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Social Circles - Use Social Media to Build a Touchpoint Corral

Social Circles - Use Social Media to Build a Touchpoint Corral | Marketing & Webmarketing | Scoop.it
The goal of social media should be to increase the number of different ways your brand is connected to every single person that cares about you. This is a touchpoint corral.
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5 Tips to Supercharge Your Emails With Instagram and Twitter

5 Tips to Supercharge Your Emails With Instagram and Twitter | Marketing & Webmarketing | Scoop.it
Plenty of ink has been spilled in the ongoing social vs. email marketing debate. The conversation often concludes with a concession that both channels have pros and cons, and as appropriate, marketers should use both.

But in general, ‘use both’ still means separately. The mantra: ‘use email for this and social for that’ is outdated. The fact is, social and email campaigns aren’t a zero sum game and don’t need to exist in silos.

Via Brian Yanish - MarketingHits.com
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How to Host and Promote a Twitter Chat

How to Host and Promote a Twitter Chat | Marketing & Webmarketing | Scoop.it
Have you thought about hosting chats? In this article, you'll discover how to prepare, promote and host a Twitter chat.
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7 Ways to Use Facebook Native Video to Better Connect With Your Fans

7 Ways to Use Facebook Native Video to Better Connect With Your Fans | Marketing & Webmarketing | Scoop.it
Are you using Facebook native video? In this article, you'll learn seven ways to connect with your audience using Facebook native video.
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4 Things Facebook Can Learn From YouTube

4 Things Facebook Can Learn From YouTube | Marketing & Webmarketing | Scoop.it
ZEFR Insights A View Into Culture YouTube and Beyond
Sylvain Richard's insight:
1. Distribution Is Not What People Think2. The Tipping Point for Media Companies3. The Speed of Sharing Is Scary4. There Is a Silver Linings Playbook
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Twitter Officially Launches Mobile Ads Manager

Twitter Officially Launches Mobile Ads Manager | Marketing & Webmarketing | Scoop.it
Twitter has officially announced the launch of a new mobile Ads tool. Being referred to as the Twitter Ads companion, the tool allows advertisers to manage their campaigns from their smartphone or device while away from their desk.
According to Twitter, the Ads companion will help advertisers check their campaigns performance and metrics either across all campaigns or individually.
Users can see information regarding impressions, engagement, spend, cost per engagement, and engagement rate. Advertisers will also be able to review past campaigns through the tool.
Twitter says users will also be able to perform tasks such as editing campaign bids, budgets and schedules, as well as respond to notifications and pause or resume campaigns.

Via Brian Yanish - MarketingHits.com
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How to Create Social Media Images That Connect With Your Audience

How to Create Social Media Images That Connect With Your Audience | Marketing & Webmarketing | Scoop.it
Do your images stand out? This article shares seven ways to connect with your audience on a personal level using social media images.
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Getting Started: How To Build A Successful Business Blog

Getting Started: How To Build A Successful Business Blog | Marketing & Webmarketing | Scoop.it

aBlog post at Rebekah Radice, Social Media Strategy : Whether you’re a local business owner, entrepreneur, or brand - finding new ways to generate business can be a challenge.


Via Guillaume Decugis
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Guillaume Decugis's curator insight, May 11, 10:55 PM

A great, concrete and useful getting started guide by Rebekah Radice who definitely knows what she's talking about.


One thing that comes clearly out of this is that business blogging is a process. To be successful, you need to establish the required workflow that will bring the discipline and consistency necessary to get results.


Now, don't let this overwhelm you: software and tools can help.


She gives a number of examples and you can also check out our own approach to that problem as this is why we created Scoop.it Content Director as an integrated and easy-to-use solution.

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11 Ways to Boost Facebook Engagement for Small Businesses |

11 Ways to Boost Facebook Engagement for Small Businesses | | Marketing & Webmarketing | Scoop.it
Are you looking for better ways to engage your fans? In this article you'll find 11 ways small businesses can improve Facebook engagement.
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How to Optimize Social Media Images |

How to Optimize Social Media Images | | Marketing & Webmarketing | Scoop.it
Do you create your own images for social media? In this article you'll find three tips to optimize your social media images for better online performance.
Sylvain Richard's insight:

Good article written by @DustinWStout for Social Media Examiner @smexaminer

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Crowdfunding: What You Need to Know to Succeed With Crowdfunding |

Crowdfunding: What You Need to Know to Succeed With Crowdfunding | | Marketing & Webmarketing | Scoop.it
Social Media Marketing Podcast 135, in this episode Emily Best will share how she stumbled into crowdfunding and what it could mean for your business.
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And the Oscar Goes To... YouTube - ZEFR Blog

