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The Basic Rules of Content Marketing [INFOGRAPHIC] - Social Media London

The Basic Rules of Content Marketing [INFOGRAPHIC] - Social Media London | Marketing & Webmarketing | Scoop.it
Content marketing is the best way to engage with your audience and to see your content shared everywhere by everyone. But you have to respect some rules to make sure you’re doing it correctly.
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How You Can Prepare for Twitter’s Potential Upcoming Changes

How You Can Prepare for Twitter’s Potential Upcoming Changes | Marketing & Webmarketing | Scoop.it
Twitter strategy might be shifting and the implications for our personal and business experience could be profound.

Source: www.businessesgrow.com

If you're in social media marketing, you probably cringe at the mention of the word EdgeRank. I know I do, because it makes me think of how frustrating it is that even the best of my brand's Facebook content might not be seen by more than 200 or 300 of our 57,000 fans unless I spend money to promote it.

Brace yourselves, social marketers, because algorithms just like Facebook's EdgeRank might be coming to Twitter. In this post by our friend Mark Schaeffer, you can learn about some of the reasons why Twitter is thinking about implementing this, including the pressure from investors now that Twitter has gone public.

Mark brings up some great points for both sides like the fact that, with so many active users, "an unfiltered news stream can seem overwhelming," but one of the best things about Twitter is that it's completely unfiltered because  it allows for news to break in real time; something we see happening more and more each day.

According to Mark - and most marketers including myself happen to agree - Twitter will ultimately end up implementing an algorithm that determines what updates you see depending on elements like trending topics and interaction history, which will make organic reach plummet which would effectively eliminate the main differentiator of Twitter from Facebook.

What can do you, then, to prepare for this change?   Continue reading →
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How to Optimize Your Content for the Top 5 Social Networks |

How to Optimize Your Content for the Top 5 Social Networks | | Marketing & Webmarketing | Scoop.it
How do you optimize your content on different social networks? This article shows how to share content the right way for the top 5 social media networks.
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Netflix and Facebook Allow Users to Send Private Recommendations to Friends - VideoInk

Netflix and Facebook Allow Users to Send Private Recommendations to Friends - VideoInk | Marketing & Webmarketing | Scoop.it
Netflix has launched a new feature that allows users to privately recommend movies and TV shows to their Facebook friends.
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How to Remove Fake Facebook Fans |

How to Remove Fake Facebook Fans | | Marketing & Webmarketing | Scoop.it
Do you want to get rid of fake Facebook fans on your page? This article shows how to sniff out those fake Facebook fans and ban them from your page.
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Are you tracking these 11 KPI's to measure Content Marketing success?

Are you tracking these 11 KPI's to measure Content Marketing success? | Marketing & Webmarketing | Scoop.it

It’s the end of the month, time to review your content marketing results from the past 30 days and analyze…but what do you focus on? Of everything you could be reporting, which statistics should you care about? What do they mean, and how do you know if your findings are beneficial or not? Below are 11 content marketing statistics you should know that will make your end of month reports outstanding!...


Via Jeff Domansky, Guillaume Decugis
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Jeff Domansky's curator insight, August 23, 11:49 PM

If you're not measuring your social and content marketing results, how do you know you're measuring up?

Guillaume Decugis's curator insight, August 28, 6:19 PM

Conversion rates, click rates, open rates... It's easy to get lost in excel spreadsheet. Here's a good summary of what metrics you should focus on if you're doing content marketing as well as interesting benchmark to check whether you're best-in-class or can improve.

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26 Creative Ways to Publish Social Media Updates |

26 Creative Ways to Publish Social Media Updates | | Marketing & Webmarketing | Scoop.it
Are you struggling to find ideas for posts on Twitter, Facebook and Google+? This article helps you deliver a never-ending supply of social media updates.
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4 Ways to Improve Your Pinterest Marketing With Analytics |

4 Ways to Improve Your Pinterest Marketing With Analytics | | Marketing & Webmarketing | Scoop.it
Do you use Pinterest as a social marketing platform? This article shares four ways to improve your Pinterest marketing efforts.
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5 Secrets of Lead Generation in Social Media You Never Knew [Infographic]

5 Secrets of Lead Generation in Social Media You Never Knew [Infographic] | Marketing & Webmarketing | Scoop.it
Did you know that social media can generate almost 100% more leads than any other channel including; direct mail, telemarketing, trade shows or even PPC?

