Marketing & Webma...
Follow
2.3K views | +0 today
 
Scooped by Sylvain Richard
onto Marketing & Webmarketing
Scoop.it!

How to Know if Your Social Media Activities Are Working

How to Know if Your Social Media Activities Are Working | Marketing & Webmarketing | Scoop.it
Use the data in Facebook Insights, TweetReach, Buffer, Followerwonk and Tailwind to improve your social media content delivery and reach.
more...
No comment yet.
Marketing & Webmarketing
Social Media / Marketing / Web Marketing / Content Marketing
Your new post is loading...
Your new post is loading...
Rescooped by Sylvain Richard from MarketingHits
Scoop.it!

Facebook Finally Addresses Messenger Controversy

Facebook Finally Addresses Messenger Controversy | Marketing & Webmarketing | Scoop.it

Web series are exciting in theory, but actually watching one through all the way to the end takes a level of dedication and sustained interest that--let's face it--is hard to come up with given the wide array of entertainment choices available to us these days. Mountain Dew, though, has figured out a way to get you to watch the entire first season of their new series with some consistency: Each episode is only 15 seconds long.


Via Brian Yanish - MarketingHits.com
more...
No comment yet.
Scooped by Sylvain Richard
Scoop.it!

3 Reasons You Need Social Advertising for Your Business

3 Reasons You Need Social Advertising for Your Business | Marketing & Webmarketing | Scoop.it
Social advertising is becoming the new go-to for businesses of all sizes. As more and more people use and rely on their smartphones and web browsers for information and ideas, businesses are having t…
more...
No comment yet.
Scooped by Sylvain Richard
Scoop.it!

Content Marketing Tools: The Ultimate List

Content Marketing Tools: The Ultimate List | Marketing & Webmarketing | Scoop.it
The Ultimate Content Marketing Tools List has been updated as of August 14, 2014 to include over thirty new tools and several new categories including localization, digital asset management, web anal…
more...
No comment yet.
Scooped by Sylvain Richard
Scoop.it!

How to Use Visual Content for Real-Time Engagement |

How to Use Visual Content for Real-Time Engagement | | Marketing & Webmarketing | Scoop.it
Is visual content part of your social media strategy? This article shows four ways you can use visual content to motivate real-time interaction.
more...
No comment yet.
Rescooped by Sylvain Richard from MarketingHits
Scoop.it!

Hashtag Strategies for Dummies

Hashtag Strategies for Dummies | Marketing & Webmarketing | Scoop.it

Hashtags are a key component to a social media approach. However, done poorly, hashtags can make a brand come across as uncalculated and well, a dummie. Use this pound sign turned social the right way– avoid the errors that can destroy any strategy by following our list of do’s and dont’s for hashtagging.


Via Brian Yanish - MarketingHits.com
more...
Nancy Barnett's curator insight, July 8, 6:53 AM

The punctuation rules of Twitter

Rescooped by Sylvain Richard from MarketingHits
Scoop.it!

Ipsos Study: 80% of Marketers Still Tied to “Soft Metrics” as Social Success Measurement

Ipsos Study: 80% of Marketers Still Tied to “Soft Metrics” as Social Success Measurement | Marketing & Webmarketing | Scoop.it

A study by Ipsos OTX, conducted on behalf of the Association of National Advertisers, caught our attention this week. The study was commissioned to gauge how marketers are currently measuring the success of their online marketing efforts. Those of you following this, or those of you who have read the book I co-authored with Danny Brown, know that marketing accountability and measurement are high on our priority list. Naturally, we were very eager to get the results.


eMarketer reported the findings today and further piqued our interest with the heading: Finally, Most Brands Measuring Social Content Effectiveness. We anxiously digested the findings only to be left wanting.  The study’s findings were summarized as follows: “80% of US client-side marketers measured the effectiveness of their social content, with social media metrics such as “likes” the most common.” The second largest group were measuring usage statistics (Eg. daily or monthly active users).


Via Brian Yanish - MarketingHits.com
more...
No comment yet.
Rescooped by Sylvain Richard from MarketingHits
Scoop.it!

10 Steps to Scale Your Content Marketing Strategy

10 Steps to Scale Your Content Marketing Strategy | Marketing & Webmarketing | Scoop.it
A successful content marketing strategy is one that's not only built to handle current industry needs and challenges, but can also scale to meet the demands brought about by successful growth. Here...

Via Guillaume Decugis, Brian Yanish - MarketingHits.com
more...
Emmanuel 'Manny' Gigante's curator insight, June 30, 9:48 AM

it's your #context to your #content plan wisely

Jordi Carrió Jamilà's curator insight, July 2, 12:20 AM

Excelentes consejos para planificar y escalar el marketing de contenidos 

Nancy Barnett's curator insight, July 13, 7:55 AM

Some good information. 

