Marketing & Webma...
Follow
2.4K views | +3 today
 
Scooped by Sylvain Richard
onto Marketing & Webmarketing
Scoop.it!

Why People Aren't Buying Much On Facebook Yet: INFOGRAPHIC

Why People Aren't Buying Much On Facebook Yet: INFOGRAPHIC | Marketing & Webmarketing | Scoop.it
What's stopping Facebook commerce right now? The same kinds of security fears that people had when stores began opening up shops on the Internet.
more...
No comment yet.
Marketing & Webmarketing
Social Media / Marketing / Web Marketing / Content Marketing
Your new post is loading...
Your new post is loading...
Scooped by Sylvain Richard
Scoop.it!

STUDY: Millennial Males Love Online Video - VideoInk

STUDY: Millennial Males Love Online Video - VideoInk | Marketing & Webmarketing | Scoop.it
A new analysis from Nielsen calls millennial males the most tuned into internet video, and highly receptive to brands advertising there.
Sylvain Richard's insight:

Why Millennial ‘Dudes’ Might Be More Receptive to Marketing Than We Thought. A study by Nielsen

more...
No comment yet.
Scooped by Sylvain Richard
Scoop.it!

Lack of gender diversity in agencies is an organisational failure

Lack of gender diversity in agencies is an organisational failure | Marketing & Webmarketing | Scoop.it
Decision-makers need to overcome inertial dysfunction and male managers have a mission to stop hiring more men, writes Ana Andjelic
more...
No comment yet.
Scooped by Sylvain Richard
Scoop.it!

How to Increase Your Conversions Using Google Analytics Conversions Reports

How to Increase Your Conversions Using Google Analytics Conversions Reports | Marketing & Webmarketing | Scoop.it
Do you understand how visitors convert on your blog or website? Are you tracking conversion goals? Knowing how visitors convert on your website can help you improve your marketing. In this article I'll show you how to dive into Google Analytics Conversions reports so you can optimize your site for more conversions. Locating Google Analytics…
Sylvain Richard's insight:

Well-written and definitely useful

more...
No comment yet.
Scooped by Sylvain Richard
Scoop.it!

How to Create Differentiation Through Social Media

How to Create Differentiation Through Social Media | Marketing & Webmarketing | Scoop.it
Blog post at Rebekah Radice, Social Media Strategy : Can people separate you from your competition?
When they land on your social media about page or profile, do they know it’s you?
In [..]
Sylvain Richard's insight:

Short article but with some good advices.

more...
No comment yet.
Rescooped by Sylvain Richard from MarketingHits
Scoop.it!

A Beginner’s Guide to Social Media Advertising

A Beginner’s Guide to Social Media Advertising | Marketing & Webmarketing | Scoop.it
Last year, internet advertising surpassed newspaper advertising spending for the first time. Advertisers spent $5.1 billion on social media advertising in 2013 and this figure is expected to exceed $14 billion by 2018. In the third quarter of 2014, Facebook brought in $2.96 billion in advertising revenue, 66 percent of which came from mobile ads. Twitter generated 85% of its total revenue from mobile advertising in the same quarter, representing about $320 million.

Still not convinced of the value of social ads?

Via Brian Yanish - MarketingHits.com
more...
Gerard Downey's curator insight, November 27, 1:14 PM

Were witnessing the growth of "Social Seo" it has a big impact and can be very beneficial for those who make a part of their overall marketing strategy. #local #seo #small #biz #marketing #advertising #branding #startup #business #fav #CRO #refollow #retweet #google+ 

Rescooped by Sylvain Richard from MarketingHits
Scoop.it!

How to Increase Conversion Rates by Decreasing Choices #Infographic

How to Increase Conversion Rates by Decreasing Choices #Infographic | Marketing & Webmarketing | Scoop.it
Your website has plenty of goals and objectives to help you meet, but if you're not careful, competing conversion opportunities can prevent you from being successful. To learn more about how lots of choices on your website can affect conversions, check out infographic below from our friends at QuickSprout.

Via Brian Yanish - MarketingHits.com
more...
No comment yet.
Rescooped by Sylvain Richard from MarketingHits
Scoop.it!

Reorganize, Rewrite and Retire Content | Marketing Technology Blog

Reorganize, Rewrite and Retire Content | Marketing Technology Blog | Marketing & Webmarketing | Scoop.it
Reorganize, Rewrite and Retire Content by Douglas Karr on Marketing Technology Blog

Via Pantelis Chiotellis, Brian Yanish - MarketingHits.com
more...
Scooped by Sylvain Richard
Scoop.it!

