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Which Social Platform Affects Your SEO?

Which Social Platform Affects Your SEO? | Référencement et marketing web | Scoop.it

Social media activity is an increasingly important factor in search rankings.

 

It’s no secret that the search engine optimization landscape has changed dramatically and the factors that influence high SEO rankings have changed as well. The reality is the web is now highly social, and this dramatically changes search. With so many highly evolved social media platforms, it’s hard to decipher which platforms have the most impact on SEO (see also: The Difference Between SEO and SEM).

 

In this article, we will dig into the world of modern SEO to see not just how social media affects search, but which social media platforms have the most impact on search optimization.

 

Read More: http://www.business2community.com/seo/facebook-twitter-social-platform-affects-seo-0809055


Via Antonino Militello
Roger Guévremont's insight:

Quels médias sociaux affectent le plus le référencement ?

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Mary Anne Hahn's curator insight, March 17, 2014 6:37 PM

OK, after a slight respite,  I am back to share online marketing strategies and news with you.

9Dotstrategies's curator insight, March 19, 2014 5:35 AM

Social Media Platforms that affect SEO

2DiFore Marketing Solutions's curator insight, March 19, 2014 7:50 AM

it's confirmed......the use of social media combined with strategic SEO strategies are the key to your on line success! Thank goodness we've been counseling our clients since 2008 to take this path :)

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9 Things Great Writers Do Every Day

9 Things Great Writers Do Every Day | Référencement et marketing web | Scoop.it

Discover some essential habits that can make you a better writer.


Via Kamal Bennani
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Sterlin Hirsch's curator insight, February 15, 10:14 PM

I think this article is not only good for writing, but for anything that requires creativity. It talks about methods that make you think and broaden your horizons, which is good when needing new content to talk about.

Elaine J Roberts, Ph.D.'s curator insight, February 17, 3:30 PM

Because I believe writing and reading are complementary, I also think that the reading suggestions can help you become a stronger reader: one who has better comprehension skills, one who is able to be more discerning about the content, and one who further develops critical thinking skills. And because you are a stronger, more discerning, better critical thinking reader, your writing will be influenced. And so goes the circle of literacy.

Assignment Help's curator insight, February 19, 1:36 AM

www.assignmenthelpsite.com

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Inbound marketing - 7 questions, 7 réponses en chiffres - Ludis Media

Inbound marketing - 7 questions, 7 réponses en chiffres - Ludis Media | Référencement et marketing web | Scoop.it
Voici 7 réponses à des questions fréquentes sur la légitimité du Inbound Marketing, tout en chiffres

Via Ludis Media
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Comment prendre avantage des domaines expirés? - Ludis Media

Comment prendre avantage des domaines expirés? - Ludis Media | Référencement et marketing web | Scoop.it
Pourquoi acheter des domaines expirés ? Voici quelques raisons SEO pour vous convaincre d'acheter des noms de domaines expirés. Mais attention aux pièges !
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Comment changer de nom de domaine sans rien perdre du référencement ?

Comment changer de nom de domaine sans rien perdre du référencement ? | Référencement et marketing web | Scoop.it
Gros problème, que de changer de nom de domaine, pour ce blog, sans rien perdre de son référencement et de son efficacité déjà bien acquises. Encore plus complexe lorsqu'il s'agit de le mettre maintenant sur un véritable nom de domaine bien  à lui et sur un autre hébergement ...Alors, juste...

Via unesourisetmoi
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Google Panda 4.0 : quels effets sur le référencement (SEO) ? - Siècle Digital

Google Panda 4.0 : quels effets sur le référencement (SEO) ? - Siècle Digital | Référencement et marketing web | Scoop.it
Siècle Digital
Google Panda 4.0 : quels effets sur le référencement (SEO) ?
Siècle Digital
L'algorithme Google Panda, lancé en février 2011, en est aujourd'hui à sa 4è version depuis le 21 mai 2014.
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15 techniques référencement local pour faire connaître son entreprise

15 techniques référencement local pour faire connaître son entreprise | Référencement et marketing web | Scoop.it
Nous allons découvrir 15 techniques de référencement local pour faire connaître votre entreprise grâce à internet. Que vous soyez TPE/PME, profe
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What are some myths about SEO?

