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The Value Of Aligning Search & Social

The Value Of Aligning Search & Social | Marketing & Webmarketing | Scoop.it

Traditionally, SEO has focused on content, website architecture and linking. These areas of focus are still critical, but as social media gradually becomes more important for SEO, it’s also about identity, relationships and content.

 

Scaling social media best practices across an organization can play an important role within SEO strategy. The larger your social footprint, the more impact social media will have on your SEO efforts.

 

Read More: http://searchengineland.com/seo-social-media-alignment-174775


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9Dotstrategies's curator insight, October 29, 2013 4:11 AM

The Value Of Aligning Search & Social....

2DiFore Marketing Solutions's curator insight, October 29, 2013 8:43 AM

"Scaling social media best practices across an organization can play an important role within SEO strategy. The larger your social footprint, the more impact social media will have on your SEO efforts." This is a great statement and says a lot about setting your SEO & Marketing strategies for improved placement.

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Improve Your Content Sharing with the Power of "Dark Social"

Improve Your Content Sharing with the Power of "Dark Social" | Marketing & Webmarketing | Scoop.it
"Dark Social" is responsible for more content shares than Facebook, Twitter, and every other social network combined. But how? And why is it so important?
Sylvain Richard's insight:

Be aware of the power of "Dark Social" via @lkr

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3 Ways Content Curation Informs Content Marketing

3 Ways Content Curation Informs Content Marketing | Marketing & Webmarketing | Scoop.it
If you aim to promote yourself with content marketing, take advantage of the behavior you observe during the content curation process. It can help.

Via Guillaume Decugis
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Guillaume Decugis's curator insight, December 16, 2:00 PM

[url=/u/1994272 x-already-notified=1]Tommy Landry[/url] articulates another argument for the use of content curation by content marketers: while the main argument is saving time and resources, there are other benefits of content curation such as adding credibility to your brand message or engaging with influencers. But on top of using curation as a way to publish content, he argues that content curation is also a way to generate content ideas that will fill the gaps and be more original and impactful. In short, content curation informs content creation as others also noted


To build on Thomas'  points, I would add that the 3 following ways to practice this from my point of view. Try to look back at your own curation work and pause on a weekly basis to reflect on the following:


1 - what are the developing trends that people have been publishing on? Can you elaborate on them? 


2 - can you do roundup posts with top 5/10 pieces of content you've curated this week? 


3 - what are the things your customers or prospects are asking and that the content you've been curating does not cover: why not write a post on exactly that?  

Jakarta Web Developer's curator insight, December 17, 11:50 AM

be Social:  
https://www.facebook.com/JakartaWebDeveloper

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How to Optimize Your Twitter Profile for Mobile Users

How to Optimize Your Twitter Profile for Mobile Users | Marketing & Webmarketing | Scoop.it
Are the majority of your Twitter followers using a mobile device?Do you want to optimize your Twitter profile for mobile views?Understanding how to design your Twitter profile for mobile views helps you put your best foot forward.In this article you'll find four ways to make sure yo
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3 Ways Your Brick-and-Mortar Location Can Use Social Media To Drive Business

3 Ways Your Brick-and-Mortar Location Can Use Social Media To Drive Business | Marketing & Webmarketing | Scoop.it
We go over cost effective ways to connect your customers’ online experience to their in-store experience & use social media to drive business
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Content Is a Kingmaker. Borrow This Blueprint for Fashioning Your Own.

Content Is a Kingmaker. Borrow This Blueprint for Fashioning Your Own. | Marketing & Webmarketing | Scoop.it
Entrepreneurs not only need to craft their own branded content. They can also effectively curate authoritave sources of others.
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How I Use Pinterest to Make Content Go Viral

How I Use Pinterest to Make Content Go Viral | Marketing & Webmarketing | Scoop.it
t’s safe to say most people are now familiar with the visual platform Pinterest. Since its launch in 2010, Pinterest has grown into a strong social media tool that allows users (over 70 million today) to create boards for their pins and “pin” from anywhere on the web.

Despite popular belief your business doesn’t need to be product-based to take advantage of its benefits. It’s a blogger, content marketer and business owner’s dream. These days; Pinterest has become my one stop place for guest blogging opportunities, content inspiration, driving traffic that’s rich in SEO benefits and so much more. Not to mention, it has made more of my articles go viral than any other social media platform. It’s a powerful, powerful tool. And if you haven’t yet discovered it, or want to get more out of it – read on.