Scooped by Sylvain Richard
Scoop.it!

New BIGGER Facebook Right Hand Column Ads: What You Need to Know

New BIGGER Facebook Right Hand Column Ads: What You Need to Know | Marketing & Webmarketing | Scoop.it
Facebook is rolling out a dramatic change to sidebar or right hand column ads, making them bigger, engaging and possibly more expensive. More here...
more...
No comment yet.
Rescooped by Sylvain Richard from Social Media for the Masses
Scoop.it!

Content Marketing with SEO is More Effective than SEO alone - WhaTech

Content Marketing with SEO is More Effective than SEO alone - WhaTech | Marketing & Webmarketing | Scoop.it
Content Marketing with SEO is More Effective than SEO alone
WhaTech
Content Marketing:Content marketing is an internet marketing strategy used to get better rankings on Google and better traffic from Google, Social media sites and other sources.

Via Anthony Trimble
more...
No comment yet.
Scooped by Sylvain Richard
Scoop.it!

Fan Videos Drive 86% of Branded Content Views on YouTube - ZEFR Blog

Fan Videos Drive 86% of Branded Content Views on YouTube - ZEFR Blog | Marketing & Webmarketing | Scoop.it
The majority of branded content views on YouTube aren't coming from official brand videos. 86 percent of the views generated are from fan uploaded videos.
Sylvain Richard's insight:

Never underestimate Fans Videos. 

more...
No comment yet.
Scooped by Sylvain Richard
Scoop.it!

3 Ways to Generate Leads through Content Curation

3 Ways to Generate Leads through Content Curation | Marketing & Webmarketing | Scoop.it
Integrating lead generation in your content strategy brings a measurable KPI that is aligned with any business’ #1 strategic objective: growing revenue.
more...
No comment yet.
Scooped by Sylvain Richard
Scoop.it!

How to Use +Post Ads from Google: What Marketers Need to Know |

How to Use +Post Ads from Google: What Marketers Need to Know | | Marketing & Webmarketing | Scoop.it
Have you heard of Google +Post ads? This article shows you what Google +Post ads are and how to use them to promote your content to a wider audience.
Sylvain Richard's insight:

A great article article about +Post Ads. Learned a lot that's why I share it. via @smexaminer

more...
No comment yet.
Rescooped by Sylvain Richard from Content Marketing, Curation, Social Media & SEO
Scoop.it!

3 Ways to Generate Leads through Content Curation

3 Ways to Generate Leads through Content Curation | Marketing & Webmarketing | Scoop.it
Integrating lead generation in your content strategy brings a measurable KPI that is aligned with any business’ #1 strategic objective: growing revenue.

Via Guillaume Decugis
more...
Guillaume Decugis's curator insight, May 21, 12:38 PM

As we multiplied the possibilities to generate leads from your curated content on Scoop.it Business and Enterprise versions, we wanted to give a recap of how you can effectively do that when using content curation for your small business or company.

Guillaume Decugis's curator insight, May 21, 4:25 PM

Content is the fuel of most new marketing technologies. Publishing quality content on the specific interests of your prospects can be a very powerful technique to generate leads. 

Scooped by Sylvain Richard
Scoop.it!

26 Creative Ways to Publish Social Media Updates |

26 Creative Ways to Publish Social Media Updates | | Marketing & Webmarketing | Scoop.it
Are you struggling to find ideas for posts on Twitter, Facebook and Google+? This article helps you deliver a never-ending supply of social media updates.
more...
No comment yet.
Scooped by Sylvain Richard
Scoop.it!

4 Ways to Improve Your Pinterest Marketing With Analytics |

4 Ways to Improve Your Pinterest Marketing With Analytics | | Marketing & Webmarketing | Scoop.it
Do you use Pinterest as a social marketing platform? This article shares four ways to improve your Pinterest marketing efforts.
more...
No comment yet.
Rescooped by Sylvain Richard from MarketingHits
Scoop.it!

5 Secrets of Lead Generation in Social Media You Never Knew [Infographic]

5 Secrets of Lead Generation in Social Media You Never Knew [Infographic] | Marketing & Webmarketing | Scoop.it
Did you know that social media can generate almost 100% more leads than any other channel including; direct mail, telemarketing, trade shows or even PPC?

Via Brian Yanish - MarketingHits.com
more...
Martin (Marty) Smith's curator insight, August 14, 8:39 PM

Yeah I've read that social media is an amazing lead gen tool, but there are some important ways to go about it outlined in this excellent infographic from @Brian Yanish - MarketingHits.com.

Scooped by Sylvain Richard
Scoop.it!

