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Social Media Optimization is the New SEO

Social Media Optimization is the New SEO | Marketing & Webmarketing | Scoop.it

Via Robin Good, Antonino Militello
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Guillaume Decugis's comment, January 17, 2013 12:28 PM
Sounds like a plan. Let me know next time and we'll go for beer. Drinks on me!
The Right Image's curator insight, February 11, 2013 12:11 PM

Well said that scooper!

Pallab Kakoti's curator insight, April 6, 2014 2:26 AM

A webpage that shows a lot of social shares appears much more authoritative as compared to a webpage with few social shares. This has been corroborated by research data that shows content activity from social media channels weighs into rankings on search engines. The importance of links as a ranking parameter is less likely to cease as they evolve into a new role that indicates the importance of social media activity as a ranking factor.

Here are 20 social signals that Google tracks to determine ranking based on various social media activities on Google+, Facebook, Twitter, Pinterest, Reddit, Digg, StumbleUpon & Foursquare.  http://goo.gl/wBvVDM

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6 Unique Ways to Target Your Facebook Ads

6 Unique Ways to Target Your Facebook Ads | Marketing & Webmarketing | Scoop.it
Do you use Facebook ads? In this article, you'll learn six ways to target Facebook users with your ads, many you've likely not considered.
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Quick Reference Guide for Facebook Marketers

Quick Reference Guide for Facebook Marketers | Marketing & Webmarketing | Scoop.it
Are you a Facebook marketer? This article shares helpful links to Facebook shortcuts to get the most out of your Facebook pages, ads and groups.
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How to Measure Instagram Traffic, Leads and Sales #Infographic

How to Measure Instagram Traffic, Leads and Sales #Infographic | Marketing & Webmarketing | Scoop.it
Brands have started using their Instagram posts to drive traffic to their profile’s bio section — hence the ubiquitous “Click the link our bio!”  When users click a URL in a brand’s bio, they are usually directed to content the brand recently promoted on their Instagram account.

There are 5 types of content brands frequently promote on Instagram:

Via Brian Yanish - MarketingHits.com
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15 Proven Ways to Get More Traffic to Your Blog - Scoop.it

15 Proven Ways to Get More Traffic to Your Blog - Scoop.it | Marketing & Webmarketing | Scoop.it
Who doesn’t want more website traffic? Like money or good looks, it seems like it’s just not possible to have too much traffic to your blog.
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New Research Reveals Instagram Users Like to Shop |

New Research Reveals Instagram Users Like to Shop | | Marketing & Webmarketing | Scoop.it
Research shows Instagram users like brands and are shoppers. In this article you'll find out how this could impact your social media marketing.
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15 Types of Facebook Apps to Enhance Your Facebook Page

15 Types of Facebook Apps to Enhance Your Facebook Page | Marketing & Webmarketing | Scoop.it
Want to do more with your Facebook page?Have you considered using Facebook apps?Facebook apps let you customize your Facebook page in many ways.In this article I'll share 15 ways Facebook apps can enhance and customize your Facebook page.Note: Many of the apps listed here
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YouTube Is Launching An App To Capture Your Kid's Attention Span (And TV's Future)

YouTube Is Launching An App To Capture Your Kid's Attention Span (And TV's Future) | Marketing & Webmarketing | Scoop.it
YouTube Kids is a stand-alone video app devoid of clips for grown-ups.
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8 Ways to Use Facebook Video for More Engagement |

8 Ways to Use Facebook Video for More Engagement | | Marketing & Webmarketing | Scoop.it
Want to take advantage of the benefits of Facebook video for your business? Here are eight ideas to get more our of your Facebook videos.
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Now on Twitter: group Direct Messages and mobile video camera | Twitter Blogs

Now on Twitter: group Direct Messages and mobile video camera  | Twitter Blogs | Marketing & Webmarketing | Scoop.it
A fun new way to send private messages on Twitter – in a group – plus a mobile video camera to capture life as it happens.
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6 Ways to Attract More LinkedIn Leads