All Facebook Image Dimensions: Timeline, Posts, Ads [Infographic]

All Facebook Image Dimensions: Timeline, Posts, Ads [Infographic] | Marketing & Webmarketing | Scoop.it
Facebook dimensions recommended sizes for cover photo, profile photo, Timeline link and photo shares, desktop News Feed and sidebar, ads and more.
Sylvain Richard's insight:

9/16/14 Updated: Facebook image dimensions by @Jon Loomer

more...
No comment yet.
Scooped by Sylvain Richard
Scoop.it!

The Difference Between Content Marketing and Inbound Marketing (and Why It Matters)

The Difference Between Content Marketing and Inbound Marketing (and Why It Matters) | Marketing & Webmarketing | Scoop.it
What's the difference between content marketing and inbound marketing? Here's what 3,500 marketers said.
more...
No comment yet.
Scooped by Sylvain Richard
Scoop.it!

How You Can Prepare for Twitter’s Potential Upcoming Changes

How You Can Prepare for Twitter’s Potential Upcoming Changes | Marketing & Webmarketing | Scoop.it
Twitter strategy might be shifting and the implications for our personal and business experience could be profound.

Source: www.businessesgrow.com

If you're in social media marketing, you probably cringe at the mention of the word EdgeRank. I know I do, because it makes me think of how frustrating it is that even the best of my brand's Facebook content might not be seen by more than 200 or 300 of our 57,000 fans unless I spend money to promote it.

Brace yourselves, social marketers, because algorithms just like Facebook's EdgeRank might be coming to Twitter. In this post by our friend Mark Schaeffer, you can learn about some of the reasons why Twitter is thinking about implementing this, including the pressure from investors now that Twitter has gone public.

Mark brings up some great points for both sides like the fact that, with so many active users, "an unfiltered news stream can seem overwhelming," but one of the best things about Twitter is that it's completely unfiltered because  it allows for news to break in real time; something we see happening more and more each day.

According to Mark - and most marketers including myself happen to agree - Twitter will ultimately end up implementing an algorithm that determines what updates you see depending on elements like trending topics and interaction history, which will make organic reach plummet which would effectively eliminate the main differentiator of Twitter from Facebook.

What can do you, then, to prepare for this change?   Continue reading →
more...
No comment yet.
Scooped by Sylvain Richard
Scoop.it!

How to Optimize Your Content for the Top 5 Social Networks |

How to Optimize Your Content for the Top 5 Social Networks | | Marketing & Webmarketing | Scoop.it
How do you optimize your content on different social networks? This article shows how to share content the right way for the top 5 social media networks.
more...
No comment yet.
Scooped by Sylvain Richard
Scoop.it!

Netflix and Facebook Allow Users to Send Private Recommendations to Friends - VideoInk

Netflix and Facebook Allow Users to Send Private Recommendations to Friends - VideoInk | Marketing & Webmarketing | Scoop.it
Netflix has launched a new feature that allows users to privately recommend movies and TV shows to their Facebook friends.
more...
No comment yet.
Scooped by Sylvain Richard
Scoop.it!

How to Remove Fake Facebook Fans |

How to Remove Fake Facebook Fans | | Marketing & Webmarketing | Scoop.it
Do you want to get rid of fake Facebook fans on your page? This article shows how to sniff out those fake Facebook fans and ban them from your page.
more...
No comment yet.
Scooped by Sylvain Richard
Scoop.it!

3 Ways Your Brick-and-Mortar Location Can Use Social Media To Drive Business

3 Ways Your Brick-and-Mortar Location Can Use Social Media To Drive Business | Marketing & Webmarketing | Scoop.it
We go over cost effective ways to connect your customers’ online experience to their in-store experience & use social media to drive business
more...
No comment yet.
Scooped by Sylvain Richard
Scoop.it!

Content Is a Kingmaker. Borrow This Blueprint for Fashioning Your Own.

Content Is a Kingmaker. Borrow This Blueprint for Fashioning Your Own. | Marketing & Webmarketing | Scoop.it
Entrepreneurs not only need to craft their own branded content. They can also effectively curate authoritave sources of others.
more...
No comment yet.
Rescooped by Sylvain Richard from MarketingHits
Scoop.it!

How I Use Pinterest to Make Content Go Viral

How I Use Pinterest to Make Content Go Viral | Marketing & Webmarketing | Scoop.it
t’s safe to say most people are now familiar with the visual platform Pinterest. Since its launch in 2010, Pinterest has grown into a strong social media tool that allows users (over 70 million today) to create boards for their pins and “pin” from anywhere on the web.