How to Schedule and Edit Facebook Posts Using Facebook |

How to Schedule and Edit Facebook Posts Using Facebook | | Marketing & Webmarketing | Scoop.it
Do you want to save time by scheduling your Facebook posts? This article shows how to schedule and edit Facebook posts to save you time.
more...
No comment yet.
Scooped by Sylvain Richard
Scoop.it!

How to Make Your Company Stand Out on Instagram |

How to Make Your Company Stand Out on Instagram | | Marketing & Webmarketing | Scoop.it
Are you using Instagram to its full potential? Here's how to make your brand stand out on Instagram and bring better exposure to your business.
Sylvain Richard's insight:

Instagram tips for your company or the company you're working for via @smexaminer. 

more...
No comment yet.
Scooped by Sylvain Richard
Scoop.it!

7 Types of YouTubers Brands Need to Know - ZEFR Blog

7 Types of YouTubers Brands Need to Know - ZEFR Blog | Marketing & Webmarketing | Scoop.it
Understanding engagement on YouTube starts with understanding YouTubers themselves, and the unique ways in which they use and interact with the platform.
Sylvain Richard's insight:

Great article by Amanda Kirkham (@random_tuesday) to explain us 7 types of YouTubers. via @ZEFRinc

more...
No comment yet.
Rescooped by Sylvain Richard from Content Marketing, Curation, Social Media & SEO
Scoop.it!

How to Build Social Media Into Your Content Marketing Processes

How to Build Social Media Into Your Content Marketing Processes | Marketing & Webmarketing | Scoop.it
In this fourth installment of CMI's Back to Basics series, we outline the basics of developing a content plan for social media, and will also share key elements of CMI's plan as a working example. ...

Via Guillaume Decugis
more...
Guillaume Decugis's curator insight, June 23, 3:47 PM

A lot of people still confuse "tweeting links" for content marketing. This post by the Content Marketing Institute explains why it's not enough but how integrating social media in your content strategy around a content hub can be extremely powerful.

Rescooped by Sylvain Richard from MarketingHits
Scoop.it!

How to use Power Editor to Ignite your Facebook Marketing

How to use Power Editor to Ignite your Facebook Marketing | Marketing & Webmarketing | Scoop.it

The Secret: Facebook Power Editor

What I discovered was that Dunkin Donuts is using a tool called Power Editor … and it’s not just for big companies. I became even more intrigued when I heard Mari Smith speak with Kerry O’Shea Gorgone on the Marketing Smarts Podcast about it and I signed up for Mari Smith & Dennis Yu’s Facebook Marketing Success System,


I have even been learning how to use this great application for my clients.


Facebook’s Power Editor helps any business target individuals on an extremely granular level. Like reaching a specific group of working-moms who work at XYZ company, who like Bon Jovi, who buy a lot online, who drive a BMW, who work in Marketing, who have kids ages 5-10, who are connected to your friends. Pretty amazing, right?


Hold the presses. It gets better. This tool is FREE.

 


Via Brian Yanish - MarketingHits.com
more...
No comment yet.
Scooped by Sylvain Richard
Scoop.it!

Essential Google+ Marketing Resource: A Complete Guide |

Essential Google+ Marketing Resource: A Complete Guide | | Marketing & Webmarketing | Scoop.it
Do you want to learn how to market yourself and your business on Google+? This article shows how to understand and master Google+ marketing.
Sylvain Richard's insight:

A Google+ Marketing Guide via @smexaminer.  I liked it so I share it.

more...
No comment yet.
Rescooped by Sylvain Richard from Social Media for the Masses
Scoop.it!

Social Media Newsfeed: Yahoo's 'YouTube' | Facebook App Spam - SocialTimes

Social Media Newsfeed: Yahoo's 'YouTube' | Facebook App Spam - SocialTimes | Marketing & Webmarketing | Scoop.it
Yahoo may debut a new video-sharing site this summer. Facebook is making changes to its News Feed to reduce third-party app spam.

Via Anthony Trimble
more...
No comment yet.
Scooped by Sylvain Richard
Scoop.it!

11 Ways To Double Your YouTube Subscribers (Without Buying Them)

11 Ways To Double Your YouTube Subscribers (Without Buying Them) | Marketing & Webmarketing | Scoop.it
Do you want to build more YouTube subscribers to your channel? Just follow our 11 handy tips and tricks for generating more followers, starting today.
Sylvain Richard's insight:

11 tips to build a fan base on YouTube

more...
No comment yet.
Scooped by Sylvain Richard
Scoop.it!

4 Ways to Network with Instagram Direct |

4 Ways to Network with Instagram Direct | | Marketing & Webmarketing | Scoop.it
Discover 4 ways you can create deeper connections with followers and industry influencers, generate leads, and get customer feedback using Instagram Direct.
more...
No comment yet.