6 Ways to Attract More LinkedIn Leads | Marketing & Webmarketing | Scoop.it
Does LinkedIn bring you a steady stream of prospects?Is your LinkedIn presence optimized?Adjusting how you use LinkedIn changes the way prospects respond to you.In this article you'll discover six tactics to attract LinkedIn leads and show them how you can contribute to their succes
Sylvain Richard's insight:

6 ways to optimize your LinkedIn presence, change the way prospects respond to you and attract more LinkedIn leads. via @smexaminer

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New Facebook Terms: What Marketers Need to Know

New Facebook Terms: What Marketers Need to Know | Marketing & Webmarketing | Scoop.it

Did you know new changes are coming to Facebook as of January 1, 2015? Want to know what it all means to marketers?


If you’re like most people, you won’t want to sit down and compare line-by-line to find out the exact changes. That’s why we’ve done it for you.

 

Sylvain Richard's insight:

Facebook's terms will change again in January 2015. This article explains how these changes may impact how you use Facebook. via @smexaminer 

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This Beautifully Simple Site Makes It Easy to Create the Right Digital Color Palette

This Beautifully Simple Site Makes It Easy to Create the Right Digital Color Palette | Marketing & Webmarketing | Scoop.it
For the most talented designers, creating a palette of complementary colors comes easy. For the rest of us, not so much. Enter Material Palette, a site launched this week by European coder Matt Aussaguel to help Android app designers find the right color options within Google's new Material Design language.
Sylvain Richard's insight:

That's a good idea

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The 4 Most Important Pages on Your Website (& How to Optimize Them)

The 4 Most Important Pages on Your Website (& How to Optimize Them) | Marketing & Webmarketing | Scoop.it

Some of the pages on your website are more important than others. Okay, many of you probably find that fairly obvious -- but I'm surprised how few people actually apply this knowledge to their websites to improve conversions.

I’m all about low hanging fruit; about undertaking the easiest tasks that will have the biggest results. What I’m about to describe in this article has the potential to improve your site dramatically with just a few, critical changes.

Let's get right into it. Every website is different, bu generally speaking, here are the four most important (and most-visited) pages on a website:

Home PageAbout PageBlogContact Us Page
Via Brian Yanish - MarketingHits.com
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How to Create Social Media Images That Connect With Your Audience

How to Create Social Media Images That Connect With Your Audience | Marketing & Webmarketing | Scoop.it
Do your images stand out? This article shares seven ways to connect with your audience on a personal level using social media images.
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Getting Started: How To Build A Successful Business Blog

Getting Started: How To Build A Successful Business Blog | Marketing & Webmarketing | Scoop.it

aBlog post at Rebekah Radice, Social Media Strategy : Whether you’re a local business owner, entrepreneur, or brand - finding new ways to generate business can be a challenge.


Via Guillaume Decugis
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Guillaume Decugis's curator insight, May 11, 10:55 PM

A great, concrete and useful getting started guide by Rebekah Radice who definitely knows what she's talking about.


One thing that comes clearly out of this is that business blogging is a process. To be successful, you need to establish the required workflow that will bring the discipline and consistency necessary to get results.


Now, don't let this overwhelm you: software and tools can help.


She gives a number of examples and you can also check out our own approach to that problem as this is why we created Scoop.it Content Director as an integrated and easy-to-use solution.