What are some of the biggest SEO Myths you see still being repeated (either at conferences, or in blogs, etc) Ryan, Michigan Have a question? Ask it in our W...
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How to Recover From Negative SEO

How to Recover From Negative SEO | Référencement et marketing web | Scoop.it

If you are wondering if negative SEO has happened to your site, there are two simple ways to determine this:

 

If you have a notice in Google Webmaster Tools for either malware notification or unnatural link building, there is a good chance negative SEO has taken place (assuming you didn’t do any unnatural SEO to your own site).
 If your analytics data is reporting a huge drop in search traffic, there is a good chance some negative SEO happened (assuming you didn’t do anything to break Google’s webmaster guidelines).
 

Once you’ve determined something has happened, here’s how you go about fixing it: http://www.quicksprout.com/2014/03/17/how-to-recover-from-negative-seo/


Via Antonino Militello
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dan's curator insight, March 24, 2014 9:11 AM

#seo

Simon Steed's curator insight, June 24, 2014 3:39 AM

We are being asked by a number of clients to help them push negative links off the first couple of pages of Google so it's a real threat and one you should take seriously. Ask us for advice if you are not sure your site is affected and we can do some quick checks for you.

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Google images : optimiser vos images afin d'améliorer votre référencement sur Google - 1001actus

Google images : optimiser vos images afin d'améliorer votre référencement sur Google - 1001actus | Référencement et marketing web | Scoop.it
Roger Guévremont's insight:

Rien de nouveau, mais un rappel de base tout de même.

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Convert Your Readers and Blog Subscribers into Clients

Convert Your Readers and Blog Subscribers into Clients | Référencement et marketing web | Scoop.it
There is a great deal of buzz about the importance of creating valuable, high-quality content. Although such content is indeed integral to inbound marketing success, an effective company blog requires much more than valuable content.

Via Brian Yanish - MarketingHits.com
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Référencement mobile : avantage responsive ?

Référencement mobile : avantage responsive ? | Référencement et marketing web | Scoop.it

Site mobile et site responsive ont pour objectif commun de répondre aux enjeux soulevés par l'expérience utilisateurs Mais que valent-ils en matière de SEO ? Quelle solution choisir pour faciliter son référencement ?


Via Agence SEO.fr
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Agence SEO.fr's curator insight, March 22, 2013 3:54 AM

Site mobile et site responsive ont pour objectif commun de répondre aux enjeux soulevés par l'expérience utilisateurs Mais que valent-ils en matière de SEO ? Quelle solution choisir pour faciliter son référencement ?

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Les plus importants facteurs de classement de site dans Google

Les plus importants facteurs de classement de site dans Google | Référencement et marketing web | Scoop.it
Voici une liste des facteurs de rang, ou classement, ou encore ranking dans Google, adaptée d'un excellent article de Backlinko.
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How Social Media Contributes To SEO Success

How Social Media Contributes To SEO Success | Référencement et marketing web | Scoop.it

'No matter how SEO and SMM are regarded as two different entities, keep in mind that these two elements are not contradicting. In fact, SEO and SMM work hand in hand to help a website achieve more in terms of online marketing. 

 

SEO and SMM require patience and to be able to strategize correctly, it will be essential to create posts and updates regularly. Monitoring the engagement is also another thing. All of these, when done manually can be time consuming and expensive in the long run'.


Read more at: http://www.business2community.com/social-media/social-media-contributes-seo-success-0985638#!bKl1Pb


Via Antonino Militello
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2DiFore Marketing Solutions's curator insight, August 26, 2014 7:27 AM

Ahhh...but do we really have to have a social media presence in order for consumers to find our products? YES!!!! By having a social media presence out there in the #internet world helps, read on!

Ahmed Alkandari's curator insight, September 14, 2014 7:06 PM

Over the years, SEO has been developing to build relationships and creating quality content. SEO and SMM work hand in hand to improve the online Marketing for a website.

Social media contributes to SEO in different indirect roles:

-Identify groups in your Niche: you can use social media to join groups relevant to your niche. You can exchange information with the group and open discussions that will add value to the topic.

-Brand based search results: business profiles on social media are on of the best and easiest ways to update information about the company and to keep the people up to date on whats new and make it easy for them to search for what they need using social media.

-Build relationships with content publishers: Social media opens up a great opportunity for businesses to easily build relationships with online marketers. Social media can influence the success of an SEO campaign. Therefore, marketers should come up with strategies on how to benefit from social media and get the exposure they need from audiences that are relevant to their niche.

In order for marketing campaign to be effective and success, both social media marketing and SEO campaign should be presented. Social media tools can updates posts and monitor user engagement to get feedback and informations. Selecting social media tools depends on what your business requires. 

