Marketing & Webma...
Follow
2.4K views | +1 today
 
Scooped by Sylvain Richard
onto Marketing & Webmarketing
Scoop.it!

Few Consumers Trust Social Media Marketing, Internet Ads

Few Consumers Trust Social Media Marketing, Internet Ads | Marketing & Webmarketing | Scoop.it

"A Forrester Research survey[download page] of almost 60,000 US online adults and more than 15,000 European online adults reveals that few trust common types of digital advertising and promotions such as social media posts, ads on websites, and text messages from companies or brands.


Looking solely at US respondents, only 15% trust social media marketing, 12% information about companies on mobile applications, 10% ads on websites, and 9% text messages from companies or brands..."

more...
No comment yet.

From around the web

Marketing & Webmarketing
Social Media / Marketing / Web Marketing / Content Marketing
Your new post is loading...
Your new post is loading...
Rescooped by Sylvain Richard from MarketingHits
Scoop.it!

A Beginner’s Guide to Social Media Advertising

A Beginner’s Guide to Social Media Advertising | Marketing & Webmarketing | Scoop.it
Last year, internet advertising surpassed newspaper advertising spending for the first time. Advertisers spent $5.1 billion on social media advertising in 2013 and this figure is expected to exceed $14 billion by 2018. In the third quarter of 2014, Facebook brought in $2.96 billion in advertising revenue, 66 percent of which came from mobile ads. Twitter generated 85% of its total revenue from mobile advertising in the same quarter, representing about $320 million.

Still not convinced of the value of social ads?

Via Brian Yanish - MarketingHits.com
more...
Gerard Downey's curator insight, Today, 1:14 PM

Were witnessing the growth of "Social Seo" it has a big impact and can be very beneficial for those who make a part of their overall marketing strategy. #local #seo #small #biz #marketing #advertising #branding #startup #business #fav #CRO #refollow #retweet #google+ 

Rescooped by Sylvain Richard from MarketingHits
Scoop.it!

How to Increase Conversion Rates by Decreasing Choices #Infographic

How to Increase Conversion Rates by Decreasing Choices #Infographic | Marketing & Webmarketing | Scoop.it
Your website has plenty of goals and objectives to help you meet, but if you're not careful, competing conversion opportunities can prevent you from being successful. To learn more about how lots of choices on your website can affect conversions, check out infographic below from our friends at QuickSprout.

Via Brian Yanish - MarketingHits.com
more...
No comment yet.
Rescooped by Sylvain Richard from MarketingHits
Scoop.it!

Reorganize, Rewrite and Retire Content | Marketing Technology Blog

Reorganize, Rewrite and Retire Content | Marketing Technology Blog | Marketing & Webmarketing | Scoop.it
Reorganize, Rewrite and Retire Content by Douglas Karr on Marketing Technology Blog

Via Pantelis Chiotellis, Brian Yanish - MarketingHits.com
more...
Scooped by Sylvain Richard
Scoop.it!

All Facebook Image Dimensions: Timeline, Posts, Ads [Infographic]

All Facebook Image Dimensions: Timeline, Posts, Ads [Infographic] | Marketing & Webmarketing | Scoop.it
Facebook dimensions recommended sizes for cover photo, profile photo, Timeline link and photo shares, desktop News Feed and sidebar, ads and more.
Sylvain Richard's insight:

9/16/14 Updated: Facebook image dimensions by @Jon Loomer

more...
No comment yet.
Scooped by Sylvain Richard
Scoop.it!

The Difference Between Content Marketing and Inbound Marketing (and Why It Matters)

The Difference Between Content Marketing and Inbound Marketing (and Why It Matters) | Marketing & Webmarketing | Scoop.it
What's the difference between content marketing and inbound marketing? Here's what 3,500 marketers said.
more...
No comment yet.
Scooped by Sylvain Richard
Scoop.it!

How You Can Prepare for Twitter’s Potential Upcoming Changes

How You Can Prepare for Twitter’s Potential Upcoming Changes | Marketing & Webmarketing | Scoop.it
Twitter strategy might be shifting and the implications for our personal and business experience could be profound.

Source: www.businessesgrow.com

If you're in social media marketing, you probably cringe at the mention of the word EdgeRank. I know I do, because it makes me think of how frustrating it is that even the best of my brand's Facebook content might not be seen by more than 200 or 300 of our 57,000 fans unless I spend money to promote it.

Brace yourselves, social marketers, because algorithms just like Facebook's EdgeRank might be coming to Twitter. In this post by our friend Mark Schaeffer, you can learn about some of the reasons why Twitter is thinking about implementing this, including the pressure from investors now that Twitter has gone public.

Mark brings up some great points for both sides like the fact that, with so many active users, "an unfiltered news stream can seem overwhelming," but one of the best things about Twitter is that it's completely unfiltered because  it allows for news to break in real time; something we see happening more and more each day.