Via Brian Yanish - MarketingHits.com
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Martin (Marty) Smith's curator insight, August 14, 11:39 PM

Yeah I've read that social media is an amazing lead gen tool, but there are some important ways to go about it outlined in this excellent infographic from @Brian Yanish - MarketingHits.com.

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How to Schedule and Edit Facebook Posts Using Facebook |

How to Schedule and Edit Facebook Posts Using Facebook | | Marketing & Webmarketing | Scoop.it
Do you want to save time by scheduling your Facebook posts? This article shows how to schedule and edit Facebook posts to save you time.
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How to Make Your Company Stand Out on Instagram |

How to Make Your Company Stand Out on Instagram | | Marketing & Webmarketing | Scoop.it
Are you using Instagram to its full potential? Here's how to make your brand stand out on Instagram and bring better exposure to your business.
Sylvain Richard's insight:

Instagram tips for your company or the company you're working for via @smexaminer. 

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7 Types of YouTubers Brands Need to Know - ZEFR Blog

7 Types of YouTubers Brands Need to Know - ZEFR Blog | Marketing & Webmarketing | Scoop.it
Understanding engagement on YouTube starts with understanding YouTubers themselves, and the unique ways in which they use and interact with the platform.
Sylvain Richard's insight:

Great article by Amanda Kirkham (@random_tuesday) to explain us 7 types of YouTubers. via @ZEFRinc

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How to Build Social Media Into Your Content Marketing Processes

How to Build Social Media Into Your Content Marketing Processes | Marketing & Webmarketing | Scoop.it
In this fourth installment of CMI's Back to Basics series, we outline the basics of developing a content plan for social media, and will also share key elements of CMI's plan as a working example. ...

Via Guillaume Decugis
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Guillaume Decugis's curator insight, June 23, 6:47 PM

A lot of people still confuse "tweeting links" for content marketing. This post by the Content Marketing Institute explains why it's not enough but how integrating social media in your content strategy around a content hub can be extremely powerful.

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How to use Power Editor to Ignite your Facebook Marketing

How to use Power Editor to Ignite your Facebook Marketing | Marketing & Webmarketing | Scoop.it

The Secret: Facebook Power Editor

What I discovered was that Dunkin Donuts is using a tool called Power Editor … and it’s not just for big companies. I became even more intrigued when I heard Mari Smith speak with Kerry O’Shea Gorgone on the Marketing Smarts Podcast about it and I signed up for Mari Smith & Dennis Yu’s Facebook Marketing Success System,


I have even been learning how to use this great application for my clients.


Facebook’s Power Editor helps any business target individuals on an extremely granular level. Like reaching a specific group of working-moms who work at XYZ company, who like Bon Jovi, who buy a lot online, who drive a BMW, who work in Marketing, who have kids ages 5-10, who are connected to your friends. Pretty amazing, right?


Hold the presses. It gets better. This tool is FREE.

 


Via Brian Yanish - MarketingHits.com
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How to Use Instagram to Promote Your Products |

How to Use Instagram to Promote Your Products | | Marketing & Webmarketing | Scoop.it
Are you using social media to reach customers? This article shows how to use Instagram to gain brand recognition and reach new customers.
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How to Maximize Your LinkedIn Publishing Exposure |

How to Maximize Your LinkedIn Publishing Exposure | | Marketing & Webmarketing | Scoop.it
Have you tried LinkedIn's publishing feature? This article I'll share five tips for optimizing your content for LinkedIn publishing.
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YouTube Introduces Fan Funding Feature

YouTube Introduces Fan Funding Feature | Marketing & Webmarketing | Scoop.it
The new feature has rolled out in four countries worldwide, including the US.
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11 Creative Brands Using Instagram’s Hyperlapse App

