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Rescooped by Sylvain Richard from Curation & The Future of Publishing
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Why content curation is a new form of communication

While the history of communication until the end of the previous century has only been focusing on enlarging the distribution to a few published or broadcasted content creators, we now live in information overload where content curators can be the new super heroes.


Via Guillaume Decugis
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VIDEOWORLD's curator insight, December 5, 2013 8:36 PM

Por qué la curaduría de contenido es una nueva forma de comunicación

John Thomas's curator insight, February 9, 8:47 AM

Why content curation is a new form of communication

Mirta Liliana Filgueira's curator insight, May 1, 12:47 PM

Curaduría de contenidos.

Marketing & Webmarketing
Social Media / Marketing / Web Marketing / Content Marketing
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How to Use Visual Content for Real-Time Engagement |

How to Use Visual Content for Real-Time Engagement | | Marketing & Webmarketing | Scoop.it
Is visual content part of your social media strategy? This article shows four ways you can use visual content to motivate real-time interaction.
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Rescooped by Sylvain Richard from MarketingHits
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Hashtag Strategies for Dummies

Hashtag Strategies for Dummies | Marketing & Webmarketing | Scoop.it

Hashtags are a key component to a social media approach. However, done poorly, hashtags can make a brand come across as uncalculated and well, a dummie. Use this pound sign turned social the right way– avoid the errors that can destroy any strategy by following our list of do’s and dont’s for hashtagging.


Via Brian Yanish - MarketingHits.com
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Nancy Barnett's curator insight, July 8, 9:53 AM

The punctuation rules of Twitter

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Ipsos Study: 80% of Marketers Still Tied to “Soft Metrics” as Social Success Measurement

Ipsos Study: 80% of Marketers Still Tied to “Soft Metrics” as Social Success Measurement | Marketing & Webmarketing | Scoop.it

A study by Ipsos OTX, conducted on behalf of the Association of National Advertisers, caught our attention this week. The study was commissioned to gauge how marketers are currently measuring the success of their online marketing efforts. Those of you following this, or those of you who have read the book I co-authored with Danny Brown, know that marketing accountability and measurement are high on our priority list. Naturally, we were very eager to get the results.


eMarketer reported the findings today and further piqued our interest with the heading: Finally, Most Brands Measuring Social Content Effectiveness. We anxiously digested the findings only to be left wanting.  The study’s findings were summarized as follows: “80% of US client-side marketers measured the effectiveness of their social content, with social media metrics such as “likes” the most common.” The second largest group were measuring usage statistics (Eg. daily or monthly active users).


Via Brian Yanish - MarketingHits.com
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10 Steps to Scale Your Content Marketing Strategy

10 Steps to Scale Your Content Marketing Strategy | Marketing & Webmarketing | Scoop.it
A successful content marketing strategy is one that's not only built to handle current industry needs and challenges, but can also scale to meet the demands brought about by successful growth. Here...

Via Guillaume Decugis, Brian Yanish - MarketingHits.com
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Emmanuel 'Manny' Gigante's curator insight, June 30, 12:48 PM

it's your #context to your #content plan wisely

Jordi Carrió Jamilà's curator insight, July 2, 3:20 AM

Excelentes consejos para planificar y escalar el marketing de contenidos 

Nancy Barnett's curator insight, July 13, 10:55 AM

Some good information. 

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New BIGGER Facebook Right Hand Column Ads: What You Need to Know

New BIGGER Facebook Right Hand Column Ads: What You Need to Know | Marketing & Webmarketing | Scoop.it
Facebook is rolling out a dramatic change to sidebar or right hand column ads, making them bigger, engaging and possibly more expensive. More here...
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Rescooped by Sylvain Richard from Social Media for the Masses
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Content Marketing with SEO is More Effective than SEO alone - WhaTech

Content Marketing with SEO is More Effective than SEO alone - WhaTech | Marketing & Webmarketing | Scoop.it
Content Marketing with SEO is More Effective than SEO alone
WhaTech
Content Marketing:Content marketing is an internet marketing strategy used to get better rankings on Google and better traffic from Google, Social media sites and other sources.

Via Anthony Trimble
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Fan Videos Drive 86% of Branded Content Views on YouTube - ZEFR Blog

Fan Videos Drive 86% of Branded Content Views on YouTube - ZEFR Blog | Marketing & Webmarketing | Scoop.it
The majority of branded content views on YouTube aren't coming from official brand videos. 86 percent of the views generated are from fan uploaded videos.
Sylvain Richard's insight:

Never underestimate Fans Videos. 

