" If SEO is dead, social media will be, too, in another five years. So, keep calm and tweet on.
Hold that thought for a second – I can explain.
In today’s search world, there’s a lot of talk about how social is “taking over,” how “content is king,” and how search engine optimization is “dead” – with search updates like Penguin and Panda hitting the final nails on the coffin. Sounds very dramatic, doesn’t it? ..."
" When starting a new website, one of the first and most important decisions you have to make is choosing a domain name. That choice will impact the website’s success in nearly every area, included search engine optimization (SEO) and social media marketing (SMM). Let’s examine how a domain name impacts SEO and SMM and then analyze the factors that make a good domain name.
Should I Choose A Keyword Domain?
For years SEOs and Search marketers have often purchased domains that contained their targeted keywords in order to increase CTRs and to help gain higher rankings on Google, Yahoo and other search engines. Let’s examine this strategy to determine if it is still effective.
Many SEO strategists would purchase exact match domains (EMDs), which are domains that exactly match the keyword phrase they are targeting. For example, if they want to rank for “buy green widgets” the person might purchase BuyGreenWidgets.com. EMDs offered two advantages.
The presence of the keyword phrase in the domain was itself a ranking factor.The presence of the keyword phrase in the domain encouraged other webmasters to includeThe keyword phrase in the anchor text when linking to the site..."
As Facebook Graph Search evolves and marketers begin to come to grips with the opportunities provided from the social graph, it becomes clear that a combination of both search and social media tactics are required if brands aim to improve visibility in the graph search engine results.
Just as on-page optimization is vital to SEO, Facebook page optimization is the first place to start on your Graph Search strategy. Ensure that you have selected the appropriate category, and plan for your basic information (such as the short description and the elements on your About page) to contain descriptive keywords, just like search. Make sure your page is relevant, always up to date, and publicly viewable and sharable.
Should SEO or Social Media come first when launching new online initiatives? There's certainly nothing to stop you from doing both, but synchronizing your goals, strategy, and tactics are key to a successful launch.
When you sit down and think about it, search engines today have not changed all that dramatically in terms of depth-of-insight compared to their early days.
Yet, Google is looking to change that. With the addition of the Knowledge Graph, Google has announced its intention to evolve from a ‘search engine’ to a ‘knowledge engine.’ Matt Cutts said as much at an industry conference late last year, explaining Google is so committed to this evolution they renamed Google’s ‘Search Quality’ team the ‘Knowledge Team.’
It’s a must to stay current on latest trends in the design world, especially Web Design. The people from designzzz brought us this infographic showing what the latest trends in web design are, which include responsive design, oversized images, metro designs, interactivity, and speed just to name a few.
Search is the new navigation, so goes the mantra today – and that means search, in all of its forms, has become a key ingredient for the success of any online business. Since online users are now conditioned to quickly search for information instead of browsing for it – and are quick to abandon a site if they don’t find what they came for – search is a feature that you, as marketers, must study closely.
Excerpted from this long and useful article by ProBlogger about Pinterest: "I believe that blogs in any niche, not just DIY crafty blogs, are missing out on huge amounts of traffic and exposure if they are ignoring Pinterest. If you want to see your blog grow in leaps and bounds in 2013, you’ve got to pay attention to Pinterest.
I want to make sure that you fully understand the power of Pinterest, I’m going to start with the very basics before digging into the good stuff that will get you the blog success you’re looking for. At least read through the basics and info about using Pinterest accounts so that you have a better understanding of what’s going on and how to apply that to your blog.
Here’s what I’m going to cover: - What is Pinterest? - Why care about Pinterest? - Basics of using Pinterest. - Strategies for using your Pinterest account. - Get your pins maximum exposure. - Get more traffic to your blog using Pinterest. - Pinterest tools for bloggers."
"Do you use title tags and meta description tags? Well of course you do because you already know about the meta tags that can help boost your search engine rankings
But did you know that meta tags actually affect your social media traffic? Sure, there is Google’s authorship tags, but what about Facebook and Twitter. They actually both have their own social media meta tags that can help you boost the amount of social traffic you’re getting.
They’re called Facebook Open Graph and Twitter Cards. Here’s how you can leverage both of them..."
Learn how to optimize your Pinterest presence for search with this simple guide.
...if your initial trial of using Pinterest for business has yielded positive results and you think Pinterest is a viable social media marketing platform for your business, you know what the next step is, right? Optimization!
" The evolution of search engine algorithms has added to the complexity of search engine optimization. More significantly, it has impacted the level of integration that is needed with other forms of Web optimization. SEOMoz has a great page that shows the updates year by year.
Search engine optimization is no longer strictly about publishing quality content and building the authority of the content. SEO now involves engaging consumers and building relationships.
The new paradigm of SEO is that it must be implemented in tandem with other website optimization efforts. These include user experience design and social media marketing..."
" In today’s complex digital landscape, a solid content strategy won’t see success without three core components: search, social and discovery. Many companies focus on just one or two areas without considering how individual tactics can be integrated into one overarching content strategy. It won’t be enough to get your content the exposure it deserves if only one area is emphasized.