 

For most marketing campaigns nowadays in order to be effective, social media need to be involved. Social media tools are the best way to reach marketers, customers and any groups that is related to your niche where you can share discussions and add values to the topic. With SEO evolution and developing, social media is the best contributes to SEO success. Social media helped in building relationships, it also helped in joining groups and exchanging ideas and discussions. Social media is also a great tool for marketers to come up with strategies and they are an easy tools to use and reach people with. 

In my opinion, SEO evolution can reach success without social media, however, social media made them reach that success in a short period of time because it spread very fast. 

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Google demande de faire des titres et des descriptions de bonne qualité - #Arobasenet

Google demande de faire des titres et des descriptions de bonne qualité - #Arobasenet | Référencement et marketing web | Scoop.it
Savez-vous que les titres des articles ont une influence importante sur les résultats sur lesquels utilisateurs cliquent sur Google search ?
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Comment prendre avantage des domaines expirés? - Ludis Media

Comment prendre avantage des domaines expirés? - Ludis Media | Référencement et marketing web | Scoop.it
Pourquoi acheter des domaines expirés ? Voici quelques raisons SEO pour vous convaincre d'acheter des noms de domaines expirés. Mais attention aux pièges !
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Rescooped by Roger Guévremont from Time to Learn
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Référencement : analysez votre concurrence en 5 étapes !

Référencement : analysez votre concurrence en 5 étapes ! | Référencement et marketing web | Scoop.it

Référencement : analysez votre concurrence en 5 étapes et découvrez comment en profiter pour les dépasser dans les résultats de Google !


Via Frédéric DEBAILLEUL
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Martine Le Jossec's curator insight, February 3, 2014 7:11 AM

Comment analyser la concurrence et son propre site en 5 étapes ...

Rescooped by Roger Guévremont from Médias et réseaux sociaux
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Différences entre référencement naturel et payant

Différences entre référencement naturel et payant | Référencement et marketing web | Scoop.it

Quelles stratégies de référencement adopter pour générer du trafic de qualité et des contacts clients ? Le référencement naturel et payant peuvent être deux solutions complémentaires pour optimiser votre site.


Via Agence SEO.fr
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Agence SEO.fr's curator insight, July 3, 2013 7:21 AM

Quelles stratégies de référencement adopter pour générer du trafic de qualité et des contacts clients ? Le référencement naturel et payant peuvent être deux solutions complémentaires pour optimiser votre site.

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12 objections évidentes à utiliser contre l’inbound marketing

12 objections évidentes à utiliser contre l’inbound marketing | Référencement et marketing web | Scoop.it
Dans cet article je vous donne toutes les astuces et objections sensées pour décliner une proposition d'inbound marketing....avec humour.
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60 secondes sur Internet en 2014 : les chiffres clés

60 secondes sur Internet en 2014 : les chiffres clés | Référencement et marketing web | Scoop.it

En une minute, il s’en passe des choses sur Internet. Combien de requêtes Google sont effectuées, combien de mails sont envoyés, combien de statuts sont publiés sur Facebook ?


Pour récapituler ces données, Domo vient de réaliser une infographie.


Ce n’est pas la première du genre : en 2011, Go-Globe en publiait une permettant de savoir ce qu’il se passe sur Internet en une minute. Rebelote en 2013 avec une infographie signée My Clever Agency.


L’infographie présentée aujourd’hui a le mérite d’apporter quelques nouveautés. Les principaux services web sont bien-sûr présents (mails, requêtes Google, chiffre d’affaires réalisé par Amazon…), ainsi que les réseaux sociaux les plus utilisés, comme Facebook, Twitter et Instagram. Mais cette fois-ci, des services web plus récents sont présents, comme WhatsApp ou encore Vine. Ainsi, chaque minute sur Internet, plus de 8000 vidéos Vine seraient partagées. Près de 350 000 photos seraient échangées sur WhatsApp. Et sur Facebook, près de 2,5 millions de contenus seraient mis en ligne. Un chiffre astronomique, mais toujours loin des 4 millions de requêtes effectuées chaque minute sur Google.


Via Tolokonnikoff - Seratoo
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Wyblogg's curator insight, April 24, 2014 3:45 AM

4 millions de requêtes effectuées chaque minute sur Google ... What else?

