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Infographic: Internet Usage Predictions | Techrevel.com

Infographic: Internet Usage Predictions | Techrevel.com | Marketing & Webmarketing | Scoop.it
could probably make a generalized statement about this infographic before reading it: internet usage is going up this year. It’s pretty clear that more people have access to computers and the internet is becoming a vital tool to every industry.
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New Research Reveals Instagram Users Like to Shop |

New Research Reveals Instagram Users Like to Shop | | Marketing & Webmarketing | Scoop.it
Research shows Instagram users like brands and are shoppers. In this article you'll find out how this could impact your social media marketing.
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15 Types of Facebook Apps to Enhance Your Facebook Page

15 Types of Facebook Apps to Enhance Your Facebook Page | Marketing & Webmarketing | Scoop.it
Want to do more with your Facebook page?Have you considered using Facebook apps?Facebook apps let you customize your Facebook page in many ways.In this article I'll share 15 ways Facebook apps can enhance and customize your Facebook page.Note: Many of the apps listed here
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YouTube Is Launching An App To Capture Your Kid's Attention Span (And TV's Future)

YouTube Is Launching An App To Capture Your Kid's Attention Span (And TV's Future) | Marketing & Webmarketing | Scoop.it
YouTube Kids is a stand-alone video app devoid of clips for grown-ups.
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8 Ways to Use Facebook Video for More Engagement |

8 Ways to Use Facebook Video for More Engagement | | Marketing & Webmarketing | Scoop.it
Want to take advantage of the benefits of Facebook video for your business? Here are eight ideas to get more our of your Facebook videos.
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Now on Twitter: group Direct Messages and mobile video camera | Twitter Blogs

Now on Twitter: group Direct Messages and mobile video camera  | Twitter Blogs | Marketing & Webmarketing | Scoop.it
A fun new way to send private messages on Twitter – in a group – plus a mobile video camera to capture life as it happens.
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6 Ways to Attract More LinkedIn Leads

6 Ways to Attract More LinkedIn Leads | Marketing & Webmarketing | Scoop.it
Does LinkedIn bring you a steady stream of prospects?Is your LinkedIn presence optimized?Adjusting how you use LinkedIn changes the way prospects respond to you.In this article you'll discover six tactics to attract LinkedIn leads and show them how you can contribute to their succes
Sylvain Richard's insight:

6 ways to optimize your LinkedIn presence, change the way prospects respond to you and attract more LinkedIn leads. via @smexaminer

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New Facebook Terms: What Marketers Need to Know

New Facebook Terms: What Marketers Need to Know | Marketing & Webmarketing | Scoop.it

Did you know new changes are coming to Facebook as of January 1, 2015? Want to know what it all means to marketers?


If you’re like most people, you won’t want to sit down and compare line-by-line to find out the exact changes. That’s why we’ve done it for you.

 

Sylvain Richard's insight:

Facebook's terms will change again in January 2015. This article explains how these changes may impact how you use Facebook. via @smexaminer 

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This Beautifully Simple Site Makes It Easy to Create the Right Digital Color Palette

This Beautifully Simple Site Makes It Easy to Create the Right Digital Color Palette | Marketing & Webmarketing | Scoop.it
For the most talented designers, creating a palette of complementary colors comes easy. For the rest of us, not so much. Enter Material Palette, a site launched this week by European coder Matt Aussaguel to help Android app designers find the right color options within Google's new Material Design language.
Sylvain Richard's insight:

That's a good idea

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The 4 Most Important Pages on Your Website (& How to Optimize Them)

The 4 Most Important Pages on Your Website (& How to Optimize Them) | Marketing & Webmarketing | Scoop.it

Some of the pages on your website are more important than others. Okay, many of you probably find that fairly obvious -- but I'm surprised how few people actually apply this knowledge to their websites to improve conversions.

I’m all about low hanging fruit; about undertaking the easiest tasks that will have the biggest results. What I’m about to describe in this article has the potential to improve your site dramatically with just a few, critical changes.

Let's get right into it. Every website is different, bu generally speaking, here are the four most important (and most-visited) pages on a website:

Home PageAbout PageBlogContact Us Page
Via Brian Yanish - MarketingHits.com
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STUDY: Millennial Males Love Online Video - VideoInk

STUDY: Millennial Males Love Online Video - VideoInk | Marketing & Webmarketing | Scoop.it
A new analysis from Nielsen calls millennial males the most tuned into internet video, and highly receptive to brands advertising there.
Sylvain Richard's insight:

Why Millennial ‘Dudes’ Might Be More Receptive to Marketing Than We Thought. A study by Nielsen

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Lack of gender diversity in agencies is an organisational failure

Lack of gender diversity in agencies is an organisational failure | Marketing & Webmarketing | Scoop.it
Decision-makers need to overcome inertial dysfunction and male managers have a mission to stop hiring more men, writes Ana Andjelic
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How to Increase Your Conversions Using Google Analytics Conversions Reports

How to Increase Your Conversions Using Google Analytics Conversions Reports | Marketing & Webmarketing | Scoop.it
Do you understand how visitors convert on your blog or website? Are you tracking conversion goals? Knowing how visitors convert on your website can help you improve your marketing. In this article I'll show you how to dive into Google Analytics Conversions reports so you can optimize your site for more conversions. Locating Google Analytics…
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Well-written and definitely useful

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How to Create Differentiation Through Social Media

How to Create Differentiation Through Social Media | Marketing & Webmarketing | Scoop.it
Blog post at Rebekah Radice, Social Media Strategy : Can people separate you from your competition?
When they land on your social media about page or profile, do they know it’s you?
In [..]
Sylvain Richard's insight:

Short article but with some good advices.

