC] - AllTwitter | Marketing & Webmarketing | Scoop.it

"Did you know that while 91 percent of online adults use social media regularly, just over one-fifth (22 percent) of businesses have a dedicated social media manager?

 

Social platforms such as Facebook and Twitter have changed the world, and brands are struggling to keep pace – just one-third (33 percent) of social media marketers spend more than eleven hours per week implementing their digital strategies, and, on average, companies respond to just 30 percent of all feedback they receive from their social media fans.

 

Most shocking of all: in one recent study of 200 brands just a single company showed a social engagement rate of more than 2 percent, and only 10 percent of all brands examined reached the 1 percent mark.

 

This infographic takes a closer look at how businesses of all shapes and sizes are still struggling to keep up with social media."

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How to optimize registration forms? (Infographic) | Sample Forms

How to optimize registration forms? (Infographic) | Sample Forms | Marketing & Webmarketing | Scoop.it

"Quite often we come across people who skip away the site just because it requires a registration to get the necessary work done. Netizens are growing more and more impatient day by day and there is a great need for the industry to adopt itself accordingly.


Here are some facts and tips to optimise an internet registration form so as to ensure that it is user friendly:

Always make sure that the registration form is precise and shortBetter provide social media logins as an alternative to registrationIf you think that the registration is very necessary, limit that to four (or even less)Try out free and unlimited access to have much a better conversion rates if possibleDesign your pages such that the forms are always on the right margin of the page for better resultsAuto form fills with back end process will improve the userfriendlinessInappropriate and unnecessary fields are to be avoided or made optional

Some design aspects are also to be taken care of for better submission and conversion rates which are discussed in the following infographic in detail."

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How Relevant are Social Signals for SEO?

How Relevant are Social Signals for SEO? | Marketing & Webmarketing | Scoop.it
How Relevant are Social Signals for SEO? When we talk about the big dark giants, such as Google, Yahoo, Bing we can never reliably know what is happening.
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Top Secrets to Make Recruiters Find You (Infographic) | How To Write a CV

Top Secrets to Make Recruiters Find You (Infographic) | How To Write a CV | Marketing & Webmarketing | Scoop.it
The means of finding employees to fit in a role has undergone a sea change over the years. To be in the radar of the recruiters, it is advised by the job
Sylvain Richard's insight:

Not related to Marketing but still interesting

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The Social Media Workflow – How Much Time Does Your Brand Need To Invest? [INFOGRAPHIC] - AllTwitter

The Social Media Workflow – How Much Time Does Your Brand Need To Invest? [INFOGRAPHIC] - AllTwitter | Marketing & Webmarketing | Scoop.it

"Twitter, as you probably know, is free to use.

 

So is Facebook. In fact, every significant social media platform is and always has been free. There is no cost barrier to entry. Everyone can join, and everyone is welcome to use these tools to raise awareness of their brand, product and services, boost website traffic and drive sales.

 

But there are no guarantees. And nobody ever said it was going to be easy.

Posting text, photos, videos and comments, blogging, research, curation, engaging, listening and analytics… all of these things come with a huge cost, and it isn’t financial. It’s effort. It’s resources. And it’s time.

Your time.

 

This infographic provides a generic social media workflow for a typical forty-hour week. How does your effort compare?"

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Integrating Social Strategy for SEO Benefits | Business 2 Community

Integrating Social Strategy for SEO Benefits | Business 2 Community | Marketing & Webmarketing | Scoop.it

" If you manage or maintain a website, then you know how vital SEO can be in driving up your web traffic. This year saw some big changes to Google’s search algorithms, calling for an updated and more involved approach to SEO. Google now incorporates social media rankings as well as regularly updated, relevant content into its search algorithm. This means that if a website hopes to rank highly in search results, it should incorporate social media efforts as well as new content creation (such as an up to date blog) into its SEO strategy..."


Read more at http://www.business2community.com/seo/integrating-social-strategy-for-seo-benefits-0353835#e4BrVy3iePpPIzPG.99

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CEOs on Social Media Statistics [Infographic]

CEOs on Social Media Statistics [Infographic] | Marketing & Webmarketing | Scoop.it

Only 47.4 % of CEOs participate on social media sites. 79% of Inc 500 CEOs and 30% of Fortune 500 CEOs have a presence on at least one social media network. 81% of employees believe that CEOs who engage on social media are better equipped to lead companies in the Web 2.0 World.