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Introducing The Periodic Table of Content Marketing

Introducing The Periodic Table of Content Marketing | Référencement et marketing web | Scoop.it

How to use the Periodic Table of Content Marketing

If you click the image a large screenshot should appear. I hope it is all reasonably self-explanatory. There are eight areas that I have focused on, as follows:

Strategy

The fundamental key to success. Planning and focus is essential. You need a clear strategy, mapped to your long-term business goals. If you don’t have one and need some outside guidance then we can help. We also have a very useful best practice guide on content strategy.

Format

Content comes in many different shapes and sizes. Note that you can use multiple formats for a single piece of content. Slice and dice! Right now, I’m writing a blog post to support a visualisation. Maybe I’ll produce a video or slideshow too.

Content Type

These are based on the common types of content that work well for our business. Many of them will work well for your brand too. Sometimes you’ll use multiple content types for a single piece of content. You could file this periodic table under a few different types.

Platform

These are content distribution platforms. You might own some of these (e.g. #59, your website). Others are social sites (your own, your network, third parties). All of these help spread the word about your content. 

Metrics

These help you to measure the performance of your content. For the purposes of brevity, I have largely grouped these metrics together (e.g. ‘acquisition metrics’). 

Goals

All content should support your primary business goals, whether that’s to generate lots of traffic, or to sell more, or to increase brand awareness. Laser-guided content will tick a few of these boxes.  

Sharing Triggers

This is largely inspired by Unruly Media’s triggers for sharing content. Think about the emotional drivers behind sharing, and make sure the content you create makes people feel something. 

Checklist

I will probably edit this post at least 10 times after publishing it, and no doubt the periodic table will need a tweak here or there. Errors need to be fixed, and all content should be properly optimised (for search, for social, and to support your business goals). Be diligent!

 


Via Russ Merz, Ph.D.
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Russ Merz, Ph.D.'s curator insight, March 20, 2014 9:34 AM

This #infographic categorize and organizes #contentmarketing activities into 8 sets of elements. Basically this is a taxonomy. Is it useful for practitioners? You be the judge.

Maryse Rebillot's curator insight, March 22, 2014 6:24 AM

Interesting tool. I guess you can link this tool with more detailed performance trackers (like Tweriod for Twitter).

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Which Social Platform Affects Your SEO?

Which Social Platform Affects Your SEO? | Référencement et marketing web | Scoop.it

Social media activity is an increasingly important factor in search rankings.

 

It’s no secret that the search engine optimization landscape has changed dramatically and the factors that influence high SEO rankings have changed as well. The reality is the web is now highly social, and this dramatically changes search. With so many highly evolved social media platforms, it’s hard to decipher which platforms have the most impact on SEO (see also: The Difference Between SEO and SEM).

 

In this article, we will dig into the world of modern SEO to see not just how social media affects search, but which social media platforms have the most impact on search optimization.

 

Read More: http://www.business2community.com/seo/facebook-twitter-social-platform-affects-seo-0809055


Via Antonino Militello
Roger Guévremont's insight:

Quels médias sociaux affectent le plus le référencement ?

more...
Mary Anne Hahn's curator insight, March 17, 2014 6:37 PM

OK, after a slight respite,  I am back to share online marketing strategies and news with you.

9Dotstrategies's curator insight, March 19, 2014 5:35 AM

Social Media Platforms that affect SEO

2DiFore Marketing Solutions's curator insight, March 19, 2014 7:50 AM

it's confirmed......the use of social media combined with strategic SEO strategies are the key to your on line success! Thank goodness we've been counseling our clients since 2008 to take this path :)

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Writing Hyperlinks: Salient, Descriptive, Start with Keyword

Writing Hyperlinks: Salient, Descriptive, Start with Keyword | Référencement et marketing web | Scoop.it
To help users quickly find what they need, anchor text should stand out from the body content and accurately describe the page that it refers to.
Roger Guévremont's insight:

Comment écrire les hyperliens

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Les 11 petits secrets du super-blogueur - Ludis Media

Les 11 petits secrets du super-blogueur - Ludis Media | Référencement et marketing web | Scoop.it
Découvrez ici les 11 petits secrets du blogueur pro, ce super blogueur des temps modernes
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Que valent le blog et le site de Matt Cutts ? - Référencement naturel

Que valent le blog et le site de Matt Cutts ? - Référencement naturel | Référencement et marketing web | Scoop.it
Min-audit et critique de site de Matt Cutts, le Monsieur Qualité et anti-spam de Google, enfin… parait-il.
Roger Guévremont's insight:

Pour rigoler un peu...

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