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How to Know if Your Social Media Activities Are Working

How to Know if Your Social Media Activities Are Working | Marketing & Webmarketing | Scoop.it
Use the data in Facebook Insights, TweetReach, Buffer, Followerwonk and Tailwind to improve your social media content delivery and reach.
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Five Ways Brands Use Visual Content for Maximum Impact |

Five Ways Brands Use Visual Content for Maximum Impact | | Marketing & Webmarketing | Scoop.it
Do you want to stimulate online growth and engagement? This article shows you how five brands are using visual content successfully.
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The 15 Best Browser Extensions to Improve Your Social Media Marketing

The 15 Best Browser Extensions to Improve Your Social Media Marketing | Marketing & Webmarketing | Scoop.it
A list of the best browser extensions for Chrome, Firefox, and Safari that can help you share better to Facebook, Twitter, and many more social media sites.
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79% of B2B Marketers Believe Social Media is an Effective Marketing Channel #infographic

79% of B2B Marketers Believe Social Media is an Effective Marketing Channel #infographic | Marketing & Webmarketing | Scoop.it
A study and accompanying infographic (pictured below) by Circle Research and The Marketing Society found that nearly 80% of surveyed B2B marketers believe that social media is an effective channel for their marketing efforts.

Via Brian Yanish - MarketingHits.com
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Ben Alexander Hopkins's curator insight, September 23, 10:53 PM

SOCIAL NETWORKING 4:

This is an important consideration, that the utilisation of social networks applies to both marketing to consumers and to other businesses. Websites such as linkedin are effective for this kind of social networking. This article also touches on how smartphones are being considered as a huge area of opportunity for marketing, however many organisations aren't utilising it, often because they don't have a thorough understanding of this medium and how to use it to its full potential. Should marketers be able to effectively tap into this medium, their reach would increase significantly. 

Aline Isoz's curator insight, September 24, 2:43 AM

Let's talk about social marketing...

drula eric's curator insight, September 28, 10:05 AM

If you can use press releases, you will recognize your company as soon it will be successful, but before that you need to know . It is imperative you prepare before you publish your press not to destroy its effectiveness!   http://www.apsense.com/viewphoto/139021-436855

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How to Use Instagram to Promote Your Products |

How to Use Instagram to Promote Your Products | | Marketing & Webmarketing | Scoop.it
Are you using social media to reach customers? This article shows how to use Instagram to gain brand recognition and reach new customers.
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How to Maximize Your LinkedIn Publishing Exposure |

How to Maximize Your LinkedIn Publishing Exposure | | Marketing & Webmarketing | Scoop.it
Have you tried LinkedIn's publishing feature? This article I'll share five tips for optimizing your content for LinkedIn publishing.
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YouTube Introduces Fan Funding Feature

YouTube Introduces Fan Funding Feature | Marketing & Webmarketing | Scoop.it
The new feature has rolled out in four countries worldwide, including the US.
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11 Creative Brands Using Instagram’s Hyperlapse App

11 Creative Brands Using Instagram’s Hyperlapse App | Marketing & Webmarketing | Scoop.it
This week Instagram released Hyperlapse, a standalone app that enables users to shoot create moving, handheld time lapses with enhanced video stabilization. Instagram has always built its company on top of producing, publishing and sharing great visual content, and their...
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Facebook Finally Addresses Messenger Controversy

Facebook Finally Addresses Messenger Controversy | Marketing & Webmarketing | Scoop.it

Web series are exciting in theory, but actually watching one through all the way to the end takes a level of dedication and sustained interest that--let's face it--is hard to come up with given the wide array of entertainment choices available to us these days. Mountain Dew, though, has figured out a way to get you to watch the entire first season of their new series with some consistency: Each episode is only 15 seconds long.


