Plenty of ink has been spilled in the ongoing social vs. email marketing debate. The conversation often concludes with a concession that both channels have pros and cons, and as appropriate, marketers should use both.
But in general, ‘use both’ still means separately. The mantra: ‘use email for this and social for that’ is outdated. The fact is, social and email campaigns aren’t a zero sum game and don’t need to exist in silos.
Twitter has officially announced the launch of a new mobile Ads tool. Being referred to as the Twitter Ads companion, the tool allows advertisers to manage their campaigns from their smartphone or device while away from their desk. According to Twitter, the Ads companion will help advertisers check their campaigns performance and metrics either across all campaigns or individually. Users can see information regarding impressions, engagement, spend, cost per engagement, and engagement rate. Advertisers will also be able to review past campaigns through the tool. Twitter says users will also be able to perform tasks such as editing campaign bids, budgets and schedules, as well as respond to notifications and pause or resume campaigns.
Brands have started using their Instagram posts to drive traffic to their profile’s bio section — hence the ubiquitous “Click the link our bio!” When users click a URL in a brand’s bio, they are usually directed to content the brand recently promoted on their Instagram account.
There are 5 types of content brands frequently promote on Instagram:
Want to do more with your Facebook page?Have you considered using Facebook apps?Facebook apps let you customize your Facebook page in many ways.In this article I'll share 15 ways Facebook apps can enhance and customize your Facebook page.Note: Many of the apps listed here
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.