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How Google Could Have Improved Its Privacy Change Announcement | ClickZ

How Google Could Have Improved Its Privacy Change Announcement | ClickZ | Marketing & Webmarketing | Scoop.it
A lesson about how better to communicate sensitive changes.
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5 Tips to Optimize Your New Twitter Profile Layout

5 Tips to Optimize Your New Twitter Profile Layout | Marketing & Webmarketing | Scoop.it
While you wait your turn to find your way around your new profile, you might be interested to plan ahead.
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Facebook WCA: How to Create a Sales Funnel Without Email Addresses

Facebook WCA: How to Create a Sales Funnel Without Email Addresses | Marketing & Webmarketing | Scoop.it
The typical sales funnel with an email nurture sequence is effective but has a major flaw. Here's the fix with Facebook Website Custom Audiences.
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15 Types of Content That Will Drive You More Traffic

15 Types of Content That Will Drive You More Traffic | Marketing & Webmarketing | Scoop.it
Content marketing is more than writing blogs. Way more. If you’re just getting involved in content marketing, the first thing you need to do is launch
Sylvain Richard's insight:

Neil Patel listed different types of content.

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Why is Ford's social media strategy so good?

Why is Ford's social media strategy so good? | Marketing & Webmarketing | Scoop.it
How does a 110 year old car manufacturer, the fifth largest in the world, remain relevant, engaging and remotely approachable in the digital age?
Sylvain Richard's insight:

From Vine to Instagram and of course Face book, Ford social media strategy is a case study. 

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8 Ways You Can Create a Winning Instagram Profile |

8 Ways You Can Create a Winning Instagram Profile | | Marketing & Webmarketing | Scoop.it
Create a winning Instagram profile using examples from Nike, Zappos, KitchenAid or WalMart to help you grow your reach, build engagement and increase sales.
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12 Tips for seeing Success with your Pinterest Account -

12 Tips for seeing Success with your Pinterest Account - | Marketing & Webmarketing | Scoop.it
Are you getting the most out of Pinterest? If you’re just pinning images without seeing much traffic to your site, additional sales or engagement from your followers and other Pinterest users, you should reevaluate how you use your account. Consider a Business Account Pinterest business accounts make it possible for you to verify your account …

Via Bigfoot Digital
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How to Promote Your Content With Social Media |

How to Promote Your Content With Social Media | | Marketing & Webmarketing | Scoop.it
Use this social media plan to promote your content and blog posts successfully across your social media profiles.
Sylvain Richard's insight:

How to present the same content in different ways via socialmediaexaminer.com (@smexaminer)

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How to Be Successful on Vine [INFOGRAPHIC] #smlondon - Social Media London

How to Be Successful on Vine [INFOGRAPHIC] #smlondon - Social Media London | Marketing & Webmarketing | Scoop.it
Twitter’s Vine allows you to create a lasting impression with a 6-second looping video. Launched over a year ago on iOS, it pioneered the video-sharing app market and quickly reached 13 million users, less than 6 months after it rolled out (40 million today). Fastly-developing? Vine surely is and is even ranked #2 in the …
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1,000,000 people and businesses are now using Scoop.it!

1,000,000 people and businesses are now using Scoop.it! | Marketing & Webmarketing | Scoop.it
Interest-based content curation was only a vision 2 years ago when we launched: in a post Web 2.0 world, we felt that more and more we are the content we publish. Whether we liked it or not, we would all need to become media - a problem for busy professionals who don’t have time or inspiration for that and whose primary expertise is often not to be a content publisher.

Since then, publishing-by-curation rapidly turned into an important trend as 1,000,000 freelance professionals, community managers, content marketers, educators, knowledge managers, thought leaders, and more are now using Scoop.it to demonstrate and share their professional expertise, develop visibility for their small or mid-sized businesses or to make the company they work for smarter. Continue reading →
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Is Your Brand Mature Enough For Thought Leadership?

