Marketing & Webma...
Follow
2.3K views | +0 today
Scooped by Sylvain Richard
onto Marketing & Webmarketing
Scoop.it!

Why You Ought to Join LinkedIn Groups

Why You Ought to Join LinkedIn Groups | Marketing & Webmarketing | Scoop.it
Do you know why LinkedIn groups can be useful for you? Here is a little infographic to find out more about them.
Sylvain Richard's insight:

I think that groups in social platforms are the most important thing to build a sucessful personal branding. This infographic gives some facts, not a lot but I hope enough to convince the most resistant. 

Seen on socialmedialondon.co.uk

more...
No comment yet.
Marketing & Webmarketing
Social Media / Marketing / Web Marketing / Content Marketing
Your new post is loading...
Scooped by Sylvain Richard
Scoop.it!

3 Mobile Apps that Put Visual Content Creation in Your Pocket

3 Mobile Apps that Put Visual Content Creation in Your Pocket | Marketing & Webmarketing | Scoop.it
These 3 Mobile Apps give you the ability to create killer visual content for social media - by producing awesome images, in real-time, on-the-go.
more...
No comment yet.
Scooped by Sylvain Richard
Scoop.it!

5 Big Changes Coming To Your Twitter Profile

5 Big Changes Coming To Your Twitter Profile | Marketing & Webmarketing | Scoop.it
Twitter has overhauled your profile page to use a much larger header image and profile image, along with other enhancements to how tweets are displayed. Learn all about the update here.
more...
No comment yet.
Scooped by Sylvain Richard
Scoop.it!

Digital ad spend hits a record high, with 2014 set to rocket | The Wall Blog

Digital ad spend hits a record high, with 2014 set to rocket | The Wall Blog | Marketing & Webmarketing | Scoop.it
The Digital Britain conference returned to Manchester last week, for the unveiling of the latest IAB/PwC 2013 digital ad spend report. A packed and lively
more...
No comment yet.
Scooped by Sylvain Richard
Scoop.it!

Blogger Vs WordPress Comparison: Which One Should I Use?

Blogger Vs WordPress Comparison: Which One Should I Use? | Marketing & Webmarketing | Scoop.it
This comparison post will help you choose between Blogger and WordPress when starting your site.
Sylvain Richard's insight:

Advices to build your blog: Blogger vs WordPress via @MarkoSaric (Howtomakemyblog.com)

more...
No comment yet.
Scooped by Sylvain Richard
Scoop.it!

REPORTS: Facebook To Remove Messaging From Flagship Mobile Apps, Require Use Of Messenger - AllFacebook

REPORTS: Facebook To Remove Messaging From Flagship Mobile Apps, Require Use Of Messenger - AllFacebook | Marketing & Webmarketing | Scoop.it
Last December, Facebook began prompting users of its flagship iOS application to download its Facebook Messenger app, and the social network also began prompting mobile users to encourage their friends who had not yet downloaded Messenger to do so. Soon, according to reports by TechCrunch and The Verge, Facebook mobile users who wish to chat will not have a choice, as messages will no longer be available in its iOS and Android flagship apps.
more...
No comment yet.
Scooped by Sylvain Richard
Scoop.it!

YouTube Ad Formats 101: Where to Advertise, and Why - ZEFR Blog

YouTube Ad Formats 101: Where to Advertise, and Why - ZEFR Blog | Marketing & Webmarketing | Scoop.it
Knowing what you want to achieve is an important first step for any successful YouTube marketing strategy, and it’s no different when it comes...
Sylvain Richard's insight:

Always a relevant resource for YouTube marketing http://blog.zefr.com/home . An article  about YouTube advertising by ZEFR (@ZEFRinc)

more...
No comment yet.
Scooped by Sylvain Richard
Scoop.it!

YouTube Exec’s Speech About Engaged Fanbases Is Worth Checking Out

YouTube Exec’s Speech About Engaged Fanbases Is Worth Checking Out | Marketing & Webmarketing | Scoop.it
At the annual MIPTV Media Market in Cannes, YouTube global head of entertainment Alex Carloss delivered a keynote address about online video fanbases. In the 15-minute speech, Carloss laid out the difference between an
Sylvain Richard's insight:

Audience vs Fanbase and why you should check out the latter. 

more...
No comment yet.
Scooped by Sylvain Richard
Scoop.it!

All Facebook Image Dimensions: Timeline, Posts, Ads [Infographic]

All Facebook Image Dimensions: Timeline, Posts, Ads [Infographic] | Marketing & Webmarketing | Scoop.it
Facebook dimensions recommended sizes for cover photo, profile photo, Timeline link and photo shares, desktop News Feed and sidebar, ads and more.
Sylvain Richard's insight:

[Infographic] Updated 4-8-14 via @jonloomer

more...
No comment yet.
Rescooped by Sylvain Richard from Curation & The Future of Publishing
Scoop.it!

The Curation Secrets Behind TechMeme Success

The Curation Secrets Behind TechMeme Success | Marketing & Webmarketing | Scoop.it

An interview of Techmeme founder Gabe Rivera.