Via Brian Yanish - MarketingHits.com
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3 Reasons You Need Social Advertising for Your Business

3 Reasons You Need Social Advertising for Your Business | Marketing & Webmarketing | Scoop.it
Social advertising is becoming the new go-to for businesses of all sizes. As more and more people use and rely on their smartphones and web browsers for information and ideas, businesses are having t…
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Content Marketing Tools: The Ultimate List

Content Marketing Tools: The Ultimate List | Marketing & Webmarketing | Scoop.it
The Ultimate Content Marketing Tools List has been updated as of August 14, 2014 to include over thirty new tools and several new categories including localization, digital asset management, web anal…
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How to Use Visual Content for Real-Time Engagement |

How to Use Visual Content for Real-Time Engagement | | Marketing & Webmarketing | Scoop.it
Is visual content part of your social media strategy? This article shows four ways you can use visual content to motivate real-time interaction.
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Hashtag Strategies for Dummies

Hashtag Strategies for Dummies | Marketing & Webmarketing | Scoop.it

Hashtags are a key component to a social media approach. However, done poorly, hashtags can make a brand come across as uncalculated and well, a dummie. Use this pound sign turned social the right way– avoid the errors that can destroy any strategy by following our list of do’s and dont’s for hashtagging.


Via Brian Yanish - MarketingHits.com
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Nancy Barnett's curator insight, July 8, 9:53 AM

The punctuation rules of Twitter

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Ipsos Study: 80% of Marketers Still Tied to “Soft Metrics” as Social Success Measurement

Ipsos Study: 80% of Marketers Still Tied to “Soft Metrics” as Social Success Measurement | Marketing & Webmarketing | Scoop.it

A study by Ipsos OTX, conducted on behalf of the Association of National Advertisers, caught our attention this week. The study was commissioned to gauge how marketers are currently measuring the success of their online marketing efforts. Those of you following this, or those of you who have read the book I co-authored with Danny Brown, know that marketing accountability and measurement are high on our priority list. Naturally, we were very eager to get the results.


eMarketer reported the findings today and further piqued our interest with the heading: Finally, Most Brands Measuring Social Content Effectiveness. We anxiously digested the findings only to be left wanting.  The study’s findings were summarized as follows: “80% of US client-side marketers measured the effectiveness of their social content, with social media metrics such as “likes” the most common.” The second largest group were measuring usage statistics (Eg. daily or monthly active users).


Via Brian Yanish - MarketingHits.com
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All Facebook Image Dimensions: Timeline, Posts, Ads [Infographic]

All Facebook Image Dimensions: Timeline, Posts, Ads [Infographic] | Marketing & Webmarketing | Scoop.it
Facebook dimensions recommended sizes for cover photo, profile photo, Timeline link and photo shares, desktop News Feed and sidebar, ads and more.
Sylvain Richard's insight:

9/16/14 Updated: Facebook image dimensions by @Jon Loomer

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The Difference Between Content Marketing and Inbound Marketing (and Why It Matters)

The Difference Between Content Marketing and Inbound Marketing (and Why It Matters) | Marketing & Webmarketing | Scoop.it
What's the difference between content marketing and inbound marketing? Here's what 3,500 marketers said.
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How You Can Prepare for Twitter’s Potential Upcoming Changes

How You Can Prepare for Twitter’s Potential Upcoming Changes | Marketing & Webmarketing | Scoop.it
Twitter strategy might be shifting and the implications for our personal and business experience could be profound.

Source: www.businessesgrow.com

If you're in social media marketing, you probably cringe at the mention of the word EdgeRank. I know I do, because it makes me think of how frustrating it is that even the best of my brand's Facebook content might not be seen by more than 200 or 300 of our 57,000 fans unless I spend money to promote it.

Brace yourselves, social marketers, because algorithms just like Facebook's EdgeRank might be coming to Twitter. In this post by our friend Mark Schaeffer, you can learn about some of the reasons why Twitter is thinking about implementing this, including the pressure from investors now that Twitter has gone public.

Mark brings up some great points for both sides like the fact that, with so many active users, "an unfiltered news stream can seem overwhelming," but one of the best things about Twitter is that it's completely unfiltered because  it allows for news to break in real time; something we see happening more and more each day.

