What I discovered was that Dunkin Donuts is using a tool called Power Editor … and it’s not just for big companies. I became even more intrigued when I heard Mari Smith speak with Kerry O’Shea Gorgone on the Marketing Smarts Podcast about it and I signed up for Mari Smith & Dennis Yu’s Facebook Marketing Success System,
I have even been learning how to use this great application for my clients.
Facebook’s Power Editor helps any business target individuals on an extremely granular level. Like reaching a specific group of working-moms who work at XYZ company, who like Bon Jovi, who buy a lot online, who drive a BMW, who work in Marketing, who have kids ages 5-10, who are connected to your friends. Pretty amazing, right?
Hold the presses. It gets better. This tool is FREE.
"Many marketers have experienced it: presenting a case to superiors for a larger budget or defending how they spent the existing budget.
At times, it can be a difficult process with lots of push back and discussion, while other times it’s an easy conversation due to the success of your spending decisions or widespread internal buy-in.
Either way, budget management is a critical aspect of your role as a marketer, or soon will be at one point in your career. Your marketing budget should be informed and defended with facts and figures to support the channels you wish to market your organization on and why..."
Sylvain Richard's insight:
Justify a budget is always a challenge in marketing. @BrianHonigman listed 10 statistics
Hashtags are a key component to a social media approach. However, done poorly, hashtags can make a brand come across as uncalculated and well, a dummie. Use this pound sign turned social the right way– avoid the errors that can destroy any strategy by following our list of do’s and dont’s for hashtagging.
A study by Ipsos OTX, conducted on behalf of the Association of National Advertisers, caught our attention this week. The study was commissioned to gauge how marketers are currently measuring the success of their online marketing efforts. Those of you following this, or those of you who have read the book I co-authored with Danny Brown, know that marketing accountability and measurement are high on our priority list. Naturally, we were very eager to get the results.
eMarketer reported the findings today and further piqued our interest with the heading: Finally, Most Brands Measuring Social Content Effectiveness. We anxiously digested the findings only to be left wanting. The study’s findings were summarized as follows: “80% of US client-side marketers measured the effectiveness of their social content, with social media metrics such as “likes” the most common.” The second largest group were measuring usage statistics (Eg. daily or monthly active users).
Content Marketing with SEO is More Effective than SEO alone WhaTech Content Marketing:Content marketing is an internet marketing strategy used to get better rankings on Google and better traffic from Google, Social media sites and other sources.
The guiding light of your business’ digital marketing success is not based in simple words, but rather “philosophies” that are built to last. Blogging didn’t save my swimming pool company. Neither did Content Marketing.