Via Brian Yanish - MarketingHits.com
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5 Tips For Web Design Startups

5 Tips For Web Design Startups | Marketing & Webmarketing | Scoop.it
The vast majority of businesses use email and most even have a website, but establishing your business online is more than just ordering a new domain name. Good business owners understand the importa…
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Adidas now lets you print your iPhone photos on your shoes

Adidas now lets you print your iPhone photos on your shoes | Marketing & Webmarketing | Scoop.it
Adidas earlier this year announced its plans to offer a new miZX Flux service that allow users to print their photos on their shoes. That service has now
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A time-saving guide to set up Business Manager

A time-saving guide to set up Business Manager | Marketing & Webmarketing | Scoop.it
If someone apart from you work on your Facebook page and ads, then you should consider using the Business Manager.
Sylvain Richard's insight:

@JasonHJH wrote this great article about Business Manager for Facebook.

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Five Ways Brands Use Visual Content for Maximum Impact |

Five Ways Brands Use Visual Content for Maximum Impact | | Marketing & Webmarketing | Scoop.it
Do you want to stimulate online growth and engagement? This article shows you how five brands are using visual content successfully.
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The 15 Best Browser Extensions to Improve Your Social Media Marketing

The 15 Best Browser Extensions to Improve Your Social Media Marketing | Marketing & Webmarketing | Scoop.it
A list of the best browser extensions for Chrome, Firefox, and Safari that can help you share better to Facebook, Twitter, and many more social media sites.
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79% of B2B Marketers Believe Social Media is an Effective Marketing Channel #infographic

79% of B2B Marketers Believe Social Media is an Effective Marketing Channel #infographic | Marketing & Webmarketing | Scoop.it
A study and accompanying infographic (pictured below) by Circle Research and The Marketing Society found that nearly 80% of surveyed B2B marketers believe that social media is an effective channel for their marketing efforts.

Via Brian Yanish - MarketingHits.com
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Ben Alexander Hopkins's curator insight, September 23, 10:53 PM

SOCIAL NETWORKING 4:

This is an important consideration, that the utilisation of social networks applies to both marketing to consumers and to other businesses. Websites such as linkedin are effective for this kind of social networking. This article also touches on how smartphones are being considered as a huge area of opportunity for marketing, however many organisations aren't utilising it, often because they don't have a thorough understanding of this medium and how to use it to its full potential. Should marketers be able to effectively tap into this medium, their reach would increase significantly. 

Aline Isoz's curator insight, September 24, 2:43 AM

Let's talk about social marketing...

drula eric's curator insight, September 28, 10:05 AM

If you can use press releases, you will recognize your company as soon it will be successful, but before that you need to know . It is imperative you prepare before you publish your press not to destroy its effectiveness!   http://www.apsense.com/viewphoto/139021-436855

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How to Use Instagram to Promote Your Products |

How to Use Instagram to Promote Your Products | | Marketing & Webmarketing | Scoop.it
Are you using social media to reach customers? This article shows how to use Instagram to gain brand recognition and reach new customers.
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This Beautifully Simple Site Makes It Easy to Create the Right Digital Color Palette

This Beautifully Simple Site Makes It Easy to Create the Right Digital Color Palette | Marketing & Webmarketing | Scoop.it
For the most talented designers, creating a palette of complementary colors comes easy. For the rest of us, not so much. Enter Material Palette, a site launched this week by European coder Matt Aussaguel to help Android app designers find the right color options within Google's new Material Design language.
Sylvain Richard's insight:

That's a good idea

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The 4 Most Important Pages on Your Website (& How to Optimize Them)

The 4 Most Important Pages on Your Website (& How to Optimize Them) | Marketing & Webmarketing | Scoop.it

Some of the pages on your website are more important than others. Okay, many of you probably find that fairly obvious -- but I'm surprised how few people actually apply this knowledge to their websites to improve conversions.

I’m all about low hanging fruit; about undertaking the easiest tasks that will have the biggest results. What I’m about to describe in this article has the potential to improve your site dramatically with just a few, critical changes.

Let's get right into it. Every website is different, bu generally speaking, here are the four most important (and most-visited) pages on a website:

Home PageAbout PageBlogContact Us Page
Via Brian Yanish - MarketingHits.com
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STUDY: Millennial Males Love Online Video - VideoInk

STUDY: Millennial Males Love Online Video - VideoInk | Marketing & Webmarketing | Scoop.it
A new analysis from Nielsen calls millennial males the most tuned into internet video, and highly receptive to brands advertising there.
Sylvain Richard's insight:

Why Millennial ‘Dudes’ Might Be More Receptive to Marketing Than We Thought. A study by Nielsen

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Lack of gender diversity in agencies is an organisational failure

Lack of gender diversity in agencies is an organisational failure | Marketing & Webmarketing | Scoop.it
Decision-makers need to overcome inertial dysfunction and male managers have a mission to stop hiring more men, writes Ana Andjelic
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How to Increase Your Conversions Using Google Analytics Conversions Reports