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3 Ways to Generate Leads through Content Curation

3 Ways to Generate Leads through Content Curation | Marketing & Webmarketing | Scoop.it
Integrating lead generation in your content strategy brings a measurable KPI that is aligned with any business’ #1 strategic objective: growing revenue.
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How to Use +Post Ads from Google: What Marketers Need to Know |

How to Use +Post Ads from Google: What Marketers Need to Know | | Marketing & Webmarketing | Scoop.it
Have you heard of Google +Post ads? This article shows you what Google +Post ads are and how to use them to promote your content to a wider audience.
Sylvain Richard's insight:

A great article article about +Post Ads. Learned a lot that's why I share it. via @smexaminer

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Rescooped by Sylvain Richard from Content Marketing, Curation, Social Media & SEO
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3 Ways to Generate Leads through Content Curation

3 Ways to Generate Leads through Content Curation | Marketing & Webmarketing | Scoop.it
Integrating lead generation in your content strategy brings a measurable KPI that is aligned with any business’ #1 strategic objective: growing revenue.

Via Guillaume Decugis
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Guillaume Decugis's curator insight, May 21, 3:38 PM

As we multiplied the possibilities to generate leads from your curated content on Scoop.it Business and Enterprise versions, we wanted to give a recap of how you can effectively do that when using content curation for your small business or company.

Guillaume Decugis's curator insight, May 21, 7:25 PM

Content is the fuel of most new marketing technologies. Publishing quality content on the specific interests of your prospects can be a very powerful technique to generate leads. 

Rescooped by Sylvain Richard from MarketingHits
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6 Tips to Improve Your Facebook Page

6 Tips to Improve Your Facebook Page | Marketing & Webmarketing | Scoop.it
Do you want a highly effective Facebook page?

 

Do you know which elements make up a good Facebook page?

 

While there are an unlimited number of strategic factors that can contribute to the success of a Facebook page, many share common elements.

 

In this article you’ll discover the six elements of successful Facebook pages and how you can improve your Facebook page.

 
Via Brian Yanish - MarketingHits.com
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2014 Social Media Marketing Industry Report |

2014 Social Media Marketing Industry Report | | Marketing & Webmarketing | Scoop.it
2014 Social Media Marketing Industry Report: learn from more than 2800 marketers how to focus your social media activities and what content is used most
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Rescooped by Sylvain Richard from Content Marketing, Curation, Social Media & SEO
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Blogging Didn’t Save My Business. Neither Did Content Marketing.

Blogging Didn’t Save My Business. Neither Did Content Marketing. | Marketing & Webmarketing | Scoop.it
The guiding light of your business’ digital marketing success is not based in simple words, but rather “philosophies” that are built to last.
Blogging didn’t save my swimming pool company.
Neither did Content Marketing.

Via Guillaume Decugis
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Guillaume Decugis's curator insight, May 12, 8:55 PM

Behind this provocative title, Marcus Sheridan gives a vibrant defense of good content marketing that he defines as "your company’s ability to be the best teachers and problems solvers in the world at what you do…digitally speaking."


Behind the buzzword, it's indeed important to remember the value content marketing needs to have to your target audience: do you solve their problems? Do you answer their questions? 


If you do, you might not only save your business but make it thrive.

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How to Schedule and Edit Facebook Posts Using Facebook |

How to Schedule and Edit Facebook Posts Using Facebook | | Marketing & Webmarketing | Scoop.it
Do you want to save time by scheduling your Facebook posts? This article shows how to schedule and edit Facebook posts to save you time.
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How to Make Your Company Stand Out on Instagram |

How to Make Your Company Stand Out on Instagram | | Marketing & Webmarketing | Scoop.it
Are you using Instagram to its full potential? Here's how to make your brand stand out on Instagram and bring better exposure to your business.
Sylvain Richard's insight:

Instagram tips for your company or the company you're working for via @smexaminer. 

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7 Types of YouTubers Brands Need to Know - ZEFR Blog

7 Types of YouTubers Brands Need to Know - ZEFR Blog | Marketing & Webmarketing | Scoop.it
Understanding engagement on YouTube starts with understanding YouTubers themselves, and the unique ways in which they use and interact with the platform.
Sylvain Richard's insight:

Great article by Amanda Kirkham (@random_tuesday) to explain us 7 types of YouTubers. via @ZEFRinc

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Rescooped by Sylvain Richard from Content Marketing, Curation, Social Media & SEO
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How to Build Social Media Into Your Content Marketing Processes

How to Build Social Media Into Your Content Marketing Processes | Marketing & Webmarketing | Scoop.it
In this fourth installment of CMI's Back to Basics series, we outline the basics of developing a content plan for social media, and will also share key elements of CMI's plan as a working example. ...

