"One of the first questions clients always ask is about SEO. How do we drive SEO to be found on Google?
While the traditional SEO items I mention above are important, I usually take clients down a different route. This route covers two areas. Their content strategy and marketing efforts as well as their social media, curating and sharing strategy".
For me, there is no doubt about the fact that now, SEO, social media and content marketing are powerful "tools" that a manager should use. This article by Daniel Newman (@danielnewmanUV) is pretty interesting because it explains, in a very simple vocabulary, how it works.
Do you know why LinkedIn groups can be useful for you? Here is a little infographic to find out more about them.
Sylvain Richard's insight:
I think that groups in social platforms are the most important thing to build a sucessful personal branding. This infographic gives some facts, not a lot but I hope enough to convince the most resistant.
Video is exploding on the web today. Wider bandwidths, faster processors and increased storage capacity have opened the door for video to enter into the social web. So it becomes logical to ask, as Will Overstreet does in a recent post, “how do we make video more social?’ But if we are to ever achieve a truly social web video practice, technology designers will have to deal with the deeper contradiction in meanings between “social web” and “video...”
"surveycrest.com has produced an infographic dedicated to charting the rise of google 15 years it has been around. Here you will find Google’s algorithm evolution, its brand value (in the billions), how it fairs against the other tech brands in the Top 10 list, etc."
While the history of communication until the end of the previous century has only been focusing on enlarging the distribution to a few published or broadcasted content creators, we now live in information overload where content curators can be the new super heroes.
SEO came to the forefront in the past decade as websites continued to experiment with new methods of boosting traffic and sales. On the other hand, social media is all about creating a relationship with your followers, including existing and potential clients.
What the searcher actually types into the search engine is a very clear window into intent. If I search for Black Rain Boots, it’s obvious that at this time I wouldn’t be interested in a pair of sandals or tennis shoes.
Even if the search and social team sit apart, find a way to bring the data together and begin to grow your garden.
Excerpt from the article by Pawan Deshpande and published on Content Marketing Institute: "Many content curators are still unsure about what constitutes ethical curation, and how they can share third-party content without running afoul of copyright laws. Here’s our 10-step checklist to help you curate ethically and effectively.
1. Draw from a variety of sources; 2. Prominently link to the original source; 3. Avoid “nofollow” links; 4. Quote sparingly; 5. Insert your own point of view; 6. Fill in the gaps; 7. Use thumbnail images; 8. Give readers the option to close an iFrame or share bar; 9. Add a new title; 10. Claim Google authorship, as appropriate..."
"At Moz, we strive to include social media metadata in all new pieces of content that we publish. This allows us to optimize for sharing Twitter, Facebook, Google+ and Pinerest by defining exactly how titles, descriptions, images and more appear in social streams.
Think of it as conversion rate optimization for social exposure.
The implications for SEO are also significant. We know from experience and studies that the right data, includingoptimized images, helps content to spread, which often leads to increased links and mentions".
"Previously web designers and developers would create a separate, watered-down mobile version of a site specifically for smart phone users. However, with the constantly changing screen sizes of mobile devices, we are now moving away from the m-dot sites of yesterday and moving ahead with a one-site approach.
The one-site approach is exactly what it sounds like: one website that works on ALL mobile devices. Not only will your website work on the cell phones available right now, but it will also work on devices that aren’t even available yet. The one site approach is also recommended because it will help improve search engine rankings.
The one-site approach comes in two different flavors, responsive and adaptive. These approaches are different; yet yield nearly the same results. Whichever you choose, responsive or adaptive design, in the end your website will look and function great on nearly any device for years to come!
What is the difference between responsive and adaptive design? ..."
"Search is changing. It is now more personal, more engaging, more interactive and more predictive. SERPs no longer display just 10 blue links — they have become more useful and more visually appealing across all device types.
Semantic search is at the forefront of these changes, as evidenced most recently by the launch of Google’s new Hummingbird algorithm. Beginning with user intent and interpretation of the query itself, semantic technology is used to refine the query, extract entities as answers, personalize search results, predict search queries and more — providing a more interactive, conversational or dialogue-based search result.
With Hummingbird, Google is moving further along its trajectory of becoming the “Star Trek Computer,” or at least a very powerful answer engine. But how can you make sure you’re reaping the benefits of all semantic search has to offer? ..."
Twitter is a truly remarkable resource for everyone who spends any time at all on the Internet. There are so many reasons to be using Twitter that to not do so is ignoring a powerful tool that could be added to your social networking arsenal.