Via Guillaume Decugis
more...
Scoop.it's curator insight, April 7, 5:36 PM

Long before Upworthy or BuzzFeed started to explode, the success of TechMeme have been an inspiration to many curators and the envy of many news publishers.


Interestingly, TechMeme evolved from being a fully-automated aggregator to being curated by a team of humans recruited by Rivera and informed by algorithms. "I usually just say "fifty-fifty" when someone really wants to hear a number for automation versus human, but it's actually difficult to quantify." says Rivera when asked about the split between both.


A great case study for humanrithm showing how publishing by curation can empower professionals to become the go-to media in their niche.

Gilbert Faure au nom de l'ASSIM's comment, April 8, 3:02 AM
it is what a few of us are doing with scoop.it in niches of scientific information... will it become the specialized current contents of the future?
Scooped by Sylvain Richard
Scoop.it!

21 Types of Content Your Social Media Followers Crave

21 Types of Content Your Social Media Followers Crave | Marketing & Webmarketing | Scoop.it
As Google is slowly killing traditional SEO link building methods we are seeing a wave of content marketing adoption taking over the internet. Google wants you to earn links, not build them. For yo...
more...
No comment yet.
Scooped by Sylvain Richard
Scoop.it!

How to Edit Post Copy on Instagram

How to Edit Post Copy on Instagram | Marketing & Webmarketing | Scoop.it
Have you made a spelling mistake or grammatical error on an Instagram post? Frustrating, right? Here's an easy way to edit post copy on Instagram without losing engagement. The following how to explains the process on an iPhone.
Sylvain Richard's insight:

A short Instagram tutorial : "How to Edit Post Copy on Instagram". 

more...
No comment yet.
Rescooped by Sylvain Richard from SEO and Social Media Marketing
Scoop.it!

Long-Term SEO: Sustainable Tactics, Strategies & Solutions

Long-Term SEO: Sustainable Tactics, Strategies & Solutions | Marketing & Webmarketing | Scoop.it

“SEO has changed dramatically in the past several years, and with increasing emphasis by Google in search quality, the Knowledge Graph and improving search quality, these changes are only likely to accelerate,” “What it means for publishers is that they need to focus their SEO strategies on where Google is going, not on ‘what works now.’

 

Read More: http://searchengineland.com/long-term-seo-sustainable-tactics-strategies-solutions-186535


Via Antonino Militello
more...
Athena Catedral's curator insight, April 2, 9:58 PM

If you plan to make your company & website last for a long time, might as well make your SEO last too... Sustainable is the key word

İnternetten Para Kazanma's curator insight, Today, 8:42 AM

http://www.siyahpara.com/category/evden-para-kazanma/

Scooped by Sylvain Richard
Scoop.it!

YouTube Creator Playbook for Brands: What it Takes to Get it Right

YouTube Creator Playbook for Brands: What it Takes to Get it Right | Marketing & Webmarketing | Scoop.it
The YouTube Creator Playbook for Brands has been released, and it's a well-overdue guide for branded video content and how to optimize, and promote it.
Sylvain Richard's insight:

ReelSEO (@reelseo) made an overview of the YouTube Creator Playbook for Brands. If you don't want to read the full version, you can look at this article (but you should read the Playbook too).

more...
No comment yet.
Scooped by Sylvain Richard
Scoop.it!

8 Ways You Can Create a Winning Instagram Profile |

8 Ways You Can Create a Winning Instagram Profile | | Marketing & Webmarketing | Scoop.it
Create a winning Instagram profile using examples from Nike, Zappos, KitchenAid or WalMart to help you grow your reach, build engagement and increase sales.
more...
No comment yet.
Rescooped by Sylvain Richard from Social Media Marketing
Scoop.it!

12 Tips for seeing Success with your Pinterest Account -

12 Tips for seeing Success with your Pinterest Account - | Marketing & Webmarketing | Scoop.it
Are you getting the most out of Pinterest? If you’re just pinning images without seeing much traffic to your site, additional sales or engagement from your followers and other Pinterest users, you should reevaluate how you use your account. Consider a Business Account Pinterest business accounts make it possible for you to verify your account …

Via Bigfoot Digital
more...
No comment yet.
Scooped by Sylvain Richard
Scoop.it!

How to Promote Your Content With Social Media |

How to Promote Your Content With Social Media | | Marketing & Webmarketing | Scoop.it
Use this social media plan to promote your content and blog posts successfully across your social media profiles.
Sylvain Richard's insight:

How to present the same content in different ways via socialmediaexaminer.com (@smexaminer)

more...
No comment yet.
Scooped by Sylvain Richard
Scoop.it!

How to Be Successful on Vine [INFOGRAPHIC] #smlondon - Social Media London

How to Be Successful on Vine [INFOGRAPHIC] #smlondon - Social Media London | Marketing & Webmarketing | Scoop.it
Twitter’s Vine allows you to create a lasting impression with a 6-second looping video. Launched over a year ago on iOS, it pioneered the video-sharing app market and quickly reached 13 million users, less than 6 months after it rolled out (40 million today). Fastly-developing? Vine surely is and is even ranked #2 in the …
more...
No comment yet.
Scooped by Sylvain Richard
Scoop.it!