According to Mark - and most marketers including myself happen to agree - Twitter will ultimately end up implementing an algorithm that determines what updates you see depending on elements like trending topics and interaction history, which will make organic reach plummet which would effectively eliminate the main differentiator of Twitter from Facebook.

What can do you, then, to prepare for this change?   Continue reading →
more...
No comment yet.
Scooped by Sylvain Richard
Scoop.it!

How to Optimize Your Content for the Top 5 Social Networks |

How to Optimize Your Content for the Top 5 Social Networks | | Marketing & Webmarketing | Scoop.it
How do you optimize your content on different social networks? This article shows how to share content the right way for the top 5 social media networks.
more...
No comment yet.
Scooped by Sylvain Richard
Scoop.it!

Netflix and Facebook Allow Users to Send Private Recommendations to Friends - VideoInk

Netflix and Facebook Allow Users to Send Private Recommendations to Friends - VideoInk | Marketing & Webmarketing | Scoop.it
Netflix has launched a new feature that allows users to privately recommend movies and TV shows to their Facebook friends.
more...
No comment yet.
Scooped by Sylvain Richard
Scoop.it!

How to Remove Fake Facebook Fans |

How to Remove Fake Facebook Fans | | Marketing & Webmarketing | Scoop.it
Do you want to get rid of fake Facebook fans on your page? This article shows how to sniff out those fake Facebook fans and ban them from your page.
more...
No comment yet.
Rescooped by Sylvain Richard from Content Marketing, Curation, Social Media & SEO
Scoop.it!

Are you tracking these 11 KPI's to measure Content Marketing success?

Are you tracking these 11 KPI's to measure Content Marketing success? | Marketing & Webmarketing | Scoop.it

It’s the end of the month, time to review your content marketing results from the past 30 days and analyze…but what do you focus on? Of everything you could be reporting, which statistics should you care about? What do they mean, and how do you know if your findings are beneficial or not? Below are 11 content marketing statistics you should know that will make your end of month reports outstanding!...


Via Jeff Domansky, Guillaume Decugis
more...
Jeff Domansky's curator insight, August 23, 11:49 PM

If you're not measuring your social and content marketing results, how do you know you're measuring up?

Guillaume Decugis's curator insight, August 28, 6:19 PM

Conversion rates, click rates, open rates... It's easy to get lost in excel spreadsheet. Here's a good summary of what metrics you should focus on if you're doing content marketing as well as interesting benchmark to check whether you're best-in-class or can improve.

Scooped by Sylvain Richard
Scoop.it!

26 Creative Ways to Publish Social Media Updates |

26 Creative Ways to Publish Social Media Updates | | Marketing & Webmarketing | Scoop.it
Are you struggling to find ideas for posts on Twitter, Facebook and Google+? This article helps you deliver a never-ending supply of social media updates.
more...
No comment yet.
Scooped by Sylvain Richard
Scoop.it!

4 Ways to Improve Your Pinterest Marketing With Analytics |

4 Ways to Improve Your Pinterest Marketing With Analytics | | Marketing & Webmarketing | Scoop.it
Do you use Pinterest as a social marketing platform? This article shares four ways to improve your Pinterest marketing efforts.
more...
No comment yet.
Rescooped by Sylvain Richard from MarketingHits
Scoop.it!

5 Secrets of Lead Generation in Social Media You Never Knew [Infographic]

5 Secrets of Lead Generation in Social Media You Never Knew [Infographic] | Marketing & Webmarketing | Scoop.it
Did you know that social media can generate almost 100% more leads than any other channel including; direct mail, telemarketing, trade shows or even PPC?

Via Brian Yanish - MarketingHits.com
more...
Martin (Marty) Smith's curator insight, August 14, 11:39 PM

Yeah I've read that social media is an amazing lead gen tool, but there are some important ways to go about it outlined in this excellent infographic from @Brian Yanish - MarketingHits.com.

Scooped by Sylvain Richard
Scoop.it!

Adidas now lets you print your iPhone photos on your shoes

Adidas now lets you print your iPhone photos on your shoes | Marketing & Webmarketing | Scoop.it
Adidas earlier this year announced its plans to offer a new miZX Flux service that allow users to print their photos on their shoes. That service has now
more...
No comment yet.
Scooped by Sylvain Richard
Scoop.it!

A time-saving guide to set up Business Manager

A time-saving guide to set up Business Manager | Marketing & Webmarketing | Scoop.it
If someone apart from you work on your Facebook page and ads, then you should consider using the Business Manager.
Sylvain Richard's insight:

@JasonHJH wrote this great article about Business Manager for Facebook.

more...
No comment yet.
Scooped by Sylvain Richard
Scoop.it!