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Crowdfunding: What You Need to Know to Succeed With Crowdfunding |

Crowdfunding: What You Need to Know to Succeed With Crowdfunding | | Marketing & Webmarketing | Scoop.it
Social Media Marketing Podcast 135, in this episode Emily Best will share how she stumbled into crowdfunding and what it could mean for your business.
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And the Oscar Goes To... YouTube - ZEFR Blog

And the Oscar Goes To... YouTube - ZEFR Blog | Marketing & Webmarketing | Scoop.it
For live events such as the Oscars, the buzzwords on every marketer’s mind as of late have been “real-time marketing,” all thanks to that...
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Why Your Keyword Research Is All Wrong [Infographic]

Why Your Keyword Research Is All Wrong [Infographic] | Marketing & Webmarketing | Scoop.it
Let’s be honest, keyword research is easy. You go to Google Adwords Keyword Tool, type in a few keywords and voilà, your keywords and their search volumes appear. Most don’t even bother…
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Awesome WordPress Advertising Plugins for Websites/Blogs

Awesome WordPress Advertising Plugins for Websites/Blogs | Marketing & Webmarketing | Scoop.it

If, you had successfully created a website by putting different categories of content and the content delivered on your website is increasing traffic every day, then the question arise that how difficult the whole journey was from starting to end?


Via Brian Yanish - MarketingHits.com
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How to Make the Most of Facebook Mobile Ads

How to Make the Most of Facebook Mobile Ads | Marketing & Webmarketing | Scoop.it
Are you paying for visibility on Facebook?Have you tried Facebook mobile ads?Given how many people access Facebook on mobile devices, it makes sense to invest heavily in mobile ads.In this article I'll share how Facebook mobile ads stack up to other Facebook ads and improve your mar
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New Social Media Research Shows What People Expect From Brands

New Social Media Research Shows What People Expect From Brands | Marketing & Webmarketing | Scoop.it
Are you wondering what consumers expect from brands when it comes to social media? A series of new reports answers this very question. Consumers have strong expectations for how brands use social channels. In this article, you'll discover findings from studies to help you determine what consumers want to see from you on social media.…
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Improve Your Content Sharing with the Power of "Dark Social"

Improve Your Content Sharing with the Power of "Dark Social" | Marketing & Webmarketing | Scoop.it
"Dark Social" is responsible for more content shares than Facebook, Twitter, and every other social network combined. But how? And why is it so important?
Sylvain Richard's insight:

Be aware of the power of "Dark Social" via @lkr

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3 Ways Content Curation Informs Content Marketing

3 Ways Content Curation Informs Content Marketing | Marketing & Webmarketing | Scoop.it
If you aim to promote yourself with content marketing, take advantage of the behavior you observe during the content curation process. It can help.

Via Guillaume Decugis
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Guillaume Decugis's curator insight, December 16, 2014 2:00 PM

[url=/u/1994272 x-already-notified=1]Tommy Landry[/url] articulates another argument for the use of content curation by content marketers: while the main argument is saving time and resources, there are other benefits of content curation such as adding credibility to your brand message or engaging with influencers. But on top of using curation as a way to publish content, he argues that content curation is also a way to generate content ideas that will fill the gaps and be more original and impactful. In short, content curation informs content creation as others also noted


To build on Thomas'  points, I would add that the 3 following ways to practice this from my point of view. Try to look back at your own curation work and pause on a weekly basis to reflect on the following:


1 - what are the developing trends that people have been publishing on? Can you elaborate on them? 


2 - can you do roundup posts with top 5/10 pieces of content you've curated this week? 


3 - what are the things your customers or prospects are asking and that the content you've been curating does not cover: why not write a post on exactly that?  

Jakarta Web Developer's curator insight, December 17, 2014 11:50 AM

be Social:  
https://www.facebook.com/JakartaWebDeveloper

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How to Optimize Your Twitter Profile for Mobile Users

How to Optimize Your Twitter Profile for Mobile Users | Marketing & Webmarketing | Scoop.it
Are the majority of your Twitter followers using a mobile device?Do you want to optimize your Twitter profile for mobile views?Understanding how to design your Twitter profile for mobile views helps you put your best foot forward.In this article you'll find four ways to make sure yo
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3 Ways Your Brick-and-Mortar Location Can Use Social Media To Drive Business

3 Ways Your Brick-and-Mortar Location Can Use Social Media To Drive Business | Marketing & Webmarketing | Scoop.it
We go over cost effective ways to connect your customers’ online experience to their in-store experience & use social media to drive business
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Content Is a Kingmaker. Borrow This Blueprint for Fashioning Your Own.

Content Is a Kingmaker. Borrow This Blueprint for Fashioning Your Own. | Marketing & Webmarketing | Scoop.it
Entrepreneurs not only need to craft their own branded content. They can also effectively curate authoritave sources of others.
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How I Use Pinterest to Make Content Go Viral

How I Use Pinterest to Make Content Go Viral | Marketing & Webmarketing | Scoop.it
t’s safe to say most people are now familiar with the visual platform Pinterest. Since its launch in 2010, Pinterest has grown into a strong social media tool that allows users (over 70 million today) to create boards for their pins and “pin” from anywhere on the web.

Despite popular belief your business doesn’t need to be product-based to take advantage of its benefits. It’s a blogger, content marketer and business owner’s dream. These days; Pinterest has become my one stop place for guest blogging opportunities, content inspiration, driving traffic that’s rich in SEO benefits and so much more. Not to mention, it has made more of my articles go viral than any other social media platform. It’s a powerful, powerful tool. And if you haven’t yet discovered it, or want to get more out of it – read on.

Via Brian Yanish - MarketingHits.com
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