Whether it’s time, resources, or budget, investments need to be made in each area, and departments need to be on the same page..."
" It is painfully cliché to talk about “the rise of social” and “the power of social media.” That happened a long time ago. Now it’s settled, and we can make some real progress.
The power of social lives on beyond its ubiquity, and wields a transformative impact on SEO. Please understand that I’m not going to propagate any myths about how to increase your rankings via social media. Nor am I going to propose that SEO-is-dead-so-long-live-social. Instead, I’ll attempt to demonstrate how social is infringing upon the traditional realm of SEO as a major factor in how people find information, convert, and interact with the Internet.
The argument over the correlation of social likes and search rankings is moot.
First, social likes are important. Their impact upon search rankings, however, is not relevant to this discussion.
Bloggers and pundits love to discuss the search ranking value of an active social presence. “Do Facebook ‘Likes’ Increase Search Rankings,” asks one author. (Her answer, interpreted: ”Uh, we’re not sure.”) Groupon explains “How to Improve Your Search Rankings with Social Media.” Others croon that Facebook comments can improve one’s rankings.
There’s little value in debating such claims. The studies are inconclusive. What we need to do now is determine what real changes have taken place that actually affect searches.
Social Factors That Impact SEO
Keep in mind that SEO is alive and well. Yet along with the continued impact of SEO is the increasing dependence upon social for how people search, find, and respond to information. Here are the major factors that are forming this social search trend..."
" There's a movement happening in our industry, and many folks are changing their practices and titles from "SEO" to "online marketing, inbound marketing, and/or earned media marketing." Where did this shift originate from, and where is it taking our industry as a whole? Is it enough to just be an SEO in today's game, or are we missing the bigger picture?
In today's Whiteboard Friday, Rand shares his take on the shift from "SEO" to "inbound marketing" and what the future holds for our industry at large..."
To determine which pages are relevant to a search query, Facebook utilizes a natural language processor (both to suggest search terms and identify connections) combined with algorithms that examine the “nodes” or connections of a searcher’s network to find content friends have “liked” that match the search. Graph Search can also consider second-degree connections or friends of friends, as well as content which has been shared either directly with the searcher or publicly on Facebook.
Unlike standard search engines, Facebook owns all of the data (page posts, photos, videos, etc.)which has ever been posted to the network. This inherent advantage enabled Facebook to implement a unique indexing structure to categorize the data based on a number of predefined properties. This indexing of owned data allows Facebook to quickly search, sort, identify and return relevant content.
They dubbed this infrastructure “Unicorn.” Similar to a standard search engine, it supports search queries including “multi-hop” queries in a series of steps while searching “nodes” in a similar style to the way a search engine utilizes keywords.
How does social fit into the worlds of SEO and search? Bing's Duane Forrester and Catalysts' Dan Cristo highlighted the major changes in the industry at SES NY.
Metadata, title tags, etc. were once the gold standard of SEO, but now they’re the base line. The reality: If there is a big collection of people talking about a person, search engines are drawn to the person or site to try and understand what all the fuss is about. Unfortunately, the technology to truly hone in on these conversations and chatter remains in infancy.
This Sunday will bring the long awaited return of HBO’s acclaimed series Game of Thrones. Avid fans will tune in to see rival houses plot, scheme, and battle for power and position. However, you don’t need to be watching the season premier to see a rivalry like the Starks and Lannisters. A similar struggle for power and recognition is happening in the modern office everyday: between sales and marketing.
With different goals, motivations, and tools, aligning your company’s sales and marketing departments can be a daily challenge. With each staking their claim to different areas of the business process, it can be hard to find any common ground with which to bring them together. However, when sales and marketing work together to generate leads, nurture relationships, and close deals, a company can thrive. There is a lot at stake in this struggle...
Some reports state that social indicators (shares, retweets, +1’s) are already more important than incoming links.
This isn’t exactly news, as we’ve seen Google systematically destroy search manipulators for the past couple of years. While it isn’t exactly headline material, it does show that the future of search is a blend between traditional organic search and social media.
"A Forrester Research survey[download page] of almost 60,000 US online adults and more than 15,000 European online adults reveals that few trust common types of digital advertising and promotions such as social media posts, ads on websites, and text messages from companies or brands.
Looking solely at US respondents, only 15% trust social media marketing, 12% information about companies on mobile applications, 10% ads on websites, and 9% text messages from companies or brands..."
There is no doubt that Google is revisiting their Ten things we know to be true quite frequently in the past couple of years. With the all the new algorithm updates and the attention they are putting on cleaning up search, you can bet that Google’s focus is and always will be to “provide the best user experience possible.” This goal is the reason behind Google’s algorithm changes. Google believes it’s best to do one thing really, really well and their one thing is search. Google wants to be a search engine that “understands exactly what you mean and gives you back exactly what you want.” To be able to accomplish this, Google and other search engines are integrating social media influence into their algorithms.
For this reason I believe the Future of Search will become less about what we can control and more about our ability to create valuable content that others will want to share..."