Five Ways Brands Use Visual Content for Maximum Impact |

Five Ways Brands Use Visual Content for Maximum Impact | | Marketing & Webmarketing | Scoop.it
Do you want to stimulate online growth and engagement? This article shows you how five brands are using visual content successfully.
more...
No comment yet.
Scooped by Sylvain Richard
Scoop.it!

The 15 Best Browser Extensions to Improve Your Social Media Marketing

The 15 Best Browser Extensions to Improve Your Social Media Marketing | Marketing & Webmarketing | Scoop.it
A list of the best browser extensions for Chrome, Firefox, and Safari that can help you share better to Facebook, Twitter, and many more social media sites.
more...
No comment yet.
Rescooped by Sylvain Richard from MarketingHits
Scoop.it!

79% of B2B Marketers Believe Social Media is an Effective Marketing Channel #infographic

79% of B2B Marketers Believe Social Media is an Effective Marketing Channel #infographic | Marketing & Webmarketing | Scoop.it
A study and accompanying infographic (pictured below) by Circle Research and The Marketing Society found that nearly 80% of surveyed B2B marketers believe that social media is an effective channel for their marketing efforts.

Via Brian Yanish - MarketingHits.com
more...
Ben Alexander Hopkins's curator insight, September 23, 10:53 PM

SOCIAL NETWORKING 4:

This is an important consideration, that the utilisation of social networks applies to both marketing to consumers and to other businesses. Websites such as linkedin are effective for this kind of social networking. This article also touches on how smartphones are being considered as a huge area of opportunity for marketing, however many organisations aren't utilising it, often because they don't have a thorough understanding of this medium and how to use it to its full potential. Should marketers be able to effectively tap into this medium, their reach would increase significantly. 

Aline Isoz's curator insight, September 24, 2:43 AM

Let's talk about social marketing...

drula eric's curator insight, September 28, 10:05 AM

If you can use press releases, you will recognize your company as soon it will be successful, but before that you need to know . It is imperative you prepare before you publish your press not to destroy its effectiveness!   http://www.apsense.com/viewphoto/139021-436855

Scooped by Sylvain Richard
Scoop.it!

How to Use Instagram to Promote Your Products |

How to Use Instagram to Promote Your Products | | Marketing & Webmarketing | Scoop.it
Are you using social media to reach customers? This article shows how to use Instagram to gain brand recognition and reach new customers.
more...
No comment yet.
Scooped by Sylvain Richard
Scoop.it!

How to Maximize Your LinkedIn Publishing Exposure |

How to Maximize Your LinkedIn Publishing Exposure | | Marketing & Webmarketing | Scoop.it
Have you tried LinkedIn's publishing feature? This article I'll share five tips for optimizing your content for LinkedIn publishing.
more...
No comment yet.
Scooped by Sylvain Richard
Scoop.it!

YouTube Introduces Fan Funding Feature

YouTube Introduces Fan Funding Feature | Marketing & Webmarketing | Scoop.it
The new feature has rolled out in four countries worldwide, including the US.
more...
No comment yet.
Scooped by Sylvain Richard
Scoop.it!

11 Creative Brands Using Instagram’s Hyperlapse App

11 Creative Brands Using Instagram’s Hyperlapse App | Marketing & Webmarketing | Scoop.it
This week Instagram released Hyperlapse, a standalone app that enables users to shoot create moving, handheld time lapses with enhanced video stabilization. Instagram has always built its company on top of producing, publishing and sharing great visual content, and their...
more...
No comment yet.
Rescooped by Sylvain Richard from MarketingHits
Scoop.it!

Facebook Finally Addresses Messenger Controversy

Facebook Finally Addresses Messenger Controversy | Marketing & Webmarketing | Scoop.it

Web series are exciting in theory, but actually watching one through all the way to the end takes a level of dedication and sustained interest that--let's face it--is hard to come up with given the wide array of entertainment choices available to us these days. Mountain Dew, though, has figured out a way to get you to watch the entire first season of their new series with some consistency: Each episode is only 15 seconds long.


Via Brian Yanish - MarketingHits.com
more...
No comment yet.
Scooped by Sylvain Richard
Scoop.it!

3 Reasons You Need Social Advertising for Your Business

3 Reasons You Need Social Advertising for Your Business | Marketing & Webmarketing | Scoop.it
Social advertising is becoming the new go-to for businesses of all sizes. As more and more people use and rely on their smartphones and web browsers for information and ideas, businesses are having t…
more...
No comment yet.
Scooped by Sylvain Richard
Scoop.it!

Content Marketing Tools: The Ultimate List

Content Marketing Tools: The Ultimate List | Marketing & Webmarketing | Scoop.it
The Ultimate Content Marketing Tools List has been updated as of August 14, 2014 to include over thirty new tools and several new categories including localization, digital asset management, web anal…
more...
No comment yet.