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11 Ways to Boost Facebook Engagement for Small Businesses |

11 Ways to Boost Facebook Engagement for Small Businesses | | Marketing & Webmarketing | Scoop.it
Are you looking for better ways to engage your fans? In this article you'll find 11 ways small businesses can improve Facebook engagement.
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How to Optimize Social Media Images |

How to Optimize Social Media Images | | Marketing & Webmarketing | Scoop.it
Do you create your own images for social media? In this article you'll find three tips to optimize your social media images for better online performance.
Sylvain Richard's insight:

Good article written by @DustinWStout for Social Media Examiner @smexaminer

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Crowdfunding: What You Need to Know to Succeed With Crowdfunding |

Crowdfunding: What You Need to Know to Succeed With Crowdfunding | | Marketing & Webmarketing | Scoop.it
Social Media Marketing Podcast 135, in this episode Emily Best will share how she stumbled into crowdfunding and what it could mean for your business.
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And the Oscar Goes To... YouTube - ZEFR Blog

And the Oscar Goes To... YouTube - ZEFR Blog | Marketing & Webmarketing | Scoop.it
For live events such as the Oscars, the buzzwords on every marketer’s mind as of late have been “real-time marketing,” all thanks to that...
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Why Your Keyword Research Is All Wrong [Infographic]

Why Your Keyword Research Is All Wrong [Infographic] | Marketing & Webmarketing | Scoop.it
Let’s be honest, keyword research is easy. You go to Google Adwords Keyword Tool, type in a few keywords and voilà, your keywords and their search volumes appear. Most don’t even bother…
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Awesome WordPress Advertising Plugins for Websites/Blogs

Awesome WordPress Advertising Plugins for Websites/Blogs | Marketing & Webmarketing | Scoop.it

If, you had successfully created a website by putting different categories of content and the content delivered on your website is increasing traffic every day, then the question arise that how difficult the whole journey was from starting to end?


Via Brian Yanish - MarketingHits.com
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How to Make the Most of Facebook Mobile Ads

How to Make the Most of Facebook Mobile Ads | Marketing & Webmarketing | Scoop.it
Are you paying for visibility on Facebook?Have you tried Facebook mobile ads?Given how many people access Facebook on mobile devices, it makes sense to invest heavily in mobile ads.In this article I'll share how Facebook mobile ads stack up to other Facebook ads and improve your mar
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New Social Media Research Shows What People Expect From Brands

New Social Media Research Shows What People Expect From Brands | Marketing & Webmarketing | Scoop.it
Are you wondering what consumers expect from brands when it comes to social media? A series of new reports answers this very question. Consumers have strong expectations for how brands use social channels. In this article, you'll discover findings from studies to help you determine what consumers want to see from you on social media.…
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Improve Your Content Sharing with the Power of "Dark Social"

Improve Your Content Sharing with the Power of "Dark Social" | Marketing & Webmarketing | Scoop.it
"Dark Social" is responsible for more content shares than Facebook, Twitter, and every other social network combined. But how? And why is it so important?
Sylvain Richard's insight:

Be aware of the power of "Dark Social" via @lkr

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3 Ways Content Curation Informs Content Marketing

3 Ways Content Curation Informs Content Marketing | Marketing & Webmarketing | Scoop.it
If you aim to promote yourself with content marketing, take advantage of the behavior you observe during the content curation process. It can help.

Via Guillaume Decugis
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Guillaume Decugis's curator insight, December 16, 2014 2:00 PM

[url=/u/1994272 x-already-notified=1]Tommy Landry[/url] articulates another argument for the use of content curation by content marketers: while the main argument is saving time and resources, there are other benefits of content curation such as adding credibility to your brand message or engaging with influencers. But on top of using curation as a way to publish content, he argues that content curation is also a way to generate content ideas that will fill the gaps and be more original and impactful. In short, content curation informs content creation as others also noted


To build on Thomas'  points, I would add that the 3 following ways to practice this from my point of view. Try to look back at your own curation work and pause on a weekly basis to reflect on the following:


1 - what are the developing trends that people have been publishing on? Can you elaborate on them? 


2 - can you do roundup posts with top 5/10 pieces of content you've curated this week? 


3 - what are the things your customers or prospects are asking and that the content you've been curating does not cover: why not write a post on exactly that?  

Jakarta Web Developer's curator insight, December 17, 2014 11:50 AM

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