Despite popular belief your business doesn’t need to be product-based to take advantage of its benefits. It’s a blogger, content marketer and business owner’s dream. These days; Pinterest has become my one stop place for guest blogging opportunities, content inspiration, driving traffic that’s rich in SEO benefits and so much more. Not to mention, it has made more of my articles go viral than any other social media platform. It’s a powerful, powerful tool. And if you haven’t yet discovered it, or want to get more out of it – read on.

Via Brian Yanish - MarketingHits.com
more...
No comment yet.
Scooped by Sylvain Richard
Scoop.it!

5 Tips For Web Design Startups

5 Tips For Web Design Startups | Marketing & Webmarketing | Scoop.it
The vast majority of businesses use email and most even have a website, but establishing your business online is more than just ordering a new domain name. Good business owners understand the importa…
more...
No comment yet.
Scooped by Sylvain Richard
Scoop.it!

Adidas now lets you print your iPhone photos on your shoes

Adidas now lets you print your iPhone photos on your shoes | Marketing & Webmarketing | Scoop.it
Adidas earlier this year announced its plans to offer a new miZX Flux service that allow users to print their photos on their shoes. That service has now
more...
No comment yet.
Scooped by Sylvain Richard
Scoop.it!

A time-saving guide to set up Business Manager

A time-saving guide to set up Business Manager | Marketing & Webmarketing | Scoop.it
If someone apart from you work on your Facebook page and ads, then you should consider using the Business Manager.
Sylvain Richard's insight:

@JasonHJH wrote this great article about Business Manager for Facebook.

more...
No comment yet.
Scooped by Sylvain Richard
Scoop.it!

Five Ways Brands Use Visual Content for Maximum Impact |

Five Ways Brands Use Visual Content for Maximum Impact | | Marketing & Webmarketing | Scoop.it
Do you want to stimulate online growth and engagement? This article shows you how five brands are using visual content successfully.
more...
No comment yet.
Scooped by Sylvain Richard
Scoop.it!

The 15 Best Browser Extensions to Improve Your Social Media Marketing

The 15 Best Browser Extensions to Improve Your Social Media Marketing | Marketing & Webmarketing | Scoop.it
A list of the best browser extensions for Chrome, Firefox, and Safari that can help you share better to Facebook, Twitter, and many more social media sites.
more...
No comment yet.
Rescooped by Sylvain Richard from MarketingHits
Scoop.it!

79% of B2B Marketers Believe Social Media is an Effective Marketing Channel #infographic

79% of B2B Marketers Believe Social Media is an Effective Marketing Channel #infographic | Marketing & Webmarketing | Scoop.it
A study and accompanying infographic (pictured below) by Circle Research and The Marketing Society found that nearly 80% of surveyed B2B marketers believe that social media is an effective channel for their marketing efforts.

Via Brian Yanish - MarketingHits.com
more...
Ben Alexander Hopkins's curator insight, September 23, 10:53 PM

SOCIAL NETWORKING 4:

This is an important consideration, that the utilisation of social networks applies to both marketing to consumers and to other businesses. Websites such as linkedin are effective for this kind of social networking. This article also touches on how smartphones are being considered as a huge area of opportunity for marketing, however many organisations aren't utilising it, often because they don't have a thorough understanding of this medium and how to use it to its full potential. Should marketers be able to effectively tap into this medium, their reach would increase significantly. 

Aline Isoz's curator insight, September 24, 2:43 AM

Let's talk about social marketing...

drula eric's curator insight, September 28, 10:05 AM

If you can use press releases, you will recognize your company as soon it will be successful, but before that you need to know . It is imperative you prepare before you publish your press not to destroy its effectiveness!   http://www.apsense.com/viewphoto/139021-436855

Scooped by Sylvain Richard
Scoop.it!

How to Use Instagram to Promote Your Products |

How to Use Instagram to Promote Your Products | | Marketing & Webmarketing | Scoop.it
Are you using social media to reach customers? This article shows how to use Instagram to gain brand recognition and reach new customers.
more...
No comment yet.
Scooped by Sylvain Richard
Scoop.it!

How to Maximize Your LinkedIn Publishing Exposure |

How to Maximize Your LinkedIn Publishing Exposure | | Marketing & Webmarketing | Scoop.it
Have you tried LinkedIn's publishing feature? This article I'll share five tips for optimizing your content for LinkedIn publishing.
more...
No comment yet.
Scooped by Sylvain Richard
Scoop.it!

YouTube Introduces Fan Funding Feature

YouTube Introduces Fan Funding Feature | Marketing & Webmarketing | Scoop.it
The new feature has rolled out in four countries worldwide, including the US.
more...
No comment yet.