11 Creative Brands Using Instagram’s Hyperlapse App | Marketing & Webmarketing | Scoop.it
This week Instagram released Hyperlapse, a standalone app that enables users to shoot create moving, handheld time lapses with enhanced video stabilization. Instagram has always built its company on top of producing, publishing and sharing great visual content, and their...
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Facebook Finally Addresses Messenger Controversy

Facebook Finally Addresses Messenger Controversy | Marketing & Webmarketing | Scoop.it

Web series are exciting in theory, but actually watching one through all the way to the end takes a level of dedication and sustained interest that--let's face it--is hard to come up with given the wide array of entertainment choices available to us these days. Mountain Dew, though, has figured out a way to get you to watch the entire first season of their new series with some consistency: Each episode is only 15 seconds long.


Via Brian Yanish - MarketingHits.com
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3 Reasons You Need Social Advertising for Your Business

3 Reasons You Need Social Advertising for Your Business | Marketing & Webmarketing | Scoop.it
Social advertising is becoming the new go-to for businesses of all sizes. As more and more people use and rely on their smartphones and web browsers for information and ideas, businesses are having t…
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Content Marketing Tools: The Ultimate List

Content Marketing Tools: The Ultimate List | Marketing & Webmarketing | Scoop.it
The Ultimate Content Marketing Tools List has been updated as of August 14, 2014 to include over thirty new tools and several new categories including localization, digital asset management, web anal…
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How to Use Visual Content for Real-Time Engagement |

How to Use Visual Content for Real-Time Engagement | | Marketing & Webmarketing | Scoop.it
Is visual content part of your social media strategy? This article shows four ways you can use visual content to motivate real-time interaction.
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Hashtag Strategies for Dummies

Hashtag Strategies for Dummies | Marketing & Webmarketing | Scoop.it

Hashtags are a key component to a social media approach. However, done poorly, hashtags can make a brand come across as uncalculated and well, a dummie. Use this pound sign turned social the right way– avoid the errors that can destroy any strategy by following our list of do’s and dont’s for hashtagging.


Via Brian Yanish - MarketingHits.com
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Nancy Barnett's curator insight, July 8, 9:53 AM

The punctuation rules of Twitter

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Ipsos Study: 80% of Marketers Still Tied to “Soft Metrics” as Social Success Measurement

Ipsos Study: 80% of Marketers Still Tied to “Soft Metrics” as Social Success Measurement | Marketing & Webmarketing | Scoop.it

A study by Ipsos OTX, conducted on behalf of the Association of National Advertisers, caught our attention this week. The study was commissioned to gauge how marketers are currently measuring the success of their online marketing efforts. Those of you following this, or those of you who have read the book I co-authored with Danny Brown, know that marketing accountability and measurement are high on our priority list. Naturally, we were very eager to get the results.


eMarketer reported the findings today and further piqued our interest with the heading: Finally, Most Brands Measuring Social Content Effectiveness. We anxiously digested the findings only to be left wanting.  The study’s findings were summarized as follows: “80% of US client-side marketers measured the effectiveness of their social content, with social media metrics such as “likes” the most common.” The second largest group were measuring usage statistics (Eg. daily or monthly active users).


Via Brian Yanish - MarketingHits.com
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10 Steps to Scale Your Content Marketing Strategy

10 Steps to Scale Your Content Marketing Strategy | Marketing & Webmarketing | Scoop.it
A successful content marketing strategy is one that's not only built to handle current industry needs and challenges, but can also scale to meet the demands brought about by successful growth. Here...

Via Guillaume Decugis, Brian Yanish - MarketingHits.com
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Emmanuel 'Manny' Gigante's curator insight, June 30, 12:48 PM

it's your #context to your #content plan wisely

Jordi Carrió Jamilà's curator insight, July 2, 3:20 AM

Excelentes consejos para planificar y escalar el marketing de contenidos 

Nancy Barnett's curator insight, July 13, 10:55 AM

Some good information. 

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New BIGGER Facebook Right Hand Column Ads: What You Need to Know

New BIGGER Facebook Right Hand Column Ads: What You Need to Know | Marketing & Webmarketing | Scoop.it
Facebook is rolling out a dramatic change to sidebar or right hand column ads, making them bigger, engaging and possibly more expensive. More here...
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