Is Your Brand Mature Enough For Thought Leadership? | Marketing & Webmarketing | Scoop.it

The role of thought leader is the brass ring for many marketers. Not every brand, however, is ready to stake out the position.


Via Guillaume Decugis
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Guillaume Decugis's curator insight, April 8, 6:40 PM
Interesting analysis of what it takes for a brand to become a thought leader. And how your content strategy might still be successful at generating leads without necessarily focusing on that.
Guillaume Decugis's curator insight, April 8, 6:44 PM

If it's not then you're probably better off focusing your content strategy on generating leads and direct returns. 


And it's ok by the way. 

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Big Update to Twitter brings New Look and Features -

Big Update to Twitter brings New Look and Features - | Marketing & Webmarketing | Scoop.it
On the heels of the ability to upload four pictures per tweet and to tag others in pictures, Twitter has announced more updates that will change the way your page looks and even what you can do with it. All of these changes culminate to create new social media marketing opportunities for you. If you …

Via Bigfoot Digital
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Why and How you Should Publish and Share Content on LinkedIn -

Why and How you Should Publish and Share Content on LinkedIn - | Marketing & Webmarketing | Scoop.it

Recently, LinkedIn announced that all users can now post and share content on LinkedIn. This announcement took the site from a basic social networking site to a networking and publishing platform, meaning it becomes much more powerful for your business. The Perks of Publishing on LinkedIn Last month, LinkedIn announced that it boasts more than …


Via Naomi Assaraf, Brian Yanish - MarketingHits.com
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aanve's curator insight, April 8, 8:33 PM

www.aanve.com

 

Nine0Media's curator insight, April 10, 4:35 PM

#SocialMediaTools

EJ Morris's curator insight, April 14, 1:59 PM

Get Your writers Perk today --- Publish some social content on my LinkedIn platform   ---  see you there

http://www.linkedin.com/in/ejmorris

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5 Facebook Page Tools to Improve Your Page Management |

5 Facebook Page Tools to Improve Your Page Management | | Marketing & Webmarketing | Scoop.it
Use these Facebook Page tools, Swayy, Canva, ShortStack, HyperAlerts and Tagboard, to help you manage your Facebook Page more effectively.
Sylvain Richard's insight:

I didn't know about HyperAlerts and I'm definitely going to try it. 

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YouTube Live Events: The Definitive List of URLs

YouTube Live Events: The Definitive List of URLs | Marketing & Webmarketing | Scoop.it
YouTube hasn't made it easy to find out which events are currently being live-streamed so we bring you the list of URLS for each YouTube live event category.
Sylvain Richard's insight:

Useful list of URLs for YouTube Live Events via @reelseo

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6 Ways to Use Pinterest to Promote Your Brand |

6 Ways to Use Pinterest to Promote Your Brand | | Marketing & Webmarketing | Scoop.it
Use tips from these big brand examples on Pinterest to curate and share content that helps you build and strengthen your own Pinterest presence.
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Facebook ‘Nearby Friends’ Will Track Your Location History To Target You With Ads | TechCrunch

Facebook ‘Nearby Friends’ Will Track Your Location History To Target You With Ads | TechCrunch | Marketing & Webmarketing | Scoop.it
Facebook says it's not using its new Nearby Friends feature to target ads yet, but after I asked why it's tracking "Location History" it admitted it will..
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3 Mobile Apps that Put Visual Content Creation in Your Pocket

3 Mobile Apps that Put Visual Content Creation in Your Pocket | Marketing & Webmarketing | Scoop.it
These 3 Mobile Apps give you the ability to create killer visual content for social media - by producing awesome images, in real-time, on-the-go.
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5 Big Changes Coming To Your Twitter Profile

5 Big Changes Coming To Your Twitter Profile | Marketing & Webmarketing | Scoop.it
Twitter has overhauled your profile page to use a much larger header image and profile image, along with other enhancements to how tweets are displayed. Learn all about the update here.
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Digital ad spend hits a record high, with 2014 set to rocket | The Wall Blog

Digital ad spend hits a record high, with 2014 set to rocket | The Wall Blog | Marketing & Webmarketing | Scoop.it
The Digital Britain conference returned to Manchester last week, for the unveiling of the latest IAB/PwC 2013 digital ad spend report. A packed and lively
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Blogger Vs WordPress Comparison: Which One Should I Use?