According to Mark - and most marketers including myself happen to agree - Twitter will ultimately end up implementing an algorithm that determines what updates you see depending on elements like trending topics and interaction history, which will make organic reach plummet which would effectively eliminate the main differentiator of Twitter from Facebook.

What can do you, then, to prepare for this change?   Continue reading →
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How to Optimize Your Content for the Top 5 Social Networks |

How to Optimize Your Content for the Top 5 Social Networks | | Marketing & Webmarketing | Scoop.it
How do you optimize your content on different social networks? This article shows how to share content the right way for the top 5 social media networks.
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Netflix and Facebook Allow Users to Send Private Recommendations to Friends - VideoInk

Netflix and Facebook Allow Users to Send Private Recommendations to Friends - VideoInk | Marketing & Webmarketing | Scoop.it
Netflix has launched a new feature that allows users to privately recommend movies and TV shows to their Facebook friends.
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How to Remove Fake Facebook Fans |

How to Remove Fake Facebook Fans | | Marketing & Webmarketing | Scoop.it
Do you want to get rid of fake Facebook fans on your page? This article shows how to sniff out those fake Facebook fans and ban them from your page.
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Are you tracking these 11 KPI's to measure Content Marketing success?

Are you tracking these 11 KPI's to measure Content Marketing success? | Marketing & Webmarketing | Scoop.it

It’s the end of the month, time to review your content marketing results from the past 30 days and analyze…but what do you focus on? Of everything you could be reporting, which statistics should you care about? What do they mean, and how do you know if your findings are beneficial or not? Below are 11 content marketing statistics you should know that will make your end of month reports outstanding!...


Via Jeff Domansky, Guillaume Decugis
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Jeff Domansky's curator insight, August 23, 11:49 PM

If you're not measuring your social and content marketing results, how do you know you're measuring up?

Guillaume Decugis's curator insight, August 28, 6:19 PM

Conversion rates, click rates, open rates... It's easy to get lost in excel spreadsheet. Here's a good summary of what metrics you should focus on if you're doing content marketing as well as interesting benchmark to check whether you're best-in-class or can improve.

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26 Creative Ways to Publish Social Media Updates |

26 Creative Ways to Publish Social Media Updates | | Marketing & Webmarketing | Scoop.it
Are you struggling to find ideas for posts on Twitter, Facebook and Google+? This article helps you deliver a never-ending supply of social media updates.
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4 Ways to Improve Your Pinterest Marketing With Analytics |

4 Ways to Improve Your Pinterest Marketing With Analytics | | Marketing & Webmarketing | Scoop.it
Do you use Pinterest as a social marketing platform? This article shares four ways to improve your Pinterest marketing efforts.
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5 Secrets of Lead Generation in Social Media You Never Knew [Infographic]

5 Secrets of Lead Generation in Social Media You Never Knew [Infographic] | Marketing & Webmarketing | Scoop.it
Did you know that social media can generate almost 100% more leads than any other channel including; direct mail, telemarketing, trade shows or even PPC?

Via Brian Yanish - MarketingHits.com
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Martin (Marty) Smith's curator insight, August 14, 11:39 PM

Yeah I've read that social media is an amazing lead gen tool, but there are some important ways to go about it outlined in this excellent infographic from @Brian Yanish - MarketingHits.com.

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How to Schedule and Edit Facebook Posts Using Facebook |

How to Schedule and Edit Facebook Posts Using Facebook | | Marketing & Webmarketing | Scoop.it
Do you want to save time by scheduling your Facebook posts? This article shows how to schedule and edit Facebook posts to save you time.
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How to Make Your Company Stand Out on Instagram |

How to Make Your Company Stand Out on Instagram | | Marketing & Webmarketing | Scoop.it
Are you using Instagram to its full potential? Here's how to make your brand stand out on Instagram and bring better exposure to your business.
Sylvain Richard's insight:

Instagram tips for your company or the company you're working for via @smexaminer. 

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