A good story is creative, authentic, fosters emotional connections, inspires action, and takes the audience on a journey, according to an infographic by NCM Fathom Business Events.
Good stories have the power to change the way a customer feels, thinks, and behaves.
The five steps in mastering storytelling include listening, being personal, inspiring action, continuing to listen, and thinking ahead.
Forbes’ Phil Johnson points out that if advertisements are thinly disguised as good stories, consumers won’t bite. They have to unveil something personal or unknown about a person or brand, tap into emotions, and take them on a transformational journey.
“When you make the choice to tell a story, you’re competing with the best minds and writers in the history of the world,” he says. “Make your effort count.”