A new infographic produced by AdWeek draws off exclusive eMarketer data to break down 2015/2016 social network demographics. The data is reposted in its entirety below.
Social Network Demographics: Key Takeaways
Embedded in these six pie charts is some very valuable information. If you’re not a data-person, we’ve got a few observations of our own for you to chew over. Below, you’ll find my two key takeaways from this chart. Agree? Disagree? Interpret the data a different way? Let’s talk in the comments below!
Facebook grows and shrinks at opposite ends of the demographic spectrum. In 2016, Facebook will experience the largest percentage share increase in the Ages 65+ demographic. During that same period, eMarketer data suggests that the Ages 18-24 demographic share will decrease slightly.