How to Increase Your Conversions Using Google Analytics Conversions Reports | Marketing & Webmarketing | Scoop.it
Do you understand how visitors convert on your blog or website? Are you tracking conversion goals? Knowing how visitors convert on your website can help you improve your marketing. In this article I'll show you how to dive into Google Analytics Conversions reports so you can optimize your site for more conversions. Locating Google Analytics…
Sylvain Richard's insight:

Well-written and definitely useful

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How to Create Differentiation Through Social Media

How to Create Differentiation Through Social Media | Marketing & Webmarketing | Scoop.it
Blog post at Rebekah Radice, Social Media Strategy : Can people separate you from your competition?
When they land on your social media about page or profile, do they know it’s you?
In [..]
Sylvain Richard's insight:

Short article but with some good advices.

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A Beginner’s Guide to Social Media Advertising

A Beginner’s Guide to Social Media Advertising | Marketing & Webmarketing | Scoop.it
Last year, internet advertising surpassed newspaper advertising spending for the first time. Advertisers spent $5.1 billion on social media advertising in 2013 and this figure is expected to exceed $14 billion by 2018. In the third quarter of 2014, Facebook brought in $2.96 billion in advertising revenue, 66 percent of which came from mobile ads. Twitter generated 85% of its total revenue from mobile advertising in the same quarter, representing about $320 million.

Still not convinced of the value of social ads?

Via Brian Yanish - MarketingHits.com
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Gerard Downey's curator insight, November 27, 1:14 PM

Were witnessing the growth of "Social Seo" it has a big impact and can be very beneficial for those who make a part of their overall marketing strategy. #local #seo #small #biz #marketing #advertising #branding #startup #business #fav #CRO #refollow #retweet #google+ 

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How to Increase Conversion Rates by Decreasing Choices #Infographic

How to Increase Conversion Rates by Decreasing Choices #Infographic | Marketing & Webmarketing | Scoop.it
Your website has plenty of goals and objectives to help you meet, but if you're not careful, competing conversion opportunities can prevent you from being successful. To learn more about how lots of choices on your website can affect conversions, check out infographic below from our friends at QuickSprout.

Via Brian Yanish - MarketingHits.com
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Reorganize, Rewrite and Retire Content | Marketing Technology Blog

Reorganize, Rewrite and Retire Content | Marketing Technology Blog | Marketing & Webmarketing | Scoop.it
Reorganize, Rewrite and Retire Content by Douglas Karr on Marketing Technology Blog

Via Pantelis Chiotellis, Brian Yanish - MarketingHits.com
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All Facebook Image Dimensions: Timeline, Posts, Ads [Infographic]

All Facebook Image Dimensions: Timeline, Posts, Ads [Infographic] | Marketing & Webmarketing | Scoop.it
Facebook dimensions recommended sizes for cover photo, profile photo, Timeline link and photo shares, desktop News Feed and sidebar, ads and more.
Sylvain Richard's insight:

9/16/14 Updated: Facebook image dimensions by @Jon Loomer

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The Difference Between Content Marketing and Inbound Marketing (and Why It Matters)

The Difference Between Content Marketing and Inbound Marketing (and Why It Matters) | Marketing & Webmarketing | Scoop.it
What's the difference between content marketing and inbound marketing? Here's what 3,500 marketers said.
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How You Can Prepare for Twitter’s Potential Upcoming Changes

How You Can Prepare for Twitter’s Potential Upcoming Changes | Marketing & Webmarketing | Scoop.it
Twitter strategy might be shifting and the implications for our personal and business experience could be profound.

Source: www.businessesgrow.com

If you're in social media marketing, you probably cringe at the mention of the word EdgeRank. I know I do, because it makes me think of how frustrating it is that even the best of my brand's Facebook content might not be seen by more than 200 or 300 of our 57,000 fans unless I spend money to promote it.

Brace yourselves, social marketers, because algorithms just like Facebook's EdgeRank might be coming to Twitter. In this post by our friend Mark Schaeffer, you can learn about some of the reasons why Twitter is thinking about implementing this, including the pressure from investors now that Twitter has gone public.

Mark brings up some great points for both sides like the fact that, with so many active users, "an unfiltered news stream can seem overwhelming," but one of the best things about Twitter is that it's completely unfiltered because  it allows for news to break in real time; something we see happening more and more each day.

According to Mark - and most marketers including myself happen to agree - Twitter will ultimately end up implementing an algorithm that determines what updates you see depending on elements like trending topics and interaction history, which will make organic reach plummet which would effectively eliminate the main differentiator of Twitter from Facebook.

What can do you, then, to prepare for this change?   Continue reading →
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