"In a great article published last week, Stan Woods of Velocity Partners offered his thoughts on how fast marketing has developed over the past few months, and the new marketing roles this change has created.
In his closing paragraph, Woods distinguishes between the creative-driven and data-driven marketers by referring to them as “marketing artists” and “marketing scientists,” respectively. Although a slight oversimplification, these distinctions hold a lot of truth about the current divide that exists within many marketing departments.
Technology has given marketers the ability to track, quantify, and optimize marketing processes at a level that was unheard of only a year ago. The marketing scientist has come to dominate this new arena of objective measurement and data-driven thinking, while the marketing artist continues to thrive on creative ideas and a more abstract way of thinking..."