Blogger Vs WordPress Comparison: Which One Should I Use? | Marketing & Webmarketing | Scoop.it
This comparison post will help you choose between Blogger and WordPress when starting your site.
Sylvain Richard's insight:

Advices to build your blog: Blogger vs WordPress via @MarkoSaric (Howtomakemyblog.com)

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REPORTS: Facebook To Remove Messaging From Flagship Mobile Apps, Require Use Of Messenger - AllFacebook

REPORTS: Facebook To Remove Messaging From Flagship Mobile Apps, Require Use Of Messenger - AllFacebook | Marketing & Webmarketing | Scoop.it
Last December, Facebook began prompting users of its flagship iOS application to download its Facebook Messenger app, and the social network also began prompting mobile users to encourage their friends who had not yet downloaded Messenger to do so. Soon, according to reports by TechCrunch and The Verge, Facebook mobile users who wish to chat will not have a choice, as messages will no longer be available in its iOS and Android flagship apps.
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YouTube Ad Formats 101: Where to Advertise, and Why - ZEFR Blog

YouTube Ad Formats 101: Where to Advertise, and Why - ZEFR Blog | Marketing & Webmarketing | Scoop.it
Knowing what you want to achieve is an important first step for any successful YouTube marketing strategy, and it’s no different when it comes...
Sylvain Richard's insight:

Always a relevant resource for YouTube marketing http://blog.zefr.com/home . An article  about YouTube advertising by ZEFR (@ZEFRinc)

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YouTube Exec’s Speech About Engaged Fanbases Is Worth Checking Out

YouTube Exec’s Speech About Engaged Fanbases Is Worth Checking Out | Marketing & Webmarketing | Scoop.it
At the annual MIPTV Media Market in Cannes, YouTube global head of entertainment Alex Carloss delivered a keynote address about online video fanbases. In the 15-minute speech, Carloss laid out the difference between an
Sylvain Richard's insight:

Audience vs Fanbase and why you should check out the latter. 

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All Facebook Image Dimensions: Timeline, Posts, Ads [Infographic]

All Facebook Image Dimensions: Timeline, Posts, Ads [Infographic] | Marketing & Webmarketing | Scoop.it
Facebook dimensions recommended sizes for cover photo, profile photo, Timeline link and photo shares, desktop News Feed and sidebar, ads and more.
Sylvain Richard's insight:

[Infographic] Updated 4-8-14 via @jonloomer

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The Curation Secrets Behind TechMeme Success

The Curation Secrets Behind TechMeme Success | Marketing & Webmarketing | Scoop.it

An interview of Techmeme founder Gabe Rivera.


Via Guillaume Decugis
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Scoop.it's curator insight, April 7, 2:36 PM

Long before Upworthy or BuzzFeed started to explode, the success of TechMeme have been an inspiration to many curators and the envy of many news publishers.


Interestingly, TechMeme evolved from being a fully-automated aggregator to being curated by a team of humans recruited by Rivera and informed by algorithms. "I usually just say "fifty-fifty" when someone really wants to hear a number for automation versus human, but it's actually difficult to quantify." says Rivera when asked about the split between both.


A great case study for humanrithm showing how publishing by curation can empower professionals to become the go-to media in their niche.

Gilbert Faure au nom de l'ASSIM's comment, April 8, 12:02 AM
it is what a few of us are doing with scoop.it in niches of scientific information... will it become the specialized current contents of the future?