As Facebook Graph Search evolves and marketers begin to come to grips with the opportunities provided from the social graph, it becomes clear that a combination of both search and social media tactics are required if brands aim to improve visibility in the graph search engine results.
Just as on-page optimization is vital to SEO, Facebook page optimization is the first place to start on your Graph Search strategy. Ensure that you have selected the appropriate category, and plan for your basic information (such as the short description and the elements on your About page) to contain descriptive keywords, just like search. Make sure your page is relevant, always up to date, and publicly viewable and sharable.
Via Antonino Militello