Via Guillaume Decugis
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Guillaume Decugis's curator insight, June 23, 6:47 PM

A lot of people still confuse "tweeting links" for content marketing. This post by the Content Marketing Institute explains why it's not enough but how integrating social media in your content strategy around a content hub can be extremely powerful.

Rescooped by Sylvain Richard from MarketingHits
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How to use Power Editor to Ignite your Facebook Marketing

How to use Power Editor to Ignite your Facebook Marketing | Marketing & Webmarketing | Scoop.it

The Secret: Facebook Power Editor

What I discovered was that Dunkin Donuts is using a tool called Power Editor … and it’s not just for big companies. I became even more intrigued when I heard Mari Smith speak with Kerry O’Shea Gorgone on the Marketing Smarts Podcast about it and I signed up for Mari Smith & Dennis Yu’s Facebook Marketing Success System,


I have even been learning how to use this great application for my clients.


Facebook’s Power Editor helps any business target individuals on an extremely granular level. Like reaching a specific group of working-moms who work at XYZ company, who like Bon Jovi, who buy a lot online, who drive a BMW, who work in Marketing, who have kids ages 5-10, who are connected to your friends. Pretty amazing, right?


Hold the presses. It gets better. This tool is FREE.

 


Via Brian Yanish - MarketingHits.com
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Essential Google+ Marketing Resource: A Complete Guide |

Essential Google+ Marketing Resource: A Complete Guide | | Marketing & Webmarketing | Scoop.it
Do you want to learn how to market yourself and your business on Google+? This article shows how to understand and master Google+ marketing.
Sylvain Richard's insight:

A Google+ Marketing Guide via @smexaminer.  I liked it so I share it.

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Rescooped by Sylvain Richard from Social Media for the Masses
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Social Media Newsfeed: Yahoo's 'YouTube' | Facebook App Spam - SocialTimes

Social Media Newsfeed: Yahoo's 'YouTube' | Facebook App Spam - SocialTimes | Marketing & Webmarketing | Scoop.it
Yahoo may debut a new video-sharing site this summer. Facebook is making changes to its News Feed to reduce third-party app spam.

Via Anthony Trimble
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11 Ways To Double Your YouTube Subscribers (Without Buying Them)

11 Ways To Double Your YouTube Subscribers (Without Buying Them) | Marketing & Webmarketing | Scoop.it
Do you want to build more YouTube subscribers to your channel? Just follow our 11 handy tips and tricks for generating more followers, starting today.
Sylvain Richard's insight:

11 tips to build a fan base on YouTube

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4 Ways to Network with Instagram Direct |

4 Ways to Network with Instagram Direct | | Marketing & Webmarketing | Scoop.it
Discover 4 ways you can create deeper connections with followers and industry influencers, generate leads, and get customer feedback using Instagram Direct.
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Core Audiences: How to Target Facebook Ads Using Behaviors

Core Audiences: How to Target Facebook Ads Using Behaviors | Marketing & Webmarketing | Scoop.it
Advertisers can target Facebook users based on behaviors on and away from Facebook. Here's how, complete with examples...
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Rescooped by Sylvain Richard from Content Marketing, Curation, Social Media & SEO
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4 signs that SEO and Content Marketing are colliding

4 signs that SEO and Content Marketing are colliding | Marketing & Webmarketing | Scoop.it
Here are some digital trends that may continue reaping rewards through 2014 : 5 content marketing best practices including SEO and analytics tips!

Via Guillaume Decugis
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Guillaume Decugis's curator insight, May 19, 3:32 PM

This post on the Doz blog was originally titled "Content Marketing: 5 trends to watch" but it struck me that 4 out of the 5 were highlighting how much SEO and Content Marketing were now more and more the same thing: the growing importance of Google Authorship for content marketers, the role of guest blogs (which is dead as a cheap link-building tactic but still retain value as a way to build a solid community and referrals around your content), the need to invest in content publishing for SEO as well as the growing importance of interest targeting


Those two last points in particular are interesting to consider from the same angle: yes you should invest more in content/SEO but there are probably limited ways you can do that from a budget/resource standpoint.


Your best bet might thus be to opt for an implementation where you can leverage the interest graph with a mix of created and curated content.

Rescooped by Sylvain Richard from Digital Marketing & Communications
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Pinterest Reveals The Most Popular Categories On Each Day Of The Week

Pinterest Reveals The Most Popular Categories On Each Day Of The Week | Marketing & Webmarketing | Scoop.it

The latest post on the Pinterest blog takes a close look at what the post popular categories are for each day of the week.

 

So, what kinds of things are people pinning on Monday through Sunday? Here’s how it breaks down:


Via Alex Butler
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