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The Advanced Guide to SEO - Neil Patel

The Advanced Guide to SEO - Neil Patel | Marketing & Webmarketing | Scoop.it

Neil Patel: "Are you tired about reading basic information on SEO? I know I am. Every time people tell me about basic SEO tactics like optimizing your meta tags… it drives me crazy.

 

Why? Because there are already thousands of articles on meta descriptions and there is no need to regurgitate the same old information.

 

Because of this, I wrote The Advance Guide to SEO. It took me a bit more than 6 months to complete it… but now it’s live"

 

Click here to read The Advanced Guide to SEO: http://www.quicksprout.com/the-advanced-guide-to-seo/


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Author Rank, Popularity, Authority, Social, Ranking? What's the Tie?

Author Rank, Popularity, Authority, Social, Ranking? What's the Tie? | Marketing & Webmarketing | Scoop.it
Now is the time to reach out to authoritative sites and individuals to establish relationships. Offer value. Make thoughtful comments. Present reasonable arguments. By making them want to interact with you, you’ll be building your own authority.

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Nacho Vega's curator insight, January 24, 2013 5:12 AM
Doc Sheldon: "Authority has become a popular buzzword, although I think it's been considered by Google for longer than many people seem to think. But before any assignment of a value of authority could be made, steps had to be taken to minimize or eliminate gaming."
Neil Ferree's curator insight, January 24, 2013 1:25 PM

Social shares + Social signals = Social engagements + Author Rank Prowess

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Facebook SEO Comes to Life as Graph Search Launches

Facebook SEO Comes to Life as Graph Search Launches | Marketing & Webmarketing | Scoop.it

The creation of Graph Search is reflective of the current direction of social which is the inevitable convergence of social and search. With so much information being created and limited alignment between traditional search and the social graph, Graph Search could be a key bridge to a new type of search behavior based on relevant and timely socially curated content.

 

Read More: http://socialmediatoday.com/larry-weintraub/1171711/facebook-seo-comes-life-graph-search-launches


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Randi Thompson's curator insight, January 20, 2013 9:24 AM

How will the Graph Search on Facebook effect SEO?

sobhifakri's comment, January 21, 2013 12:26 PM
how facebook effective for seo perspective?
Thierry Bodhuin's curator insight, January 25, 2013 3:54 AM
Facebook SEO Comes to Life as Graph Search Launches
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The Value of Telling Great Stories [INFOGRAPHIC]

The Value of Telling Great Stories [INFOGRAPHIC] | Marketing & Webmarketing | Scoop.it

A good story is creative, authentic, fosters emotional connections, inspires action, and takes the audience on a journey, according to an infographic by NCM Fathom Business Events.

Good stories have the power to change the way a customer feels, thinks, and behaves.

The five steps in mastering storytelling include listening, being personal, inspiring action, continuing to listen, and thinking ahead.

Forbes’ Phil Johnson points out that if advertisements are thinly disguised as good stories, consumers won’t bite. They have to unveil something personal or unknown about a person or brand, tap into emotions, and take them on a transformational journey.

“When you make the choice to tell a story, you’re competing with the best minds and writers in the history of the world,” he says. “Make your effort count.”

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Social Media Optimization is the New SEO

Social Media Optimization is the New SEO | Marketing & Webmarketing | Scoop.it

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Guillaume Decugis's comment, January 17, 2013 12:28 PM
Sounds like a plan. Let me know next time and we'll go for beer. Drinks on me!
The Right Image's curator insight, February 11, 2013 12:11 PM

Well said that scooper!

Pallab Kakoti's curator insight, April 6, 2014 2:26 AM

A webpage that shows a lot of social shares appears much more authoritative as compared to a webpage with few social shares. This has been corroborated by research data that shows content activity from social media channels weighs into rankings on search engines. The importance of links as a ranking parameter is less likely to cease as they evolve into a new role that indicates the importance of social media activity as a ranking factor.