1,000,000 people and businesses are now using Scoop.it!

1,000,000 people and businesses are now using Scoop.it! | Marketing & Webmarketing | Scoop.it
Interest-based content curation was only a vision 2 years ago when we launched: in a post Web 2.0 world, we felt that more and more we are the content we publish. Whether we liked it or not, we would all need to become media - a problem for busy professionals who don’t have time or inspiration for that and whose primary expertise is often not to be a content publisher.

Since then, publishing-by-curation rapidly turned into an important trend as 1,000,000 freelance professionals, community managers, content marketers, educators, knowledge managers, thought leaders, and more are now using Scoop.it to demonstrate and share their professional expertise, develop visibility for their small or mid-sized businesses or to make the company they work for smarter. Continue reading →
more...
No comment yet.
Rescooped by Sylvain Richard from Content Marketing, Curation, Social Media & SEO
Scoop.it!

Is Your Brand Mature Enough For Thought Leadership?

Is Your Brand Mature Enough For Thought Leadership? | Marketing & Webmarketing | Scoop.it

The role of thought leader is the brass ring for many marketers. Not every brand, however, is ready to stake out the position.


Via Guillaume Decugis
more...
Guillaume Decugis's curator insight, April 8, 9:40 PM
Interesting analysis of what it takes for a brand to become a thought leader. And how your content strategy might still be successful at generating leads without necessarily focusing on that.
Guillaume Decugis's curator insight, April 8, 9:44 PM

If it's not then you're probably better off focusing your content strategy on generating leads and direct returns. 


And it's ok by the way. 

Rescooped by Sylvain Richard from Social Media Marketing
Scoop.it!

Big Update to Twitter brings New Look and Features -

Big Update to Twitter brings New Look and Features - | Marketing & Webmarketing | Scoop.it
On the heels of the ability to upload four pictures per tweet and to tag others in pictures, Twitter has announced more updates that will change the way your page looks and even what you can do with it. All of these changes culminate to create new social media marketing opportunities for you. If you …

Via Bigfoot Digital
more...
No comment yet.
Rescooped by Sylvain Richard from MarketingHits
Scoop.it!

Why and How you Should Publish and Share Content on LinkedIn -

Why and How you Should Publish and Share Content on LinkedIn - | Marketing & Webmarketing | Scoop.it

Recently, LinkedIn announced that all users can now post and share content on LinkedIn. This announcement took the site from a basic social networking site to a networking and publishing platform, meaning it becomes much more powerful for your business. The Perks of Publishing on LinkedIn Last month, LinkedIn announced that it boasts more than …


Via Naomi Assaraf, Brian Yanish - MarketingHits.com
more...
aanve's curator insight, April 8, 11:33 PM

www.aanve.com

 

Nine0Media's curator insight, April 10, 7:35 PM

#SocialMediaTools

EJ Morris's curator insight, April 14, 4:59 PM

Get Your writers Perk today --- Publish some social content on my LinkedIn platform   ---  see you there

http://www.linkedin.com/in/ejmorris

Scooped by Sylvain Richard
Scoop.it!

5 Facebook Page Tools to Improve Your Page Management |

5 Facebook Page Tools to Improve Your Page Management | | Marketing & Webmarketing | Scoop.it
Use these Facebook Page tools, Swayy, Canva, ShortStack, HyperAlerts and Tagboard, to help you manage your Facebook Page more effectively.
Sylvain Richard's insight:

I didn't know about HyperAlerts and I'm definitely going to try it. 

more...
No comment yet.
Rescooped by Sylvain Richard from MarketingHits
Scoop.it!

Influencer Marketing Strategies: Money Isn’t Everything

Influencer Marketing Strategies: Money Isn’t Everything | Marketing & Webmarketing | Scoop.it

Influencer marketing can be incredibly powerful. It harnesses the power of a respected figure and turns it into a ball of social marketing energy – but the potential of the energy depends on the influencer and how that influencer genuinely feels about the product.


First, who counts as an influencer?



Via Brian Yanish - MarketingHits.com
more...
No comment yet.
Scooped by Sylvain Richard
Scoop.it!

Data Point: Social Networking Is Moving on From the Desktop - Digits - WSJ

Data Point: Social Networking Is Moving on From the Desktop - Digits - WSJ | Marketing & Webmarketing | Scoop.it
Add social media to the list of activities that is packing up and largely moving on from the trusty old desktop.
Sylvain Richard's insight:

Social Network Activity: Mobile vs Desktop

more...
No comment yet.
Scooped by Sylvain Richard
Scoop.it!

6 Ways User-Generated Content Can Double Your ROI |

6 Ways User-Generated Content Can Double Your ROI | | Marketing & Webmarketing | Scoop.it
Find out how a major healthcare brand used social media and user-generated content to double the return on their social media investment.
more...
No comment yet.