And the Oscar Goes To... YouTube - ZEFR Blog | Marketing & Webmarketing | Scoop.it
For live events such as the Oscars, the buzzwords on every marketer’s mind as of late have been “real-time marketing,” all thanks to that...
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Why Your Keyword Research Is All Wrong [Infographic]

Why Your Keyword Research Is All Wrong [Infographic] | Marketing & Webmarketing | Scoop.it
Let’s be honest, keyword research is easy. You go to Google Adwords Keyword Tool, type in a few keywords and voilà, your keywords and their search volumes appear. Most don’t even bother…
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Awesome WordPress Advertising Plugins for Websites/Blogs

Awesome WordPress Advertising Plugins for Websites/Blogs | Marketing & Webmarketing | Scoop.it

If, you had successfully created a website by putting different categories of content and the content delivered on your website is increasing traffic every day, then the question arise that how difficult the whole journey was from starting to end?


Via Brian Yanish - MarketingHits.com
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5 Facebook Ads Changes: What Marketers Need to Know

5 Facebook Ads Changes: What Marketers Need to Know | Marketing & Webmarketing | Scoop.it
Are you curious about the latest Facebook ad changes? In this article, you'll discover the five biggest things to happen with Facebook ads.
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How to Use Facebook’s Upgraded Website Custom Audience Pixel

How to Use Facebook’s Upgraded Website Custom Audience Pixel | Marketing & Webmarketing | Scoop.it
Facebook's new pixel for Custom Audiences and Conversion Tracking offers many great features. Implementing it requires a very specific process...
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How to Easily Analyze the Social Activities of Your Competitors

How to Easily Analyze the Social Activities of Your Competitors | Marketing & Webmarketing | Scoop.it
Do you want to freshen up your social media marketing? Discover how to analyze your competitors' social accounts to inspire new marketing ideas.
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How to Find More Customers With Twitter

How to Find More Customers With Twitter | Marketing & Webmarketing | Scoop.it
Do you want to find new customers for your business? In this article you'll learn how to find your current and future customers on Twitter.
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6 Unique Ways to Target Your Facebook Ads

6 Unique Ways to Target Your Facebook Ads | Marketing & Webmarketing | Scoop.it
Do you use Facebook ads? In this article, you'll learn six ways to target Facebook users with your ads, many you've likely not considered.
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Quick Reference Guide for Facebook Marketers

Quick Reference Guide for Facebook Marketers | Marketing & Webmarketing | Scoop.it
Are you a Facebook marketer? This article shares helpful links to Facebook shortcuts to get the most out of your Facebook pages, ads and groups.
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How to Measure Instagram Traffic, Leads and Sales #Infographic

How to Measure Instagram Traffic, Leads and Sales #Infographic | Marketing & Webmarketing | Scoop.it
Brands have started using their Instagram posts to drive traffic to their profile’s bio section — hence the ubiquitous “Click the link our bio!”  When users click a URL in a brand’s bio, they are usually directed to content the brand recently promoted on their Instagram account.

There are 5 types of content brands frequently promote on Instagram:

Via Brian Yanish - MarketingHits.com
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15 Proven Ways to Get More Traffic to Your Blog - Scoop.it

15 Proven Ways to Get More Traffic to Your Blog - Scoop.it | Marketing & Webmarketing | Scoop.it
Who doesn’t want more website traffic? Like money or good looks, it seems like it’s just not possible to have too much traffic to your blog.
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New Research Reveals Instagram Users Like to Shop |

New Research Reveals Instagram Users Like to Shop | | Marketing & Webmarketing | Scoop.it
Research shows Instagram users like brands and are shoppers. In this article you'll find out how this could impact your social media marketing.
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15 Types of Facebook Apps to Enhance Your Facebook Page

15 Types of Facebook Apps to Enhance Your Facebook Page | Marketing & Webmarketing | Scoop.it
Want to do more with your Facebook page?Have you considered using Facebook apps?Facebook apps let you customize your Facebook page in many ways.In this article I'll share 15 ways Facebook apps can enhance and customize your Facebook page.Note: Many of the apps listed here
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YouTube Is Launching An App To Capture Your Kid's Attention Span (And TV's Future)

YouTube Is Launching An App To Capture Your Kid's Attention Span (And TV's Future) | Marketing & Webmarketing | Scoop.it
YouTube Kids is a stand-alone video app devoid of clips for grown-ups.
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8 Ways to Use Facebook Video for More Engagement |

8 Ways to Use Facebook Video for More Engagement | | Marketing & Webmarketing | Scoop.it
Want to take advantage of the benefits of Facebook video for your business? Here are eight ideas to get more our of your Facebook videos.
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