Here are 20 social signals that Google tracks to determine ranking based on various social media activities on Google+, Facebook, Twitter, Pinterest, Reddit, Digg, StumbleUpon & Foursquare.  http://goo.gl/wBvVDM

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10% of Mobile Time Devoted to Social Networking, 20% to Messaging

10% of Mobile Time Devoted to Social Networking, 20% to Messaging | Marketing & Webmarketing | Scoop.it
Nielsen has released a new report [download page] containing a range of figures related to how US consumers use different forms of media and devices. Among them, a breakdown
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INFOGRAPHIC: The State of Content Marketing in 2012

INFOGRAPHIC: The State of Content Marketing in 2012 | Marketing & Webmarketing | Scoop.it

"The commonly used phrase content is king has never been more true in 2012 and for the future. Both B2B- and B2C-focused companies can reach new audiences by providing them with valuable, relevant content.

 

The world of B2B content marketing has drastically changed in 2012 and for the better. This infographic created by Marketo highlights the effectiveness, budgeting, social media trends and challenges of content marketing over 2012..."

 

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Optimize SEO for Bing – New Guidelines | Business 2 Community

Optimize SEO for Bing – New Guidelines | Business 2 Community | Marketing & Webmarketing | Scoop.it

"Bing has released webmaster guidelines so that website owners can know how to best optimize their sites for searches performed on Bing. This information is geared toward businesses wanting to learn how to make their website more effective and reachable by Bing users. Search Engine Optimization (SEO) is a key element to any online marketing campaign. SEO helps a site to be found quickly during an online search."


Read more at http://www.business2community.com/seo/optimize-seo-for-bing-new-guidelines-0366298#q4mD0gvdrdxyEb9o.99

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How to Choose the Correct Social Media SEO Strategies For Your Website

How to Choose the Correct Social Media SEO Strategies For Your Website | Marketing & Webmarketing | Scoop.it

Anyone who runs or owns a website needs to maximize their SEO. In doing so, you will gain traffic to your site – traffic that is likely to convert into paying customers. If this is all new to you, here are five good Social Media SEO strategies you should use for your website.

 


Read more at: http://www.business2community.com/seo/how-to-choose-the-correct-social-media-seo-strategies-for-your-website-0361896


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felicia's comment, December 29, 2012 2:55 AM
helpful
Randi Thompson's curator insight, December 30, 2012 2:19 PM

What can you do to optimize your website for SEO?

Lisa Perkins Whitley Coleman's curator insight, January 22, 2013 9:12 AM

This article reinforces an important message about leveraging. This focus is on how important it is to leveage your posts and interconnect them to increase your SEO. Don't forget to leverage all your articles - promote them at least four different ways and don't ignore traditional media outlets

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What's In Your 2013 SEO Playbook?

What's In Your 2013 SEO Playbook? | Marketing & Webmarketing | Scoop.it

Do not confuse Social Media for SEO with Social media for conversions. They can overlap, yes, but often they don’t.

 

You want to identify and foster an audience that will follow, like, share, retweet, etc.

 

If the people who make buying decisions do not congregate together online, you need to find an audience that does, one you can engage. This is often the case in B2B.

 

If your social media program does not create search engine ranking authority, you need a separate social media for SEO campaign.

 

Read More Here: http://searchengineland.com/2013-seo-playbook-143224

 


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Randi Thompson's curator insight, December 28, 2012 9:22 AM

How are you using SEO for social media?  It is so important and will make a difference in how you are marketing.

Bill Chen's comment, December 28, 2012 8:26 PM
http://www.freenikes.org/
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How Content Length Affects Rankings and Conversions

How Content Length Affects Rankings and Conversions | Marketing & Webmarketing | Scoop.it

Around a month ago Neil Patel ran a Crazy Egg test, which showed that most people weren’t scrolling and reading the copy on NeilPatel.com.

Because of the data he decided to run an a/b test on the homepage.

 

The current homepage has 1292 words, plus the form fields are way below the fold so He felt it maybe decreasing my conversion rate.

 

He created a new version of the homepage, as seen below, that only contained 488 words and form fields higher on the page.

 

Find Out More: http://www.quicksprout.com/2012/12/20/the-science-behind-long-copy-how-more-content-increases-rankings-and-conversions/


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Chris Lee's curator insight, January 9, 2013 3:59 PM

Quality over quantity is key when it comes to content creation and SEO, and conversion rates. 

Barbara Kurts's comment, January 9, 2013 9:10 PM
my topics here http://www.scoop.it/t/health-leads-plus
Pam Ivey's curator insight, January 17, 2013 8:26 PM

Very interesting test here. I'll bet you guessed the shorter version would win out. I know I did because the opt-in form was higher up on the page. We're both wrong...